Civic Intelligence

Marshall County Convention & Visitors Bureau Inc

990 • Fiscal year 2017 • EIN 63-0896194

Oct 01, 2016 to Sep 30, 2017 • Filed on Feb 14, 2018

Organization ProfileWWW.MARSHALLCOUNTYCVB.COM
PO Box 711Guntersville, AL 35976

(256) 582-7015

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

52nd percentile

0.01x

Higher debt load relative to assets than 52% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Liabilities / Revenue

52nd percentile

0.00x

Higher debt load relative to revenue than 52% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Net Margin

83rd percentile

19%

Higher net margin than 83% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Top Officer Pay

70th percentile

$0

Higher top officer pay than 70% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Asset Growth

83rd percentile

29%

Faster asset growth than 83% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Annualized from 2016 to 2017

Revenue Growth

69th percentile

11%

Faster revenue growth than 69% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets52nd percentile

Assets

Up

$392,305

Up $88,426 (+29%) from 2016

Net Assets

Up

$390,012

Up $88,662 (+29%) from 2016

Liabilities

Down

$2,293

Down $236 (-9.3%) from 2016

Revenue And Expenses
Liabilities / Revenue52nd percentileNet Margin83rd percentile

Revenue

Up

$467,478

Up $45,587 (+11%) from 2016

Expenses

Down

$378,816

Down $23,694 (-5.9%) from 2016

Net Income

Up

$88,662

Up $69,281 (+357%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth83rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2011: $188,084Liabilities 2011: $2,786Net Assets 2011: $185,2982011Assets 2012: $163,820Liabilities 2012: $2,786Net Assets 2012: $161,0342012Assets 2013: $167,218Liabilities 2013: $2,494Net Assets 2013: $164,7242013Assets 2014: $189,668Liabilities 2014: $3,188Net Assets 2014: $186,4802014Assets 2015: $287,376Liabilities 2015: $5,407Net Assets 2015: $281,9692015Assets 2016: $303,879Liabilities 2016: $2,529Net Assets 2016: $301,3502016Assets 2017: $392,305Liabilities 2017: $2,293Net Assets 2017: $390,0122017Assets 2018: $450,292Liabilities 2018: $1,797Net Assets 2018: $448,4952018Assets 2019: $275,108Liabilities 2019: $1,954Net Assets 2019: $273,1542019Assets 2020: $513,814Liabilities 2020: $2,176Net Assets 2020: $511,6382020Assets 2021: $480,219Liabilities 2021: $3,339Net Assets 2021: $476,8802021Assets 2022: $489,659Liabilities 2022: $4,099Net Assets 2022: $485,5602022Assets 2023: $446,176Liabilities 2023: $4,855Net Assets 2023: $441,3212023Assets 2024: $431,218Liabilities 2024: $4,692Net Assets 2024: $426,5262024Assets 2025: $376,229Liabilities 2025: $5,809Net Assets 2025: $370,4202025

Highlighted filing

2017

Assets$392,305
Liabilities$2,293
Net Assets$390,012
Open 2017 Filing

Operations Trend

Revenue Growth69th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $320,076Expenses 2011: $304,797Net Income 2011: $15,2792011Revenue 2012: $307,256Expenses 2012: $331,520Net Income 2012: -$24,2642012Revenue 2013: $293,808Expenses 2013: $290,118Net Income 2013: $3,6902013Revenue 2014: $358,314Expenses 2014: $336,558Net Income 2014: $21,7562014Revenue 2015: $481,488Expenses 2015: $385,999Net Income 2015: $95,4892015Revenue 2016: $421,891Expenses 2016: $402,510Net Income 2016: $19,3812016Revenue 2017: $467,478Expenses 2017: $378,816Net Income 2017: $88,6622017Revenue 2018: $983,332Expenses 2018: $924,849Net Income 2018: $58,4832018Revenue 2019: $988,976Expenses 2019: $1,164,317Net Income 2019: -$175,3412019Revenue 2020: $621,121Expenses 2020: $382,637Net Income 2020: $238,4842020Revenue 2021: $739,206Expenses 2021: $773,964Net Income 2021: -$34,7582021Revenue 2022: $1,115,541Expenses 2022: $1,106,861Net Income 2022: $8,6802022Revenue 2023: $1,199,617Expenses 2023: $1,243,856Net Income 2023: -$44,2392023Revenue 2024: $1,245,877Expenses 2024: $1,260,672Net Income 2024: -$14,7952024Revenue 2025: $1,305,172Expenses 2025: $1,361,278Net Income 2025: -$56,1062025

Highlighted filing

2017

Revenue$467,478
Expenses$378,816
Net Income$88,662
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2016 to Sep 30, 2017
Signed
Feb 14, 2018
Return Version
2016v3.1
Gross Receipts
$467,478
Mission and Program Overview

Mission

To reflect the diversity of the marshall county area by increasing awareness through tourism and its positive impact on the area.

To stimulate the local economy by creating and promoting a unique leisure experience for overnight guests of marshall county, alabama.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$301,350$390,012▲ $88,662
Cash and Non-Interest-Bearing Accounts$141,399$227,430▲ $86,031
Savings and Temporary Cash Investments$160,960$164,124▲ $3,164
Land, Buildings, and Equipment, Net$1,520$751▼ $769
Total Assets$303,879$392,305▲ $88,426
Liabilities
Accounts Payable and Accrued Expenses$2,529$2,293▼ $236
Total Liabilities$2,529$2,293▼ $236
Net Assets / Fund Balance
Total Net Assets Fund Balance$301,350$390,012▲ $88,662
Total Liabilities and Net Assets / Fund Balance$303,879$392,305▲ $88,426

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$751$44,253$45,004
Compensation and Service Providers
Top Officer Pay70th percentile

Board Members and Trustees

NameTitle
Morri YancyChair
Heather GreenVice Chair
Chairman James HutchesonBoard Member
Dale MortenBoard Member
Jay PatelBoard Member
Jennifer PalmerBoard Member
Jodi SkinnerBoard Member
Josh BarnesBoard Member
Larue KohlBoard Member
Margaret DanielBoard Member
Michael JeffreysBoard Member
Phillip FormbyBoard Member
Wes KitchensBoard Member
Judy MillerSecretary/tr
Revenue and Support

Revenue Composition

Contributions and Grants
$467,240
Program Service Revenue
$0
Investment Income
$238
Other Revenue
$0
All Other Contributions
$3,021
Change in Net Assets
$88,662
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$284,901
Salaries, Compensation, and Employee Benefits$93,915
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$81,281
Advertising---$35,996
Travel---$17,396
Occupancy---$17,163
Office Expenses---$12,064
Payroll Taxes---$6,431
Other Employee Benefits---$6,203
Other Expenses---$4,895
Insurance---$2,126
Fees for Services Accounting---$1,355
Depreciation Depletion---$769
Conferences and Meetings---$111
Total Functional Expenses$0$0$0$378,816
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Return is available for review before filing.”

Form 990, Page 6, Part VI, Line 19

“Governing documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Marshall County Convention &
EIN
63-0896194
Phone
2565827015
Address
PO BOX 711, GUNTERSVILLE, AL 35976

Signing Officer

Name
Morri Yancy
Title
Chair
Phone
2565827015
Signed
2018-02-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Morri Yancy
Voting Board Members
14
Independent Board Members
14
Employees
3

Preparer

Firm
Dollar & Watson LLC
Address
PO BOX 143, GUNTERSVILLE, AL 35976
Preparer
Roger E Watson Jr
Phone
2565821266
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgSrvcAccomActy3Grp/Desc0PARTNERING WITH CITY AND CHAMBERS WITHIN 5 CITIES OF GRANT, GUNTERSVILLE, ALBERTVILLE, BOAZ, AND ARAB TO PROMOTE ANNUAL FESTIVALS, HOLIDAY EVENTS AND ATTRACTIONS 20,000 PEOPLE ESTIMATED MARKETS AND ADVERTISES EVENTS, FESTIVALS AND ATTRACTIONS, OFFERING DEALS AND PACKAGES TO INCREASE OVERNIGHT STAYS WITHIN THE COUNTY
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalContributionsAmt0467240
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
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IRS990/TotalLiabilitiesGrp/EOYAmt02293
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IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0238
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ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum02565827015
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-02-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARSHALL COUNTY CONVENTION &
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 143
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0GUNTERSVILLE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd035976
ReturnHeader/PreparerPersonGrp/PhoneNum02565821266
ReturnHeader/PreparerPersonGrp/PreparationDt02018-02-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ROGER E WATSON JR
ReturnHeader/ReturnTs02018-02-14T15:07:21-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02016-10-01
ReturnHeader/TaxPeriodEndDt02017-09-30
ReturnHeader/TaxYr02016

Document Assets

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Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$392,305
Liabilities
$2,293
Net assets
$390,012
Revenue
$467,478
Expenses
$378,816
Net income
$88,662
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.38$0.01$0.37$1.31$1.36$0.06
2024Detailed filing. Detailed filing data is available for this year.$0.43$0.00$0.43$1.25$1.26$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.44$1.20$1.24$0.04
2022Detailed filing. Detailed filing data is available for this year.$0.49$0.00$0.49$1.12$1.11$0.01
2021Detailed filing. Detailed filing data is available for this year.$0.48$0.00$0.48$0.74$0.77$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.51$0.00$0.51$0.62$0.38$0.24
2019Detailed filing. Detailed filing data is available for this year.$0.28$0.00$0.27$0.99$1.16$0.18
2018Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$0.98$0.92$0.06
2017Detailed filing. Detailed filing data is available for this year.$0.39$0.00$0.39$0.47$0.38$0.09
2016Detailed filing. Detailed filing data is available for this year.$0.30$0.00$0.30$0.42$0.40$0.02
2015Detailed filing. Detailed filing data is available for this year.$0.29$0.01$0.28$0.48$0.39$0.10
2014Detailed filing. Detailed filing data is available for this year.$0.19$0.00$0.19$0.36$0.34$0.02
2013Summary only. Only limited summary data is available for this year.$0.17$0.00$0.16$0.29$0.29$0.00
2012Summary only. Only limited summary data is available for this year.$0.16$0.00$0.16$0.31$0.33$0.02
2011Summary only. Only limited summary data is available for this year.$0.19$0.00$0.19$0.32$0.30$0.02