Civic Intelligence

Memphis Convention and Visitors Bureau

EIN 62-1025301 • 501(c)6 • Memphis, TN

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Profile

The official destination marketing organization dedicated to actively grow the memphis and shelby county economy by attracting visitors, conventions, and events.

Refreshing map…

47 Union AvenueMemphis, TN 38103

www.memphistravel.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

16th percentile

0.06x

Higher debt load relative to assets than 16% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2024

Liabilities / Revenue

12th percentile

0.13x

Higher debt load relative to revenue than 12% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2024

Net Margin

68th percentile

13%

Higher net margin than 68% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2024

Top Officer Pay

40th percentile

$648,327

Higher top officer pay than 40% of similar nonprofits.

Top officer pay equals 2.7% of source-year revenue.

501(c)6 • $50M-$100M nonprofits • Source year 2024

Asset Growth

43rd percentile

5.1%

Faster asset growth than 43% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Revenue Growth

76th percentile

24%

Faster revenue growth than 76% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets16th percentile

Assets

Up

$50,739,816

Up $2,482,687 (+5.1%) from 2023

Liabilities

Down

$3,010,588

Down $592,947 (-16%) from 2023

Net Assets

Up

$47,729,228

Up $3,075,634 (+6.9%) from 2023

Operations
Liabilities / Revenue12th percentileNet Margin68th percentile

Revenue

Up

$23,808,821

Up $4,622,732 (+24%) from 2023

Expenses

Up

$20,812,497

Up $3,771,560 (+22%) from 2023

Net Income

Up

$2,996,324

Up $851,172 (+40%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth43rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60M$40M$20M$0Assets 2011: $14,905,040Liabilities 2011: $2,026,788Net Assets 2011: $12,878,2522011Assets 2012: $14,554,210Liabilities 2012: $1,622,914Net Assets 2012: $12,931,2962012Assets 2013: $15,850,334Liabilities 2013: $2,574,691Net Assets 2013: $13,275,6432013Assets 2014: $17,186,003Liabilities 2014: $3,119,912Net Assets 2014: $14,066,0912014Assets 2015: $17,291,480Liabilities 2015: $2,380,319Net Assets 2015: $14,911,1612015Assets 2016: $23,915,997Liabilities 2016: $2,278,333Net Assets 2016: $21,637,6642016Assets 2017: $30,517,759Liabilities 2017: $1,992,221Net Assets 2017: $28,525,5382017Assets 2018: $32,756,532Liabilities 2018: $1,828,205Net Assets 2018: $30,928,3272018Assets 2019: $36,874,463Liabilities 2019: $3,686,684Net Assets 2019: $33,187,7792019Assets 2020: $38,589,779Liabilities 2020: $3,873,622Net Assets 2020: $34,716,1572020Assets 2022: $46,926,710Liabilities 2022: $3,944,923Net Assets 2022: $42,981,7872022Assets 2023: $48,257,129Liabilities 2023: $3,603,535Net Assets 2023: $44,653,5942023Assets 2024: $50,739,816Liabilities 2024: $3,010,588Net Assets 2024: $47,729,2282024

Highlighted filing

2024

Assets$50,739,816
Liabilities$3,010,588
Net Assets$47,729,228
Open 2024 Filing

Operations Trend

Revenue Growth76th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0Revenue 2011: $8,177,832Expenses 2011: $7,672,594Net Income 2011: $505,2382011Expenses 2012: $8,062,2792012Expenses 2013: $8,255,9992013Revenue 2014: $9,340,557Expenses 2014: $8,550,109Net Income 2014: $790,4482014Revenue 2015: $9,699,266Expenses 2015: $8,854,196Net Income 2015: $845,0702015Revenue 2016: $16,418,198Expenses 2016: $9,691,695Net Income 2016: $6,726,5032016Revenue 2017: $19,974,263Expenses 2017: $13,086,389Net Income 2017: $6,887,8742017Revenue 2018: $16,149,071Expenses 2018: $13,746,282Net Income 2018: $2,402,7892018Revenue 2019: $17,195,460Expenses 2019: $14,936,706Net Income 2019: $2,258,7542019Revenue 2020: $17,172,027Expenses 2020: $14,759,905Net Income 2020: $2,412,1222020Revenue 2022: $18,472,607Expenses 2022: $14,540,287Net Income 2022: $3,932,3202022Revenue 2023: $19,186,089Expenses 2023: $17,040,937Net Income 2023: $2,145,1522023Revenue 2024: $23,808,821Expenses 2024: $20,812,497Net Income 2024: $2,996,3242024

Highlighted filing

2024

Revenue$23,808,821
Expenses$20,812,497
Net Income$2,996,324
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$50,739,816
Liabilities
$3,010,588
Net assets
$47,729,228
Revenue
$23,808,821
Expenses
$20,812,497
Net income
$2,996,324
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$50.7$3.01$47.7$23.8$20.8$3.00
2023Summary only. Only limited summary data is available for this year.$48.3$3.60$44.7$19.2$17.0$2.15
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$46.9$3.94$43.0$18.5$14.5$3.93
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$38.6$3.87$34.7$17.2$14.8$2.41
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$36.9$3.69$33.2$17.2$14.9$2.26
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$32.8$1.83$30.9$16.1$13.7$2.40
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$30.5$1.99$28.5$20.0$13.1$6.89
2016Summary only. Only limited summary data is available for this year.$23.9$2.28$21.6$16.4$9.69$6.73
2015Detailed filing. Detailed filing data is available for this year.$17.3$2.38$14.9$9.70$8.85$0.85
2014Detailed filing. Detailed filing data is available for this year.$17.2$3.12$14.1$9.34$8.55$0.79
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$15.9$2.57$13.3$8.26
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$14.6$1.62$12.9$8.06
2011Summary only. Only limited summary data is available for this year.$14.9$2.03$12.9$8.18$7.67$0.51
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 15, 2025
Return Version
2023v6.0
Gross Receipts
$23,810,834
Mission and Program Overview

Mission

The official destination marketing organization dedicated to actively grow the memphis and shelby county economy by attracting visitors, conventions, and events.

SEE SCHEDULE O

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$17,738,323$16,485,723▼ $1,252,600
Savings and Temporary Cash Investments$18,062,452$15,277,727▼ $2,784,725
Investments in Publicly Traded Securities$7,626,682$8,041,401▲ $414,719
Cash and Non-Interest-Bearing Accounts$2,083,904$5,402,174▲ $3,318,270
Land, Buildings, and Equipment, Net$2,447,065$5,114,604▲ $2,667,539
Prepaid Expenses and Deferred Charges$140,409$301,248▲ $160,839
Accounts Receivable$77,530$41,322▼ $36,208
Inventories for Sale or Use$27,169$22,447▼ $4,722
Investments Other Securities$1,622$1,197▼ $425
Total Assets$48,257,129$50,739,816▲ $2,482,687
Other Assets Total$51,973$51,973→ $0
Liabilities
Accounts Payable and Accrued Expenses$3,491,748$2,848,955▼ $642,793
Deferred Revenue$59,814$109,660▲ $49,846
Escrow Account Liability$51,973$51,973→ $0
Total Liabilities$3,603,535$3,010,588▼ $592,947
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$32,333,190$34,792,805▲ $2,459,615
Net Assets With Donor Restrictions$12,320,404$12,936,423▲ $616,019
Total Net Assets Fund Balance$44,653,594$47,729,228▲ $3,075,634
Total Liabilities and Net Assets / Fund Balance$48,257,129$50,739,816▲ $2,482,687

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$4,298,057$2,789,557$7,087,614
Other Land Buildings$604,432$2,388,845$2,993,277
Land$212,115-$212,115
Compensation and Service Providers
Top Officer Pay40th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kevin G KanePresident/CEOFT$419,262$229,065$648,327
Malvin GipsonEvp Sales, Sports & ServicFT$195,586$106,919$302,505
Linda SawyerCAO/CFOFT$208,715$90,395$299,110
Regena BeardenCMOFT$196,719$73,858$270,577
Jarvis Greer JrNational Sales DirectorFT$93,734$87,857$181,591
Kermit MadisonSr. National Sales DirectoFT$106,800$68,256$175,056
Patrick AversaNational Sales DirectorFT$85,769$80,609$166,378
Kevin KernVP - Public RelationsFT$129,232$28,588$157,820
Milton Howery IiiVP - MarketingFT$119,800$15,054$134,854

Board Members and Trustees

NameTitle
Sally PaceChair
Doug BrowneVice Chair
Boo MitchellBoard Member
Cindy AddisonBoard Member
Craig UngerBoard Member
Dwight JohnsonBoard Member
Faith MorrisBoard Member
Jim LosapioBoard Member
Joel SmithBoard Member
John ButlerBoard Member
Kevin BrewerBoard Member
Pat Mitchell-worleyBoard Member
Rose FlenorlBoard Member
Sandy RobertsonBoard Member
Ted TownsendBoard Member
Terry BlueBoard Member
Welby StampsBoard Member
Yancy VillaBoard Member
Zoe KharBoard Member
Harold GraeterSecretary
Scott BrockmanTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Miles Partnership LllpDigital & Print AdvertisingPO BOX 669418, Dallas, TX 75266$1,657,197
Archer Malmo INCAdvertisingPO BOX 1000, Memphis, TN 38148$638,145
Ranger ConstructionConstruction Contractor6058 RALEIGH LAGRANGE ROAD, Memphis, TN 38134$540,415
Memphis Backetball LLCAdvertising191 BEALE STREET, Memphis, TN 38103$519,455
Colehourcohen INCPr AgencyPO BOX 900, Spokane, WA 99210$495,398
Revenue and Support

Revenue Composition

Contributions and Grants
$22,166,328
Program Service Revenue
$0
Investment Income
$1,330,690
Other Revenue
$311,803
Change in Net Assets
$2,996,324

Audited Revenue Reconciliation

Revenue per Audited Statements
$23,808,821
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$40,502
Total Revenue per Audited Statements
$23,849,323
Total Revenue per Form 990
$23,808,821
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$15,554,637
Salaries, Compensation, and Employee Benefits$5,257,860
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$13,164,529$86,062-$13,250,591
Other Salaries and Wages$2,944,167--$2,944,167
Current Officers, Directors, Trustees, and Key Employees$13,006$1,507,514-$1,520,520
Fees for Services Other$255,099$631,838-$886,937
Office Expenses$275,056$401,832-$676,888
Other Employee Benefits$327,337--$327,337
Depreciation Depletion$63,948$215,945-$279,893
Payroll Taxes$212,806$57,991-$270,797
Pension Plan Contributions$195,039--$195,039
Occupancy$63,538$60,804-$124,342
Fees for Service Investment Mgmnt Fees-$38,808-$38,808
Fees for Services Accounting-$32,111-$32,111
Other Expenses$23,567$19,560-$23,567
Total Functional Expenses$17,656,751$3,155,746$0$20,812,497

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$20,812,497
Expenses per Audited Statements$20,773,689
Total Expenses per Audited Statements$20,773,689
Expenses Not Reported on Financial Statements$38,808
Other Expense Adjustments$38,808
Expenses Not Reported on Form 990$0
International Activity

International Summary

Offices
5
Employees
8
Spending
$1,107,714

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
EuropeProgram ServicesDestination Marketing24$436,376
New Zealand/australiaProgram ServicesDestination Marketing11$303,228
FranceProgram ServicesDestination Marketing12$299,360
AsiaProgram ServicesDestination Marketing11$68,750
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Various Board MmbrsTHE BUREAU'S BOARD OF DIRECTORS IS COMPRISED OF LOCAL BUSINESS LEADERS IN THE TRAVEL, ENTERTAINMENT, RELIGIOUS, GOVERNMENT, AND GENERAL BUSINESS SECTORS OF MEMPHIS. IN THE NORMAL COURSE OF BUSINESS, THE BUREAU CONDUCTS BUSINESS WITH ORGANIZATIONS THAT ARE RELATED TO SOME OF ITS DIRECTORS. THE MAJORITY OF IN-KIND CONTRIBUTIONS REFLECT DISCOUNTS, SERVICES AND PRODUCTS RECEIVED FROM THESE RELATED ORGANIZATIONS.No$936,662
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The bureau is comprised of dues paying members. They have the right to be elected to the board of directors, and they have a vote in selecting the board of directors.”

Form 990, Part VI, Section A, Line 7A

“The governing body, the board of directors, is elected by the membership of the bureau. Each member has the right to vote for the board of directors. The election is held annually. The board of directors handles all of the significant decisions of the bureau.”

Form 990, Part VI, Section A, Line 7B

“Members vote on important issues.”

Form 990, Part VI, Section B, Line 11B

“The bureau's ceo and cfo review a final draft copy of the form 990. They must approve the final draft before it is filed.”

Form 990, Part VI, Section B, Line 12C

“The bureau's policy requires that any conflict of interest be annually disclosed to the chairman of the board of directors and the executive committee.”

Form 990, Part VI, Section B, Line 15

“Compensation is compared to industry standards and then approved by management and the board of directors.”

Form 990, Part VI, Section C, Line 18

“These documents are available upon request.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Memphis Convention & Visitors Bureau
EIN
62-1025301
Phone
9015435300
Address
47 UNION AVENUE, MEMPHIS, TN 38103

Signing Officer

Name
Kevin Kane
Title
President/CEO
Phone
9015435300
Signed
2025-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kevin Kane
Formed
1978
Legal Domicile
Tn
Voting Board Members
21
Independent Board Members
21
Employees
45
Volunteers
21

Preparer

Firm
Reynolds Bone & Griesbeck Plc
Address
5100 WHEELIS DRIVE SUITE 300, MEMPHIS, TN 38117-4568
Preparer
Kelly S Crow
Phone
9016822431
Supplemental Narrative

Additional Explanations

FORM 990, PART I, LINE 1, DESCRIPTION OF ORGANIZATION MISSION:

“The bureau promotes memphis as a convention site and tourism destination, assists other organizations involved in such activities, develops marketing strategies to increase visitor travel and promotes the development of the hospitality industry in the greater memphis and shelby county areas.”

Form 990

“The process has not changed from the prior year.”

Financial Statement Notes

PART IV, LINE 2B:

“In accordance with tennessee code annotated, section 67-4-1702(a)(7), all privilege taxes collected by the commissioner from nba players will be deposited into a municipal government fund (i.e., city of memphis), located in the same municipality as the indoor sports facility in which the game is played (i.e., fedex forum). For municipalities, such as the city of memphis, that do not have a metropolitan form of government, the funds are held by the bureau and allocated exclusively for the payment or reimbursement of expenses associated with securing current, expanded, or new events for the indoor sports facility, as directed by the fedex forum officer. As of june 30, 2024, the bureau held restricted cash totaling $51,973, and a like amount is also reflected as a current liability in the consolidated statement of financial position.”

PART X, LINE 2:

“In accordance with u.s. Gaap, if applicable, the bureau recognizes interest expense and penalties related to uncertain tax positions as interest expense and penalties in general and administrative expenses. No amounts have been recognized in general and administrative expenses for the year ended june 30, 2024. The bureau is subject to routine audits by taxing jurisdictions; however, there are currently no audits for any tax periods in progress.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Investment management fees -38,808.”

PART XII, LINE 4B - OTHER ADJUSTMENTS:

“Investment management fees 38,808.”

Raw XML AppendixShowing 400 of 841 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0THE OFFICIAL DESTINATION MARKETING ORGANIZATION DEDICATED TO ACTIVELY GROWING THE MEMPHIS AND SHELBY COUNTY ECONOMY BY ATTRACTING VISITORS, CONVENTIONS AND EVENTS.
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