Liabilities / Assets
41st percentile
Higher debt load relative to assets than 41% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
41st percentile
Higher debt load relative to assets than 41% of similar nonprofits.
Liabilities / Revenue
9th percentile
Higher debt load relative to revenue than 9% of similar nonprofits.
Net Margin
23rd percentile
Higher net margin than 23% of similar nonprofits.
Top Officer Pay
56th percentile
Higher top officer pay than 56% of similar nonprofits.
Top officer pay equals 1.0% of source-year revenue.
Asset Growth
2nd percentile
Faster asset growth than 2% of similar nonprofits.
Revenue Growth
24th percentile
Faster revenue growth than 24% of similar nonprofits.
Assets
Down$4,614,343
Down $1,040,287 (-18%) from 2019
Net Assets
Down$3,773,608
Down $1,318,400 (-26%) from 2019
Liabilities
Up$840,735
Up $278,113 (+49%) from 2019
Revenue
Down$27,983,786
Down $3,364,284 (-11%) from 2019
Expenses
Down$29,302,186
Down $1,728,559 (-5.6%) from 2019
Net Income
Down-$1,318,400
Down $1,635,725 (-515%) from 2019
The reThink Group, Inc. is a non-profit organization whose purpose is to teach Biblical principles of marriage and family life through providing curriculum, videos, books, music and other resources to its customers, primarily in the USA.
To teach Biblical principles of marriage and family life.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Land, Buildings, and Equipment, Net | $3,556,775 | $3,219,259 | ▼ $337,516 |
| Cash and Non-Interest-Bearing Accounts | $1,447,101 | $805,772 | ▼ $641,329 |
| Inventories for Sale or Use | $468,422 | $445,631 | ▼ $22,791 |
| Intangible Assets | $182,332 | $143,681 | ▼ $38,651 |
| Total Assets | $5,654,630 | $4,614,343 | ▼ $1,040,287 |
| Liabilities | |||
| Mortgage Notes Payable Secured by Investment Property | $556,555 | $839,170 | ▲ $282,615 |
| Accounts Payable and Accrued Expenses | $6,067 | $1,565 | ▼ $4,502 |
| Total Liabilities | $562,622 | $840,735 | ▲ $278,113 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $5,092,008 | $3,773,608 | ▼ $1,318,400 |
| Total Net Assets Fund Balance | $5,092,008 | $3,773,608 | ▼ $1,318,400 |
| Total Liabilities and Net Assets / Fund Balance | $5,654,630 | $4,614,343 | ▼ $1,040,287 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $1,498,127 | $4,020,793 | $5,518,920 |
| Buildings | $491,315 | $1,363,895 | $1,855,210 |
| Equipment | $289,305 | $698,210 | $987,515 |
| Leasehold Improvements | $107,179 | $95,008 | $202,187 |
| Land | $833,333 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Reggie Joiner | Founder & CEO | FT | $110,688 | $163,107 | $273,795 |
| Kevin Benson | Executive Director of Sales | FT | $149,889 | $97,614 | $247,503 |
| Reggie Goodin | COO, CFO & Secretary | FT | $170,141 | $67,490 | $237,631 |
| Kristen Ivy | Executive Director of Messaging | FT | $133,950 | $24,039 | $157,989 |
| Hadley Brandt | Exec. Advisor Information Tech. | FT | $136,951 | $19,240 | $156,191 |
| Mike Jeffries | Director & ED of Ministry Initiatives | FT | $146,545 | - | $146,545 |
| Colette Taylor | Executive Director of Programming | FT | $129,376 | $13,355 | $142,731 |
| Ben Swilley | Executive Director of Tech. Services | FT | $122,519 | $12,979 | $135,498 |
| Debra Joiner | Exec. Director of Church Partnerships | FT | $115,496 | $12,720 | $128,216 |
| Joel Manby | Board Chairman & Chief Comm. Officer | FT | $88,668 | $3,375 | $92,043 |
| Name | Title |
|---|---|
| David Salyers | Director |
| Mike Kendrick | Director |
| Phyliss Dorman | Director |
| Tony Adams | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Black Airplane | Web Development | 117 Towne Lake Parkway Suite 200, Woodstock, GA 30188 | $433,268 |
| Story First Creative | Video Production | 691 John Wesley Dobbs Avenue NE Un, Atlanta, GA 30312 | $233,726 |
| Mylc | Consulting | 10 Via Terracaleta, Coto De Caza, CA 92679 | $182,064 |
| Due South Productions | Video Production | 6210 Yorkridge Drive, Alpharetta, GA 30005 | $137,195 |
| Scott Bragg Media | Video Production | 2798 Varnell Road SW, Cleveland, TN 37311 | $114,198 |
| Line Item | Amount |
|---|---|
| Other Expenses | $15,871,880 |
| Salaries, Compensation, and Employee Benefits | $13,430,306 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $5,648,450 | $2,670,227 | - | $8,318,677 |
| Fees for Services Other | $5,162,270 | $444,476 | - | $5,606,746 |
| Office Expenses | $1,812,793 | $555,332 | - | $2,368,125 |
| Comp Disqual Persons | $1,978,281 | $203,154 | - | $2,181,435 |
| Occupancy | $1,810,676 | $303,398 | - | $2,114,074 |
| Royalties | $1,500,381 | - | - | $1,500,381 |
| Travel | $716,787 | $446,739 | - | $1,163,526 |
| Current Officers, Directors, Trustees, and Key Employees | $724,132 | $422,571 | - | $1,146,703 |
| Depreciation Depletion | $758,144 | $340,616 | - | $1,098,760 |
| Other Employee Benefits | $628,258 | $316,323 | - | $944,581 |
| Advertising | $787,584 | $138,985 | - | $926,569 |
| Information Technology | $484,794 | $164,315 | - | $649,109 |
| Payroll Taxes | $417,064 | $205,420 | - | $622,484 |
| Fees for Services Legal | - | $227,374 | - | $227,374 |
| Pension Plan Contributions | $144,761 | $71,665 | - | $216,426 |
| Insurance | $76,912 | $47,935 | - | $124,847 |
| Interest | $37,523 | $23,387 | - | $60,910 |
| Fees for Services Accounting | - | $31,459 | - | $31,459 |
| Total Functional Expenses | $22,688,810 | $6,613,376 | $0 | $29,302,186 |
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $31,707,982 |
| Expenses per Audited Statements | $29,302,186 |
| Total Expenses per Form 990 | $29,302,186 |
| Expenses Not Reported on Form 990 | $2,405,796 |
| Expenses Not Reported on Financial Statements | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| Debra Joiner | LLC owned 100% by Reggie Joiner, Joel Manby, & Karen Odom | Royalties | No | $1,020,000 |
| Reggie Goodin | Founder & CEO of the organization | Royalties | No | $297,014 |
| - | COO, CFO & Secretary of the organization | Royalties | No | $131,910 |
| Tripp Crosby | Family member of Reggie Joiner, organization's Founder | W-2 Wages & Benefits | No | $131,580 |
| Hannah Crosby | LLC owned 50% by Reggie Joiner, Founder & CEO | Royalties | No | $129,561 |
| Krista Joiner | Family member of Reggie Joiner, organization's Founder | W-2 Wages & Benefits | No | $95,936 |
| Shannon Liber Manby | Family member of Phylliss Dorman, Director | Retainer Fees | No | $82,576 |
| Rebekah Freeman | Family member of Reggie Joiner, organization's Founder | W-2 Wages & Benefits | No | $78,418 |
| Warren Dorman | Family member of Reggie Joiner, organization's Founder | W-2 Wages & Benefits | No | $70,003 |
| - | Family member of Joel Manby, Board Chairman & Chief Comm. Officer | W-2 Wages & Benefits | No | $31,644 |
| Sarah Case | Family member of Reggie Joiner, organization's Founder | Retainer Fees | No | $29,537 |
| Reggie Joiner | Family member of Reggie Joiner, organization's Founder | Retainer Fees | No | $17,375 |
“Reggie Joiner & Joel Manby have a business relationship.”
“The organization has no committees with authority to act on behalf of the governing body. Therefore, this line was answered no in accordance with the instructions.”
“Form 990 is prepared by an independent CPA firm and reviewed in detail by the organization's top management. The reviewed Form 990 is then provided to the board of directors prior to filing with the IRS.”
“The board of directors, officers, and key employees sign an annual conflict of interest policy documenting interested transactions. The signed conflict of interest statements are submitted to the COO/CFO/Secretary for review. The COO/CFO/Secretary's signed conflict of interest statement is reviewed by the Founder & CEO. For any new agreements or transactions involving officers, directors, and key employees, we engage our corporate counsel to review to ensure the transaction does not give rise to a conflict of interest. The full list of interested transactions is reviewed by the corporate attorney and presented to the board at the annual board meeting. All instances of conflict of interest are noted and discussed by the full board, any questions are answered about the conflict until the board feels able to approve. In the event a particular transaction is not able to be resolved, a different course of action would be decided by the board until the conflict can be resolved.”
“Question 15a - The compensation committee, an independent committee of the board of directors, conducts an annual review of CEO compensation. Each year compensation is reviewed to make sure it is in line with similar organizations locally and nationally. Guidestar and ECFA are used as points of reference for comparison. Every few years an external compensation consultant is engaged to do a comprehensive review and analysis of top level salaries in comparison with similar organizations. Following the meeting of the Compensation Committee, the committee chair emails the CFO and Controller to let them know that compensation was approved as presented. This process is documented in the board minutes. Question 15b - The compensation committee, an independent committee of the board of directors, conducts an annual review of compensation of all officers, directors, and employees with over $100k in compensation. Each year compensation is reviewed to make sure it is in line with similar organizations locally and nationally. Guidestar and ECFA are used as points of reference for comparison. Every few years an external compensation consultant is engaged to do a comprehensive review and analysis of top level slaries in comparison with similar organizations. Following the meeting of the Compensation Committee, the committee chair emails the CFO and Controller to let them know that compensation was approved as presented. This process is documented in the board minutes.”
“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”
“Contract Labor: Program service expenses 2,452,204. Management and general expenses 318,923. Fundraising expenses 0. Total expenses 2,771,127. Graphic Design: Program service expenses 343,730. Management and general expenses 2,216. Fundraising expenses 0. Total expenses 345,946. Musicians: Program service expenses 136,160. Management and general expenses 0. Fundraising expenses 0. Total expenses 136,160. Video: Program service expenses 1,313,553. Management and general expenses 15,799. Fundraising expenses 0. Total expenses 1,329,352. Writers: Program service expenses 307,245. Management and general expenses 0. Fundraising expenses 0. Total expenses 307,245. Other Service Fees: Program service expenses 609,378. Management and general expenses 107,538. Fundraising expenses 0. Total expenses 716,916.”
“Cost of Goods Sold 1,959,857. Rent Expenses 445,939.”
“Cost of Goods Sold 1,959,857. Rent Expenses 445,939.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 6067 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 1565 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | To teach Biblical principles of marriage and family life. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 138985 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 787584 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 926569 |
| IRS990/AllOtherContributionsAmt | 0 | 52525 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Susan Odom |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6786008110 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 5870 Charlotte Lane Suite 300 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Cumming |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | GA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 30040 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 1 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 1 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 1 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1447101 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 805772 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 8 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 422571 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 724132 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 1146703 |
| IRS990/CompDisqualPersonsGrp/ManagementAndGeneralAmt | 0 | 203154 |
| IRS990/CompDisqualPersonsGrp/ProgramServicesAmt | 0 | 1978281 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 2181435 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 433268 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 233726 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 182064 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 137195 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 114198 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 117 Towne Lake Parkway Suite 200 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 691 John Wesley Dobbs Avenue NE Un |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 10 Via Terracaleta |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 6210 Yorkridge Drive |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 2798 Varnell Road SW |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Woodstock |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | Atlanta |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | Coto De Caza |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | Alpharetta |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 4 | Cleveland |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | GA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | GA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | GA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 4 | TN |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 30188 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 30312 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 92679 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 30005 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 4 | 37311 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | Black Airplane |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | Story First Creative |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | MYLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | Due South Productions |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 4 | Scott Bragg Media |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Web Development |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | Video Production |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | Consulting |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | Video Production |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | Video Production |
| IRS990/CostOfGoodsSoldAmt | 0 | 1959857 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 2017525 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | -4948 |
| IRS990/CYOtherExpensesAmt | 0 | 15871880 |
| IRS990/CYOtherRevenueAmt | 0 | 8811281 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 17159928 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -1318400 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 13430306 |
| IRS990/CYTotalExpensesAmt | 0 | 29302186 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 27983786 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 340616 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 758144 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 1098760 |
| IRS990/Desc | 0 | Curriculum Subscriptions - Provided four different faith-based curriculums as an annual subscription to a total of 9,381 churches. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 1 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 140 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 9695974 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 1 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 31459 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 31459 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 227374 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 227374 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 444476 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 5162270 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 5606746 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 163107 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 17614 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 17490 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 14107 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 14240 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 13355 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 12979 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 12720 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 3375 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Reggie Joiner |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Kevin Benson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Reggie Goodin |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Kristen Ivy |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Hadley Brandt |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Mike Jeffries |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Colette Taylor |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Ben Swilley |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Debra Joiner |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Joel Manby |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Tony Adams |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | David Salyers |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Mike Kendrick |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Phyliss Dorman |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 110688 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 229889 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 220141 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 143882 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 141951 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 146545 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 129376 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 122519 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 115496 |
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| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
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| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Founder & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Executive Director of Sales |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | COO, CFO & Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Executive Director of Messaging |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Exec. Advisor Information Tech. |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Dir. & ED of Ministry Initiatives |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Executive Director of Programming |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Executive Director of Tech. Services |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Exec. Dir. of Church Partnerships |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Board Chairman & Chief Comm. Officer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Director |
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| IRS990/MissionDesc | 0 | The reThink Group, Inc. is a non-profit organization whose purpose is to teach Biblical principles of marriage and family life through providing curriculum, videos, books, music and other resources to its customers, primarily in the USA. |
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| IRS990/PrincipalOfficerNm | 0 | Reggie Joiner |
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| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Curriculum Subscript |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Conference and Events |
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| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | Products - Produced multiple products to supplement the strategy of the organization and the curriculum. |
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| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 8867925 |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | Conferences & Events - Held faith-based leadership building and training events based on the strategy of our curriculum. |
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| IRS990/ProgSrvcAccomActy3Grp/RevenueAmt | 0 | 3462771 |
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| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 0 | The organization is a public charity under section 509(a)(2) and completes Schedule A (Form 990), Part III. The organization has analyzed Schedule A (Form 990), Part II and established that it meets the 33 1/3% public support requirements under sections 509(a)(1) and 170(b)(1)(A)(vi), thus it qualifies to use the first listed special rule for Schedule B (Form 990) reporting. |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc | 0 | Schedule A, Part III: |
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| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt | 0 | 24248431 |
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Displayed year
2020 • Form 990Detailed filing. Detailed filing data is available for this year.