Civic Intelligence

The Rethink Group Inc

EIN 58-2194943 • 501(c)3 • Cumming, GA

Profile

To teach biblical principles of marriage and family life.

5870 Charlotte Lane Suite 300Cumming, GA 30040

www.thinkorange.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

81st percentile

0.65x

Higher debt load relative to assets than 81% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

25th percentile

0.10x

Higher debt load relative to revenue than 25% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Net Margin

23rd percentile

-4.9%

Higher net margin than 23% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

57th percentile

$286,907

Higher top officer pay than 57% of similar nonprofits.

Top officer pay equals 1.2% of source-year revenue.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Asset Growth

4th percentile

-18%

Faster asset growth than 4% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

16th percentile

-12%

Faster revenue growth than 16% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Assets

Down

$3,791,309

Down $852,802 (-18%) from 2023

Liabilities

Up

$2,471,948

Up $327,684 (+15%) from 2023

Net Assets

Down

$1,319,361

Down $1,180,486 (-47%) from 2023

Revenue

Down

$24,087,941

Down $3,155,333 (-12%) from 2023

Expenses

Down

$25,268,427

Down $3,304,946 (-12%) from 2023

Net Income

Up

-$1,180,486

Up $149,613 (+11%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $1,550,275Liabilities 2010: $1,442,935Net Assets 2010: $107,3402010Assets 2011: $1,610,559Liabilities 2011: $1,192,325Net Assets 2011: $418,2342011Assets 2012: $2,441,151Liabilities 2012: $846,251Net Assets 2012: $1,594,9002012Assets 2013: $3,201,579Liabilities 2013: $674,041Net Assets 2013: $2,527,5382013Assets 2014: $4,065,766Liabilities 2014: $721,730Net Assets 2014: $3,344,0362014Assets 2015: $4,494,863Liabilities 2015: $800,031Net Assets 2015: $3,694,8322015Assets 2016: $5,102,667Liabilities 2016: $600,273Net Assets 2016: $4,502,3942016Assets 2017: $5,959,784Liabilities 2017: $590,871Net Assets 2017: $5,368,9132017Assets 2018: $5,585,439Liabilities 2018: $660,756Net Assets 2018: $4,924,6832018Assets 2019: $5,654,630Liabilities 2019: $562,622Net Assets 2019: $5,092,0082019Assets 2020: $4,614,343Liabilities 2020: $840,735Net Assets 2020: $3,773,6082020Assets 2021: $5,968,451Liabilities 2021: $744,385Net Assets 2021: $5,224,0662021Assets 2022: $4,588,556Liabilities 2022: $608,610Net Assets 2022: $3,979,9462022Assets 2023: $4,644,111Liabilities 2023: $2,144,264Net Assets 2023: $2,499,8472023Assets 2024: $3,791,309Liabilities 2024: $2,471,948Net Assets 2024: $1,319,3612024

Highlighted filing

2024

Assets$3,791,309
Liabilities$2,471,948
Net Assets$1,319,361

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$40M$30M$20M$10M$0-$10MExpenses 2010: $10,189,0342010Expenses 2011: $10,644,0472011Expenses 2012: $12,015,9422012Expenses 2013: $14,082,3722013Revenue 2014: $17,728,418Expenses 2014: $16,911,920Net Income 2014: $816,4982014Revenue 2015: $20,128,091Expenses 2015: $19,777,295Net Income 2015: $350,7962015Revenue 2016: $22,384,842Expenses 2016: $21,577,280Net Income 2016: $807,5622016Revenue 2017: $25,684,480Expenses 2017: $24,817,961Net Income 2017: $866,5192017Revenue 2018: $28,564,593Expenses 2018: $29,296,954Net Income 2018: -$732,3612018Revenue 2019: $31,348,070Expenses 2019: $31,030,745Net Income 2019: $317,3252019Revenue 2020: $27,983,786Expenses 2020: $29,302,186Net Income 2020: -$1,318,4002020Revenue 2021: $26,130,363Expenses 2021: $24,679,905Net Income 2021: $1,450,4582021Revenue 2022: $25,449,536Expenses 2022: $26,693,656Net Income 2022: -$1,244,1202022Revenue 2023: $27,243,274Expenses 2023: $28,573,373Net Income 2023: -$1,330,0992023Revenue 2024: $24,087,941Expenses 2024: $25,268,427Net Income 2024: -$1,180,4862024

Highlighted filing

2024

Revenue$24,087,941
Expenses$25,268,427
Net Income-$1,180,486

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.79$2.47$1.32$24.1$25.3$1.18
2023Summary only. Only limited summary data is available for this year.$4.64$2.14$2.50$27.2$28.6$1.33
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.59$0.61$3.98$25.4$26.7$1.24
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.97$0.74$5.22$26.1$24.7$1.45
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.61$0.84$3.77$28.0$29.3$1.32
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.65$0.56$5.09$31.3$31.0$0.32
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.59$0.66$4.92$28.6$29.3$0.73
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.96$0.59$5.37$25.7$24.8$0.87
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.10$0.60$4.50$22.4$21.6$0.81
2015Detailed filing. Detailed filing data is available for this year.$4.49$0.80$3.69$20.1$19.8$0.35
2014Detailed filing. Detailed filing data is available for this year.$4.07$0.72$3.34$17.7$16.9$0.82
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.20$0.67$2.53$14.1
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.44$0.85$1.59$12.0
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.61$1.19$0.42$10.6
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.55$1.44$0.11$10.2
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Aug 1, 2023 to Jul 31, 2024
Signed
Jun 16, 2025
Return Version
2023v6.0
Gross Receipts
$26,879,406
Mission and Program Overview

Mission

The reThink Group, Inc. is a non-profit organization whose purpose is to teach Biblical principles of marriage and family life through providing curriculum, videos, books, music and other resources to its customers, primarily in the USA.

To teach Biblical principles of marriage and family life.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$2,728,549$2,641,633▼ $86,916
Inventories for Sale or Use$705,660$529,300▼ $176,360
Cash and Non-Interest-Bearing Accounts$1,134,136$517,696▼ $616,440
Accounts Receivable$0$26,914▲ $26,914
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0--
Investments Program Related$0--
Intangible Assets$0--
Loans From Officers Directors-$0-
Total Assets$4,644,111$3,791,309▼ $852,802
Other Assets Total$75,766$75,766→ $0
Liabilities
Mortgage Notes Payable Secured by Investment Property$390,963$1,298,075▲ $907,112
Deferred Revenue$1,714,358$1,105,124▼ $609,234
Accounts Payable and Accrued Expenses$38,943$68,749▲ $29,806
Other Liabilities$0$0→ $0
Total Liabilities$2,144,264$2,471,948▲ $327,684
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,499,847$1,319,361▼ $1,180,486
Total Net Assets Fund Balance$2,499,847$1,319,361▼ $1,180,486
Total Liabilities and Net Assets / Fund Balance$4,644,111$3,791,309▼ $852,802

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,475,252$6,414,656$7,889,908
Buildings$303,600$1,567,527$1,871,127
Equipment$143,003$907,669$1,050,672
Leasehold Improvements$36,445$165,742$202,187
Land$683,333--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Reggie JoinerFounder (Part Year)FT$119,466$167,441$286,907
Kristen IvyPresident & CEO (Part Year)FT$129,121$140,357$269,478
Mike JeffriesSecretary & ConsultantFT$221,897-$221,897
Mike ClearSVP of Operations & Interim PresidentFT$79,765$124,491$204,256
Kevin BensonExecutive Director of SalesFT$152,731$41,471$194,202
Debra JoinerVP of Church PartnershipsFT$142,538$13,934$156,472
Robert GoodinCFO/Senior VP (During 2023 Calendar Year)FT$97,222$58,134$155,356
Brian DavisExecutive Director of Data & AnalysisFT$126,877$25,223$152,100
Susan OdomVP of FinanceFT$134,318$13,163$147,481
Joel ManbyBoard Chairman & ConsultantPT$59,194-$59,194

Board Members and Trustees

NameTitle
David SalyersDirector
Jennifer BarnesDirector
Phyliss DormanDirector
Virginia WardDirector
Benjamin YinDirector (Part Year)
Mike KendrickDirector (Part Year)
Tony AdamsTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Black AirplaneWeb development117 Towne Lake Parkway, Ste 200, Woodstock, GA 30188$494,950
Valverde & Company LLC DBA Look Listen StudiosVideo production1737 Ellsworth Industrial Blvd NW, B1, Atlanta, GA 30318$381,200
Maniac Agency LLCWeb development501 Towne Ridge Way, Suite G2013, Woodstock, GA 30188$213,985
Steve Thomason DBA High Definition Events LLCVideo production7440 Windthrop Road, Alpharetta, GA 30005$178,250
Proving Ground LLC DBA Dragon ArmyApp & Website Development6595 Roswell Road, Atlanta, GA 30328$135,776
Revenue and Support

Revenue Composition

Contributions and Grants
$1,160,559
Program Service Revenue
$14,341,079
Investment Income
$1,406
Other Revenue
$8,584,897
All Other Contributions
$1,082,841
Change in Net Assets
$-1,180,486

Audited Revenue Reconciliation

Revenue per Audited Statements
$24,087,941
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$2,791,465
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$26,879,406
Total Revenue per Form 990
$24,087,941
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$13,659,835
Salaries, Compensation, and Employee Benefits$11,608,592
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$5,672,859$2,935,984-$8,608,843
Fees for Services Other$3,947,906$644,443$0$4,592,349
Office Expenses$1,194,826$1,097,524-$2,292,350
Royalties$1,387,504--$1,387,504
Advertising$783,841$465,733-$1,249,574
Current Officers, Directors, Trustees, and Key Employees$634,908$311,001-$945,909
Occupancy$579,461$127,951-$707,412
Other Employee Benefits$456,589$231,408-$687,997
Payroll Taxes$421,184$206,311-$627,495
Other Expenses$574,681$8,392-$583,073
Depreciation Depletion$489,004$60,439-$549,443
Comp Disqual Persons$469,743$62,472-$532,215
Information Technology$385,876$58,322-$444,198
Travel$405,736$36,080-$441,816
Pension Plan Contributions$136,575$69,558-$206,133
Fees for Services Legal-$172,287-$172,287
Insurance$11,091$131,927-$143,018
Interest-$88,569-$88,569
Fees for Services Accounting-$72,266-$72,266
Total Functional Expenses$18,487,760$6,780,667$0$25,268,427

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$28,059,892
Expenses per Audited Statements$25,268,427
Total Expenses per Form 990$25,268,427
Expenses Not Reported on Form 990$2,791,465
Expenses Not Reported on Financial Statements$0
Other Expense Adjustments$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-LLC owned 100% by former and current officers and directorsRoyaltiesNo$445,000
-Family member of Highest Compensated EmployeeWages & BenefitsNo$268,472
-Family member of OfficerWages & BenefitsNo$160,224
-Family member of OfficerWages & BenefitsNo$156,867
-LLC Majority Owned by Current Officers & DirectorsShared Utility Income & Event space rentalNo$108,604
-Family member of Director1099 CompensationNo$76,500
-Family member of Officer1099 CompensationNo$46,250
-Family member of OfficerWages & BenefitsNo$30,337
-Family member of Officer1099 CompensationNo$22,750
-Family member of OfficerWages & BenefitsNo$22,416
-Family member of Officer1099 CompensationNo$16,871
-Family member of OfficerRoyaltiesNo$11,104

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees-$0-
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
Yes
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 2 Family/business relationships amongst interested persons

Reggie Joiner and Joel Manby - Business relationship, Reggie Joiner and Kristen Ivy - Business relationship, Reggie Joiner, Reggie Goodin, Mike Kendrick, Mike Jeffries and Phylliss Dorman - Business relationship

Form 990, Part VI, Line 8B Documentation of meetings held by committees of governing body

The organization has no committees with authority to act on behalf of the governing body. Therefore, this line was answered no in accordance with the instructions.

Form 990, Part VI, Line 11B Review of form 990 by governing body

Form 990 is prepared by an independent CPA firm and reviewed in detail by the organization's top management. The reviewed Form 990 is then provided to the board of directors prior to filing with the IRS.

Form 990, Part VI, Line 12C Conflict of interest policy

The board of directors, officers, and key employees sign an annual conflict of interest policy documenting interested transactions. The signed conflict of interest statements are submitted to the Secretary for review. The Secretary's signed conflict of interest statement is reviewed by the Founder & CEO. For any new agreements or transactions involving officers, directors, and key employees, we engage our corporate counsel to review to ensure the transaction does not give rise to a conflict of interest. The full list of interested transactions is reviewed by the corporate attorney and presented to the board at the annual board meeting. All instances of conflict of interest are noted and discussed by the full board, any questions are answered about the conflict until the board feels able to approve. In the event a particular transaction is not able to be resolved, a different course of action would be decided by the board until the conflict can be resolved.

Form 990, Part VI, Line 15A Process to establish compensation of top management official

The compensation committee, an independent committee of the board of directors, conducts an annual review of CEO compensation. Each year compensation is reviewed to make sure it is in line with similar organizations locally and nationally. Guidestar and ECFA are used as points of reference for comparison. Every few years an external compensation consultant is engaged to do a comprehensive review and analysis of top-level salaries in comparison with similar organizations. Following the meeting of the Compensation Committee, the committee chair emails the VP of Finance to let them know that compensation was approved as presented. This process is documented in the board minutes.

Form 990, Part VI, Line 15B Process to establish compensation of other employees

The compensation committee, an independent committee of the board of directors, conducts an annual review of compensation of all officers, directors, and employees with over $100k in compensation. Each year compensation is reviewed to make sure it is in line with similar organizations locally and nationally. GuideStar and ECFA are used as points of reference for comparison. Every few years an external compensation consultant is engaged to do a comprehensive review and analysis of top-level salaries in comparison with similar organizations. Following the meeting of the Compensation Committee, the Committee Chair emails the VP of Finance to let them know that compensation was approved as presented. This process is documented in the board minutes.

Form 990, Part VI, Line 19 Required documents available to the public

The organization makes its financial and other records available to the public as legally required.

Form 990, Part VII, Section A

Compensation reported in Part VII, column D and Schedule J, Part II, column B is the amount reported on the individual's W-2, box 1 or 5 (whichever amount is greater) per the IRS instructions. In the case of minister's compensation when box 5 of the W-2 is not applicable, box 1 compensation is used. Employee deferrals to qualified retirement plans are normally captured in box 5, not box 1 of Form W-2. For reporting purposes we have included the minister's retirement plan deferrals in Part VII, column F and Schedule J, Part II, column C.

Filing and Contact Details

Filer

Filer Name
The reThink Group Inc
EIN
58-2194943
Phone
6782538883
Address
5870 Charlotte Lane Suite 300, Cumming, GA 30040

Signing Officer

Name
Mike Jeffries
Title
Secretary
Phone
6782538883
Signed
2025-06-16
Discuss with paid preparer
Yes

Organization Details

Formed
1995
Legal Domicile
Ga
Voting Board Members
7
Independent Board Members
5
Employees
136
Volunteers
150

Preparer

Firm
CRI Capin Crouse Advisors LLC
Address
345 Massachusetts Ave Suite 300, Indianapolis, IN 46204
Preparer
Daren Daiga
Phone
5055022746
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G Other Fees

Contract Labor - Total Expense: 2669341, Program Service Expense: 2078367, Management and General Expenses: 590974, Fundraising Expenses: ; Actors - Total Expense: 128135, Program Service Expense: 128135, Management and General Expenses: , Fundraising Expenses: ; Graphic Design - Total Expense: 316176, Program Service Expense: 262707, Management and General Expenses: 53469, Fundraising Expenses: ; Producer - Total Expense: 212753, Program Service Expense: 212753, Management and General Expenses: , Fundraising Expenses: ; Video - Total Expense: 973697, Program Service Expense: 973697, Management and General Expenses: , Fundraising Expenses: ; Writers - Total Expense: 292247, Program Service Expense: 292247, Management and General Expenses: , Fundraising Expenses: ;

Financial Statement Notes

Schedule D, Part XI, Line 2(D) Other revenues in audited financial statements not in form 990

Cost of Goods Sold - 2335689 Rental Expenses - 455776

Schedule D, Part XII, Line 2(D) Other expenses in audited financial statements not in form 990

Cost of Goods Sold - 2335689 Rental Expenses - 455776

Raw XML AppendixShowing 400 of 948 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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