Liabilities / Assets
35th percentile
Higher debt load relative to assets than 35% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
35th percentile
Higher debt load relative to assets than 35% of similar nonprofits.
Liabilities / Revenue
8th percentile
Higher debt load relative to revenue than 8% of similar nonprofits.
Net Margin
24th percentile
Higher net margin than 24% of similar nonprofits.
Top Officer Pay
54th percentile
Higher top officer pay than 54% of similar nonprofits.
Top officer pay equals 0.9% of source-year revenue.
Asset Growth
14th percentile
Faster asset growth than 14% of similar nonprofits.
Revenue Growth
67th percentile
Faster revenue growth than 67% of similar nonprofits.
Assets
Down$5,585,439
Down $374,345 (-6.3%) from 2017
Net Assets
Down$4,924,683
Down $444,230 (-8.3%) from 2017
Liabilities
Up$660,756
Up $69,885 (+12%) from 2017
Revenue
Up$28,564,593
Up $2,880,113 (+11%) from 2017
Expenses
Up$29,296,954
Up $4,478,993 (+18%) from 2017
Net Income
Down-$732,361
Down $1,598,880 (-185%) from 2017
The reThink Group, Inc. is a non-profit organization whose purpose is to teach Biblical principles of marriage and family life through providing curriculum, videos, books, music and other resources to its customers, primarily in the USA.
To teach Biblical principles of marriage and family life.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Land, Buildings, and Equipment, Net | $1,649,115 | $2,885,134 | ▲ $1,236,019 |
| Cash and Non-Interest-Bearing Accounts | $1,266,056 | $1,052,731 | ▼ $213,325 |
| Inventories for Sale or Use | $496,837 | $443,258 | ▼ $53,579 |
| Intangible Assets | $1,337,995 | $220,983 | ▼ $1,117,012 |
| Savings and Temporary Cash Investments | $0 | $0 | → $0 |
| Total Assets | $5,959,784 | $5,585,439 | ▼ $374,345 |
| Other Assets Total | $1,209,781 | $983,333 | ▼ $226,448 |
| Liabilities | |||
| Mortgage Notes Payable Secured by Investment Property | $565,485 | $644,373 | ▲ $78,888 |
| Accounts Payable and Accrued Expenses | $25,386 | $16,383 | ▼ $9,003 |
| Total Liabilities | $590,871 | $660,756 | ▲ $69,885 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $5,368,913 | $4,924,683 | ▼ $444,230 |
| Total Net Assets Fund Balance | $5,368,913 | $4,924,683 | ▼ $444,230 |
| Total Liabilities and Net Assets / Fund Balance | $5,959,784 | $5,585,439 | ▼ $374,345 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $1,243,873 | $1,632,231 | $2,876,104 |
| Buildings | $652,028 | $1,203,182 | $1,855,210 |
| Equipment | $544,109 | $1,206,332 | $1,750,441 |
| Leasehold Improvements | $45,124 | $57,567 | $102,691 |
| Land | $400,000 | - | - |
| Other Assets Org | $583,333 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Reggie Joiner | Founder & CEO | FT | $135,537 | $129,069 | $264,606 |
| Reggie Goodin | COO & CFO | FT | $164,908 | $56,546 | $221,454 |
| Mike Jeffries | Director & Consultant | FT | $193,665 | - | $193,665 |
| Kevin Benson | Director of Marketing | FT | $148,378 | $38,770 | $187,148 |
| Hadley Brandt | Director of Technology Architecture | FT | $135,676 | $19,230 | $154,906 |
| Kristen Ivy | Director of Messaging | FT | $126,957 | $12,474 | $139,431 |
| Colette Taylor | Director of Event Operations | FT | $114,238 | $12,592 | $126,830 |
| Ben Swilley | Director of Technology Services | FT | $105,538 | $12,107 | $117,645 |
| Debra Joiner | Director of Client Services & Distrib | FT | $104,887 | $12,177 | $117,064 |
| Name | Title |
|---|---|
| Joel Manby | Board Chairman |
| Mike Kendrick | Director |
| Phyliss Dorman | Director |
| David Salyers | Secretary |
| Tony Adams | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| CodeSmith Development | Web Development | 3565 Piedmont Rd Bldg 1 Suite 150, Atlanta, GA 30305 | $639,500 |
| Story First Creative Agency LLC | Video Production | 691 John Wesley Dobbs Ave NE Unit, Atlanta, GA 30312 | $306,594 |
| Mylc | Consulting | 10 Via Terracaleta, Coto De Caza, CA 92679 | $210,000 |
| Due South Productions | Video Production | 6210 Yorkridge Drive, Alpharetta, GA 30005 | $171,060 |
| Green Tricycle Studios | Video Production | 44 Milton Avenue Suite 300, Alpharetta, GA 30009 | $140,963 |
| Line Item | Amount |
|---|---|
| Other Expenses | $19,288,024 |
| Salaries, Compensation, and Employee Benefits | $10,008,930 |
| Total Fundraising Expense | $55,882 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $5,015,913 | $2,605,761 | - | $7,621,674 |
| Fees for Services Other | $5,583,365 | $272,041 | - | $5,855,406 |
| Royalties | $3,309,914 | - | - | $3,309,914 |
| Office Expenses | $2,397,996 | $571,819 | $55,882 | $3,025,697 |
| Occupancy | $1,416,409 | $493,025 | - | $1,909,434 |
| Advertising | $708,020 | $900,389 | - | $1,608,409 |
| Travel | $893,256 | $169,246 | - | $1,062,502 |
| Depreciation Depletion | - | $994,438 | - | $994,438 |
| Other Employee Benefits | $502,575 | $419,226 | - | $921,801 |
| Information Technology | $211,339 | $369,042 | - | $580,381 |
| Payroll Taxes | $350,813 | $179,469 | - | $530,282 |
| Current Officers, Directors, Trustees, and Key Employees | $358,357 | $142,248 | - | $500,605 |
| Other Expenses | $480,846 | - | - | $480,846 |
| Comp Disqual Persons | $173,038 | $92,696 | - | $265,734 |
| Fees for Services Legal | $65,273 | $193,772 | - | $259,045 |
| Pension Plan Contributions | $109,940 | $58,894 | - | $168,834 |
| Insurance | - | $139,052 | - | $139,052 |
| Fees for Services Accounting | - | $42,885 | - | $42,885 |
| Interest | - | $20,015 | - | $20,015 |
| Total Functional Expenses | $21,577,054 | $7,664,018 | $55,882 | $29,296,954 |
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $32,257,912 |
| Expenses per Audited Statements | $29,296,954 |
| Total Expenses per Form 990 | $29,296,954 |
| Expenses Not Reported on Form 990 | $2,960,958 |
| Expenses Not Reported on Financial Statements | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| Debra Joiner | LLC owned 100% by former and current officers and directors | Royalties | No | $828,959 |
| - | Founder & CEO of the organization | Royalties | No | $202,000 |
| Hannah Joiner | LLC owned 100% by current officer and key employee | Royalties | No | $180,264 |
| Rebekah Joiner | Wife of the organization's Founder | W-2 Wages | No | $117,064 |
| - | Daughter of the organization's Founder | W-2 Wages | No | $83,062 |
| Reggie Joiner | Daughter of the organization's Founder | W-2 Wages | No | $65,608 |
“Reggie Joiner & Joel Manby are members of Character Revolution LLC.”
“Form 990 is prepared by an independent CPA firm and reviewed in detail by the organization's top management. The reviewed Form 990 is then provided to the board of directors prior to filing with the IRS.”
“The board of directors, officers, and key employees sign an annual conflict of interest policy documenting interested transactions. For any new agreements or transactions involving officers, directors, and key employees, we engage our corporate counsel to review to ensure the transaction does not give rise to a conflict of interest. The full list of interested transactions is reviewed and approved by the board at the annual board meeting. All instances of conflict of interest are noted and discussed by the full board, any questions are answered about the conflict until the board feels able to approve. In the event a particular transaction is not able to be resolved, a different course of action would be decided by the board until the conflict can be resolved.”
“Question 15a - The compensation committee, an independent committee of the board of directors, conducts an annual review of CEO compensation. Each year compensation is reviewed to make sure it is in line with similar organizations locally and nationally. Guidestar and ECFA are used as points of reference for comparison. Every few years an external compensation consultant is engaged to do a comprehensive review and analysis of top level salaries in comparison with similar organizations. Following the meeting of the Compensation Committee, the committee chair emails the CFO and Controller to let them know that compensation was approved as presented. Question 15b - The compensation committee, an independent committee of the board of directors, conducts an annual review of compensation of all employees over $100k. Each year compensation is reviewed to make sure it is in line with similar organizations locally and nationally. Guidestar and ECFA are used as points of reference for comparison. Every few years an external compensation consultant is engaged to do a comprehensive review and analysis of top level slaries in comparison with similar organizations. Following the meeting of the Compensation Committee, the committee chair emails the CFO and Controller to let them know that compensation was approved as presented.”
“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”
“Other Service Fees: Program service expenses 5,583,365. Management and general expenses 272,041. Fundraising expenses 0. Total expenses 5,855,406.”
“The organization's Board assumes responsibility for oversight of the audit of its financial statements and selection of its independent accountant. This process has not changed since the prior year.”
“Cost of Goods Sold 2,960,958.”
“Cost of Goods Sold 2,960,958.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 25386 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 16383 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | To teach Biblical principles of marriage and family life. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 900389 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 708020 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 1608409 |
| IRS990/AllOtherContributionsAmt | 0 | 38438 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Susan Odom |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6786008110 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 5870 Charlotte Lane Suite 300 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Cumming |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | GA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 30040 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 1 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 1 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1266056 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 1052731 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 11 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 142248 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 358357 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 500605 |
| IRS990/CompDisqualPersonsGrp/ManagementAndGeneralAmt | 0 | 92696 |
| IRS990/CompDisqualPersonsGrp/ProgramServicesAmt | 0 | 173038 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 265734 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 639500 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 306594 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 210000 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 171060 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 140963 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 3565 Piedmont Rd Bldg 1 Suite 150 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 691 John Wesley Dobbs Ave NE Unit |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 10 Via Terracaleta |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 6210 Yorkridge Drive |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 44 Milton Avenue Suite 300 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Atlanta |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | Atlanta |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | Coto De Caza |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | Alpharetta |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 4 | Alpharetta |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | GA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | GA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | GA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 4 | GA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 30305 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 30312 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 92679 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 30005 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 4 | 30009 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | CodeSmith Development |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | Story First Creative Agency LLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | MYLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | Due South Productions |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 4 | Green Tricycle Studios |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Web Development |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | Video Production |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | Consulting |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | Video Production |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | Video Production |
| IRS990/CostOfGoodsSoldAmt | 0 | 2960958 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 38438 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | -391252 |
| IRS990/CYOtherExpensesAmt | 0 | 19288024 |
| IRS990/CYOtherRevenueAmt | 0 | 7215497 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 21701910 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -732361 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 10008930 |
| IRS990/CYTotalExpensesAmt | 0 | 29296954 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 55882 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 28564593 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 994438 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 994438 |
| IRS990/Desc | 0 | Curriculum Subscriptions - Provided four different faith-based curriculums as an annual subscription to a total of 8,720 churches. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 1 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 128 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 10469434 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 1 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 42885 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 42885 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 193772 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 65273 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 259045 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 272041 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 5583365 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 5855406 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 129069 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 16546 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 8770 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 14230 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 12474 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 12592 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 12107 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 12177 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Reggie Joiner |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Joel Manby |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Tony Adams |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | David Salyers |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Mike Kendrick |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Phyliss Dorman |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Mike Jeffries |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Reggie Goodin |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Kevin Benson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Hadley Brandt |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Kristen Ivy |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Colette Taylor |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Ben Swilley |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Debra Joiner |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 135537 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 193665 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 204908 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 178378 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 140676 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 126957 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 114238 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 105538 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 104887 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Founder & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Board Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director & Consultant |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | COO & CFO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Director of Marketing |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Director of Technology Architecture |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director of Messaging |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Director of Event Operations |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Director of Technology Services |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Director of Client Services & Distrib |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1995 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/OtherAmt | 0 | -391252 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 7 |
| IRS990/GrantAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/OtherAmt | 0 | 401946 |
| IRS990/GrossReceiptsAmt | 0 | 32318749 |
| IRS990/GrossSalesOfInventoryAmt | 0 | 10176455 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 5 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 11 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 369042 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 211339 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 580381 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 139052 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 139052 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 1337995 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 220983 |
| IRS990/InterestGrp/ManagementAndGeneralAmt | 0 | 20015 |
| IRS990/InterestGrp/TotalAmt | 0 | 20015 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 496837 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 443258 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 594 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 4099312 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 1649115 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 2885134 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 6984446 |
| IRS990/LegalDomicileStateCd | 0 | GA |
| IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt | 0 | 793198 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingOtherInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | The reThink Group, Inc. is a non-profit organization whose purpose is to teach biblical principles of marriage and family life. The reThink Group develops and provides religious curriculum to its subscribers and develops and sells music, movies, and other products to educate its customers, primarily in the USA. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/MortgNotesPyblScrdInvstPropGrp/BOYAmt | 0 | 565485 |
| IRS990/MortgNotesPyblScrdInvstPropGrp/EOYAmt | 0 | 644373 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 5368913 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 4924683 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | -391252 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | -391252 |
| IRS990/NetIncomeOrLossGrp/RelatedOrExemptFuncIncomeAmt | 0 | 7176616 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 7215497 |
| IRS990/NetIncomeOrLossGrp/UnrelatedBusinessRevenueAmt | 0 | 38881 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | -171143 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 493025 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 1416409 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 1909434 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 55882 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 571819 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 2397996 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 3025697 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 1209781 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 983333 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 419226 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 502575 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 921801 |
| IRS990/OtherExpensesGrp/Desc | 0 | Equipment Rental |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 480846 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 480846 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 2605761 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 5015913 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 7621674 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 179469 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 350813 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 530282 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 58894 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 109940 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 168834 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | Reggie Goodin |
| IRS990/PriorPeriodAdjustmentsAmt | 0 | 288131 |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Curriculum Subscript |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Conference and Event |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 14751840 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 6950070 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 14751840 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 6950070 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | Conferences & Events - Held faith-based leadership building and training events based on the strategy of our curriculum and summer camps for elementary and high school students. |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 7600008 |
| IRS990/ProgSrvcAccomActy2Grp/GrantAmt | 0 | 0 |
| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 6950070 |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | Products - Produced multiple products to supplement the strategy of the organization and the curriculum. |
| IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt | 0 | 3507612 |
| IRS990/ProgSrvcAccomActy3Grp/GrantAmt | 0 | 0 |
| IRS990/ProgSrvcAccomActy3Grp/RevenueAmt | 0 | 7176616 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 755376 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 16181448 |
| IRS990/PYOtherRevenueAmt | 0 | 5732642 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 19196462 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 866519 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 8636513 |
| IRS990/PYTotalExpensesAmt | 0 | 24817961 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 25684480 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -732361 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 1 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 1 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/RevenueAmt | 0 | 14751840 |
| IRS990/RoyaltiesGrp/ProgramServicesAmt | 0 | 3309914 |
| IRS990/RoyaltiesGrp/TotalAmt | 0 | 3309914 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 0 |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearAmt | 0 | 25147 |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus1YearAmt | 0 | 2500 |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt | 0 | 27647 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt | 0 | 38438 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt | 0 | 755376 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 1355718 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 359506 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 156953 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 2665991 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt | 0 | 31878365 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt | 0 | 28155319 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt | 0 | 24248431 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt | 0 | 22227340 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt | 0 | 19726501 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt | 0 | 126235956 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt | 0 | 53475 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt | 0 | 12710 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt | 0 | 297360 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt | 0 | 331576 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt | 0 | 695121 |
| IRS990ScheduleA/InvestmentIncomeCYPct | 0 | 0.00540 |
| IRS990ScheduleA/InvestmentIncomePYPct | 0 | 0.00260 |
| IRS990ScheduleA/Post1975UBTIGrp/CurrentTaxYearAmt | 0 | 0 |
| IRS990ScheduleA/Post1975UBTIGrp/CurrentTaxYearMinus1YearAmt | 0 | 53475 |
| IRS990ScheduleA/Post1975UBTIGrp/CurrentTaxYearMinus2YearsAmt | 0 | 12710 |
| IRS990ScheduleA/Post1975UBTIGrp/CurrentTaxYearMinus3YearsAmt | 0 | 297360 |
| IRS990ScheduleA/Post1975UBTIGrp/CurrentTaxYearMinus4YearsAmt | 0 | 331576 |
| IRS990ScheduleA/Post1975UBTIGrp/TotalAmt | 0 | 695121 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY509Pct | 0 | 0.99230 |
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Displayed year
2018 • Form 990Detailed filing. Detailed filing data is available for this year.