Civic Intelligence

Visitgreenvillesc

990 • Fiscal year 2020 • EIN 57-0777611

Jan 01, 2020 to Dec 31, 2020 • Filed on Jun 09, 2021

Organization ProfileWWW.VISITGREENVILLESC.COM

View Organization Page

148 River Street Rm/Ste 100Greenville, SC 29601

(864) 421-0000

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

74th percentile

0.42x

Higher debt load relative to assets than 74% of similar nonprofits.

2020 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2020

Liabilities / Revenue

42nd percentile

0.28x

Higher debt load relative to revenue than 42% of similar nonprofits.

2020 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2020

Net Margin

32nd percentile

-0.5%

Higher net margin than 32% of similar nonprofits.

2020 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2020

Top Officer Pay

94th percentile

$705,384

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 11.5% of source-year revenue.

2020 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2020

Asset Growth

87th percentile

24%

Faster asset growth than 87% of similar nonprofits.

2020 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2019 to 2020

Revenue Growth

13th percentile

-35%

Faster revenue growth than 13% of similar nonprofits.

2020 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets74th percentile

Assets

Up

$4,089,273

Up $800,156 (+24%) from 2019

Net Assets

Down

$2,356,726

Down $29,394 (-1.2%) from 2019

Liabilities

Up

$1,732,547

Up $829,550 (+92%) from 2019

Revenue And Expenses
Liabilities / Revenue42nd percentileNet Margin32nd percentile

Revenue

Down

$6,156,731

Down $3,284,914 (-35%) from 2019

Expenses

Down

$6,186,125

Down $2,708,897 (-30%) from 2019

Net Income

Down

-$29,394

Down $576,017 (-105%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth87th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2011: $1,073,323Liabilities 2011: $98,815Net Assets 2011: $974,5082011Assets 2012: $1,448,905Liabilities 2012: $334,413Net Assets 2012: $1,114,4922012Assets 2013: $1,300,472Liabilities 2013: $363,315Net Assets 2013: $937,1572013Assets 2014: $1,556,966Liabilities 2014: $231,573Net Assets 2014: $1,325,3932014Assets 2015: $2,622,727Liabilities 2015: $976,627Net Assets 2015: $1,646,1002015Assets 2016: $2,834,666Liabilities 2016: $1,157,780Net Assets 2016: $1,676,8862016Assets 2017: $3,127,090Liabilities 2017: $1,301,289Net Assets 2017: $1,825,8012017Assets 2018: $2,724,706Liabilities 2018: $885,209Net Assets 2018: $1,839,4972018Assets 2019: $3,289,117Liabilities 2019: $902,997Net Assets 2019: $2,386,1202019Assets 2020: $4,089,273Liabilities 2020: $1,732,547Net Assets 2020: $2,356,7262020Assets 2021: $7,299,998Liabilities 2021: $2,609,313Net Assets 2021: $4,690,6852021Assets 2023: $7,304,868Liabilities 2023: $2,172,616Net Assets 2023: $5,132,2522023Assets 2024: $7,894,264Liabilities 2024: $4,865,693Net Assets 2024: $3,028,5712024

Highlighted filing

2020

Assets$4,089,273
Liabilities$1,732,547
Net Assets$2,356,726
Open 2020 Filing

Operations Trend

Revenue Growth13th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MRevenue 2011: $2,234,051Expenses 2011: $1,953,163Net Income 2011: $280,8882011Revenue 2012: $2,784,832Expenses 2012: $2,644,848Net Income 2012: $139,9842012Revenue 2013: $3,084,333Expenses 2013: $3,261,668Net Income 2013: -$177,3352013Revenue 2014: $4,152,408Expenses 2014: $3,764,172Net Income 2014: $388,2362014Revenue 2015: $2,884,269Expenses 2015: $2,677,827Net Income 2015: $206,4422015Revenue 2016: $6,902,648Expenses 2016: $6,871,862Net Income 2016: $30,7862016Revenue 2017: $7,892,674Expenses 2017: $7,743,759Net Income 2017: $148,9152017Revenue 2018: $9,259,132Expenses 2018: $9,245,436Net Income 2018: $13,6962018Revenue 2019: $9,441,645Expenses 2019: $8,895,022Net Income 2019: $546,6232019Revenue 2020: $6,156,731Expenses 2020: $6,186,125Net Income 2020: -$29,3942020Revenue 2021: $9,046,809Expenses 2021: $6,712,850Net Income 2021: $2,333,9592021Revenue 2023: $12,055,626Expenses 2023: $11,246,798Net Income 2023: $808,8282023Revenue 2024: $14,553,337Expenses 2024: $16,657,018Net Income 2024: -$2,103,6812024

Highlighted filing

2020

Revenue$6,156,731
Expenses$6,186,125
Net Income-$29,394
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Jun 9, 2021
Return Version
2020v4.0
Gross Receipts
$6,166,793
Mission and Program Overview

Mission

Vgsc is organized to foster improved business conditions for the tourism and convention industry in the upstate of sc with the vision of becoming one of the most visited travel destinations in the southeast.

Visitgreenvillesc is organized to foster improved business conditions for the tourism and convention industry in the upstate region of south carolina; to promote tourism and convention business in the upstate area; to expand the economic base of the upstate by increasing tourism and convention activities; and to develop, market, and promote the upstate as a destination for vistors to benefit the community and the tourism and convention industy.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,024,042$2,208,095▲ $1,184,053
Accounts Receivable$1,915,245$1,440,779▼ $474,466
Land, Buildings, and Equipment, Net$296,423$317,141▲ $20,718
Prepaid Expenses and Deferred Charges$53,407$123,258▲ $69,851
Total Assets$3,289,117$4,089,273▲ $800,156
Liabilities
Deferred Revenue$481,461$948,472▲ $467,011
Other Liabilities-$588,749-
Accounts Payable and Accrued Expenses$421,536$195,326▼ $226,210
Total Liabilities$902,997$1,732,547▲ $829,550
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,386,120$2,356,726▼ $29,394
Total Net Assets Fund Balance$2,386,120$2,356,726▼ $29,394
Total Liabilities and Net Assets / Fund Balance$3,289,117$4,089,273▲ $800,156

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$317,141$210,801$527,942
Compensation and Service Providers
Top Officer Pay94th percentile

Employees

NameTitleBaseOtherTotal
Chris StonePresident$171,908$569,626$705,384
Jennifer StilwellChief Strate$161,136$6,255$167,391
Jennifer StilwellChief Strategic Offi$153,065$16,877$167,391
David MontgomeryVice Preside$151,110$6,556$157,666
David MontgomeryVice President$144,835$28,527$157,666

Board Members and Trustees

NameTitle
David EdwardsChairman
Catherine StoddardPast Chairma
ANDY O'MARADirector
Alan EthridgeDirector
Angie ProsserDirector
BRIAN O'ROURKEDirector
Ben CampbellDirector
Beth PaulDirector
Bill GrovesDirector
Carlos PhillipsDirector
Cheryl GrantDirector
Jennifer SuttonDirector
John WiluszDirector
Jonathan BrashierDirector
Lauren HilderbranDirector
Liz SemanDirector
Michael AllenDirector
Mike PenningtonDirector
Mike RegliDirector
Nika WhiteDirector
Ryan JohnstonDirector
Sid CatesDirector
Stephen EdgertonDirector
Ted LambrechtDirector
Wil BrasingtonDirector
Sheryl Lang2021 Preside
Andrew CajkaExecutive Co
David BergerExecutive Co
Fabian UnterzaucherExecutive Co
Neetu PatelExecutive Co
Tim JusticeExecutive Co
Dirk BengelTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Erwin Penland LLCMarketingPO BOX 74008479, Chicago, IL 60674-8479$500,164
Community JournalsMarketing581 PERRY AVENUE, Greenville, SC 29601$214,610
Mountain City Land And ImpLeasingPO BOX 2287, Greenville, SC 29602$152,541
SimpleviewTechnology8950 N ORACLE ROAD, Tuscon, AZ 85704$147,601
Mitchell Contract Interiors INCConstruction1047 KEYS DRIVE, Greenville, SC 29615$103,989
Revenue and Support

Revenue Composition

Contributions and Grants
$4,581,613
Program Service Revenue
$1,583,498
Investment Income
$-8,380
Other Revenue
$0
Change in Net Assets
$-29,394

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,156,731
Total Revenue per Audited Statements
$6,156,731
Total Revenue per Form 990
$6,156,731
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,070,182
Salaries, Compensation, and Employee Benefits$2,115,943
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$2,714,938--$2,714,938
Other Salaries and Wages$780,715$27,899-$808,614
Comp Disqual Persons$671,658$24,361-$696,019
Current Officers, Directors, Trustees, and Key Employees$301,317$10,929-$312,246
All Other Expenses$187,468$1,417-$188,885
Information Technology$157,700$5,720-$163,420
Occupancy$153,131$5,554-$158,685
Other Employee Benefits$147,485$5,349-$152,834
Other Expenses$99,876--$99,876
Payroll Taxes$81,178$2,944-$84,122
Pension Plan Contributions$59,934$2,174-$62,108
Office Expenses$38,300$1,387-$39,687
Depreciation Depletion$37,874$1,375-$39,249
Fees for Services Other$25,887$939-$26,826
Insurance$11,183$405-$11,588
Fees for Service Investment Mgmnt Fees$5,778$210-$5,988
Fees for Services Accounting$3,999$145-$4,144
Conferences and Meetings$997$36-$1,033
Total Functional Expenses$6,095,281$90,844$0$6,186,125

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$6,186,125
Total Expenses per Audited Statements$6,186,125
Total Expenses per Form 990$6,186,125
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Related Obligations$536,219
Capital Lease$52,530
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“The organization's members consist of individuals, partnerships, corporations, associations, and firms of every type and description supportive of the purposes of the organization.”

Form 990, Page 6, Part VI, Line 11B

“The form 990 is given to the accounting department for review. Final approval is then given from the president.”

Form 990, Page 6, Part VI, Line 12C

“Each director and staff member is given a copy of the conflicts of interest and compensation policy annually. Periodic reviews are given to ensure visitgreenvillesc operates in a manner consistent with charitable purpose.”

Form 990, Page 6, Part VI, Line 15A

“The board annually reviews the fairness of compensation, including benefits.”

Form 990, Page 6, Part VI, Line 15B

“The board annually reviews the fairness of compensation, including benefits.”

Form 990, Page 6, Part VI, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Visitgreenvillesc
EIN
57-0777611
Phone
8644210000
Address
148 RIVER STREET RM/STE 100, GREENVILLE, SC 29601

Signing Officer

Name
Sheryl Lang
Title
2021 President
Phone
8644210000
Signed
2021-06-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Sheryl Lang
Formed
1984
Legal Domicile
Sc
Voting Board Members
30
Independent Board Members
30
Employees
22

Preparer

Firm
JENNINGS COOK & CO CPA'S PA
Address
PO BOX 25937, GREENVILLE, SC 29616
Preparer
Douglas P Schmieding
Phone
8642974700
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Visitgreenvillesc is organized to foster improved business conditions for the tourism and convention industry in the upstate region of south carolina; to promote tourism and convention business in the upstate area; to expand the economic base of the upstate by increasing tourism and convention activities; and to develop, market, and promote the upstate as a destination for vistors to benefit the community and the tourism and convention industy.”

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IRS990/Form990PartVIISectionAGrp/TitleTxt32VICE PRESIDE
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Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,089,273
Liabilities
$1,732,547
Net assets
$2,356,726
Revenue
$6,156,731
Expenses
$6,186,125
Net income
-$29,394
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.89$4.87$3.03$14.6$16.7$2.10
2023Summary only. Only limited summary data is available for this year.$7.30$2.17$5.13$12.1$11.2$0.81
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.30$2.61$4.69$9.05$6.71$2.33
2020Detailed filing. Detailed filing data is available for this year.$4.09$1.73$2.36$6.16$6.19$0.03
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.29$0.90$2.39$9.44$8.90$0.55
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.72$0.89$1.84$9.26$9.25$0.01
2017Summary only. Only limited summary data is available for this year.$3.13$1.30$1.83$7.89$7.74$0.15
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.83$1.16$1.68$6.90$6.87$0.03
2015Summary only. Only limited summary data is available for this year.$2.62$0.98$1.65$2.88$2.68$0.21
2014Summary only. Only limited summary data is available for this year.$1.56$0.23$1.33$4.15$3.76$0.39
2013Summary only. Only limited summary data is available for this year.$1.30$0.36$0.94$3.08$3.26$0.18
2012Summary only. Only limited summary data is available for this year.$1.45$0.33$1.11$2.78$2.64$0.14
2011Summary only. Only limited summary data is available for this year.$1.07$0.10$0.97$2.23$1.95$0.28