Civic Intelligence

Visitgreenvillesc

990 • Fiscal year 2016 • EIN 57-0777611

Jan 01, 2016 to Dec 31, 2016 • Filed on May 31, 2017

148 River Street Rm/Ste 222Greenville, SC 29601

(864) 421-0000

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

70th percentile

0.41x

Higher debt load relative to assets than 70% of similar nonprofits.

2016 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2016

Liabilities / Revenue

32nd percentile

0.17x

Higher debt load relative to revenue than 32% of similar nonprofits.

2016 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2016

Net Margin

34th percentile

0.4%

Higher net margin than 34% of similar nonprofits.

2016 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2016

Top Officer Pay

51st percentile

$271,054

Higher top officer pay than 51% of similar nonprofits.

Top officer pay equals 3.9% of source-year revenue.

2016 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2016

Asset Growth

68th percentile

8.1%

Faster asset growth than 68% of similar nonprofits.

2016 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2015 to 2016

Revenue Growth

98th percentile

139%

Faster revenue growth than 98% of similar nonprofits.

2016 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2015 to 2016

Assets

Up

$2,834,666

Up $211,939 (+8.1%) from 2015

Net Assets

Up

$1,676,886

Up $30,786 (+1.9%) from 2015

Liabilities

Up

$1,157,780

Up $181,153 (+19%) from 2015

Revenue

Up

$6,902,648

Up $4,018,379 (+139%) from 2015

Expenses

Up

$6,871,862

Up $4,194,035 (+157%) from 2015

Net Income

Down

$30,786

Down $175,656 (-85%) from 2015

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2011: $1,073,323Liabilities 2011: $98,815Net Assets 2011: $974,5082011Assets 2012: $1,448,905Liabilities 2012: $334,413Net Assets 2012: $1,114,4922012Assets 2013: $1,300,472Liabilities 2013: $363,315Net Assets 2013: $937,1572013Assets 2014: $1,556,966Liabilities 2014: $231,573Net Assets 2014: $1,325,3932014Assets 2015: $2,622,727Liabilities 2015: $976,627Net Assets 2015: $1,646,1002015Assets 2016: $2,834,666Liabilities 2016: $1,157,780Net Assets 2016: $1,676,8862016Assets 2017: $3,127,090Liabilities 2017: $1,301,289Net Assets 2017: $1,825,8012017Assets 2018: $2,724,706Liabilities 2018: $885,209Net Assets 2018: $1,839,4972018Assets 2019: $3,289,117Liabilities 2019: $902,997Net Assets 2019: $2,386,1202019Assets 2020: $4,089,273Liabilities 2020: $1,732,547Net Assets 2020: $2,356,7262020Assets 2021: $7,299,998Liabilities 2021: $2,609,313Net Assets 2021: $4,690,6852021Assets 2023: $7,304,868Liabilities 2023: $2,172,616Net Assets 2023: $5,132,2522023Assets 2024: $7,894,264Liabilities 2024: $4,865,693Net Assets 2024: $3,028,5712024

Highlighted filing

2016

Assets$2,834,666
Liabilities$1,157,780
Net Assets$1,676,886

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MRevenue 2011: $2,234,051Expenses 2011: $1,953,163Net Income 2011: $280,8882011Revenue 2012: $2,784,832Expenses 2012: $2,644,848Net Income 2012: $139,9842012Revenue 2013: $3,084,333Expenses 2013: $3,261,668Net Income 2013: -$177,3352013Revenue 2014: $4,152,408Expenses 2014: $3,764,172Net Income 2014: $388,2362014Revenue 2015: $2,884,269Expenses 2015: $2,677,827Net Income 2015: $206,4422015Revenue 2016: $6,902,648Expenses 2016: $6,871,862Net Income 2016: $30,7862016Revenue 2017: $7,892,674Expenses 2017: $7,743,759Net Income 2017: $148,9152017Revenue 2018: $9,259,132Expenses 2018: $9,245,436Net Income 2018: $13,6962018Revenue 2019: $9,441,645Expenses 2019: $8,895,022Net Income 2019: $546,6232019Revenue 2020: $6,156,731Expenses 2020: $6,186,125Net Income 2020: -$29,3942020Revenue 2021: $9,046,809Expenses 2021: $6,712,850Net Income 2021: $2,333,9592021Revenue 2023: $12,055,626Expenses 2023: $11,246,798Net Income 2023: $808,8282023Revenue 2024: $14,553,337Expenses 2024: $16,657,018Net Income 2024: -$2,103,6812024

Highlighted filing

2016

Revenue$6,902,648
Expenses$6,871,862
Net Income$30,786
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
May 31, 2017
Return Version
2016v3.0
Gross Receipts
$6,902,648
Mission and Program Overview

Mission

Vgsc is organized to foster improved business conditions for the tourism and convention industry in the upstate of sc with the vision of becoming one of the most visited travel destinations in the southeast.

Visitgreenvillesc is organized to foster improved business conditions for the tourism and convention industry in the upstate region of south carolina; to promote tourism and convention business in the upstate area; to expand the economic base of the upstate by increasing tourism and convention activities; and to develop, market, and promote the upstate as a destination for vistors to benefit the community and the tourism and convention industy.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,383,240$1,726,816▲ $343,576
Accounts Receivable$1,108,116$962,387▼ $145,729
Land, Buildings, and Equipment, Net$90,306$112,895▲ $22,589
Prepaid Expenses and Deferred Charges$41,065$32,568▼ $8,497
Total Assets$2,622,727$2,834,666▲ $211,939
Liabilities
Accounts Payable and Accrued Expenses$391,140$720,618▲ $329,478
Deferred Revenue$585,487$431,461▼ $154,026
Other Liabilities-$5,701-
Total Liabilities$976,627$1,157,780▲ $181,153
Net Assets / Fund Balance
Unrestricted Net Assets$1,646,100$1,676,886▲ $30,786
Total Net Assets Fund Balance$1,646,100$1,676,886▲ $30,786
Total Liabilities and Net Assets / Fund Balance$2,622,727$2,834,666▲ $211,939

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$112,895$219,607$332,502
Compensation and Service Providers

Employees

NameTitleBaseOtherTotal
Chris StonePresident$203,418$67,636$271,054
Jennifer StilwellChief Strate$156,115$19,138$175,253
Jennifer StilwellChief Strategic Offi$156,115$19,138$175,253
David MontgomeryVice Preside$77,208$4,993$82,201

Board Members and Trustees

NameTitle
Larry BellChairman
Alan EthridgeDirector
Amy Ryberg DoyleDirector
Beth PaulDirector
Brad HalterDirector
Carlos PhillipsDirector
Caroline SchroderDirector
Chanell MooreDirector
Chris LewisDirector
Courtney WarrenDirector
Dave EdwardsDirector
Doug McgrathDirector
Gina BoulwareDirector
Glen WilliamsDirector
Greg GreenawaltDirector
Jim BurnsDirector
John WiluszDirector
Jonathan BrashierDirector
Joyce MccarrwllDirector
Mark SullivanDirector
Nicole BuntinDirector
Sid CatesDirector
Andy Cajka2016 Treasur
Catherine Stoddard2017 Treasur
Fabian UnterzaucherExecutive Co
Neetu PatelExecutive Co
Scott McdowellExecutive Co
Julie HortonLiaison

Highest Paid Contractors

ContractorServicesLocationCompensation
Brains On FireMarketing148 RIVER ST SUITE 100, Greenville, SC 29601$945,416
Sagacity Media INCMarketing509 OLIVE WAY STE 305, Seattle, WA 98101$225,829
BrandfarmersMedia1 CHICK SPRINGS RD SUITE 217, Greenville, SC 29609$180,338
Mckinley Cooper & Co LLCAccounting555 N PLEASANTBURG DR STE 225, Greenville, SC 29607$168,195
Sojern INCMarketingDEPT CH 16895, Palatine, IL 60055-6895$153,295
Revenue and Support

Revenue Composition

Contributions and Grants
$4,364,517
Program Service Revenue
$2,536,289
Investment Income
$1,842
Other Revenue
$0
Change in Net Assets
$30,786

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,902,648
Total Revenue per Audited Statements
$6,902,648
Total Revenue per Form 990
$6,902,648
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,984,171
Salaries, Compensation, and Employee Benefits$1,887,691
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$2,676,564--$2,676,564
Other Salaries and Wages$1,047,767$36,545-$1,084,312
All Other Expenses$637,643$1,103-$638,746
Current Officers, Directors, Trustees, and Key Employees$438,120$15,891-$454,011
Other Employee Benefits$190,649$6,914-$197,563
Other Expenses$195,353--$195,353
Office Expenses$110,599$4,011-$114,610
Occupancy$98,172$3,561-$101,733
Payroll Taxes$97,691$3,543-$101,234
Information Technology$85,918$3,116-$89,034
Pension Plan Contributions$48,801$1,770-$50,571
Fees for Services Other$42,015$1,524-$43,539
Depreciation Depletion$36,439$1,040-$37,479
Conferences and Meetings$18,685$678-$19,363
Insurance$9,354$339-$9,693
Fees for Service Investment Mgmnt Fees$4,459$162-$4,621
Fees for Services Accounting$4,130$150-$4,280
Total Functional Expenses$6,791,515$80,347$0$6,871,862

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$6,871,862
Total Expenses per Audited Statements$6,871,862
Total Expenses per Form 990$6,871,862
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Capital Lease$5,701
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

The organization's members consist of individuals, partnerships, corporations, associations, and firms of every type and description supportive of the purposes of the organization.

Form 990, Page 6, Part VI, Line 11B

The form 990 is given to the accounting department for review. Final approval is then given from the president.

Form 990, Page 6, Part VI, Line 12C

Each director and staff member is given a copy of the conflicts of interest and compensation policy annually. Periodic reviews are given to ensure visitgreenvillesc operates in a manner consistent with charitable purpose.

Form 990, Page 6, Part VI, Line 15A

The board annually reviews the fairness of compensation, including benefits.

Form 990, Page 6, Part VI, Line 15B

The board annually reviews the fairness of compensation, including benefits.

Form 990, Page 6, Part VI, Line 19

The organization makes its governing docements, conflict of interest policy, and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Visitgreenvillesc
EIN
57-0777611
Phone
8644210000
Address
148 RIVER STREET RM/STE 222, GREENVILLE, SC 29601

Signing Officer

Name
Chris Stone
Title
President
Phone
8644210000
Signed
2017-05-31
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Chris Stone
Formed
1984
Legal Domicile
Sc
Voting Board Members
28
Independent Board Members
28
Employees
24

Preparer

Firm
JENNINGS COOK & CO CPA'S PA
Address
PO BOX 25937, GREENVILLE, SC 29616
Preparer
Douglas P Schmieding
Phone
8642974700
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

Visitgreenvillesc is organized to foster improved business conditions for the tourism and convention industry in the upstate region of south carolina; to promote tourism and convention business in the upstate area; to expand the economic base of the upstate by increasing tourism and convention activities; and to develop, market, and promote the upstate as a destination for vistors to benefit the community and the tourism and convention industy.

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IRS990/Form990PartVIISectionAGrp/TitleTxt3EXECUTIVE CO
IRS990/Form990PartVIISectionAGrp/TitleTxt4EXECUTIVE CO
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.89$4.87$3.03$14.6$16.7$2.10
2023Summary only. Only limited summary data is available for this year.$7.30$2.17$5.13$12.1$11.2$0.81
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.30$2.61$4.69$9.05$6.71$2.33
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.09$1.73$2.36$6.16$6.19$0.03
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.29$0.90$2.39$9.44$8.90$0.55
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.72$0.89$1.84$9.26$9.25$0.01
2017Summary only. Only limited summary data is available for this year.$3.13$1.30$1.83$7.89$7.74$0.15
2016Detailed filing. Detailed filing data is available for this year.$2.83$1.16$1.68$6.90$6.87$0.03
2015Summary only. Only limited summary data is available for this year.$2.62$0.98$1.65$2.88$2.68$0.21
2014Summary only. Only limited summary data is available for this year.$1.56$0.23$1.33$4.15$3.76$0.39
2013Summary only. Only limited summary data is available for this year.$1.30$0.36$0.94$3.08$3.26$0.18
2012Summary only. Only limited summary data is available for this year.$1.45$0.33$1.11$2.78$2.64$0.14
2011Summary only. Only limited summary data is available for this year.$1.07$0.10$0.97$2.23$1.95$0.28
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2016 filings • 501(c)6 • $5M-$10M nonprofits