Liabilities / Assets
30th percentile
Higher debt load relative to assets than 30% of similar nonprofits.
990 • Fiscal year 2020 • EIN 56-2307921
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
30th percentile
Higher debt load relative to assets than 30% of similar nonprofits.
Liabilities / Revenue
22nd percentile
Higher debt load relative to revenue than 22% of similar nonprofits.
Net Margin
91st percentile
Higher net margin than 91% of similar nonprofits.
Top Officer Pay
38th percentile
Higher top officer pay than 38% of similar nonprofits.
Top officer pay equals 8.0% of source-year revenue.
Asset Growth
98th percentile
Faster asset growth than 98% of similar nonprofits.
Revenue Growth
83rd percentile
Faster revenue growth than 83% of similar nonprofits.
Assets
Up$807,137
Up $459,589 (+132%) from 2019
Net Assets
Up$771,849
Up $451,987 (+141%) from 2019
Liabilities
Up$35,288
Up $7,602 (+27%) from 2019
Revenue
Up$1,395,800
Up $91,957 (+7.1%) from 2019
Expenses
Down$943,813
Down $259,505 (-22%) from 2019
Net Income
Up$451,987
Up $351,462 (+350%) from 2019
To leverage limited resources into equitable, creative, strategic, and comprehensive annual marketing programs sufficient to generate growing consumer interest in the durango/la plata county area and accomplish tourism marketing goals. Generate demand in visitation and overnight stays in la plata county through strategic sales and marketing programs promoting our area for the benefit of visitors and local stakeholders.
Marketing and promoting the durango community and surrounding area to increase tourism.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $192,210 | $470,442 | ▲ $278,232 |
| Accounts Receivable | $97,687 | $300,945 | ▲ $203,258 |
| Intangible Assets | $46,837 | $30,306 | ▼ $16,531 |
| Land, Buildings, and Equipment, Net | $6,260 | $3,948 | ▼ $2,312 |
| Prepaid Expenses and Deferred Charges | $4,554 | $1,496 | ▼ $3,058 |
| Total Assets | $347,548 | $807,137 | ▲ $459,589 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $25,241 | $33,162 | ▲ $7,921 |
| Deferred Revenue | $2,445 | $2,126 | ▼ $319 |
| Total Liabilities | $27,686 | $35,288 | ▲ $7,602 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $319,862 | $771,849 | ▲ $451,987 |
| Total Net Assets Fund Balance | $319,862 | $771,849 | ▲ $451,987 |
| Total Liabilities and Net Assets / Fund Balance | $347,548 | $807,137 | ▲ $459,589 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $3,948 | $59,506 | $63,454 |
| Period | Beginning | Contrib. | Gain/Loss | Other Uses | End |
|---|---|---|---|---|---|
| 2020 | $80,000 | - | - | - | $80,000 |
| 2019 | $80,000 | - | - | - | $80,000 |
| 2018 | $80,000 | - | - | - | $80,000 |
| 2017 | - | $80,000 | - | - | $80,000 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Rachel E Brown | Executive Di | FT | $102,000 | $10,201 | $112,201 |
| Name | Title |
|---|---|
| Bruce K Moss | Chair |
| Lorraine Taylor | Vice Chair |
| Brian Lundstrom | Director |
| Carrie Whitley | Director |
| Dave Rathbun | Director |
| David Moler | Director |
| Denise Leslie | Director |
| Graham Coffey | Director |
| Phoebe Ogden | Director |
| Tony Vicari | Director |
| Tori Ossol | Director |
| Jenn Wheeling | Secretary |
| Nigel Peck | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $511,923 |
| Salaries, Compensation, and Employee Benefits | $431,890 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | - | - | - | $280,436 |
| Other Salaries and Wages | - | - | - | $258,056 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $112,201 |
| Occupancy | - | - | - | $64,152 |
| Fees for Services Other | - | - | - | $56,026 |
| Office Expenses | - | - | - | $40,369 |
| Payroll Taxes | - | - | - | $30,113 |
| Other Employee Benefits | - | - | - | $29,486 |
| Fees for Services Accounting | - | - | - | $21,353 |
| Depreciation Depletion | - | - | - | $18,843 |
| Conferences and Meetings | - | - | - | $18,350 |
| Travel | - | - | - | $4,084 |
| Information Technology | - | - | - | $3,585 |
| Insurance | - | - | - | $3,092 |
| Pension Plan Contributions | - | - | - | $2,034 |
| Other Expenses | - | - | - | $8 |
| Total Functional Expenses | $0 | $0 | $0 | $943,813 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $943,813 |
| Total Expenses per Audited Statements | $943,813 |
| Total Expenses per Form 990 | $943,813 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“The executive director and the board treasurer review the form 990 prior to filing. After their review, the remaining board members receive an electronic copy of the form 990.”
“The conflict of interest statement is reviewed at the beginning of each board meeting. Board members are asked to disclose any acutual or potential conflicts of interest at that time. Board members are required to explain any conflict of interest prior to board discussion of a topic, and board members are recused from voting when applicable and as required by the conflict of interest policy.”
“Compensation and all other budget items are reviewed and approved by officials from the city of durango and la plata county.”
“Compensation and all other budget items are reviewed and approved by officials from the city of durango and la plata county.”
“We consider requests on a case-by-case basis.”
“To leverage limited resources into equitable, creative, strategic, and comprehensive annual marketing programs sufficient to generate growing consumer interest in the durango/la plata county area and accomplish tourism marketing goals. Generate demand in visitation and overnight stays in la plata county through strategic sales and marketing programs promoting our area for the benefit of visitors and local stakeholders.”
“Members of the board of directors serve on a volunteer basis.”
“The board has designated 80,000 for operating reserves.”
“The organization has received an internal revenue service exemption from federal income taxes under section 501(c)(6). The organization has advertising revenue in the current year which is unrelated business taxable income. Management has determined that expenses allocated to advertising revenue would result in a loss with no net taxable income to the organization. Accordingly, no provision or liability for income taxes has been provided in the accompanying financial statements.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 25241 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 33162 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 97687 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 300945 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | MARKETING AND PROMOTING THE DURANGO COMMUNITY AND SURROUNDING AREA TO INCREASE TOURISM. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 280436 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | RACHEL E BROWN |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 9709032138 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 802 MAIN AVE |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | DURANGO |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CO |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 81301 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 112201 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 18350 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 22500 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 204 |
| IRS990/CYOtherExpensesAmt | 0 | 511923 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 1373096 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 451987 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 431890 |
| IRS990/CYTotalExpensesAmt | 0 | 943813 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1395800 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 2445 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 2126 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 18843 |
| IRS990/Desc | 0 | THE DURANGO AREA TOURISM OFFICE, INC. (DATO OR VISIT DURANGO) OPERATES EXCLUSIVELY AS A DESTINATION MARKETING ORGANIZATION FOR THE PURPOSE OF PROMOTING THE DURANGO AND LA PLATA COUNTY AREA AS A TOURIST DESTINATION, TO ENGAGE IN SALES AND MARKETING ACTIVITIES, AND TO PROVIDE VISITOR SERVICES TO GROUPS AND TOURISTS. THE ROLE OF DATO IS TO BUILD BRAND AWARENESS, ATTRACT VISITORS TO THE AREA, INFORM THEM ABOUT VISITOR OPPORTUNITIES, AND STIMULATE THE TOURISM ECONOMY. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | false |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | VISIT DURANGO |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | true |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 19 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 21353 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 56026 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 10201 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | GRAHAM COFFEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | DENISE LESLIE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | BRIAN LUNDSTROM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | DAVID MOLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | PHOEBE OGDEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | TORI OSSOL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | DAVE RATHBUN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | TONY VICARI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | CARRIE WHITLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | BRUCE K MOSS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | LORRAINE TAYLOR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | NIGEL PECK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | JENN WHEELING |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | RACHEL E BROWN |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 102000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | EXECUTIVE DI |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | false |
| IRS990/Form990TFiledInd | 0 | true |
| IRS990/FormationYr | 0 | 2002 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 13 |
| IRS990/GovernmentGrantsAmt | 0 | 22500 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 1395800 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 13 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 3585 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 3092 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 46837 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 30306 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 204 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 204 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 14 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 59506 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 6260 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 3948 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 63454 |
| IRS990/LegalDomicileStateCd | 0 | CO |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | TO LEVERAGE LIMITED RESOURCES INTO EQUITABLE, CREATIVE, STRATEGIC, AND COMPREHENSIVE ANNUAL MARKETING PROGRAMS SUFFICIENT TO GENERATE GROWING CONSUMER INTEREST IN THE DURANGO/LA PLATA COUNTY AREA AND ACCOMPLISH TOURISM MARKETING GOALS. GENERATE DEMAND IN VISITATION AND OVERNIGHT STAYS IN LA PLATA COUNTY THROUGH STRATEGIC SALES AND MARKETING PROGRAMS PROMOTING OUR AREA FOR THE BENEFIT OF VISITORS AND LOCAL STAKEHOLDERS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 319862 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 771849 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 319862 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 771849 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/TotalAmt | 0 | 64152 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 40369 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 29486 |
| IRS990/OtherExpensesGrp/Desc | 0 | TRAINING AND DEVELOPMENT |
| IRS990/OtherExpensesGrp/Desc | 1 | OTHER EXPENSES |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 1625 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 8 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 258056 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 30113 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 2034 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 4554 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 1496 |
| IRS990/PrincipalOfficerNm | 0 | RACHEL E BROWN |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 813010 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 541800 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 813010 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 541800 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | LODGERS' TAX |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | WELCOME CENTER ADVERTISING |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | COOPERATIVE MARKETING PROGRAM |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | ONLINE ADVERTISING |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1328523 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 13263 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 1328523 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 27606 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 13263 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 3704 |
| IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 27606 |
| IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt | 1 | 3704 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 15000 |
| IRS990/PYInvestmentIncomeAmt | 0 | 110 |
| IRS990/PYOtherExpensesAmt | 0 | 790566 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1288733 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 100525 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 412752 |
| IRS990/PYTotalExpensesAmt | 0 | 1203318 |
| IRS990/PYTotalRevenueAmt | 0 | 1303843 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 451987 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 192210 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 470442 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | true |
| IRS990ScheduleD/BoardDesignatedBalanceEOYPct | 0 | 1.00000 |
| IRS990ScheduleD/CYEndwmtFundGrp/BeginningYearBalanceAmt | 0 | 80000 |
| IRS990ScheduleD/CYEndwmtFundGrp/EndYearBalanceAmt | 0 | 80000 |
| IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/BeginningYearBalanceAmt | 0 | 80000 |
| IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/EndYearBalanceAmt | 0 | 80000 |
| IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/BeginningYearBalanceAmt | 0 | 80000 |
| IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/EndYearBalanceAmt | 0 | 80000 |
| IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/ContributionsAmt | 0 | 80000 |
| IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/EndYearBalanceAmt | 0 | 80000 |
| IRS990ScheduleD/EndowmentsHeldRelatedOrgInd | 0 | false |
| IRS990ScheduleD/EndowmentsHeldUnrelatedOrgInd | 0 | false |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 3948 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 59506 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 63454 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 943813 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 1395800 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | THE BOARD HAS DESIGNATED 80,000 FOR OPERATING RESERVES. |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 1 | THE ORGANIZATION HAS RECEIVED AN INTERNAL REVENUE SERVICE EXEMPTION FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(6). THE ORGANIZATION HAS ADVERTISING REVENUE IN THE CURRENT YEAR WHICH IS UNRELATED BUSINESS TAXABLE INCOME. MANAGEMENT HAS DETERMINED THAT EXPENSES ALLOCATED TO ADVERTISING REVENUE WOULD RESULT IN A LOSS WITH NO NET TAXABLE INCOME TO THE ORGANIZATION. ACCORDINGLY, NO PROVISION OR LIABILITY FOR INCOME TAXES HAS BEEN PROVIDED IN THE ACCOMPANYING FINANCIAL STATEMENTS. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | SCHEDULE D, PAGE 2, PART V, LINE 4 |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | SCHEDULE D, PAGE 3, PART X |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 3948 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 943813 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 1395800 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 1395800 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 943813 |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | TO LEVERAGE LIMITED RESOURCES INTO EQUITABLE, CREATIVE, STRATEGIC, AND COMPREHENSIVE ANNUAL MARKETING PROGRAMS SUFFICIENT TO GENERATE GROWING CONSUMER INTEREST IN THE DURANGO/LA PLATA COUNTY AREA AND ACCOMPLISH TOURISM MARKETING GOALS. GENERATE DEMAND IN VISITATION AND OVERNIGHT STAYS IN LA PLATA COUNTY THROUGH STRATEGIC SALES AND MARKETING PROGRAMS PROMOTING OUR AREA FOR THE BENEFIT OF VISITORS AND LOCAL STAKEHOLDERS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | MEMBERS OF THE BOARD OF DIRECTORS SERVE ON A VOLUNTEER BASIS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE EXECUTIVE DIRECTOR AND THE BOARD TREASURER REVIEW THE FORM 990 PRIOR TO FILING. AFTER THEIR REVIEW, THE REMAINING BOARD MEMBERS RECEIVE AN ELECTRONIC COPY OF THE FORM 990. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE CONFLICT OF INTEREST STATEMENT IS REVIEWED AT THE BEGINNING OF EACH BOARD MEETING. BOARD MEMBERS ARE ASKED TO DISCLOSE ANY ACUTUAL OR POTENTIAL CONFLICTS OF INTEREST AT THAT TIME. BOARD MEMBERS ARE REQUIRED TO EXPLAIN ANY CONFLICT OF INTEREST PRIOR TO BOARD DISCUSSION OF A TOPIC, AND BOARD MEMBERS ARE RECUSED FROM VOTING WHEN APPLICABLE AND AS REQUIRED BY THE CONFLICT OF INTEREST POLICY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | COMPENSATION AND ALL OTHER BUDGET ITEMS ARE REVIEWED AND APPROVED BY OFFICIALS FROM THE CITY OF DURANGO AND LA PLATA COUNTY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | COMPENSATION AND ALL OTHER BUDGET ITEMS ARE REVIEWED AND APPROVED BY OFFICIALS FROM THE CITY OF DURANGO AND LA PLATA COUNTY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | WE CONSIDER REQUESTS ON A CASE-BY-CASE BASIS. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990 - ORGANIZATION'S MISSION |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PAGE 1, PART I, LINE 6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PAGE 6, PART VI, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PAGE 6, PART VI, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PAGE 6, PART VI, LINE 15A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PAGE 6, PART VI, LINE 15B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PAGE 6, PART VI, LINE 19 |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 347548 |
| IRS990/TotalAssetsEOYAmt | 0 | 807137 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 347548 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 807137 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalContributionsAmt | 0 | 22500 |
| IRS990/TotalEmployeeCnt | 0 | 19 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 943813 |
| IRS990/TotalGrossUBIAmt | 0 | 31310 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 27686 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 35288 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 27686 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 35288 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 319862 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 771849 |
| IRS990/TotalOtherCompensationAmt | 0 | 10201 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 1373096 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 102000 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 204 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1341786 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 1395800 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 31310 |
| IRS990/TotalVolunteersCnt | 0 | 13 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 347548 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 807137 |
| IRS990/TravelGrp/TotalAmt | 0 | 4084 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | true |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 802 MAIN AVE |
| IRS990/USAddress/CityNm | 0 | DURANGO |
| IRS990/USAddress/StateAbbreviationCd | 0 | CO |
| IRS990/USAddress/ZIPCd | 0 | 81301 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 13 |
| IRS990/VotingMembersIndependentCnt | 0 | 13 |
| IRS990/WebsiteAddressTxt | 0 | WWW.DURANGO.ORG |
| IRS990/WhistleblowerPolicyInd | 0 | false |
| ReturnHeader/BuildTS | 0 | 2022-09-23 18:48:47Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | RACHEL E BROWN |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | EXECUTIVE DIRECTOR |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 9709032138 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2021-10-04 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | DURANGO AREA TOURISM OFFICE INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | DURA |
| ReturnHeader/Filer/EIN | 0 | 562307921 |
| ReturnHeader/Filer/PhoneNum | 0 | 9709032138 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 802 MAIN AVE |
| ReturnHeader/Filer/USAddress/CityNm | 0 | DURANGO |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | CO |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 81301 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 203746583 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | TAYLOR ROTH AND COMPANY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 800 GRANT ST STE 205 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | DENVER |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CO |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 802032944 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 3038308109 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2021-10-07 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | KEN ROTH |
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Displayed year
2020 • Form 990Detailed filing. Detailed filing data is available for this year.