Civic Intelligence

Durango Area Tourism Office Inc

990 • Fiscal year 2020 • EIN 56-2307921

Jan 01, 2020 to Dec 31, 2020 • Filed on Oct 04, 2021

802 Main AveDurango, CO 81301

(970) 903-2138

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

30th percentile

0.04x

Higher debt load relative to assets than 30% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

22nd percentile

0.03x

Higher debt load relative to revenue than 22% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Net Margin

91st percentile

32%

Higher net margin than 91% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

38th percentile

$112,201

Higher top officer pay than 38% of similar nonprofits.

Top officer pay equals 8.0% of source-year revenue.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Asset Growth

98th percentile

132%

Faster asset growth than 98% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

83rd percentile

7.1%

Faster revenue growth than 83% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Assets

Up

$807,137

Up $459,589 (+132%) from 2019

Net Assets

Up

$771,849

Up $451,987 (+141%) from 2019

Liabilities

Up

$35,288

Up $7,602 (+27%) from 2019

Revenue

Up

$1,395,800

Up $91,957 (+7.1%) from 2019

Expenses

Down

$943,813

Down $259,505 (-22%) from 2019

Net Income

Up

$451,987

Up $351,462 (+350%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2010: $532,084Liabilities 2010: $25,784Net Assets 2010: $506,3002010Assets 2011: $487,994Liabilities 2011: $29,757Net Assets 2011: $458,2372011Assets 2012: $527,778Liabilities 2012: $45,850Net Assets 2012: $481,9282012Assets 2013: $413,656Liabilities 2013: $38,490Net Assets 2013: $375,1662013Assets 2014: $359,902Liabilities 2014: $23,112Net Assets 2014: $336,7902014Assets 2015: $344,370Liabilities 2015: $39,379Net Assets 2015: $304,9912015Assets 2016: $404,349Liabilities 2016: $59,718Net Assets 2016: $344,6312016Assets 2017: $350,301Liabilities 2017: $60,561Net Assets 2017: $289,7402017Assets 2018: $242,921Liabilities 2018: $23,584Net Assets 2018: $219,3372018Assets 2019: $347,548Liabilities 2019: $27,686Net Assets 2019: $319,8622019Assets 2020: $807,137Liabilities 2020: $35,288Net Assets 2020: $771,8492020Assets 2021: $1,041,679Liabilities 2021: $40,555Net Assets 2021: $1,001,1242021Assets 2022: $1,528,141Liabilities 2022: $366,199Net Assets 2022: $1,161,9422022Assets 2023: $1,851,811Liabilities 2023: $326,217Net Assets 2023: $1,525,5942023Assets 2024: $2,144,594Liabilities 2024: $361,259Net Assets 2024: $1,783,3352024Assets 2025: $0Liabilities 2025: $0Net Assets 2025: $02025

Highlighted filing

2020

Assets$807,137
Liabilities$35,288
Net Assets$771,849

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $880,8852010Expenses 2011: $881,7742011Revenue 2012: $869,382Expenses 2012: $845,691Net Income 2012: $23,6912012Revenue 2013: $830,079Expenses 2013: $936,841Net Income 2013: -$106,7622013Revenue 2014: $997,345Expenses 2014: $1,035,721Net Income 2014: -$38,3762014Revenue 2015: $1,065,538Expenses 2015: $1,097,337Net Income 2015: -$31,7992015Revenue 2016: $1,099,596Expenses 2016: $1,059,956Net Income 2016: $39,6402016Revenue 2017: $1,221,444Expenses 2017: $1,276,335Net Income 2017: -$54,8912017Revenue 2018: $1,212,858Expenses 2018: $1,283,261Net Income 2018: -$70,4032018Revenue 2019: $1,303,843Expenses 2019: $1,203,318Net Income 2019: $100,5252019Revenue 2020: $1,395,800Expenses 2020: $943,813Net Income 2020: $451,9872020Revenue 2021: $1,600,819Expenses 2021: $1,371,544Net Income 2021: $229,2752021Revenue 2022: $2,252,184Expenses 2022: $2,091,366Net Income 2022: $160,8182022Revenue 2023: $2,930,524Expenses 2023: $2,566,872Net Income 2023: $363,6522023Revenue 2024: $3,165,615Expenses 2024: $2,907,874Net Income 2024: $257,7412024Revenue 2025: $809,495Expenses 2025: $889,627Net Income 2025: -$80,1322025

Highlighted filing

2020

Revenue$1,395,800
Expenses$943,813
Net Income$451,987
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Oct 4, 2021
Return Version
2020v4.0
Gross Receipts
$1,395,800
Mission and Program Overview

Mission

To leverage limited resources into equitable, creative, strategic, and comprehensive annual marketing programs sufficient to generate growing consumer interest in the durango/la plata county area and accomplish tourism marketing goals. Generate demand in visitation and overnight stays in la plata county through strategic sales and marketing programs promoting our area for the benefit of visitors and local stakeholders.

Marketing and promoting the durango community and surrounding area to increase tourism.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$192,210$470,442▲ $278,232
Accounts Receivable$97,687$300,945▲ $203,258
Intangible Assets$46,837$30,306▼ $16,531
Land, Buildings, and Equipment, Net$6,260$3,948▼ $2,312
Prepaid Expenses and Deferred Charges$4,554$1,496▼ $3,058
Total Assets$347,548$807,137▲ $459,589
Liabilities
Accounts Payable and Accrued Expenses$25,241$33,162▲ $7,921
Deferred Revenue$2,445$2,126▼ $319
Total Liabilities$27,686$35,288▲ $7,602
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$319,862$771,849▲ $451,987
Total Net Assets Fund Balance$319,862$771,849▲ $451,987
Total Liabilities and Net Assets / Fund Balance$347,548$807,137▲ $459,589

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$3,948$59,506$63,454

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2020$80,000---$80,000
2019$80,000---$80,000
2018$80,000---$80,000
2017-$80,000--$80,000
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Rachel E BrownExecutive DiFT$102,000$10,201$112,201

Board Members and Trustees

NameTitle
Bruce K MossChair
Lorraine TaylorVice Chair
Brian LundstromDirector
Carrie WhitleyDirector
Dave RathbunDirector
David MolerDirector
Denise LeslieDirector
Graham CoffeyDirector
Phoebe OgdenDirector
Tony VicariDirector
Tori OssolDirector
Jenn WheelingSecretary
Nigel PeckTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$22,500
Program Service Revenue
$1,373,096
Investment Income
$204
Other Revenue
$0
Change in Net Assets
$451,987

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,395,800
Total Revenue per Audited Statements
$1,395,800
Total Revenue per Form 990
$1,395,800
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$511,923
Salaries, Compensation, and Employee Benefits$431,890
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$280,436
Other Salaries and Wages---$258,056
Current Officers, Directors, Trustees, and Key Employees---$112,201
Occupancy---$64,152
Fees for Services Other---$56,026
Office Expenses---$40,369
Payroll Taxes---$30,113
Other Employee Benefits---$29,486
Fees for Services Accounting---$21,353
Depreciation Depletion---$18,843
Conferences and Meetings---$18,350
Travel---$4,084
Information Technology---$3,585
Insurance---$3,092
Pension Plan Contributions---$2,034
Other Expenses---$8
Total Functional Expenses$0$0$0$943,813

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$943,813
Total Expenses per Audited Statements$943,813
Total Expenses per Form 990$943,813
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The executive director and the board treasurer review the form 990 prior to filing. After their review, the remaining board members receive an electronic copy of the form 990.

Form 990, Page 6, Part VI, Line 12C

The conflict of interest statement is reviewed at the beginning of each board meeting. Board members are asked to disclose any acutual or potential conflicts of interest at that time. Board members are required to explain any conflict of interest prior to board discussion of a topic, and board members are recused from voting when applicable and as required by the conflict of interest policy.

Form 990, Page 6, Part VI, Line 15A

Compensation and all other budget items are reviewed and approved by officials from the city of durango and la plata county.

Form 990, Page 6, Part VI, Line 15B

Compensation and all other budget items are reviewed and approved by officials from the city of durango and la plata county.

Form 990, Page 6, Part VI, Line 19

We consider requests on a case-by-case basis.

Filing and Contact Details

Filer

Filer Name
Durango Area Tourism Office Inc
EIN
56-2307921
Phone
9709032138
Address
802 MAIN AVE, DURANGO, CO 81301
Doing Business As
Visit Durango

Signing Officer

Name
Rachel E Brown
Title
Executive Director
Phone
9709032138
Signed
2021-10-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Rachel E Brown
Formed
2002
Legal Domicile
Co
Voting Board Members
13
Independent Board Members
13
Employees
19
Volunteers
13

Preparer

Firm
Taylor Roth and Company
Address
800 GRANT ST STE 205, DENVER, CO 80203-2944
Preparer
Ken Roth
Phone
3038308109
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

To leverage limited resources into equitable, creative, strategic, and comprehensive annual marketing programs sufficient to generate growing consumer interest in the durango/la plata county area and accomplish tourism marketing goals. Generate demand in visitation and overnight stays in la plata county through strategic sales and marketing programs promoting our area for the benefit of visitors and local stakeholders.

Form 990, Page 1, Part I, Line 6

Members of the board of directors serve on a volunteer basis.

Financial Statement Notes

Schedule D, Page 2, Part V, Line 4

The board has designated 80,000 for operating reserves.

Schedule D, Page 3, Part X

The organization has received an internal revenue service exemption from federal income taxes under section 501(c)(6). The organization has advertising revenue in the current year which is unrelated business taxable income. Management has determined that expenses allocated to advertising revenue would result in a loss with no net taxable income to the organization. Accordingly, no provision or liability for income taxes has been provided in the accompanying financial statements.

Raw XML AppendixShowing 400 of 407 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt025241
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt033162
IRS990/AccountsReceivableGrp/BOYAmt097687
IRS990/AccountsReceivableGrp/EOYAmt0300945
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0MARKETING AND PROMOTING THE DURANGO COMMUNITY AND SURROUNDING AREA TO INCREASE TOURISM.
IRS990/AdvertisingGrp/TotalAmt0280436
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/AuditCommitteeInd0true
IRS990/BackupWthldComplianceInd0true
IRS990/BooksInCareOfDetail/PersonNm0RACHEL E BROWN
IRS990/BooksInCareOfDetail/PhoneNum09709032138
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0802 MAIN AVE
IRS990/BooksInCareOfDetail/USAddress/CityNm0DURANGO
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CO
IRS990/BooksInCareOfDetail/USAddress/ZIPCd081301
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0112201
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0true
IRS990/CompensationProcessOtherInd0true
IRS990/ConferencesMeetingsGrp/TotalAmt018350
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt022500
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt0204
IRS990/CYOtherExpensesAmt0511923
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt01373096
IRS990/CYRevenuesLessExpensesAmt0451987
IRS990/CYSalariesCompEmpBnftPaidAmt0431890
IRS990/CYTotalExpensesAmt0943813
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt01395800
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DeferredRevenueGrp/BOYAmt02445
IRS990/DeferredRevenueGrp/EOYAmt02126
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/DepreciationDepletionGrp/TotalAmt018843
IRS990/Desc0THE DURANGO AREA TOURISM OFFICE, INC. (DATO OR VISIT DURANGO) OPERATES EXCLUSIVELY AS A DESTINATION MARKETING ORGANIZATION FOR THE PURPOSE OF PROMOTING THE DURANGO AND LA PLATA COUNTY AREA AS A TOURIST DESTINATION, TO ENGAGE IN SALES AND MARKETING ACTIVITIES, AND TO PROVIDE VISITOR SERVICES TO GROUPS AND TOURISTS. THE ROLE OF DATO IS TO BUILD BRAND AWARENESS, ATTRACT VISITORS TO THE AREA, INFORM THEM ABOUT VISITOR OPPORTUNITIES, AND STIMULATE THE TOURISM ECONOMY.
IRS990/DescribedInSection501c3Ind0false
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0false
IRS990/DoingBusinessAsName/BusinessNameLine1Txt0VISIT DURANGO
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRstrOrQuasiEndowmentsInd0true
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt019
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/TotalAmt021353
IRS990/FeesForServicesOtherGrp/TotalAmt056026
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt01.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt11.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt21.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt31.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt41.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt51.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt61.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt71.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt81.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt91.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt101.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt111.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt121.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt1340.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd9X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd10X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd11X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd12X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1310201
IRS990/Form990PartVIISectionAGrp/PersonNm0GRAHAM COFFEY
IRS990/Form990PartVIISectionAGrp/PersonNm1DENISE LESLIE
IRS990/Form990PartVIISectionAGrp/PersonNm2BRIAN LUNDSTROM
IRS990/Form990PartVIISectionAGrp/PersonNm3DAVID MOLER
IRS990/Form990PartVIISectionAGrp/PersonNm4PHOEBE OGDEN
IRS990/Form990PartVIISectionAGrp/PersonNm5TORI OSSOL
IRS990/Form990PartVIISectionAGrp/PersonNm6DAVE RATHBUN
IRS990/Form990PartVIISectionAGrp/PersonNm7TONY VICARI
IRS990/Form990PartVIISectionAGrp/PersonNm8CARRIE WHITLEY
IRS990/Form990PartVIISectionAGrp/PersonNm9BRUCE K MOSS
IRS990/Form990PartVIISectionAGrp/PersonNm10LORRAINE TAYLOR
IRS990/Form990PartVIISectionAGrp/PersonNm11NIGEL PECK
IRS990/Form990PartVIISectionAGrp/PersonNm12JENN WHEELING
IRS990/Form990PartVIISectionAGrp/PersonNm13RACHEL E BROWN
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt13102000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt10VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt11TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt12SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt13EXECUTIVE DI
IRS990/Form990ProvidedToGvrnBodyInd0false
IRS990/Form990TFiledInd0true
IRS990/FormationYr02002
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd0true
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt013
IRS990/GovernmentGrantsAmt022500
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt01395800
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0true
IRS990/IndependentAuditFinclStmtInd0true
IRS990/IndependentVotingMemberCnt013
IRS990/IndivRcvdGreaterThan100KCnt01
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt03585
IRS990/InsuranceGrp/TotalAmt03092
IRS990/IntangibleAssetsGrp/BOYAmt046837
IRS990/IntangibleAssetsGrp/EOYAmt030306
IRS990/InvestmentIncomeGrp/ExclusionAmt0204
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt0204
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt014
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt059506
IRS990/LandBldgEquipBasisNetGrp/BOYAmt06260
IRS990/LandBldgEquipBasisNetGrp/EOYAmt03948
IRS990/LandBldgEquipCostOrOtherBssAmt063454
IRS990/LegalDomicileStateCd0CO
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0TO LEVERAGE LIMITED RESOURCES INTO EQUITABLE, CREATIVE, STRATEGIC, AND COMPREHENSIVE ANNUAL MARKETING PROGRAMS SUFFICIENT TO GENERATE GROWING CONSUMER INTEREST IN THE DURANGO/LA PLATA COUNTY AREA AND ACCOMPLISH TOURISM MARKETING GOALS. GENERATE DEMAND IN VISITATION AND OVERNIGHT STAYS IN LA PLATA COUNTY THROUGH STRATEGIC SALES AND MARKETING PROGRAMS PROMOTING OUR AREA FOR THE BENEFIT OF VISITORS AND LOCAL STAKEHOLDERS.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0319862
IRS990/NetAssetsOrFundBalancesEOYAmt0771849
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0319862
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0771849
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/TotalAmt064152
IRS990/OfficeExpensesGrp/TotalAmt040369
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherEmployeeBenefitsGrp/TotalAmt029486
IRS990/OtherExpensesGrp/Desc0TRAINING AND DEVELOPMENT
IRS990/OtherExpensesGrp/Desc1OTHER EXPENSES
IRS990/OtherExpensesGrp/TotalAmt01625
IRS990/OtherExpensesGrp/TotalAmt18
IRS990/OtherSalariesAndWagesGrp/TotalAmt0258056
IRS990/PartialLiquidationInd0false
IRS990/PayrollTaxesGrp/TotalAmt030113
IRS990/PensionPlanContributionsGrp/TotalAmt02034
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt04554
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt01496
IRS990/PrincipalOfficerNm0RACHEL E BROWN
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0813010
IRS990/ProgramServiceRevenueGrp/BusinessCd1541800
IRS990/ProgramServiceRevenueGrp/BusinessCd2813010
IRS990/ProgramServiceRevenueGrp/BusinessCd3541800
IRS990/ProgramServiceRevenueGrp/Desc0LODGERS' TAX
IRS990/ProgramServiceRevenueGrp/Desc1WELCOME CENTER ADVERTISING
IRS990/ProgramServiceRevenueGrp/Desc2COOPERATIVE MARKETING PROGRAM
IRS990/ProgramServiceRevenueGrp/Desc3ONLINE ADVERTISING
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt01328523
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt113263
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01328523
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt127606
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt213263
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt33704
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt027606
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt13704
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt015000
IRS990/PYInvestmentIncomeAmt0110
IRS990/PYOtherExpensesAmt0790566
IRS990/PYProgramServiceRevenueAmt01288733
IRS990/PYRevenuesLessExpensesAmt0100525
IRS990/PYSalariesCompEmpBnftPaidAmt0412752
IRS990/PYTotalExpensesAmt01203318
IRS990/PYTotalRevenueAmt01303843
IRS990/ReconcilationRevenueExpnssAmt0451987
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0192210
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0470442
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/BoardDesignatedBalanceEOYPct01.00000
IRS990ScheduleD/CYEndwmtFundGrp/BeginningYearBalanceAmt080000
IRS990ScheduleD/CYEndwmtFundGrp/EndYearBalanceAmt080000
IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/BeginningYearBalanceAmt080000
IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/EndYearBalanceAmt080000
IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/BeginningYearBalanceAmt080000
IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/EndYearBalanceAmt080000
IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/ContributionsAmt080000
IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/EndYearBalanceAmt080000
IRS990ScheduleD/EndowmentsHeldRelatedOrgInd0false
IRS990ScheduleD/EndowmentsHeldUnrelatedOrgInd0false
IRS990ScheduleD/EquipmentGrp/BookValueAmt03948
IRS990ScheduleD/EquipmentGrp/DepreciationAmt059506
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt063454
IRS990ScheduleD/ExpensesSubtotalAmt0943813
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/RevenueSubtotalAmt01395800
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE BOARD HAS DESIGNATED 80,000 FOR OPERATING RESERVES.
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION HAS RECEIVED AN INTERNAL REVENUE SERVICE EXEMPTION FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(6). THE ORGANIZATION HAS ADVERTISING REVENUE IN THE CURRENT YEAR WHICH IS UNRELATED BUSINESS TAXABLE INCOME. MANAGEMENT HAS DETERMINED THAT EXPENSES ALLOCATED TO ADVERTISING REVENUE WOULD RESULT IN A LOSS WITH NO NET TAXABLE INCOME TO THE ORGANIZATION. ACCORDINGLY, NO PROVISION OR LIABILITY FOR INCOME TAXES HAS BEEN PROVIDED IN THE ACCOMPANYING FINANCIAL STATEMENTS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 2, PART V, LINE 4
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc1SCHEDULE D, PAGE 3, PART X
IRS990ScheduleD/TotalBookValueLandBuildingsAmt03948
IRS990ScheduleD/TotalExpensesPerForm990Amt0943813
IRS990ScheduleD/TotalRevenuePerForm990Amt01395800
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01395800
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0943813
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0TO LEVERAGE LIMITED RESOURCES INTO EQUITABLE, CREATIVE, STRATEGIC, AND COMPREHENSIVE ANNUAL MARKETING PROGRAMS SUFFICIENT TO GENERATE GROWING CONSUMER INTEREST IN THE DURANGO/LA PLATA COUNTY AREA AND ACCOMPLISH TOURISM MARKETING GOALS. GENERATE DEMAND IN VISITATION AND OVERNIGHT STAYS IN LA PLATA COUNTY THROUGH STRATEGIC SALES AND MARKETING PROGRAMS PROMOTING OUR AREA FOR THE BENEFIT OF VISITORS AND LOCAL STAKEHOLDERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MEMBERS OF THE BOARD OF DIRECTORS SERVE ON A VOLUNTEER BASIS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE EXECUTIVE DIRECTOR AND THE BOARD TREASURER REVIEW THE FORM 990 PRIOR TO FILING. AFTER THEIR REVIEW, THE REMAINING BOARD MEMBERS RECEIVE AN ELECTRONIC COPY OF THE FORM 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE CONFLICT OF INTEREST STATEMENT IS REVIEWED AT THE BEGINNING OF EACH BOARD MEETING. BOARD MEMBERS ARE ASKED TO DISCLOSE ANY ACUTUAL OR POTENTIAL CONFLICTS OF INTEREST AT THAT TIME. BOARD MEMBERS ARE REQUIRED TO EXPLAIN ANY CONFLICT OF INTEREST PRIOR TO BOARD DISCUSSION OF A TOPIC, AND BOARD MEMBERS ARE RECUSED FROM VOTING WHEN APPLICABLE AND AS REQUIRED BY THE CONFLICT OF INTEREST POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4COMPENSATION AND ALL OTHER BUDGET ITEMS ARE REVIEWED AND APPROVED BY OFFICIALS FROM THE CITY OF DURANGO AND LA PLATA COUNTY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5COMPENSATION AND ALL OTHER BUDGET ITEMS ARE REVIEWED AND APPROVED BY OFFICIALS FROM THE CITY OF DURANGO AND LA PLATA COUNTY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6WE CONSIDER REQUESTS ON A CASE-BY-CASE BASIS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 1, PART I, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0347548
IRS990/TotalAssetsEOYAmt0807137
IRS990/TotalAssetsGrp/BOYAmt0347548
IRS990/TotalAssetsGrp/EOYAmt0807137
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt022500
IRS990/TotalEmployeeCnt019
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0943813
IRS990/TotalGrossUBIAmt031310
IRS990/TotalLiabilitiesBOYAmt027686
IRS990/TotalLiabilitiesEOYAmt035288
IRS990/TotalLiabilitiesGrp/BOYAmt027686
IRS990/TotalLiabilitiesGrp/EOYAmt035288
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0319862
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0771849
IRS990/TotalOtherCompensationAmt010201
IRS990/TotalProgramServiceRevenueAmt01373096
IRS990/TotalReportableCompFromOrgAmt0102000
IRS990/TotalRevenueGrp/ExclusionAmt0204
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01341786
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01395800
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt031310
IRS990/TotalVolunteersCnt013
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0347548
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0807137
IRS990/TravelGrp/TotalAmt04084
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0true
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0802 MAIN AVE
IRS990/USAddress/CityNm0DURANGO
IRS990/USAddress/StateAbbreviationCd0CO
IRS990/USAddress/ZIPCd081301
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0WWW.DURANGO.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0RACHEL E BROWN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum09709032138
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-10-04
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DURANGO AREA TOURISM OFFICE INC
ReturnHeader/Filer/BusinessNameControlTxt0DURA
ReturnHeader/Filer/EIN0562307921
ReturnHeader/Filer/PhoneNum09709032138
ReturnHeader/Filer/USAddress/AddressLine1Txt0802 MAIN AVE
ReturnHeader/Filer/USAddress/CityNm0DURANGO
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CO
ReturnHeader/Filer/USAddress/ZIPCd081301
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0203746583
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0TAYLOR ROTH AND COMPANY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0800 GRANT ST STE 205
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0DENVER
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0802032944
ReturnHeader/PreparerPersonGrp/PhoneNum03038308109
ReturnHeader/PreparerPersonGrp/PreparationDt02021-10-07
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0KEN ROTH

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.81$0.89$0.08
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.14$0.36$1.78$3.17$2.91$0.26
2023Detailed filing. Detailed filing data is available for this year.$1.85$0.33$1.53$2.93$2.57$0.36
2022Detailed filing. Detailed filing data is available for this year.$1.53$0.37$1.16$2.25$2.09$0.16
2021Detailed filing. Detailed filing data is available for this year.$1.04$0.04$1.00$1.60$1.37$0.23
2020Detailed filing. Detailed filing data is available for this year.$0.81$0.04$0.77$1.40$0.94$0.45
2019Detailed filing. Detailed filing data is available for this year.$0.35$0.03$0.32$1.30$1.20$0.10
2018Detailed filing. Detailed filing data is available for this year.$0.24$0.02$0.22$1.21$1.28$0.07
2017Detailed filing. Detailed filing data is available for this year.$0.35$0.06$0.29$1.22$1.28$0.05
2016Detailed filing. Detailed filing data is available for this year.$0.40$0.06$0.34$1.10$1.06$0.04
2015Detailed filing. Detailed filing data is available for this year.$0.34$0.04$0.30$1.07$1.10$0.03
2014Detailed filing. Detailed filing data is available for this year.$0.36$0.02$0.34$1.00$1.04$0.04
2013Detailed filing. Detailed filing data is available for this year.$0.41$0.04$0.38$0.83$0.94$0.11
2012Summary only. Only limited summary data is available for this year.$0.53$0.05$0.48$0.87$0.85$0.02
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.49$0.03$0.46$0.88
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.53$0.03$0.51$0.88