Civic Intelligence

Durango Area Tourism Office Inc

EIN 56-2307921 • 501(c)6 • Durango, CO

Profile

To leverage limited resources into equitable, creative, strategic, and comprehensive annual marketing programs sufficient to generate growing consumer interest in the durango/la plata county area and accomplish tourism marketing goals. Generate demand in visitation and overnight stays in la plata county through strategic sales and marketing programs promoting our area for the benefit of visitors and local stakeholders.

802 Main AveDurango, CO 81301

www.durango.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

53rd percentile

0.17x

Higher debt load relative to assets than 53% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

42nd percentile

0.11x

Higher debt load relative to revenue than 42% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

62nd percentile

8.1%

Higher net margin than 62% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

76th percentile

16%

Faster asset growth than 76% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

54th percentile

8.0%

Faster revenue growth than 54% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Down

$0

Down $2,144,594 (-100%) from 2024

Liabilities

Down

$0

Down $361,259 (-100%) from 2024

Net Assets

Down

$0

Down $1,783,335 (-100%) from 2024

Revenue

Down

$809,495

Down $2,356,120 (-74%) from 2024

Expenses

Down

$889,627

Down $2,018,247 (-69%) from 2024

Net Income

Down

-$80,132

Down $337,873 (-131%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2010: $532,084Liabilities 2010: $25,784Net Assets 2010: $506,3002010Assets 2011: $487,994Liabilities 2011: $29,757Net Assets 2011: $458,2372011Assets 2012: $527,778Liabilities 2012: $45,850Net Assets 2012: $481,9282012Assets 2013: $413,656Liabilities 2013: $38,490Net Assets 2013: $375,1662013Assets 2014: $359,902Liabilities 2014: $23,112Net Assets 2014: $336,7902014Assets 2015: $344,370Liabilities 2015: $39,379Net Assets 2015: $304,9912015Assets 2016: $404,349Liabilities 2016: $59,718Net Assets 2016: $344,6312016Assets 2017: $350,301Liabilities 2017: $60,561Net Assets 2017: $289,7402017Assets 2018: $242,921Liabilities 2018: $23,584Net Assets 2018: $219,3372018Assets 2019: $347,548Liabilities 2019: $27,686Net Assets 2019: $319,8622019Assets 2020: $807,137Liabilities 2020: $35,288Net Assets 2020: $771,8492020Assets 2021: $1,041,679Liabilities 2021: $40,555Net Assets 2021: $1,001,1242021Assets 2022: $1,528,141Liabilities 2022: $366,199Net Assets 2022: $1,161,9422022Assets 2023: $1,851,811Liabilities 2023: $326,217Net Assets 2023: $1,525,5942023Assets 2024: $2,144,594Liabilities 2024: $361,259Net Assets 2024: $1,783,3352024Assets 2025: $0Liabilities 2025: $0Net Assets 2025: $02025

Highlighted filing

2025

Assets$0
Liabilities$0
Net Assets$0

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $880,8852010Expenses 2011: $881,7742011Revenue 2012: $869,382Expenses 2012: $845,691Net Income 2012: $23,6912012Revenue 2013: $830,079Expenses 2013: $936,841Net Income 2013: -$106,7622013Revenue 2014: $997,345Expenses 2014: $1,035,721Net Income 2014: -$38,3762014Revenue 2015: $1,065,538Expenses 2015: $1,097,337Net Income 2015: -$31,7992015Revenue 2016: $1,099,596Expenses 2016: $1,059,956Net Income 2016: $39,6402016Revenue 2017: $1,221,444Expenses 2017: $1,276,335Net Income 2017: -$54,8912017Revenue 2018: $1,212,858Expenses 2018: $1,283,261Net Income 2018: -$70,4032018Revenue 2019: $1,303,843Expenses 2019: $1,203,318Net Income 2019: $100,5252019Revenue 2020: $1,395,800Expenses 2020: $943,813Net Income 2020: $451,9872020Revenue 2021: $1,600,819Expenses 2021: $1,371,544Net Income 2021: $229,2752021Revenue 2022: $2,252,184Expenses 2022: $2,091,366Net Income 2022: $160,8182022Revenue 2023: $2,930,524Expenses 2023: $2,566,872Net Income 2023: $363,6522023Revenue 2024: $3,165,615Expenses 2024: $2,907,874Net Income 2024: $257,7412024Revenue 2025: $809,495Expenses 2025: $889,627Net Income 2025: -$80,1322025

Highlighted filing

2025

Revenue$809,495
Expenses$889,627
Net Income-$80,132

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.81$0.89$0.08
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.14$0.36$1.78$3.17$2.91$0.26
2023Detailed filing. Detailed filing data is available for this year.$1.85$0.33$1.53$2.93$2.57$0.36
2022Detailed filing. Detailed filing data is available for this year.$1.53$0.37$1.16$2.25$2.09$0.16
2021Detailed filing. Detailed filing data is available for this year.$1.04$0.04$1.00$1.60$1.37$0.23
2020Detailed filing. Detailed filing data is available for this year.$0.81$0.04$0.77$1.40$0.94$0.45
2019Detailed filing. Detailed filing data is available for this year.$0.35$0.03$0.32$1.30$1.20$0.10
2018Detailed filing. Detailed filing data is available for this year.$0.24$0.02$0.22$1.21$1.28$0.07
2017Detailed filing. Detailed filing data is available for this year.$0.35$0.06$0.29$1.22$1.28$0.05
2016Detailed filing. Detailed filing data is available for this year.$0.40$0.06$0.34$1.10$1.06$0.04
2015Detailed filing. Detailed filing data is available for this year.$0.34$0.04$0.30$1.07$1.10$0.03
2014Detailed filing. Detailed filing data is available for this year.$0.36$0.02$0.34$1.00$1.04$0.04
2013Detailed filing. Detailed filing data is available for this year.$0.41$0.04$0.38$0.83$0.94$0.11
2012Summary only. Only limited summary data is available for this year.$0.53$0.05$0.48$0.87$0.85$0.02
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.49$0.03$0.46$0.88
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.53$0.03$0.51$0.88
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Nov 11, 2025
Signed
Mar 13, 2026
Return Version
2025v4.0
Gross Receipts
$809,495
Mission and Program Overview

Mission

To leverage limited resources into equitable, creative, strategic, and comprehensive annual marketing programs sufficient to generate growing consumer interest in the durango/la plata county area and accomplish tourism marketing goals. Generate demand in visitation and overnight stays in la plata county through strategic sales and marketing programs promoting our area for the benefit of visitors and local stakeholders.

Marketing and promoting the durango community and surrounding area to increase tourism.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,255,013--
Accounts Receivable$605,411--
Prepaid Expenses and Deferred Charges$8,832--
Land, Buildings, and Equipment, Net$6,404--
Total Assets$2,144,594$0▼ $2,144,594
Other Assets Total$268,934--
Liabilities
Other Liabilities$278,184--
Accounts Payable and Accrued Expenses$83,075--
Total Liabilities$361,259$0▼ $361,259
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,783,335--
Total Net Assets Fund Balance$1,783,335$0▼ $1,783,335
Total Liabilities and Net Assets / Fund Balance$2,144,594$0▼ $2,144,594

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2025$280,000----
2024$280,000---$280,000
2023$280,000---$280,000
2022$200,000$80,000--$280,000
2021$80,000$120,000--$200,000
Compensation and Service Providers

Board Members and Trustees

NameTitle
Ken StoneChair
Tori OssolaVice Chair
Andrew ScarboroughDirector
Antonio LucinaDirector
Carrie WhitleyDirector
Dave RathbunDirector
Emmy Grey EyesDirector
Ted HolteenDirector
Barbara BowmanInterim Exec
Lisa SchwantesSecretary
Charles GoodmanTreasurer
Cristina Dalle GraveTreasurer to
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$736,161
Investment Income
$21,306
Other Revenue
$52,028
Change in Net Assets
$-80,132
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$652,918
Salaries, Compensation, and Employee Benefits$170,099
Grants and Similar Amounts Paid$66,610
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Information Technology---$179,185
Advertising---$141,977
Other Salaries and Wages---$140,095
Fees for Services Accounting---$78,266
Grants to Domestic Orgs---$66,610
Other Expenses---$64,350
Occupancy---$62,296
Conferences and Meetings---$51,510
Office Expenses---$40,219
Payroll Taxes---$18,523
Fees for Services Other---$18,249
Travel---$15,551
Other Employee Benefits---$10,446
Insurance---$1,315
Pension Plan Contributions---$1,035
Total Functional Expenses$0$0$0$889,627
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Outdoor Blogger SummitSiloam Springs, ARS CorpTourism Support$35,000
San Juan Mountains AssociationDurango, CO3Tourism Support$25,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Page 6, Part VI, Line 3

Due to dato being absorbed by the city of durango, the executive director of dato during 2025 was contracted to manage dato by the city of durango.

Form 990, Page 6, Part VI, Line 11B

The executive director reviews the form 990 with assistance from accounting staff and board officers, and then after this review is complete, all other board members receive a copy for review and comment prior to filing.

Form 990, Page 6, Part VI, Line 12C

The conflict of interest statement is reviewed at the beginning of each board meeting. Board members are asked to disclose any actual or potential conflicts of interest at that time. Board members are required to explain any conflict of interest prior to board discussion of a topic, and board members are recused from voting when applicable and as required by the conflict of interest policy.

Form 990, Page 6, Part VI, Line 15A

Compensation and all other budget items are reviewed and approved by officials from the city of durango and la plata county.

Form 990, Page 6, Part VI, Line 15B

Compensation and all other budget items are reviewed and approved by officials from the city of durango and la plata county.

Form 990, Page 6, Part VI, Line 19

We consider requests on a case-by-case basis.

Filing and Contact Details

Filer

Filer Name
Durango Area Tourism Office Inc
EIN
56-2307921
Phone
9709032138
Address
802 MAIN AVE, DURANGO, CO 81301
Doing Business As
Visit Durango

Signing Officer

Name
Ken Stone
Title
Chair
Phone
9709032138
Signed
2026-03-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ken Stone
Formed
2002
Legal Domicile
Co
Voting Board Members
11
Independent Board Members
11
Employees
17
Volunteers
12

Preparer

Firm
Taylor Roth and Company
Address
1580 LINCOLN ST STE 520, DENVER, CO 80203-1517
Preparer
Shannon L Gilliland
Phone
3038308109
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

To leverage limited resources into equitable, creative, strategic, and comprehensive annual marketing programs sufficient to generate growing consumer interest in the durango/la plata county area and accomplish tourism marketing goals. Generate demand in visitation and overnight stays in la plata county through strategic sales and marketing programs promoting our area for the benefit of visitors and local stakeholders.

Form 990, Page 1, Part I, Line 6

Members of the board of directors serve on a volunteer basis.

Form 990, Page 2, Part III, Line 4A

Durango area tourism office, inc. (dba visit durango) operated as a destination management organization for the purpose of promoting the durango and la plata county area as a tourist destination, engaging in sales and marketing activities, and providing visitor services to groups and tourists. Visit durangos role was to build brand awareness, attract visitors to the area, inform them about visitor opportunities, stimulate the local economy, and ultimately improve residents quality of life. In april 2025, the organization transitioned its operations to the city of durango following a board-approved merger, and the board of directors subsequently voted to dissolve the corporation. Program services continued through the city of durango following the transition.

Form 990, Part XI

Durango area tourism office transferred all assets to the city of durango as detailed at schedule n.

Form 990, Part XI, Line 9

Distribution of assets 1,703,202

Financial Statement Notes

Schedule D, Page 2, Part V, Line 4

As noted on form 990, schedule n, all assets were transferred to the city of durango on or before november 11, 2025.

Raw XML AppendixShowing 400 of 480 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt4TREASURER TO
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IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt021306
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IRS990/IRPDocumentCnt012
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipBasisNetGrp/BOYAmt06404
IRS990/LegalDomicileStateCd0CO
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0TO LEVERAGE LIMITED RESOURCES INTO EQUITABLE, CREATIVE, STRATEGIC, AND COMPREHENSIVE ANNUAL MARKETING PROGRAMS SUFFICIENT TO GENERATE GROWING CONSUMER INTEREST IN THE DURANGO/LA PLATA COUNTY AREA AND ACCOMPLISH TOURISM MARKETING GOALS. GENERATE DEMAND IN VISITATION AND OVERNIGHT STAYS IN LA PLATA COUNTY THROUGH STRATEGIC SALES AND MARKETING PROGRAMS PROMOTING OUR AREA FOR THE BENEFIT OF VISITORS AND LOCAL STAKEHOLDERS.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt01783335
IRS990/NetAssetsOrFundBalancesEOYAmt00
IRS990/NetRentalIncomeOrLossGrp/ExclusionAmt049323
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt049323
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt01783335
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/TotalAmt062296
IRS990/OfficeExpensesGrp/TotalAmt040219
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0268934
IRS990/OtherChangesInNetAssetsAmt01703202
IRS990/OtherEmployeeBenefitsGrp/TotalAmt010446
IRS990/OtherExpensesGrp/Desc0SUSTAINABILITY PROJECTS
IRS990/OtherExpensesGrp/TotalAmt064350
IRS990/OtherLiabilitiesGrp/BOYAmt0278184
IRS990/OtherRevenueMiscGrp/BusinessCd0999999
IRS990/OtherRevenueMiscGrp/Desc0CASH BACK REWARDS
IRS990/OtherRevenueMiscGrp/ExclusionAmt02705
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt02705
IRS990/OtherRevenueTotalAmt02705
IRS990/OtherSalariesAndWagesGrp/TotalAmt0140095
IRS990/PartialLiquidationInd0false
IRS990/PayrollTaxesGrp/TotalAmt018523
IRS990/PensionPlanContributionsGrp/TotalAmt01035
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt08832
IRS990/PrincipalOfficerNm0KEN STONE
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0813910
IRS990/ProgramServiceRevenueGrp/BusinessCd1541800
IRS990/ProgramServiceRevenueGrp/BusinessCd2541800
IRS990/ProgramServiceRevenueGrp/BusinessCd3541800
IRS990/ProgramServiceRevenueGrp/Desc0LODGERS' TAX
IRS990/ProgramServiceRevenueGrp/Desc1WELCOME CENTER ADVERTISING
IRS990/ProgramServiceRevenueGrp/Desc2ONLINE ADVERTISING
IRS990/ProgramServiceRevenueGrp/Desc3COOPERATIVE MARKETING PROGRAM
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0684190
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt111650
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0684190
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt127957
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt212364
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt311650
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt027957
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt112364
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt09512
IRS990/PYGrantsAndSimilarPaidAmt0342875
IRS990/PYInvestmentIncomeAmt0975
IRS990/PYOtherExpensesAmt01561083
IRS990/PYOtherRevenueAmt027838
IRS990/PYProgramServiceRevenueAmt03127290
IRS990/PYRevenuesLessExpensesAmt0257741
IRS990/PYSalariesCompEmpBnftPaidAmt01003916
IRS990/PYTotalExpensesAmt02907874
IRS990/PYTotalRevenueAmt03165615
IRS990/ReconcilationRevenueExpnssAmt0-80132
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
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IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/SavingsAndTempCashInvstGrp/BOYAmt01255013
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/BoardDesignatedBalanceEOYPct01.00000
IRS990ScheduleD/CYEndwmtFundGrp/AdministrativeExpensesAmt0280000
IRS990ScheduleD/CYEndwmtFundGrp/BeginningYearBalanceAmt0280000
IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/BeginningYearBalanceAmt0280000
IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/EndYearBalanceAmt0280000
IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/BeginningYearBalanceAmt0280000
IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/EndYearBalanceAmt0280000
IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/BeginningYearBalanceAmt0200000
IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/ContributionsAmt080000
IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/EndYearBalanceAmt0280000
IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/BeginningYearBalanceAmt080000
IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/ContributionsAmt0120000
IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/EndYearBalanceAmt0200000
IRS990ScheduleD/EndowmentsHeldRelatedOrgInd0false
IRS990ScheduleD/EndowmentsHeldUnrelatedOrgInd0false
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0AS NOTED ON FORM 990, SCHEDULE N, ALL ASSETS WERE TRANSFERRED TO THE CITY OF DURANGO ON OR BEFORE NOVEMBER 11, 2025.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 2, PART V, LINE 4
IRS990ScheduleI/GrantRecordsMaintainedInd0true
IRS990ScheduleI/RecipientTable/CashGrantAmt025000
IRS990ScheduleI/RecipientTable/CashGrantAmt135000
IRS990ScheduleI/RecipientTable/IRCSectionDesc03
IRS990ScheduleI/RecipientTable/IRCSectionDesc1S CORP
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0TOURISM SUPPORT
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1TOURISM SUPPORT
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0SAN JUAN MOUNTAINS ASSOCIATION
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1OUTDOOR BLOGGER SUMMIT
IRS990ScheduleI/RecipientTable/RecipientEIN0237437775
IRS990ScheduleI/RecipientTable/RecipientEIN1831414370
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0PO BOX 2261
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt1200-2 S BROADWAY
IRS990ScheduleI/RecipientTable/USAddress/CityNm0DURANGO
IRS990ScheduleI/RecipientTable/USAddress/CityNm1SILOAM SPRINGS
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0CO
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1AR
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd081302
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd172761
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0VISIT DURANGO UNDERSTANDS THE IMPORTANT ROLE THAT SPECIAL EVENTS PLAY IN IMPROVING THE QUALITY OF LIFE FOR RESIDENTS AND IN ATTRACTING VISITORS TO THE AREA. IN EARLY 2022, THE CITY OF DURANGO CITY COUNCIL EARMARKED A PORTION OF THE NEW LODGERS TAX FUNDS FOR THE SUPPORT OF LOCAL EVENT MARKETING. VISIT DURANGOS BOARD OF DIRECTORS FORMED THE EVENTS COMMITTEE TO CREATE A PROCESS FOR SYSTEMATICALLY AND STRATEGICALLY DISTRIBUTING THIS FUNDING. APPLICATIONS SELECTED MUST MEET THESE REQUIREMENTS AND ARE SCORED BASED ON THE RUBRIC. ONCE SELECTED, THE FUNDS ARE TO BE USED FOR EVENT MARKETING. THERE IS A FOLLOW-UP MEETING AND CONSULTATION TO REVIEW.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE I, PAGE 1, PART I, LINE 2
IRS990ScheduleI/Total501c3OrgCnt03
IRS990ScheduleI/TotalOtherOrgCnt02
IRS990/ScheduleJRequiredInd0false
IRS990ScheduleN/AssetsDistributedInd0true
IRS990ScheduleN/BondsOutstandingInd0false
IRS990ScheduleN/DirectorOfSuccessorInd0false
IRS990ScheduleN/EmployeeOfSuccessorInd0true
IRS990ScheduleN/LiabilitiesPaidInd0true
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/AssetsDistriOrExpnssPaidDesc0CASH IN BANK
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/AssetsDistriOrExpnssPaidDesc1CASH IN BANK
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/AssetsDistriOrExpnssPaidDesc2CASH IN BANK
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/AssetsDistriOrExpnssPaidDesc3CONTRACTS RECEIVABLE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/AssetsDistriOrExpnssPaidDesc4LEASE DEPOSITS
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/AssetsDistriOrExpnssPaidDesc5OFFICE EQUIPMENT
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/DistributionDt02025-11-11
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/DistributionDt12025-06-30
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/DistributionDt22025-07-30
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/DistributionDt32025-09-15
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/DistributionDt42025-11-11
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/DistributionDt52025-11-11
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/EIN0840433196
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/EIN1840433196
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/EIN2840433196
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/EIN3840433196
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/EIN4840433196
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/EIN5840433196
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/FairMarketValueOfAssetAmt0576391
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/FairMarketValueOfAssetAmt168807
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/FairMarketValueOfAssetAmt21051600
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/FairMarketValueOfAssetAmt3230051
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/FairMarketValueOfAssetAmt45500
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/FairMarketValueOfAssetAmt56405
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/IRCSectionTxt0GOV
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/IRCSectionTxt1GOV
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/IRCSectionTxt2GOV
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/IRCSectionTxt3GOV
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/IRCSectionTxt4GOV
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/IRCSectionTxt5GOV
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/MethodOfFMVDeterminationTxt0BOOK VALUE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/MethodOfFMVDeterminationTxt1BOOK VALUE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/MethodOfFMVDeterminationTxt2BOOK VALUE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/MethodOfFMVDeterminationTxt3FAIR VALUE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/MethodOfFMVDeterminationTxt4FAIR VALUE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/MethodOfFMVDeterminationTxt5BOOK VALUE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/PersonNm0CITY OF DURANGO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/PersonNm1CITY OF DURANGO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/PersonNm2CITY OF DURANGO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/PersonNm3CITY OF DURANGO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/PersonNm4CITY OF DURANGO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/PersonNm5CITY OF DURANGO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/AddressLine1Txt0949 E 2ND AVENUE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/AddressLine1Txt1949 E 2ND AVENUE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/AddressLine1Txt2949 E 2ND AVENUE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/AddressLine1Txt3949 E 2ND AVENUE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/AddressLine1Txt4949 E 2ND AVENUE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/AddressLine1Txt5949 E 2ND AVENUE
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/CityNm0DURANGO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/CityNm1DURANGO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/CityNm2DURANGO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/CityNm3DURANGO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/CityNm4DURANGO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/CityNm5DURANGO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/StateAbbreviationCd0CO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/StateAbbreviationCd1CO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/StateAbbreviationCd2CO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/StateAbbreviationCd3CO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/StateAbbreviationCd4CO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/StateAbbreviationCd5CO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/ZIPCd081301
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/ZIPCd181301
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/ZIPCd281301
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/ZIPCd381301
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/ZIPCd481301
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/ZIPCd581301
IRS990ScheduleN/OwnerOfSuccessorInd0false
IRS990ScheduleN/ReceiveCompensationInd0false
IRS990ScheduleN/RequiredToNotifyAGInd0true
IRS990ScheduleN/SupplementalInformationDetail/ExplanationTxt0BARB BOWMAN WAS A CONTRACTOR FOR THE CITY OF DURANGO AS THE DATO EXECUTIVE DIRECTOR DURING 2025.
IRS990ScheduleN/SupplementalInformationDetail/ExplanationTxt1DURANGO AREA TOURISM ORGANIZATION (DATO) WAS DISSOLVED BY THE BOARD OF DIRECTORS AS OF 11/11/25. PER DIRECTION FROM THE BOARD OF DIRECTORS, ALL ASSETS OF DATO WERE TRANSFERRED TO THE CITY OF DURANGO.
IRS990ScheduleN/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE N, PAGE 1, PART I, LINE 2E
IRS990ScheduleN/SupplementalInformationDetail/FormAndLineReferenceDesc1SCHEDULE N
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0TO LEVERAGE LIMITED RESOURCES INTO EQUITABLE, CREATIVE, STRATEGIC, AND COMPREHENSIVE ANNUAL MARKETING PROGRAMS SUFFICIENT TO GENERATE GROWING CONSUMER INTEREST IN THE DURANGO/LA PLATA COUNTY AREA AND ACCOMPLISH TOURISM MARKETING GOALS. GENERATE DEMAND IN VISITATION AND OVERNIGHT STAYS IN LA PLATA COUNTY THROUGH STRATEGIC SALES AND MARKETING PROGRAMS PROMOTING OUR AREA FOR THE BENEFIT OF VISITORS AND LOCAL STAKEHOLDERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MEMBERS OF THE BOARD OF DIRECTORS SERVE ON A VOLUNTEER BASIS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DURANGO AREA TOURISM OFFICE, INC. (DBA VISIT DURANGO) OPERATED AS A DESTINATION MANAGEMENT ORGANIZATION FOR THE PURPOSE OF PROMOTING THE DURANGO AND LA PLATA COUNTY AREA AS A TOURIST DESTINATION, ENGAGING IN SALES AND MARKETING ACTIVITIES, AND PROVIDING VISITOR SERVICES TO GROUPS AND TOURISTS. VISIT DURANGOS ROLE WAS TO BUILD BRAND AWARENESS, ATTRACT VISITORS TO THE AREA, INFORM THEM ABOUT VISITOR OPPORTUNITIES, STIMULATE THE LOCAL ECONOMY, AND ULTIMATELY IMPROVE RESIDENTS QUALITY OF LIFE. IN APRIL 2025, THE ORGANIZATION TRANSITIONED ITS OPERATIONS TO THE CITY OF DURANGO FOLLOWING A BOARD-APPROVED MERGER, AND THE BOARD OF DIRECTORS SUBSEQUENTLY VOTED TO DISSOLVE THE CORPORATION. PROGRAM SERVICES CONTINUED THROUGH THE CITY OF DURANGO FOLLOWING THE TRANSITION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DUE TO DATO BEING ABSORBED BY THE CITY OF DURANGO, THE EXECUTIVE DIRECTOR OF DATO DURING 2025 WAS CONTRACTED TO MANAGE DATO BY THE CITY OF DURANGO.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE EXECUTIVE DIRECTOR REVIEWS THE FORM 990 WITH ASSISTANCE FROM ACCOUNTING STAFF AND BOARD OFFICERS, AND THEN AFTER THIS REVIEW IS COMPLETE, ALL OTHER BOARD MEMBERS RECEIVE A COPY FOR REVIEW AND COMMENT PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE CONFLICT OF INTEREST STATEMENT IS REVIEWED AT THE BEGINNING OF EACH BOARD MEETING. BOARD MEMBERS ARE ASKED TO DISCLOSE ANY ACTUAL OR POTENTIAL CONFLICTS OF INTEREST AT THAT TIME. BOARD MEMBERS ARE REQUIRED TO EXPLAIN ANY CONFLICT OF INTEREST PRIOR TO BOARD DISCUSSION OF A TOPIC, AND BOARD MEMBERS ARE RECUSED FROM VOTING WHEN APPLICABLE AND AS REQUIRED BY THE CONFLICT OF INTEREST POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6COMPENSATION AND ALL OTHER BUDGET ITEMS ARE REVIEWED AND APPROVED BY OFFICIALS FROM THE CITY OF DURANGO AND LA PLATA COUNTY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7COMPENSATION AND ALL OTHER BUDGET ITEMS ARE REVIEWED AND APPROVED BY OFFICIALS FROM THE CITY OF DURANGO AND LA PLATA COUNTY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8WE CONSIDER REQUESTS ON A CASE-BY-CASE BASIS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9DURANGO AREA TOURISM OFFICE TRANSFERRED ALL ASSETS TO THE CITY OF DURANGO AS DETAILED AT SCHEDULE N.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10DISTRIBUTION OF ASSETS 1,703,202
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 1, PART I, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 2, PART III, LINE 4A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 11B

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