Civic Intelligence

International Newspaper Marketing Association Inc

EIN 54-1685955 • 501(c)6 • Dallas, TX

View Organization Page

Profile

The association was formed to be of service to newspapers and to work for their advancement: a) by furthering the recognition, organization, and extension of the marketing, sales, circulation, promotion, research, and public relations activities as an essential function of the newspaper business; b) by increasing the effectiveness of executives engaged in the above activities through contact with one another and the representatives of related businesses through the improvement of marketing and promotional skills to increase the readership, circulation, advertising, and profit of member newspapers.

PO Box 740186Dallas, TX 75374

www.inma.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

39th percentile

0.14x

Higher debt load relative to assets than 39% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

20th percentile

0.07x

Higher debt load relative to revenue than 20% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

41st percentile

2.5%

Higher net margin than 41% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

82nd percentile

$477,205

Higher top officer pay than 82% of similar nonprofits.

Top officer pay equals 8.7% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

39th percentile

2.3%

Faster asset growth than 39% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

45th percentile

4.7%

Faster revenue growth than 45% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets39th percentile

Assets

Up

$2,777,318

Up $63,265 (+2.3%) from 2023

Liabilities

Down

$389,733

Down $75,751 (-16%) from 2023

Net Assets

Up

$2,387,585

Up $139,016 (+6.2%) from 2023

Operations
Liabilities / Revenue20th percentileNet Margin41st percentile

Revenue

Up

$5,475,259

Up $244,393 (+4.7%) from 2023

Expenses

Up

$5,336,243

Up $335,291 (+6.7%) from 2023

Net Income

Down

$139,016

Down $90,898 (-40%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth39th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2011: $474,378Liabilities 2011: $80,451Net Assets 2011: $393,9272011Assets 2012: $363,455Liabilities 2012: $92,171Net Assets 2012: $271,2842012Assets 2013: $551,385Liabilities 2013: $60,364Net Assets 2013: $491,0212013Assets 2014: $487,668Liabilities 2014: $85,831Net Assets 2014: $401,8372014Assets 2015: $699,155Liabilities 2015: $163,787Net Assets 2015: $535,3682015Assets 2016: $611,219Liabilities 2016: $128,600Net Assets 2016: $482,6192016Assets 2017: $762,702Liabilities 2017: $111,812Net Assets 2017: $650,8902017Assets 2018: $1,092,776Liabilities 2018: $157,168Net Assets 2018: $935,6082018Assets 2019: $1,645,656Liabilities 2019: $308,934Net Assets 2019: $1,336,7222019Assets 2020: $1,517,961Liabilities 2020: $145,739Net Assets 2020: $1,372,2222020Assets 2021: $1,983,312Liabilities 2021: $239,231Net Assets 2021: $1,744,0812021Assets 2022: $2,387,388Liabilities 2022: $368,733Net Assets 2022: $2,018,6552022Assets 2023: $2,714,053Liabilities 2023: $465,484Net Assets 2023: $2,248,5692023Assets 2024: $2,777,318Liabilities 2024: $389,733Net Assets 2024: $2,387,5852024

Highlighted filing

2024

Assets$2,777,318
Liabilities$389,733
Net Assets$2,387,585
Open 2024 Filing

Operations Trend

Revenue Growth45th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2011: $1,806,1132011Expenses 2012: $1,830,5252012Revenue 2013: $2,306,228Expenses 2013: $2,086,491Net Income 2013: $219,7372013Revenue 2014: $2,137,414Expenses 2014: $2,226,598Net Income 2014: -$89,1842014Revenue 2015: $2,910,442Expenses 2015: $2,776,911Net Income 2015: $133,5312015Revenue 2016: $2,857,413Expenses 2016: $2,910,162Net Income 2016: -$52,7492016Revenue 2017: $2,909,979Expenses 2017: $2,741,708Net Income 2017: $168,2712017Revenue 2018: $3,210,146Expenses 2018: $2,925,428Net Income 2018: $284,7182018Revenue 2019: $3,848,001Expenses 2019: $3,446,887Net Income 2019: $401,1142019Revenue 2020: $2,483,849Expenses 2020: $2,448,349Net Income 2020: $35,5002020Revenue 2021: $3,083,139Expenses 2021: $2,711,280Net Income 2021: $371,8592021Revenue 2022: $3,787,386Expenses 2022: $3,512,812Net Income 2022: $274,5742022Revenue 2023: $5,230,866Expenses 2023: $5,000,952Net Income 2023: $229,9142023Revenue 2024: $5,475,259Expenses 2024: $5,336,243Net Income 2024: $139,0162024

Highlighted filing

2024

Revenue$5,475,259
Expenses$5,336,243
Net Income$139,016
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,777,318
Liabilities
$389,733
Net assets
$2,387,585
Revenue
$5,475,259
Expenses
$5,336,243
Net income
$139,016
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.78$0.39$2.39$5.48$5.34$0.14
2023Detailed filing. Detailed filing data is available for this year.$2.71$0.47$2.25$5.23$5.00$0.23
2022Detailed filing. Detailed filing data is available for this year.$2.39$0.37$2.02$3.79$3.51$0.27
2021Detailed filing. Detailed filing data is available for this year.$1.98$0.24$1.74$3.08$2.71$0.37
2020Detailed filing. Detailed filing data is available for this year.$1.52$0.15$1.37$2.48$2.45$0.04
2019Detailed filing. Detailed filing data is available for this year.$1.65$0.31$1.34$3.85$3.45$0.40
2018Detailed filing. Detailed filing data is available for this year.$1.09$0.16$0.94$3.21$2.93$0.28
2017Detailed filing. Detailed filing data is available for this year.$0.76$0.11$0.65$2.91$2.74$0.17
2016Detailed filing. Detailed filing data is available for this year.$0.61$0.13$0.48$2.86$2.91$0.05
2015Detailed filing. Detailed filing data is available for this year.$0.70$0.16$0.54$2.91$2.78$0.13
2014Detailed filing. Detailed filing data is available for this year.$0.49$0.09$0.40$2.14$2.23$0.09
2013Detailed filing. Detailed filing data is available for this year.$0.55$0.06$0.49$2.31$2.09$0.22
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.36$0.09$0.27$1.83
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.47$0.08$0.39$1.81
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 30, 2025
Return Version
2024v5.2
Gross Receipts
$5,475,259
Mission and Program Overview

Mission

The association was formed to be of service to newspapers and to work for their advancement: a) by furthering the recognition, organization, and extension of the marketing, sales, circulation, promotion, research, and public relations activities as an essential function of the newspaper business; b) by increasing the effectiveness of executives engaged in the above activities through contact with one another and the representatives of related businesses through the improvement of marketing and promotional skills to increase the readership, circulation, advertising, and profit of member newspapers.

Help legacy news publishers reinvent themselves for the digital age

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$1,525,106$1,596,810▲ $71,704
Cash and Non-Interest-Bearing Accounts$921,808$700,234▼ $221,574
Prepaid Expenses and Deferred Charges$176,041$290,507▲ $114,466
Accounts Receivable$91,098$174,317▲ $83,219
Land, Buildings, and Equipment, Net$0$15,450▲ $15,450
Total Assets$2,714,053$2,777,318▲ $63,265
Liabilities
Deferred Revenue$452,499$381,637▼ $70,862
Accounts Payable and Accrued Expenses$12,985$8,096▼ $4,889
Total Liabilities$465,484$389,733▼ $75,751
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,248,569$2,387,585▲ $139,016
Total Net Assets Fund Balance$2,248,569$2,387,585▲ $139,016
Total Liabilities and Net Assets / Fund Balance$2,714,053$2,777,318▲ $63,265

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$15,450$982,229$997,679
Compensation and Service Providers
Top Officer Pay82nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Earl WilkinsonExecutive DirectorFT$477,205$477,205
Andrea LoubierOperations DirectorFT$111,021$111,021

Board Members and Trustees

NameTitle
Petteri PutkirantaEurope Division President
Pablo DelucaLatin America Division President
Mark CampbellNorth America Division President
Maribel Perez WadsworthPast President
Gert YsebaertPresident
Siv Juvik TveitnesFirst Vice President
Stephen Dunbar-johnsonSecond Vice President
Alexandra BeverfjordMember
Carlos Nez Murias SrMember
Carsten ErdmannMember
Catherine SoMember
David DinsmoreMember
Debby KrenekMember
Frank MahlbergMember
Frederic Zoghaib KacharMember
Gerold RiedmannMember
Lotta EdlingMember
Mapula NkosiMember
Marcelo Souza Lima BenezMember
Maria Eugenia Ferre-rangelMember
Pam SiddallMember
Praveen SomeshwarMember
Sanjay GuptaMember
Sinead BoucherMember
Sivakumar SundaramMember
Bharat GuptaSouth Asia Division Presid
Sandy NaudeTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,654,009
Program Service Revenue
$3,745,661
Investment Income
$42,387
Other Revenue
$33,202
Change in Net Assets
$139,016

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,475,259
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$5,475,259
Total Revenue per Form 990
$5,475,259
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,652,540
Salaries, Compensation, and Employee Benefits$1,683,703
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$2,169,718
Other Salaries and Wages---$877,835
Office Expenses---$599,926
Current Officers, Directors, Trustees, and Key Employees---$588,226
Other Employee Benefits---$217,642
All Other Expenses---$206,379
Travel---$100,252
Other Expenses---$69,507
Advertising---$32,175
Total Functional Expenses$0$0$0$5,336,243

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$5,336,243
Total Expenses per Audited Statements$5,336,243
Total Expenses per Form 990$5,336,243
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

International Summary

Offices
0
Employees
0
Spending
$569,558

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
EuropeProgram ServicesThe Association Organized Conferences Dedicated to the Marketing of News Media Companies Giving Members the Opportunity to Attend Educational Sessions and Workshops to Learn the Latest Industry Trends and Technological Advances, as Well as Discuss the Current Issues Facing News Media Companies and Tactical Approaches to Industry Challenges.01$365,467
South AsiaProgram ServicesThe Association Organized Conferences Dedicated to the Marketing of News Media Companies Giving Members the Opportunity to Attend Educational Sessions and Workshops to Learn the Latest Industry Trends and Technological Advances, as Well as Discuss the Current Issues Facing News Media Companies and Tactical Approaches to Industry Challenges.01$129,764
AfricaProgram ServicesThe Association Organized Conferences Dedicated to the Marketing of News Media Companies Giving Members the Opportunity to Attend Educational Sessions and Workshops to Learn the Latest Industry Trends and Technological Advances, as Well as Discuss the Current Issues Facing News Media Companies and Tactical Approaches to Industry Challenges.01$36,165
South AmericaProgram ServicesThe Association Organized Conferences Dedicated to the Marketing of News Media Companies Giving Members the Opportunity to Attend Educational Sessions and Workshops to Learn the Latest Industry Trends and Technological Advances, as Well as Discuss the Current Issues Facing News Media Companies and Tactical Approaches to Industry Challenges.01$36,154
Asia/pacificProgram ServicesThe Association Organized Conferences Dedicated to the Marketing of News Media Companies Giving Members the Opportunity to Attend Educational Sessions and Workshops to Learn the Latest Industry Trends and Technological Advances, as Well as Discuss the Current Issues Facing News Media Companies and Tactical Approaches to Industry Challenges.01$2,008
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization is an association in which the board of directors is composed entirely of representatives from their membership.”

Form 990, Part VI, Section A, Line 7A

“The board members are "independent" voting members that have no other dealings with the organization during his or her board tenure other than as a dues-paying member of the organization.”

Form 990, Part VI, Section B, Line 11B

“Earl wilkinson, executive director, reviews the form 990 before signing and filing.”

Form 990, Part VI, Section B, Line 12C

“To ensure the organization operates in a manner consistent with charitable purposes and does not engage in activities that could jeopardize its tax-exempt status, periodic reviews shall be conducted by the executive committee.”

Form 990, Part VI, Section B, Line 15

“Executive director compensation is determined and voted by the independent members of the board. The executive director of the organization abstains from voting.”

Form 990, Part VI, Section C, Line 19

“Documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
International News Media
EIN
54-1685955
Phone
2143739111
Address
PO BOX 740186, DALLAS, TX 75374

Signing Officer

Name
Brooke Dillier
Title
Director of Operations
Phone
2143739111
Signed
2025-10-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Earl Wilkinson
Formed
1994
Legal Domicile
TX
Voting Board Members
28
Independent Board Members
27
Employees
9
Volunteers
72

Preparer

Firm
Haynie & Company
Address
1785 WEST 2300 SOUTH, SALT LAKE CITY, UT 84119
Preparer
Andrew J Moore
Phone
2142960900
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“The process regarding the oversight and selection of the firm providing attestation services has not changed from the previous year.”

Raw XML AppendixShowing 400 of 574 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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