Civic Intelligence

Visit Baltimore Inc

990 • Fiscal year 2021 • EIN 52-1275445

Jul 01, 2020 to Jun 30, 2021 • Filed on May 16, 2022

400 E Pratt Street 10th FloorBaltimore, MD 21202

(410) 659-7300

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

84th percentile

0.55x

Higher debt load relative to assets than 84% of similar nonprofits.

2021 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2021

Liabilities / Revenue

33rd percentile

0.22x

Higher debt load relative to revenue than 33% of similar nonprofits.

2021 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2021

Net Margin

29th percentile

3.5%

Higher net margin than 29% of similar nonprofits.

2021 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2021

Top Officer Pay

63rd percentile

$431,857

Higher top officer pay than 63% of similar nonprofits.

Top officer pay equals 1.8% of source-year revenue.

2021 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2021

Asset Growth

87th percentile

33%

Faster asset growth than 87% of similar nonprofits.

2021 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2020 to 2021

Revenue Growth

85th percentile

50%

Faster revenue growth than 85% of similar nonprofits.

2021 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2020 to 2021

Assets

Up

$9,955,180

Up $2,454,097 (+33%) from 2020

Net Assets

Up

$4,496,448

Up $378,384 (+9.2%) from 2020

Liabilities

Up

$5,458,732

Up $2,075,713 (+61%) from 2020

Revenue

Up

$24,324,817

Up $8,112,712 (+50%) from 2020

Expenses

Up

$23,478,854

Up $8,129,223 (+53%) from 2020

Net Income

Down

$845,963

Down $16,511 (-1.9%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $3,823,423Liabilities 2010: $1,416,020Net Assets 2010: $2,407,4032010Assets 2011: $3,821,087Liabilities 2011: $1,259,572Net Assets 2011: $2,561,5152011Assets 2012: $4,388,303Liabilities 2012: $1,723,597Net Assets 2012: $2,664,7062012Assets 2013: $5,388,459Liabilities 2013: $1,780,765Net Assets 2013: $3,607,6942013Assets 2014: $5,386,294Liabilities 2014: $1,279,665Net Assets 2014: $4,106,6292014Assets 2015: $6,109,741Liabilities 2015: $1,766,809Net Assets 2015: $4,342,9322015Assets 2016: $6,689,988Liabilities 2016: $2,553,866Net Assets 2016: $4,136,1222016Assets 2017: $6,599,505Liabilities 2017: $2,739,131Net Assets 2017: $3,860,3742017Assets 2018: $6,225,239Liabilities 2018: $2,898,108Net Assets 2018: $3,327,1312018Assets 2019: $7,192,614Liabilities 2019: $3,937,024Net Assets 2019: $3,255,5902019Assets 2020: $7,501,083Liabilities 2020: $3,383,019Net Assets 2020: $4,118,0642020Assets 2021: $9,955,180Liabilities 2021: $5,458,732Net Assets 2021: $4,496,4482021Assets 2022: $13,591,522Liabilities 2022: $7,729,340Net Assets 2022: $5,862,1822022Assets 2023: $17,395,905Liabilities 2023: $9,152,653Net Assets 2023: $8,243,2522023

Highlighted filing

2021

Assets$9,955,180
Liabilities$5,458,732
Net Assets$4,496,448

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $10,655,3482010Expenses 2011: $11,261,9362011Expenses 2012: $11,701,9852012Expenses 2013: $12,348,7542013Revenue 2014: $15,161,488Expenses 2014: $14,662,553Net Income 2014: $498,9352014Revenue 2015: $16,182,219Expenses 2015: $15,945,916Net Income 2015: $236,3032015Revenue 2016: $16,037,084Expenses 2016: $16,243,894Net Income 2016: -$206,8102016Revenue 2017: $15,393,438Expenses 2017: $15,669,186Net Income 2017: -$275,7482017Revenue 2018: $16,017,787Expenses 2018: $16,551,030Net Income 2018: -$533,2432018Revenue 2019: $16,694,132Expenses 2019: $16,765,673Net Income 2019: -$71,5412019Revenue 2020: $16,212,105Expenses 2020: $15,349,631Net Income 2020: $862,4742020Revenue 2021: $24,324,817Expenses 2021: $23,478,854Net Income 2021: $845,9632021Revenue 2022: $23,022,151Expenses 2022: $14,334,757Net Income 2022: $8,687,3942022Revenue 2023: $17,615,014Expenses 2023: $15,249,061Net Income 2023: $2,365,9532023

Highlighted filing

2021

Revenue$24,324,817
Expenses$23,478,854
Net Income$845,963
Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
May 16, 2022
Return Version
2020v4.2
Gross Receipts
$24,324,817
Mission and Program Overview

Mission

Visit baltimore is the tourism arm of baltimore, responsible for generating incremental economic benefits through attraction of convention and leisure visitors, and works to provide experience for all guests.

Visit baltimore generates economic benefits for baltimore city through the attraction of convention, group and leisure visitors, and works to provide a positive experience for all guests.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$2,670,648$5,435,372▲ $2,764,724
Land, Buildings, and Equipment, Net$3,404,592$2,864,016▼ $540,576
Accounts Receivable$663,752$657,431▼ $6,321
Prepaid Expenses and Deferred Charges$475,618$579,984▲ $104,366
Cash and Non-Interest-Bearing Accounts$220,382$409,899▲ $189,517
Total Assets$7,501,083$9,955,180▲ $2,454,097
Other Assets Total$66,091$8,478▼ $57,613
Liabilities
Other Liabilities$1,387,186$3,713,123▲ $2,325,937
Accounts Payable and Accrued Expenses$1,144,882$1,076,843▼ $68,039
Mortgage Notes Payable Secured by Investment Property$764,717$570,622▼ $194,095
Deferred Revenue$86,234$98,144▲ $11,910
Total Liabilities$3,383,019$5,458,732▲ $2,075,713
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,118,064$4,496,448▲ $378,384
Total Net Assets Fund Balance$4,118,064$4,496,448▲ $378,384
Total Liabilities and Net Assets / Fund Balance$7,501,083$9,955,180▲ $2,454,097

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$2,185,732$1,720,313$3,906,045
Equipment$678,284$393,038$1,071,322
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Al HutchinsonPresident/CEOFT$317,752$114,105$431,857
Charles JeffersSecretary/COO (thru 4/9/21)FT$174,822$66,890$241,712
Dustin ArnheimVP of Conv. Sales & ServicesFT$172,197$58,090$230,287
Sarah SchafferChief Marketing Officer (thru 5/6/21)FT$204,831$21,361$226,192
Sarah SchafferChief Marketing Officer (thru 5/6/21-$176,721$49,471$226,192
Aurelia WelshDirector of Sales & Sp EventsFT$120,218$59,085$179,303
Kireem SwintonDirector of Sales Devel & TradeshowsFT$144,061$5,289$149,350
Craig VayTreasurer/VP of Fin & AdminFT$125,015$23,135$148,150
Laurie Nelson-choiceDirector OF DIVERSITY & NAT'L SALESFT$110,298$26,505$136,803
Patricia MccleanVP of Brand ManagementFT$109,772$2,665$112,437

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Trahan Burden CharlesMarketing900 SOUTH WOLFE ST, Baltimore, MD 21231$5,761,415
BellweatherMarketing3830 VALLEY CENTRE DRIVE 705-922, San Diego, CA 92130$657,435
Pdl Pratt AssociatesOperationsPO BOX 9334, New York City, NY 10087$460,593
CventHousing It ServicesPO BOX 822699, Philadelphia, PA 19182$213,864
Miles MediaMarketingPO BOX 54133, New Orleans, LA 70154$137,073
Revenue and Support

Revenue Composition

Contributions and Grants
$14,672,191
Program Service Revenue
$9,626,955
Investment Income
$1,832
Other Revenue
$23,839
Change in Net Assets
$845,963
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$9,733,562
Grants and Similar Amounts Paid$8,734,008
Salaries, Compensation, and Employee Benefits$5,011,284
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs---$8,734,008
Advertising---$6,790,235
Other Salaries and Wages---$3,051,168
Current Officers, Directors, Trustees, and Key Employees---$1,256,183
Depreciation Depletion---$556,201
Fees for Services Other---$500,571
Occupancy---$476,660
Other Employee Benefits---$414,851
Information Technology---$401,947
Office Expenses---$377,879
Payroll Taxes---$287,893
Conferences and Meetings---$66,144
Insurance---$62,270
Fees for Services Accounting---$56,977
Fees for Services Legal---$51,811
Other Expenses---$45,354
All Other Expenses---$42,309
Travel---$35,242
Pension Plan Contributions---$1,189
Total Functional Expenses$0$0$0$23,478,854
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Baltimore Hotel Corporation Dba Hilton Baltimore Inner HarborBaltimore, MD-Baltimore City Hotel Relief Grant$343,234
Inner Harbor East Hotel Ii Operator LLCBaltimore, MD-Baltimore City Hotel Relief Grant$342,466
Baltimore Hotel Xlv Owner LLC (renaissance Baltimore)Baltimore, MD-Baltimore City Hotel Relief Grant$308,681
Baltimore Marriott Inner Harbor at Camden Yards (sc Baltimore Hotel Llc)Baltimore, MD-Baltimore City Hotel Relief Grant$283,599
Scmd Tower 2 LLC Dba Crowne Plaza BaltimoreBaltimore, MD-Baltimore City Hotel Relief Grant$242,648
Harbor East Parcel B-hotel LLCBaltimore, MD-Baltimore City Hotel Relief Grant$238,553
Ihm Subtenant Dba Sheraton Inner Harbor HotelBaltimore, MD-Baltimore City Hotel Relief Grant$235,993
Mcsam Hotel Baltimore Harbor LLC Dba Radisson Hotel Downtown-inner HarborBaltimore, MD-Baltimore City Hotel Relief Grant$232,154
Hotel Baltimore Opco LpBaltimore, MD-Baltimore City Hotel Relief Grant$227,035
Harbor East Parcel D Hotel LLC Dba Four Seasons Hotel BaltimoreBaltimore, MD-Baltimore City Hotel Relief Grant$215,006
Days Inn Inner Harbor IncBaltimore, MD-Baltimore City Hotel Relief Grant$213,214
511 South Central Avenue LLCBaltimore, MD-Baltimore City Hotel Relief Grant$202,721
Hit Trs Holding LLC Dba Courtyard Baltimore Inner Harbor HotelBaltimore, MD-Baltimore City Hotel Relief Grant$201,953
Khp2 BaltimoreBaltimore, MD-Baltimore City Hotel Relief Grant$201,185
Residence Inn Baltimore at Johns Hopkins CampusBaltimore, MD-Baltimore City Hotel Relief Grant$199,137
Summit Hotel Trs 137 LLCBaltimore, MD-Baltimore City Hotel Relief Grant$197,858
Best Western Travel PlazaBaltimore, MD-Baltimore City Hotel Relief Grant$194,274
Mvh Baltimore Hotel LLCBaltimore, MD-Baltimore City Hotel Relief Grant$190,947
Charles Redwood Group Mt LLC Delta Baltimore Inner HarborBaltimore, MD-Baltimore City Hotel Relief Grant$187,876
Phvif Ii Baltimore LLCBaltimore, MD-Baltimore City Hotel Relief Grant$181,733
Inn at the Collade a Doubletree by HiltonBaltimore, MD-Baltimore City Hotel Relief Grant$181,477
Summit Hotel Trs 136 LLCBaltimore, MD-Baltimore City Hotel Relief Grant$179,174
Bayview Hotel Partners LLCBaltimore, MD-Baltimore City Hotel Relief Grant$178,918
Pro Hospitality Baltimore LLCBaltimore, MD-Baltimore City Hotel Relief Grant$176,870
101 N Charles Hospitality LLC Candlewood SuitesBaltimore, MD-Baltimore City Hotel Relief Grant$175,591
Staybridge Suites - Inner HarborBaltimore, MD-Baltimore City Hotel Relief Grant$175,335
Kaival Hotels LLCBaltimore, MD-Baltimore City Hotel Relief Grant$174,823
Shree Vaishnodevi LLC & Bhk Realty LLC Dba Comfort Inn and SuitesBaltimore, MD-Baltimore City Hotel Relief Grant$174,311
Baltimore Plaza HotelBaltimore, MD-Baltimore City Hotel Relief Grant$174,055
888 South Broadway Baltimore Md 21231Baltimore, MD-Baltimore City Hotel Relief Grant$169,960
Deluxe Plaza MotelBaltimore, MD-Baltimore City Hotel Relief Grant$167,656
Holiday Inn Express Baltimore DowntownBaltimore, MD-Baltimore City Hotel Relief Grant$167,400
Mj Harbor Hotel LLCBaltimore, MD-Baltimore City Hotel Relief Grant$166,377
Baltimore Hotel Investments LLCBaltimore, MD-Baltimore City Hotel Relief Grant$165,353
Envy HotelBaltimore, MD-Baltimore City Hotel Relief Grant$162,026
Rmv Hospitality LLC Ta La Quinta Inn & SuitesBaltimore, MD-Baltimore City Hotel Relief Grant$160,234
MJ HENDERSON'S WHARF LLCBaltimore, MD-Baltimore City Hotel Relief Grant$159,210
1840s Carrollton InnBaltimore, MD-Baltimore City Hotel Relief Grant$152,812
RACHAEL'S DOWRY BED AND BREAKFASTBaltimore, MD-Baltimore City Hotel Relief Grant$151,020
Blancnoir Bed and BreakfastBaltimore, MD-Baltimore City Hotel Relief Grant$150,764
101 N Charles Hospitality LLCBaltimore, MD-Baltimore Relief Grant Program$25,000
511 South Central Avenue LLCBaltimore, MD-Baltimore Relief Grant Program$25,000
Akash Inc Ta Deluxe Plaza MotelBaltimore, MD-Baltimore Relief Grant Program$25,000
Americas Best Value Inn BaltimoreBaltimore, MD-Baltimore Relief Grant Program$25,000
Baltimore Hotel Investments LLCBaltimore, MD-Baltimore Relief Grant Program$25,000
Baltimore Hotel Xlv Owner LLC Dba Renaissance Baltimore HarborplaceBaltimore, MD-Baltimore Relief Grant Program$25,000
Bayview Hotel Partners LLC Hampton Inn at Bayview CampusBaltimore, MD-Baltimore Relief Grant Program$25,000
Best Western Plus Hotel & Conference CenterBaltimore, MD-Baltimore Relief Grant Program$25,000
Charles Redwood Group Mt LLCBaltimore, MD-Baltimore Relief Grant Program$25,000
Hilton Baltimore Convention Center HotelBaltimore, MD-Baltimore Relief Grant Program$25,000
Hit Trs Baltimore LLC Dba Courtyard Baltimore Inner Harbor HotelBaltimore, MD-Baltimore Relief Grant Program$25,000
Ihw Baltimore LLCBaltimore, MD-Baltimore Relief Grant Program$25,000
Kaival Hotels LLC Dba Springhill Suites Baltimore Inner HarborBaltimore, MD-Baltimore Relief Grant Program$25,000
Mcsam Baltimore Hotel Harbor LLC Dba Radisson Hotel Downtown Inner-harborBaltimore, MD-Baltimore Relief Grant Program$25,000
Mj Fells Point LLCBaltimore, MD-Baltimore Relief Grant Program$25,000
Mj Harbor Hotel LLCBaltimore, MD-Baltimore Relief Grant Program$25,000
Old Town Hotel Group LLC Dba Holiday Inn Express Baltimore DowntownBaltimore, MD-Baltimore Relief Grant Program$25,000
Phvif Ii Baltimore LLCBaltimore, MD-Baltimore Relief Grant Program$25,000
Pro Hospitality Baltimore LLC Dba Revival at Mount Vernon PlaceBaltimore, MD-Baltimore Relief Grant Program$25,000
Residence Inn Baltimore at Johns Hopkins CampusBaltimore, MD-Baltimore Relief Grant Program$25,000
Rmv Hospitality LLC Ta La Quinta Inn & SuitesBaltimore, MD-Baltimore Relief Grant Program$25,000
Rwn 102-110 Saint Paul Mm LLCBaltimore, MD-Baltimore Relief Grant Program$25,000
Rwn Brexton Hotel LLCBaltimore, MD-Baltimore Relief Grant Program$25,000
Rwn Colonnade Hotel LLCBaltimore, MD-Baltimore Relief Grant Program$25,000
Sc Baltimore Hotel LLC Dba Baltimore Marriott Inner Harbor at Camden YardsBaltimore, MD-Baltimore Relief Grant Program$25,000
Scmd Tower 2 LLC Dba the Holiday Inn BaltimoreBaltimore, MD-Baltimore Relief Grant Program$25,000
Staybridge Suites - Inner HarborBaltimore, MD-Baltimore Relief Grant Program$25,000
Summit Hotel Trs 136llcBaltimore, MD-Baltimore Relief Grant Program$25,000
Summit Hotel Trs 137 LLCBaltimore, MD-Baltimore Relief Grant Program$25,000
Pramukh Swami Maharaj LLC Midtown InnBaltimore, MD-Baltimore City Hotel Relief Grant$5,375
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Paycheck Protection Program Payable$2,370,328
Deferred Rent$1,342,795
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The form 990 is reviewed by the cfo and the president/ceo.

Form 990, Part VI, Section B, Line 12C

Each director, principal officer and member of a committee with board-delegated powers shall annually sign a statement which affirms that such person: (a) has received a copy of this policy; (b) has read and understands this policy; (c) has agreed to comply with this policy; and (d) understands that visit baltimore is a tax-exempt organization and that in order to maintain its federal tax exemption it must engage primarily in activities which accomplish one or more of its tax-exempt purposes. In connection with any actual or possible conflicts of interest, an interested person must disclose the existence and nature of his or her financial interest to the board and members of committees with board-delegated powers considering the proposed transaction or arrangement. After disclosure of the financial interest, the interested person shall leave the board or committee meeting while the financial interest is discussed and voted upon. The remaining board or committee members shall decide if an actual conflict of interest exists.

Form 990, Part VI, Section B, Line 15A

The ceo's salary was determined by the chairman of the board and our attorneys. The compensation package was documented and approved by the independent board of directors.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy, and financial statements available upon request for the same period of disclosure as set forth by section 6104(d).

Filing and Contact Details

Filer

Filer Name
Visit Baltimore Inc
EIN
52-1275445
Phone
4106597300
Address
400 E PRATT STREET 10TH FLOOR, BALTIMORE, MD 21202

Signing Officer

Name
Craig D Vay
Title
Treasurer/CFO
Phone
4106597300
Signed
2022-05-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Al Hutchinson
Formed
1982
Legal Domicile
Md
Voting Board Members
37
Independent Board Members
37
Employees
119
Volunteers
47

Preparer

Firm
Rsm US Llp
Address
100 INTERNATIONAL DRIVE SUITE 1400, BALTIMORE, MD 21202
Preparer
Julia Flannery CPA
Phone
4102469300
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

Returned grant funds -223,956.

Raw XML AppendixShowing 400 of 1,370 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0BOARD CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Summary only. Only limited summary data is available for this year.$17.4$9.15$8.24$17.6$15.2$2.37
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$13.6$7.73$5.86$23.0$14.3$8.69
2021Detailed filing. Detailed filing data is available for this year.$9.96$5.46$4.50$24.3$23.5$0.85
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.50$3.38$4.12$16.2$15.3$0.86
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.19$3.94$3.26$16.7$16.8$0.07
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.23$2.90$3.33$16.0$16.6$0.53
2017Summary only. Only limited summary data is available for this year.$6.60$2.74$3.86$15.4$15.7$0.28
2016Detailed filing. Detailed filing data is available for this year.$6.69$2.55$4.14$16.0$16.2$0.21
2015Detailed filing. Detailed filing data is available for this year.$6.11$1.77$4.34$16.2$15.9$0.24
2014Detailed filing. Detailed filing data is available for this year.$5.39$1.28$4.11$15.2$14.7$0.50
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.39$1.78$3.61$12.3
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.39$1.72$2.66$11.7
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.82$1.26$2.56$11.3
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.82$1.42$2.41$10.7