Civic Intelligence

Reading Is Fundamental Inc.

990 • Fiscal year 2020 • EIN 52-0976257

Oct 01, 2019 to Sep 30, 2020 • Filed on Feb 05, 2021

750 First Street NE No 920Washington, DC 20002

(877) 743-7323

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

48th percentile

0.20x

Higher debt load relative to assets than 48% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2020

Liabilities / Revenue

65th percentile

0.49x

Higher debt load relative to revenue than 65% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2020

Net Margin

10th percentile

-30%

Higher net margin than 10% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2020

Top Officer Pay

77th percentile

$285,301

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 4.3% of source-year revenue.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2020

Asset Growth

10th percentile

-5.8%

Faster asset growth than 10% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Revenue Growth

8th percentile

-43%

Faster revenue growth than 8% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Assets

Down

$15,864,759

Down $971,243 (-5.8%) from 2019

Net Assets

Down

$12,628,046

Down $1,645,524 (-12%) from 2019

Liabilities

Up

$3,236,713

Up $674,281 (+26%) from 2019

Revenue

Down

$6,662,859

Down $5,012,793 (-43%) from 2019

Expenses

Down

$8,682,559

Down $229,026 (-2.6%) from 2019

Net Income

Down

-$2,019,700

Down $4,783,767 (-173%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2011: $21,215,983Liabilities 2011: $6,340,793Net Assets 2011: $14,875,1902011Assets 2012: $15,567,874Liabilities 2012: $1,026,624Net Assets 2012: $14,541,2502012Assets 2013: $13,846,719Liabilities 2013: $1,506,094Net Assets 2013: $12,340,6252013Assets 2014: $13,317,400Liabilities 2014: $1,830,465Net Assets 2014: $11,486,9352014Assets 2015: $9,957,469Liabilities 2015: $1,017,765Net Assets 2015: $8,939,7042015Assets 2016: $9,415,552Liabilities 2016: $770,687Net Assets 2016: $8,644,8652016Assets 2017: $10,345,218Liabilities 2017: $2,007,300Net Assets 2017: $8,337,9182017Assets 2018: $13,390,600Liabilities 2018: $1,719,863Net Assets 2018: $11,670,7372018Assets 2019: $16,836,002Liabilities 2019: $2,562,432Net Assets 2019: $14,273,5702019Assets 2020: $15,864,759Liabilities 2020: $3,236,713Net Assets 2020: $12,628,0462020Assets 2021: $18,008,233Liabilities 2021: $2,241,450Net Assets 2021: $15,766,7832021Assets 2022: $22,372,600Liabilities 2022: $2,164,204Net Assets 2022: $20,208,3962022Assets 2023: $23,642,815Liabilities 2023: $2,958,232Net Assets 2023: $20,684,5832023Assets 2025: $28,242,855Liabilities 2025: $3,126,780Net Assets 2025: $25,116,0752025

Highlighted filing

2020

Assets$15,864,759
Liabilities$3,236,713
Net Assets$12,628,046

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$40M$30M$20M$10M$0-$10MExpenses 2011: $33,940,4722011Expenses 2012: $22,851,2642012Expenses 2013: $13,144,8062013Revenue 2014: $11,286,013Expenses 2014: $12,282,746Net Income 2014: -$996,7332014Revenue 2015: $6,317,349Expenses 2015: $8,316,467Net Income 2015: -$1,999,1182015Revenue 2016: $6,182,363Expenses 2016: $6,782,069Net Income 2016: -$599,7062016Revenue 2017: $6,364,247Expenses 2017: $6,969,506Net Income 2017: -$605,2592017Revenue 2018: $11,152,480Expenses 2018: $7,753,028Net Income 2018: $3,399,4522018Revenue 2019: $11,675,652Expenses 2019: $8,911,585Net Income 2019: $2,764,0672019Revenue 2020: $6,662,859Expenses 2020: $8,682,559Net Income 2020: -$2,019,7002020Revenue 2021: $9,974,937Expenses 2021: $7,583,670Net Income 2021: $2,391,2672021Revenue 2022: $16,088,590Expenses 2022: $9,207,334Net Income 2022: $6,881,2562022Revenue 2023: $11,218,497Expenses 2023: $11,451,500Net Income 2023: -$233,0032023Revenue 2025: $18,697,726Expenses 2025: $15,678,781Net Income 2025: $3,018,9452025

Highlighted filing

2020

Revenue$6,662,859
Expenses$8,682,559
Net Income-$2,019,700
Jump To
Filing Snapshot
Filing Period
Oct 1, 2019 to Sep 30, 2020
Signed
Feb 5, 2021
Return Version
2019v5.2
Gross Receipts
$20,337,845
Mission and Program Overview

Mission

Reading is fundamental works to disrupt the alarming u.s. Literacy crisis by inspiring the joy of reading in children, a critical element to driving the frequency, motivation, and engagement needed to create skilled readers. We know that if we build a foundation of joy for children, then development, discovery, and opportunity follow.

Motivating children to read by making reading a fun and beneficial part of everyday life.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$9,251,933$7,655,591▼ $1,596,342
Cash and Non-Interest-Bearing Accounts$2,319,505$5,736,504▲ $3,416,999
Land, Buildings, and Equipment, Net$1,430,073$1,042,899▼ $387,174
Savings and Temporary Cash Investments$289,998$545,252▲ $255,254
Prepaid Expenses and Deferred Charges$185,399$344,517▲ $159,118
Inventories for Sale or Use$245,650$241,561▼ $4,089
Pledges and Grants Receivable$2,948,354$154,257▼ $2,794,097
Total Assets$16,836,002$15,864,759▼ $971,243
Other Assets Total$165,090$144,178▼ $20,912
Liabilities
Grants Payable$1,051,613$1,040,261▼ $11,352
Other Liabilities$927,965$847,452▼ $80,513
Accounts Payable and Accrued Expenses$408,543$587,868▲ $179,325
Unsecured Notes Loans Payable$0$557,100▲ $557,100
Deferred Revenue$174,311$204,032▲ $29,721
Total Liabilities$2,562,432$3,236,713▲ $674,281
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$7,461,656$7,529,117▲ $67,461
Net Assets With Donor Restrictions$6,811,914$5,098,929▼ $1,712,985
Total Net Assets Fund Balance$14,273,570$12,628,046▼ $1,645,524
Total Liabilities and Net Assets / Fund Balance$16,836,002$15,864,759▼ $971,243

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$562,967$723,456$1,286,423
Leasehold Improvements$423,719$162,995$586,714
Equipment$56,213$72,047$128,260

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2019$6,470,176-▲ $474,546$373,146$6,571,576
2018$739,400$5,726,977▲ $80,775$76,976$6,470,176
2017$740,327-▲ $35,807$36,734$739,400
2016$711,180-▲ $65,392$36,245$740,327
2015$681,490-▲ $59,607$29,917$711,180
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Alicia LeviPresident and CEOFT$267,620$17,681$285,301
Edward De Leon Chief Program& Content Officer - Until 02/2020FT$168,413$11,620$180,033
Beth L Meyer FormerKey Employee - Until 09/2019FT$151,655$15,484$167,139
Jodi Rubin Vice PresidentStrategic InitiativesFT$136,198$25,359$161,557
Carla Tevault Sr DirectorOf Marketing - Until 08/2020FT$112,316$18,865$131,181
Bryan KlopackVice President, DevelopmentFT$117,784$7,572$125,356
Jennifer Moone Sr DirectorGovernment RelationsFT$109,958$7,592$117,550
Cheryl Clark Vice PresidentBooks for Ownership - Until 08/2020FT$104,543$7,446$111,989
Alice SingdahlsenChief Financial OfficerFT$107,991$1,071$109,062

Board Members and Trustees

NameTitle
John RemondiChairman
Jj JohnsonVice Chairman and Secretar
Camille HymesDirector
Carolyn SimpsonDirector
Christina WireDirector
Crawford PoundsDirector
Emily MooreDirector
Kitty KelleyDirector
Rick ZimmermanDirector
Thomas PlathDirector
Marc WalbyTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
True North INCProfessional Fundraising630 THIRD AVENUE 12TH FLOOR, New York, NY 10017$563,573
Tucker Capital LLCProfessional Consulting252 NASSAU STREET, Princenton, NJ 08542$151,761
Bdo USA LLPProfessional Consulting8401 GREENSBORO DRIVE SUITE 800, Mclean, VA 22102$150,000
Arnold & Porter LLPProfessional Consulting601 MASSACHUSETTS AVENUE NW, Washington, DC 20001$126,666
Bitpusher LLCProfessional Consulting100 PINE STREET SUITE 460, San Francisco, CA 94111$105,047
Revenue and Support

Revenue Composition

Contributions and Grants
$5,048,114
Program Service Revenue
$1,297,321
Investment Income
$317,424
Other Revenue
$0
All Other Contributions
$4,993,446
Change in Net Assets
$-2,019,700

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Books and Publications-$266,649Fair Market Value (FMV)
Securities Publicly Traded3$6,789Fair Market Value (FMV)
Total Noncash Contributions3$273,438-

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,623,383
Revenue Not Reported on Financial Statements
$39,476
Revenue Not Reported on Form 990
$3,979,878
Total Revenue per Audited Statements
$10,603,261
Total Revenue per Form 990
$6,662,859
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,430,297
Salaries, Compensation, and Employee Benefits$3,160,139
Grants and Similar Amounts Paid$1,830,123
Total Fundraising Expense$1,297,583
Professional Fundraising Fees$262,000

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,107,786$612,617$289,057$2,009,460
Grants to Domestic Orgs$1,830,123--$1,830,123
Fees for Services Other$885,003$95,508$73,791$1,054,302
Current Officers, Directors, Trustees, and Key Employees$488,031$122,789$114,446$725,266
Advertising$276,827$2,536$137,865$417,228
Depreciation Depletion$363,807$30,499$16,613$410,919
Occupancy$198,341$83,132$44,189$325,662
Fees for Services Professional Fundraising--$262,000$262,000
Information Technology$190,678$36,650$14,209$241,537
Other Employee Benefits$113,035$52,724$28,434$194,193
Office Expenses$99,549$19,160$67,559$186,268
Payroll Taxes$96,504$44,220$24,213$164,937
Pension Plan Contributions$36,949$19,832$9,502$66,283
Royalties$54,235--$54,235
Fees for Services Accounting-$50,622-$50,622
Travel$36,904$2,841$3,256$43,001
Fees for Service Investment Mgmnt Fees-$39,476-$39,476
Other Expenses$33,810$1,478$210,055$33,810
Fees for Services Legal$16,897$12,905-$29,802
Insurance-$24,393-$24,393
Conferences and Meetings$6,950$7,394$2,394$16,738
Total Functional Expenses$267,302$0$117,148$384,450

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$12,248,785
Total Expenses per Form 990$8,682,559
Expenses per Audited Statements$8,643,083
Expenses Not Reported on Form 990$3,605,702
Expenses Not Reported on Financial Statements$39,476
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Aap-ca3San Diego, CAN/aTo Foster Literacy-
Adams Elementary SchoolJanesville, WIN/aTo Foster Literacy-
Allen County Intermediate CenterScottsville, KYN/aTo Foster Literacy-
Allen County Primary CenterScottsville, KYN/aTo Foster Literacy-
Arthur Edwards ElementaryHavelock, NCN/aTo Foster Literacy-
BOOK'EMNashville, TN501(c)(3)To Foster Literacy-
Beech ElementaryHendersonville, TNN/aTo Foster Literacy-
Berwick Area School DistrictBerwick, PAN/aTo Foster Literacy-
Bessemer City SchoolsBessemer, ALN/aTo Foster Literacy-
Bethlehem Area School DistrictBethlehem, PAN/aTo Foster Literacy-
Book Drive for KidsLewisville, TX501(c)(3)To Foster Literacy-
BookspringAustin, TX501(c)(3)To Foster Literacy-
Boys & Girls Club of West San Gabriel ValleyMonterey Park, CA501(c)(3)To Foster Literacy-
Boys & Girls Clubs of San FranciscoSan Francisco, CA501(c)(3)To Foster Literacy-
Boys & Girls Clubs of Sarasota CountySarasota, FL501(c)(3)To Foster Literacy-
Bush Elementary SchoolFulton, MON/aTo Foster Literacy-
Bushwick Community High SchoolBrooklyn, NYN/aTo Foster Literacy-
CLEVELAND KIDS' BOOK BANKCleveland, OH501(c)(3)To Foster Literacy-
Candlewood ElementarySan Antonio, TXN/aTo Foster Literacy-
Capital Area Community ServicesLansing, MI501(c)(3)To Foster Literacy-
Carrie Downie Elementary SchoolNew Castle, DEN/aTo Foster Literacy-
Childrens Miracle NetworkSalt Lake City, UT501(c)(3)To Foster Literacy-
Cluster Springs PtoAlton, VA501(c)(3)To Foster Literacy-
College Heights ElementaryBakersfield, CAN/aTo Foster Literacy-
Dogwood Elementary School LibraryReston, VA501(c)(3)To Foster Literacy-
Eastbrook South ElementaryUpland, INN/aTo Foster Literacy-
Easton Area School District RifEaston, PAN/aTo Foster Literacy-
Escambia County School DistrictPensacola, FLN/aTo Foster Literacy-
Excel Afterschool ProgramSan Francisco, CAN/aTo Foster Literacy-
Foster Park Elementary SchoolUnion, SCN/aTo Foster Literacy-
Goodlettsville ElementaryGoodlettsville, TNN/aTo Foster Literacy-
Governor Mifflin School DistrictShillington, PAN/aTo Foster Literacy-
Hampton L Daughtry ElementaryJackson, GAN/aTo Foster Literacy-
Hanover Area School DistrictHanover Township, PAN/aTo Foster Literacy-
Harrison Elementary SchoolJanesville, WIN/aTo Foster Literacy-
Hazleton Area School DistrictHazleton, PAN/aTo Foster Literacy-
Healthpartners IncMinneapolis, MN501(c)(3)To Foster Literacy-
High Springs Community SchoolHigh Springs, FLN/aTo Foster Literacy-
Jack Anderson ElementaryHendersonville, TNN/aTo Foster Literacy-
Jackson Elementary School (butts County School District)Jackson, GAN/aTo Foster Literacy-
James L Masters ElementaryConverse, TXN/aTo Foster Literacy-
Jefferson Elementary SchoolJanesville, WIN/aTo Foster Literacy-
Jefferson Elementary SchoolArdmore, OKN/aTo Foster Literacy-
John C Fremont Magnet SchoolBakersfield, CAN/aTo Foster Literacy-
Joseph Hopkins Elementary SchoolSan Antonio, TXN/aTo Foster Literacy-
Kendall Elementary SchoolMarion, INN/aTo Foster Literacy-
Kiwanis Club of Greater Music City FoundationNashville, TN501(c)(3)To Foster Literacy-
Lancaster School DistrictLancaster, PAN/aTo Foster Literacy-
Lebanon School DistrictLebanon, PAN/aTo Foster Literacy-
Lincoln Elementary SchoolJanesville, WIN/aTo Foster Literacy-
Madison Creek ElementaryGoodlettsville, TNN/aTo Foster Literacy-
Mcadory Elementary SchoolMc Calla, ALN/aTo Foster Literacy-
Muskingum IraZanesville, OHN/aTo Foster Literacy-
North Penn School DistrictLansdale, PAN/aTo Foster Literacy-
Northviewwestview ElementaryGas City, INN/aTo Foster Literacy-
Oak Grove Elementary SchoolBessemer, ALN/aTo Foster Literacy-
PAGE AHEAD CHILDREN'S LITERACY PROGRAMSeattle, WA501(c)(3)To Foster Literacy-
Pasadena Area Reading Is Fun-damental CorporationPasadena, CA501(c)(3)To Foster Literacy-
Plainview Primaryintermediate ElementaryArdmore, OKN/aTo Foster Literacy-
Pwc Charitable Foundation IncTampa, FL501(c)(3)To Foster Literacy-
Reading Is Fundamental PittsburghPittsburgh, PA501(c)(3)To Foster Literacy-
Reading Is Fundamental of Northern VirginiaVienna, VA501(c)(3)To Foster Literacy-
Reading Is Fundamental of Springfield Mo IncSpringfield, MO501(c)(3)To Foster Literacy-
Reading School DistrictReading, PA501(c)(3)To Foster Literacy-
Smart (start Making a Reader Today)Portland, ORN/aTo Foster Literacy-
South Boston Elementary SchoolSouth Boston, VAN/aTo Foster Literacy-
Stark Elementary SchoolJackson, GAN/aTo Foster Literacy-
Sunflower County Consolidated School DistrictIndianola, MSN/aTo Foster Literacy-
Tompkins Community ActionIthaca, NY501(c)(3)To Foster Literacy-
Wilkes Barre Area School DistrictWilkes Barre, PAN/aTo Foster Literacy-
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$262,000
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent and Lease Incentives$786,795
Deposits$60,657
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

Rif's finance/audit committee of the board of directors reviews the federal form 990. It is then distributed to the entire board of directors before it is filed with the internal revenue service (irs).

Form 990, Part VI, Section B, Line 12C

Rif's conflict of interest policy ("policy") applies to board members, officers and rif senior managers (collectively "rif insiders"). The policy requires that a rif insider disclose any potential conflict to the board of directors or a designated committee of the board. Violations of the policy will result in appropriate disciplinary and corrective action, up to and including dismissal. Rif insiders are required to annually sign a statement affirming that he or she: - has received a copy of the policy, - has read and understands the policy, - has agreed to comply with, and has complied with the policy, - understands that rif is a charitable and educational organization and that, in order to maintain its federal tax exemption and preserve rif's valuable reputation, rif must engage primarily in activities that accomplish its tax-exempt purpose.

Form 990, Part VI, Section B, Line 15A

To begin the annual evaluation of the president and ceo, the chair of the board first solicits input from all board members concerning the president's performance. The executive committee then considers the input of the responding board members in its review of the president and ceo, and reports to the board of directors its evaluation. The executive committee then shares its evaluation with the president and ceo. The executive committee then consults comparability surveys to determine the president and ceo's compensation for the next year.

Form 990, Part VI, Section C, Line 19

Rif submits its audited financial statements, federal form 990 and irs letter of determination (of rif's tax exempt status) to guidestar for publication on that service. Rif also publishes audited financial statements and federal form 990 on its own website. To date, rif has not published its conflict of interest policy for access by the general public. All documents, including our governing documents and the federal form 1023 is also available upon request.

Filing and Contact Details

Filer

Filer Name
Reading Is Fundamental Inc
EIN
52-0976257
Phone
8777437323
Address
750 FIRST STREET NE NO 920, WASHINGTON, DC 20002

Signing Officer

Name
Alicia Levi
Title
President and CEO
Phone
8777437323
Signed
2021-02-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Alicia Levi
Formed
1973
Legal Domicile
Dc
Voting Board Members
12
Independent Board Members
11
Employees
31
Volunteers
50,000

Preparer

Firm
Marcum Llp
Address
1899 STREET NW SUITE 850, WASHINGTON, DC 20036
Preparer
Frank H Smith
Phone
2022274000
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Other professional fees: program service expenses 306,261. Management and general expenses 50,557. Fundraising expenses 73,791. Total expenses 430,609. Consulting and contract services: program service expenses 578,742. Management and general expenses 44,951. Fundraising expenses 0. Total expenses 623,693.

Financial Statement Notes

PART V, LINE 4:

Earnings from the endowment funds are recorded and made available for operations through an annual allocation of up to 5% of the fund. The allocation is based on a three-year rolling average of the investment's market value, determined as of march 31 of the year prior to the budget year. Each year, as part of rif's budgeting process, rif reviews the appropriate level of payout for the following fiscal year. Fund disbursements are paid at the end of each quarter in the fiscal year. Each fund's operating income is utilized as set forth in the specific applicable endowment agreement. The general endowment fund's income is utilized for general operations.

PART X, LINE 2:

Rif evaluated its uncertainty in income taxes for the years ended september 30, 2020 and 2019, and determined that there were no matters that would require recognition in the financial statements or that may have any effect on its tax-exempt status.

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IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0TRUE NORTH INC
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt1TUCKER CAPITAL LLC
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt2BDO USA LLP
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt3ARNOLD & PORTER LLP
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt4BITPUSHER LLC
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IRS990/ContractorCompensationGrp/ServicesDesc4PROFESSIONAL CONSULTING
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IRS990/Desc0PRINT PROGRAMS: BOOKS FOR OWNERSHIP IS RIF'S FLAGSHIP READING PROGRAM WHERE CHILDREN CHOOSE NEW BOOKS AND PARTICIPATE IN READING ACTIVITIES WITH TEACHERS, PARENTS, VOLUNTEERS AND COMMUNITY MEMBERS AT READING CELEBRATIONS HELD ACROSS THE COUNTRY. THESE EVENTS EDUCATE, BUILD COMMUNITY AND INSPIRE CHILDREN TO MAKE GREATER CHOICES FOR THEMSELVES TO CHOOSE LEARNING, AND TO CHOOSE SUCCESS IN SCHOOL AND IN LIFE. FUNDED BY A VARIETY OF CORPORATE AND FOUNDATION PARTNERS AND WORKING THROUGH LOCAL COMMUNITY PROGRAMS, RIF DISTRIBUTES BOOKS TO CHILDREN THAT ARE FREE TO THE CHILDREN AND THEIR FAMILIES. CHILDREN CHOOSE THEIR OWN BOOKS FROM A WIDE RANGE OF TITLES APPROPRIATE TO THEIR READING LEVEL. THE DISTRIBUTIONS, WHICH OCCUR THROUGHOUT THE YEAR, ALSO INCLUDE PARENT AND COMMUNITY ENGAGEMENT AND PROVIDE AN OPPORTUNITY FOR THE EMPLOYEES OF CORPORATE FUNDERS TO ACTIVELY PARTICIPATE. FOCUSING ON ACCESS AND CHOICE, STUDENTS IN COMMUNITIES THROUGHOUT THE COUNTRY PARTICIPATE IN A BOOKS FOR OWNERSHIP PROGRAM SELECTING NEW, AGE-APPROPRIATE BOOKS TO TAKE HOME AND OWN. THE PROGRAM'S INTEGRATED APPROACH TO LITERACY PROVIDES SUPPORTING RESOURCES TO TEACHERS AND INSPIRES CHILDREN TO LEARN THROUGH TWO ANNUAL EVENTS FOCUSED ON BOOK DISTRIBUTION AND READING. THESE BOOKS ARE FURTHER SUPPORTED THROUGH DIGITAL RESOURCES ON RIF'S LITERACY CENTRAL.RIF CONTINUES TO OFFER ITS READ FOR SUCCESS PROGRAM, AN INNOVATIVE READING INTERVENTION ADDRESSING THE LITERACY BACKSLIDE THAT TRADITIONALLY HAPPENS DURING THE SUMMER MONTHS. READ FOR SUCCESS IS CENTERED AROUND MOTIVATING CHILDREN TO READ BY PROVIDING ACCESS TO HIGH-QUALITY CLASSROOM BOOK COLLECTIONS, SUMMER BOOKS FOR STUDENTS TO CHOOSE AND OWN, ENRICHING STEAM-THEMED CLASSROOM ACTIVITIES, PROFESSIONAL DEVELOPMENT FOR TEACHERS, AND PARENT ENGAGEMENT RESOURCES. TESTED OVER TWO YEARS AMONG 33,000 STUDENTS FROM 16 STATES, RIF'S READ FOR SUCCESS PROGRAM HELPED REVERSE THE TREND OF SUMMER LEARNING LOSS FOR MORE THAN HALF THE PARTICIPATING STUDENTS. IN ADDITION, 57% OF THE STUDENTS SAW GAINS IN READING PROFICIENCY WHEN TESTED FROM SPRING TO FALL.
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IRS990/Form990PartVIISectionAGrp/PersonNm1EDWARD DE LEON CHIEF PROGRAM
IRS990/Form990PartVIISectionAGrp/PersonNm2BETH L MEYER FORMER
IRS990/Form990PartVIISectionAGrp/PersonNm3JODI RUBIN VICE PRESIDENT
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IRS990/Form990PartVIISectionAGrp/PersonNm5BRYAN KLOPACK
IRS990/Form990PartVIISectionAGrp/PersonNm6JENNIFER MOONE SR DIRECTOR
IRS990/Form990PartVIISectionAGrp/PersonNm7CHERYL CLARK VICE PRESIDENT
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IRS990/Form990PartVIISectionAGrp/PersonNm9JOHN REMONDI
IRS990/Form990PartVIISectionAGrp/PersonNm10JJ JOHNSON
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IRS990/Form990PartVIISectionAGrp/PersonNm19RICK ZIMMERMAN
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT AND CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1& CONTENT OFFICER - UNTIL 02/2020
IRS990/Form990PartVIISectionAGrp/TitleTxt2KEY EMPLOYEE - UNTIL 09/2019
IRS990/Form990PartVIISectionAGrp/TitleTxt3STRATEGIC INITIATIVES
IRS990/Form990PartVIISectionAGrp/TitleTxt4OF MARKETING - UNTIL 08/2020
IRS990/Form990PartVIISectionAGrp/TitleTxt5VICE PRESIDENT, DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt6GOVERNMENT RELATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOOKS FOR OWNERSHIP - UNTIL 08/2020
IRS990/Form990PartVIISectionAGrp/TitleTxt8CHIEF FINANCIAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt9CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt10VICE CHAIRMAN AND SECRETAR
IRS990/Form990PartVIISectionAGrp/TitleTxt11TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
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IRS990/MissionDesc0READING IS FUNDAMENTAL, INC. (RIF) IS COMMITTED TO ACHIEVING A LITERATE AMERICA BY INSPIRING A PASSION FOR READING AMONG ALL CHILDREN, PROVIDING QUALITY CONTENT AND RESOURCES TO MAKE AN IMPACT, AND ENGAGING COMMUNITIES IN THE SOLUTION TO GIVE EVERY CHILD THE FUNDAMENTALS FOR SUCCESS. RIF CREATES INNOVATIVE LITERACY SOLUTIONS THAT ADDRESS KEY LITERACY ISSUES AND SUPPORTS THE IMPLEMENTATION OF THESE PROGRAMS TO ENSURE THAT CHILDREN HAVE THE OPPORTUNITY TO READ AND SUCCEED. THROUGH RIF'S EBOOK PLATFORM AND ARRANGEMENTS WITH BOOK PUBLISHERS AND DISTRIBUTORS, RIF MAXIMIZES THE IMPACT OF EVERY DOLLAR AND DONATION, HELPING CHILDREN ACHIEVE THEIR FULL POTENTIAL THROUGH THE LIFE-CHANGING POWER OF LITERACY. RIF PROVIDES BOOKS AND LITERACY RESOURCES TO REACH CHILDREN IN NEED WHERE THEY ARE WITH THE HELP OF THOUSANDS OF VOLUNTEERS AND LOCAL PROGRAMS THROUGHOUT THE COUNTRY.
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IRS990/OtherExpensesGrp/Desc0PRINTING & PRODUCTION
IRS990/OtherExpensesGrp/Desc1LITERACY MATERIALS
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IRS990/PrincipalOfficerNm0ALICIA LEVI
IRS990/ProfessionalFundraisingInd01
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$28.2$3.13$25.1$18.7$15.7$3.02
2023Summary only. Only limited summary data is available for this year.$23.6$2.96$20.7$11.2$11.5$0.23
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$22.4$2.16$20.2$16.1$9.21$6.88
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$18.0$2.24$15.8$9.97$7.58$2.39
2020Detailed filing. Detailed filing data is available for this year.$15.9$3.24$12.6$6.66$8.68$2.02
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$16.8$2.56$14.3$11.7$8.91$2.76
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$13.4$1.72$11.7$11.2$7.75$3.40
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.3$2.01$8.34$6.36$6.97$0.61
2016Detailed filing. Detailed filing data is available for this year.$9.42$0.77$8.64$6.18$6.78$0.60
2015Detailed filing. Detailed filing data is available for this year.$9.96$1.02$8.94$6.32$8.32$2.00
2014Detailed filing. Detailed filing data is available for this year.$13.3$1.83$11.5$11.3$12.3$1.00
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$13.8$1.51$12.3$13.1
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$15.6$1.03$14.5$22.9
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$21.2$6.34$14.9$33.9