Liabilities / Assets
67th percentile
Higher debt load relative to assets than 67% of similar nonprofits.
Cool Effect Inc
EIN 47-5068496 • 501(c)3 • Greenbrae, CA
Profile
Cool Effect believes that small actions ignite planet-sized changes. The Organization developed a platform that brings people together to support the worlds best carbon emission reduction projects.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.36x
Liabilities / Revenue
40th percentile
Higher debt load relative to revenue than 40% of similar nonprofits.
Net Margin
21st percentile
Higher net margin than 21% of similar nonprofits.
Top Officer Pay
85th percentile
Higher top officer pay than 85% of similar nonprofits.
Top officer pay equals 1.8% of source-year revenue.
Asset Growth
6th percentile
Faster asset growth than 6% of similar nonprofits.
Revenue Growth
8th percentile
Faster revenue growth than 8% of similar nonprofits.
Balance Sheet
Assets
Down$6,027,945
Down $1,292,207 (-18%) from 2024
Liabilities
Down$2,170,865
Down $259,567 (-11%) from 2024
Net Assets
Down$3,857,080
Down $1,032,640 (-21%) from 2024
Revenue
Down$14,590,555
Down $6,477,855 (-31%) from 2024
Expenses
Down$15,604,765
Down $5,752,138 (-27%) from 2024
Net Income
Down-$1,014,210
Down $725,717 (-252%) from 2024
Trend Graphs
Filings
Most recent year
2025 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $6,027,945
- Liabilities
- $2,170,865
- Net assets
- $3,857,080
- Revenue
- $14,590,555
- Expenses
- $15,604,765
- Net income
- -$1,014,210
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jul 1, 2024 to Jun 30, 2025
- Signed
- Nov 7, 2025
- Return Version
- 2024v5.2
- Gross Receipts
- $14,590,555
Mission and Program Overview
Mission
Cool Effect believes that small actions ignite planet-sized changes. The Organization developed a platform that brings people together to support the worlds best carbon emission reduction projects.
Cool Effects mission is to help individuals and businesses understand and reduce their carbon footprint by supporting verified carbon reducing projects across the globe.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Inventories for Sale or Use | $3,918,838 | $2,715,350 | ▼ $1,203,488 |
| Prepaid Expenses and Deferred Charges | $1,918,088 | $1,956,921 | ▲ $38,833 |
| Cash and Non-Interest-Bearing Accounts | $664,884 | $809,572 | ▲ $144,688 |
| Intangible Assets | $375,629 | $290,685 | ▼ $84,944 |
| Investments in Publicly Traded Securities | $436,907 | $252,295 | ▼ $184,612 |
| Land, Buildings, and Equipment, Net | $5,806 | $3,122 | ▼ $2,684 |
| Savings and Temporary Cash Investments | - | $0 | - |
| Accounts Receivable | - | $0 | - |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Total Assets | $7,320,152 | $6,027,945 | ▼ $1,292,207 |
| Other Assets Total | - | $0 | - |
| Liabilities | |||
| Deferred Revenue | $1,897,920 | $1,897,920 | → $0 |
| Accounts Payable and Accrued Expenses | $532,512 | $272,945 | ▼ $259,567 |
| Total Liabilities | $2,430,432 | $2,170,865 | ▼ $259,567 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $4,889,720 | $3,857,080 | ▼ $1,032,640 |
| Total Net Assets Fund Balance | $4,889,720 | $3,857,080 | ▼ $1,032,640 |
| Total Liabilities and Net Assets / Fund Balance | $7,320,152 | $6,027,945 | ▼ $1,292,207 |
Asset Categories
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $3,122 | $47,054 | $50,176 |
| Leasehold Improvements | - | $11,847 | $11,847 |
| Other Land Buildings | - | $3,053 | $3,053 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Other | Total |
|---|---|---|---|---|
| JR Patterson | Controller | - | $125,075 | $125,075 |
| Mike Bruce | CFO/COO | PT | $117,737 | $117,737 |
Board Members and Trustees
| Name | Title |
|---|---|
| Dr Michael Wara | Advisory Board |
| Dr Robert Dubrow | Advisory Board |
| Hector Morales | Advisory Board |
| Skye Lawrence | Director |
| Jodi Manning | CEO |
| Dee Lawrence | Co-Founder |
| Richard H Lawrence Jr | Co-Founder |
| Blake Lawrence | Marketing Mgr |
Highest Paid Contractors
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Demonstrate PR LLC | Public Relations | 2513 Van Ness Avenue, San Francisco, CA 94109 | $663,733 |
| Inetz Media Group | Web Systems | 1055 E 3900 S, Salt Lake City, UT 84124 | $213,901 |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $14,387,797
- Program Service Revenue
- $122,794
- Investment Income
- $79,964
- Other Revenue
- $0
- All Other Contributions
- $14,387,797
- Change in Net Assets
- $-1,014,210
Audited Revenue Reconciliation
- Revenue per Audited Statements
- $14,590,555
- Revenue Not Reported on Form 990
- $104,317
- Total Revenue per Audited Statements
- $14,694,872
- Total Revenue per Form 990
- $14,590,555
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $14,431,014 |
| Salaries, Compensation, and Employee Benefits | $1,173,751 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $1,041,358 | $113,658 | - | $1,155,016 |
| Advertising | $686,227 | - | - | $686,227 |
| Depreciation Depletion | $164,756 | $18,307 | - | $183,063 |
| Information Technology | $129,422 | - | - | $129,422 |
| Occupancy | $110,472 | $12,275 | - | $122,747 |
| Travel | $76,537 | - | - | $76,537 |
| Office Expenses | $43,042 | $4,782 | - | $47,824 |
| Fees for Services Accounting | $20,953 | $2,767 | - | $23,720 |
| Payroll Taxes | $16,891 | $1,844 | - | $18,735 |
| Fees for Services Legal | $9,457 | - | - | $9,457 |
| Fees for Service Investment Mgmnt Fees | $3,948 | - | - | $3,948 |
| Other Expenses | $-110,472 | $-12,275 | - | $-122,747 |
| Total Functional Expenses | $15,463,407 | $141,358 | $0 | $15,604,765 |
Audited Expense Reconciliation
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $15,727,512 |
| Expenses per Audited Statements | $15,604,765 |
| Total Expenses per Form 990 | $15,604,765 |
| Expenses Not Reported on Form 990 | $122,747 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Lobbying activity
- No
- Subject to proxy tax
- No
Insider Transactions and Loans
Loans and Receivables
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Audit committee
- Yes
- Backup withholding compliance
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- Yes
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Section A, Line 2
“Board members Richard Lawrence, Jr. and DEE LAWRENCE are husband and wife. Board member SKYE LAWRENCE is the daughter of Richard Lawrence, Jr. and DEE LAWRENCE.”
Form 990, Part VI, Section B, Line 11B
“Form 990 is prepared by an outside tax professional. The form is then reviewed by the organization's management. After a full review, the final version of the tax return is provided to all members of the organization's voting body. A representative of management authorizes the final form 990 which is then e-filed with the internal revenue service.”
Form 990, Part VI, Section B, Line 12C
“Members of the Board of Directors review all potential conflicts of interest periodically. Top management and all Board members are required to disclose potential conflicts and any related party affiliations. The organization seeks full transparency on all relationships. Any potential conflicts (in fact or appearance) are discussed openly and resolved in accordance with the organization's policies and procedures.”
Form 990, Part VI, Section B, Line 15A
“Cool Effect does not have any employees. Overlook Investment Inc., an independent fund management company owned by Cool Effect Co-Founder Richard H. Lawrence, Jr., provides ongoing staffing and managerial services. These estimated payroll costs are allocated to Cool Effect based on analysis of employee time studies.”
Form 990, Part VI, Section B, Line 15B
“Cool Effect does not have any employees. Overlook Investment Inc., an independent fund management company owned by Cool Effect Co-Founder Richard H. Lawrence, Jr., provides ongoing staffing and managerial services. These estimated payroll costs are allocated to Cool Effect based on analysis of employee time studies.”
Form 990, Part VI, Section C, Line 18
“Tax returns are available for download from several websites and by request from the organization's office in Greenbrae, California.”
Form 990, Part VI, Section C, Line 19
“All of the organization's governing documents, financial statements, and other legal filings are maintained in a secure environment and held available for inspection by tax authorities and the general public. Tax returns are posted annually to our website and to www.guidestar.org (where they are available for viewing as electronic copies) and are also available by request from the organization's office.”
Filing and Contact Details
Filer
- Filer Name
- Cool Effect Inc
- EIN
- 47-5068496
- Phone
- 4154542665
- Address
- 100 Drakes Landing 260, Greenbrae, CA 94904
Signing Officer
- Name
- Richard H Lawrence Jr
- Title
- Co-Founder
- Phone
- 4154542665
- Signed
- 2025-11-07
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Richard H Lawrence Jr
- Formed
- 2015
- Legal Domicile
- De
- Voting Board Members
- 8
- Independent Board Members
- 6
- Employees
- 9
- Volunteers
- 10
Preparer
- Firm
- Regalia Berger & Berger Cpas
- Address
- 103 TOWN COUNTRY DR STE K, DANVILLE, CA 94526
- Preparer
- Douglas W Regalia
- Phone
- 9253140390
Supplemental Narrative
Financial Statement Notes
Part X : FIN48 Footnote
“Financial statement presentation follows the recommendations of ASC 740, Income Taxes. Under ASC 740, Cool Effect is required to report information regarding its exposure to various tax positions taken by Cool Effect and requires a two-step process that separates recognition from measurement. The first step is determining whether a tax position has met the recognition threshold; the second step is measuring a tax position that meets the recognition threshold. Management believes that Cool Effect has adequately evaluated its current tax positions and has concluded that as of June 30, 2025, Cool Effect does not have any uncertain tax positions for which a reserve or an accrual for a tax liability would be necessary.Cool Effect has received notification from the Internal Revenue Service and the State of California that it qualifies for tax-exempt status under Section 501(c)(3) of the Internal Revenue Code and Section 23701d of the California Revenue and Taxation Code. The exemptions are subject to periodic review by the federal and state taxing authorities and management is confident that Cool Effect continues to satisfy all federal and state statutes in order to qualify for continued tax exemption status. Cool Effect may periodically receive unrelated business income (such as sublease rental income) requiring Cool Effect to file separate tax returns under federal and state statutes. Under such conditions, Cool Effect calculates and accrues the applicable taxes.”
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| IRS990/Desc | 0 | Cool Effects mission is to reduce carbon emissions by supporting projects across the globe that reduce carbon dioxide. Cool Effect educates the public on the effects of carbon on the climate and solicits donations to support carbon reduction projects, empowering individuals and businesses to take action in minimizing the emissions of carbon into the atmosphere.Cool Effect performs a deep analysis on both the science and the business structure of projects that claim to remove carbon from the atmosphere. All projects under consideration must first be approved by third-party standard-keeping organizations such as the gold standard, verified carbon standard, and CCR, among others. |
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| IRS990/MissionDesc | 0 | Cool Effect believes that small actions ignite planet-sized changes. The Organization developed a platform that brings people together to support the worlds best carbon emission reduction projects. |
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| IRS990/PrincipalOfficerNm | 0 | RICHARD H LAWRENCE JR |
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| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | Cool Effect then undertakes an extensive review process using its team of scientiststo ensure the project meets very tough standards. At that same time, Cool Effect also reviews project management to assess whether donations are going where theyshould and that the project will operate well into the future. |
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| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | Financial statement presentation follows the recommendations of ASC 740, Income Taxes. Under ASC 740, Cool Effect is required to report information regarding its exposure to various tax positions taken by Cool Effect and requires a two-step process that separates recognition from measurement. The first step is determining whether a tax position has met the recognition threshold; the second step is measuring a tax position that meets the recognition threshold. Management believes that Cool Effect has adequately evaluated its current tax positions and has concluded that as of June 30, 2025, Cool Effect does not have any uncertain tax positions for which a reserve or an accrual for a tax liability would be necessary.Cool Effect has received notification from the Internal Revenue Service and the State of California that it qualifies for tax-exempt status under Section 501(c)(3) of the Internal Revenue Code and Section 23701d of the California Revenue and Taxation Code. The exemptions are subject to periodic review by the federal and state taxing authorities and management is confident that Cool Effect continues to satisfy all federal and state statutes in order to qualify for continued tax exemption status. Cool Effect may periodically receive unrelated business income (such as sublease rental income) requiring Cool Effect to file separate tax returns under federal and state statutes. Under such conditions, Cool Effect calculates and accrues the applicable taxes. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Part X : FIN48 Footnote |
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