Civic Intelligence

Hollywood in Pixels Inc.

990EZ • Fiscal year 2019 • EIN 47-4572663

Jan 01, 2019 to Dec 31, 2019 • Filed on Nov 13, 2020

2635 South Bedford StreetLos Angeles, CA 90034

(323) 828-1381

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

60th percentile

0.00x

Higher debt load relative to assets than 60% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

66th percentile

0.01x

Higher debt load relative to revenue than 66% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Net Margin

4th percentile

-118%

Higher net margin than 4% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Asset Growth

19th percentile

-23%

Faster asset growth than 19% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Revenue Growth

3rd percentile

-85%

Faster revenue growth than 3% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Assets

Down

$71,318

Down $21,583 (-23%) from 2018

Net Assets

Down

$71,096

Down $21,805 (-23%) from 2018

Liabilities

$222

No earlier filing loaded for comparison.

Revenue

Down

$18,521

Down $108,628 (-85%) from 2018

Expenses

Down

$40,326

Down $30,449 (-43%) from 2018

Net Income

Down

-$21,805

Down $78,179 (-139%) from 2018

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$200K$150K$100K$50K$0Assets 2018: $92,901Net Assets 2018: $92,9012018Assets 2019: $71,318Liabilities 2019: $222Net Assets 2019: $71,0962019Assets 2020: $184,798Liabilities 2020: $40Net Assets 2020: $184,7582020Assets 2021: $74,694Net Assets 2021: $74,6942021Assets 2022: $68,556Liabilities 2022: $44Net Assets 2022: $68,5122022Assets 2023: $100,470Net Assets 2023: $100,4702023Assets 2024: $95,554Liabilities 2024: $500Net Assets 2024: $95,0542024

Highlighted filing

2019

Assets$71,318
Liabilities$222
Net Assets$71,096

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100K-$200KRevenue 2018: $127,149Expenses 2018: $70,775Net Income 2018: $56,3742018Revenue 2019: $18,521Expenses 2019: $40,326Net Income 2019: -$21,8052019Revenue 2020: $143,457Expenses 2020: $29,795Net Income 2020: $113,6622020Revenue 2021: $31,623Expenses 2021: $141,687Net Income 2021: -$110,0642021Revenue 2022: $5,500Expenses 2022: $11,682Net Income 2022: -$6,1822022Revenue 2023: $189,563Expenses 2023: $157,605Net Income 2023: $31,9582023Revenue 2024: $243,170Expenses 2024: $248,586Net Income 2024: -$5,4162024

Highlighted filing

2019

Revenue$18,521
Expenses$40,326
Net Income-$21,805
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Nov 13, 2020
Return Version
2019v5.0
Gross Receipts
$18,521
Mission and Program Overview

Mission

To collect, catalog and document the digital marketing campaigns for Hollywood Films for the purpose of education and preservation.

To collect and catalog the digital marketing campaigns for Hollywood Films for the purpose of education and preservation.

Program Services

DescriptionGrantsExpenses
Outreach Programs: This year we kicked off an educational video series to memorialize the stories of how digitial campaigns came about and provided services to support other non-profits to create equitable opportunities to underserved, low-income youth in the film making industry.$23,558-
Our Annual HIP Event: - Note, Canceled in current year due to COVID. It raises awareness by industry leaders and the public regarding the importance of preserving seminal digital film campaigns to document how digital marketing has and continues to evolve while keeping these resources available for future reference, education and ensure the art is not lost to time. This annual event also raises funding for ongoing and future projects through sponsorships and event ticket sales. Much of the event space and management is donated, attendees are provided dinner during the program which includes Hollywood in Pixels current accomplishments, highlights examples of particularly notable works, and awards leaders in digital film campaigns. This event has increased our access to old and new digital campaigns to be added to our library, helped secure donated storage facilities, recruits new volunteers, all while also raising the funds needed to fund operations. The event is attended by several hundred people annually.$7,445-
Acquisition of digital film campaigns & storage facilities: During 2019 we added approximately 116 digital campaigns to our library which now totals approximately 384. Of these, approximately 90% have been fully cataloged to simplify access and reporting. We continue to acquire donations of physical and electronic storage space from industry to provide the proper type of secure environment to keep our library for long-term storage / preservation.This work and related expenses are donated.--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Bettina SherickPresident/Chair-$0--
Ira RubensteinTreasurer/Direc-$0--
Evan CowittSecretary/Direc-$0--
Dea LawrenceDirector-$0--
Gordan PaddisonDirector-$0--
Jay TuckerDirector-$0--
Todd HavensExc Curator/Director-$0--
Filing and Contact Details

Filer

Filer Name
Hollywood in Pixels Inc
EIN
47-4572663
Phone
3238281381
Address
2635 South Bedford Street, Los Angeles, CA 90034

Signing Officer

Name
Bettina Sherick
Title
President
Signed
2020-11-13
Discuss with paid preparer
Yes

Preparer

Firm
Demers & Associates
Address
1836 1/2 S ROBERTSON BLVD, LOS ANGELES, CA 90035
Preparer
Laurence DeMers
Phone
3108360340
Supplemental Narrative

Additional Explanations

Other Expenses.1002

Office Expenses $1921

Other Expenses.1003

Information Technology $115

Other Expenses.1005

Travel $2338

Other Expenses.1

Direct Event Costs $31003

Other Expenses.2

Professional Services $4949

Total Liabilities.1001

Accounts Payable and Accrued Expenses - Beginning $0 Accounts Payable and Accrued Expenses - Ending $222

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ReturnHeader/BuildTS02021-01-29 14:40:06Z
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ReturnHeader/ReturnTs02020-11-13T17:12:21-08:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02019-01-01
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ReturnHeader/TaxYr02019

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Filings