Civic Intelligence

Hollywood in Pixels Inc

EIN 47-4572663 • 501(c)3 • Los Angeles, CA

Profile

We continue to support the memorialization of the stories on how digital campaigns came to be. We also look for opportunities to support other non-profits who are creating equitable opportunities to underserved, underestimated low-income youth in the entertainment and tech industries.(ref Scr35 M&Qtab)

9854 National Blvd 262Los Angeles, CA 90034

www.hollywoodinpixels.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

64th percentile

0.01x

Higher debt load relative to assets than 64% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

63rd percentile

0.00x

Higher debt load relative to revenue than 63% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

40th percentile

-2.2%

Higher net margin than 40% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

45th percentile

-4.9%

Faster asset growth than 45% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

77th percentile

28%

Faster revenue growth than 77% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets64th percentile

Assets

Down

$95,554

Down $4,916 (-4.9%) from 2023

Liabilities

$500

No earlier filing loaded for comparison.

Net Assets

Down

$95,054

Down $5,416 (-5.4%) from 2023

Operations
Liabilities / Revenue63rd percentileNet Margin40th percentile

Revenue

Up

$243,170

Up $53,607 (+28%) from 2023

Expenses

Up

$248,586

Up $90,981 (+58%) from 2023

Net Income

Down

-$5,416

Down $37,374 (-117%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth45th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200K$150K$100K$50K$0Assets 2018: $92,901Net Assets 2018: $92,9012018Assets 2019: $71,318Liabilities 2019: $222Net Assets 2019: $71,0962019Assets 2020: $184,798Liabilities 2020: $40Net Assets 2020: $184,7582020Assets 2021: $74,694Net Assets 2021: $74,6942021Assets 2022: $68,556Liabilities 2022: $44Net Assets 2022: $68,5122022Assets 2023: $100,470Net Assets 2023: $100,4702023Assets 2024: $95,554Liabilities 2024: $500Net Assets 2024: $95,0542024

Highlighted filing

2024

Assets$95,554
Liabilities$500
Net Assets$95,054
Open 2024 Filing

Operations Trend

Revenue Growth77th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100K-$200KRevenue 2018: $127,149Expenses 2018: $70,775Net Income 2018: $56,3742018Revenue 2019: $18,521Expenses 2019: $40,326Net Income 2019: -$21,8052019Revenue 2020: $143,457Expenses 2020: $29,795Net Income 2020: $113,6622020Revenue 2021: $31,623Expenses 2021: $141,687Net Income 2021: -$110,0642021Revenue 2022: $5,500Expenses 2022: $11,682Net Income 2022: -$6,1822022Revenue 2023: $189,563Expenses 2023: $157,605Net Income 2023: $31,9582023Revenue 2024: $243,170Expenses 2024: $248,586Net Income 2024: -$5,4162024

Highlighted filing

2024

Revenue$243,170
Expenses$248,586
Net Income-$5,416
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$95,554
Liabilities
$500
Net assets
$95,054
Revenue
$243,170
Expenses
$248,586
Net income
-$5,416
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.96$0.01$0.95$2.43$2.49$0.05
2023Detailed filing. Detailed filing data is available for this year.$1.00$1.00$1.90$1.58$0.32
2022Detailed filing. Detailed filing data is available for this year.$0.69$0.00$0.69$0.06$0.12$0.06
2021Detailed filing. Detailed filing data is available for this year.$0.75$0.75$0.32$1.42$1.10
2020Detailed filing. Detailed filing data is available for this year.$1.85$0.00$1.85$1.43$0.30$1.14
2019Detailed filing. Detailed filing data is available for this year.$0.71$0.00$0.71$0.19$0.40$0.22
2018Detailed filing. Detailed filing data is available for this year.$0.93$0.93$1.27$0.71$0.56
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.2
Gross Receipts
$243,170
Mission and Program Overview

Mission

To collect, catalog and document the digital marketing campaigns for Hollywood Films for the purpose of education and preservation.

Hollywood in Pixels is a nonprofit dedicated to preserving the legacy of digital marketing in entertainment. Through digital archiving, community storytelling, and the annual Silver Pixel Awards, HIP celebrates the visionaries who have defined and continue to redefine the intersection of Hollywood and the internet.Our mission: to ensure that digitals role in shaping fan culture, studio strategy, and entertainment history is recognized, honored and never lost to time.(ref Scr35 M&Qtab)

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$100,470$95,554▼ $4,916
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$100,470$95,554▼ $4,916
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses-$499-
Other Liabilities-$1-
Total Liabilities$0$500▲ $500
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$100,470$95,054▼ $5,416
Total Net Assets Fund Balance$100,470$95,054▼ $5,416
Total Liabilities and Net Assets / Fund Balance$100,470$95,554▼ $4,916
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Bettina SherickPresident/ChairPT$8,300$8,300
Michelle ShnaiderSecretary-$2,500$2,500

Board Members and Trustees

NameTitle
Dea LawrenceDirector
Eric SmithDirector
Gordan PaddisonDirector
Ira RubensteinDirector
Jay TuckerDirector
Todd HavensExc Curator/Tre
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$243,170
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$-5,416
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$248,586
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other-$10,090-$10,090
Advertising$5,522$86-$5,608
All Other Expenses$4,940--$4,940
Office Expenses-$3,563-$3,563
Other Expenses$2,618--$2,618
Fees for Services Legal-$2,537-$2,537
Fees for Services Accounting-$2,386-$2,386
Travel-$218-$218
Conferences and Meetings-$128-$128
Total Functional Expenses$229,578$19,008$0$248,586
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Michelle ShnaiderOfficerServices beyond scopeNo$8,300
-OfficerServices beyond scopeNo$2,500

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Rounding$1
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The President reviews the return before being filed.”

Form 990, Part VI, Section C, Line 18

“The 990 is a public document available from the IRS.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Hollywood in Pixels Inc
EIN
47-4572663
Phone
3238281381
Address
9854 National Blvd 262, Los Angeles, CA 90034

Signing Officer

Name
Bettina Sherick
Title
President
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Bettina Sherick
Formed
2015
Legal Domicile
CA
Voting Board Members
8
Independent Board Members
0
Employees
0
Volunteers
10

Preparer

Firm
Demers & Associates
Address
1836 1/2 S ROBERTSON BLVD, LOS ANGELES, CA 90035
Preparer
Laurence DeMers
Phone
3108360340
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IRS990/ProgSrvcAccomActy2Grp/Desc0Acquisition of digital film campaigns & Outreach: We continue to expand our work to include video archives and production of oral histories documenting the growth of digital marketing in Hollywood through our Behind The Pixels series.Hollywood In Pixels has also introduced mentorship and community outreach programs that connect emerging professionals with industry leaders to promote education, inclusion, and career development in entertainment marketing.Sponsorship funds from the annual awards, along with in-kind donations, provide the primary support for these preservation and mentorship initiatives.(ref scr35.2)
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IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/BusinessName/BusinessNameLine1Txt0HIP Consultancy LLC
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0Michelle Shnaider
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0Officer
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt1Officer
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IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0Services beyond scope
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc1Services beyond scope
IRS990ScheduleL/SupplementalInformationDetail/ExplanationTxt0The current President, through her LLC, increased her scope of services beyond those as simply being an officer, directly managing the current Awards Gala and expanding the outreach of the company efforts.The current Secretary also provided services beyond those of simply being an officer and was paid an Honorarium in appreciation of her additional efforts.(Scr 59)
IRS990ScheduleL/SupplementalInformationDetail/FormAndLineReferenceDesc0Schedule L, Part V Supplemental Information
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The President reviews the return before being filed.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The 990 is a public document available from the IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section C, Line 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19
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IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt09854 National Blvd 262
IRS990/USAddress/CityNm0Los Angeles
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd090034
IRS990/VotingMembersGoverningBodyCnt08
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IRS990/WebsiteAddressTxt0www.HollywoodInPixels.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Bettina Sherick
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-17
ReturnHeader/DisasterReliefTxt0LA Wildfires FEMA-4856-DR
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Hollywood in Pixels Inc
ReturnHeader/Filer/BusinessNameControlTxt0HOLL
ReturnHeader/Filer/EIN0474572663
ReturnHeader/Filer/PhoneNum03238281381

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