Civic Intelligence

The Forward Association Inc

EIN 13-0623590 • 501(c)3 • New York, NY

Profile

The forwards mission is to strengthen engagement with jewish ideas and communities through a variety of media, and in public events.it carries out this misssion by publishing commentary on current issues and the arts, in english and yiddish, that meet the highest standards of public service in journalism and cultural expression. It furthers this mission through partnerships and collaborations that engage deeply with the history, range and variety of the american jewish experience.

Refreshing map…

125 Maiden Lane Floor 8New York, NY 10038

www.forward.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

52nd percentile

0.14x

Higher debt load relative to assets than 52% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

35th percentile

0.08x

Higher debt load relative to revenue than 35% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

39th percentile

0.6%

Higher net margin than 39% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

92nd percentile

$415,602

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 6.2% of source-year revenue.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Asset Growth

41st percentile

2.1%

Faster asset growth than 41% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

12th percentile

-23%

Faster revenue growth than 12% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Up

$3,892,689

Up $80,724 (+2.1%) from 2023

Liabilities

Up

$528,170

Up $37,976 (+7.7%) from 2023

Net Assets

Up

$3,364,519

Up $42,748 (+1.3%) from 2023

Revenue

Down

$6,658,429

Down $2,038,468 (-23%) from 2023

Expenses

Down

$6,615,681

Down $80,728 (-1.2%) from 2023

Net Income

Down

$42,748

Down $1,957,740 (-98%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$80M$60M$40M$20M$0Assets 2010: $67,442,237Liabilities 2010: $1,755,905Net Assets 2010: $65,686,3322010Assets 2011: $60,715,478Liabilities 2011: $1,597,156Net Assets 2011: $59,118,3222011Assets 2012: $58,671,503Liabilities 2012: $1,793,606Net Assets 2012: $56,877,8972012Assets 2013: $56,475,980Liabilities 2013: $1,691,069Net Assets 2013: $54,784,9112013Assets 2014: $53,024,774Liabilities 2014: $1,884,461Net Assets 2014: $51,140,3132014Assets 2015: $5,355,705Liabilities 2015: $5,277,753Net Assets 2015: $77,9522015Assets 2016: $2,780,855Liabilities 2016: $2,081,904Net Assets 2016: $698,9512016Assets 2017: $1,267,983Liabilities 2017: $1,213,830Net Assets 2017: $54,1532017Assets 2018: $1,581,639Liabilities 2018: $1,496,428Net Assets 2018: $85,2112018Assets 2019: $1,469,854Liabilities 2019: $896,760Net Assets 2019: $573,0942019Assets 2020: $1,778,782Liabilities 2020: $1,524,763Net Assets 2020: $254,0192020Assets 2021: $1,999,330Liabilities 2021: $1,538,048Net Assets 2021: $461,2822021Assets 2022: $2,140,662Liabilities 2022: $819,379Net Assets 2022: $1,321,2832022Assets 2023: $3,811,965Liabilities 2023: $490,194Net Assets 2023: $3,321,7712023Assets 2024: $3,892,689Liabilities 2024: $528,170Net Assets 2024: $3,364,5192024

Highlighted filing

2024

Assets$3,892,689
Liabilities$528,170
Net Assets$3,364,519

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2010: $8,285,8662010Expenses 2011: $8,431,9882011Expenses 2012: $8,501,6352012Revenue 2013: $6,050,668Expenses 2013: $8,700,070Net Income 2013: -$2,649,4022013Revenue 2014: $4,455,208Expenses 2014: $8,689,195Net Income 2014: -$4,233,9872014Revenue 2015: $8,603,419Expenses 2015: $8,576,716Net Income 2015: $26,7032015Revenue 2016: $9,695,739Expenses 2016: $8,852,755Net Income 2016: $842,9842016Revenue 2017: $7,385,375Expenses 2017: $8,120,673Net Income 2017: -$735,2982017Revenue 2018: $7,262,912Expenses 2018: $7,231,854Net Income 2018: $31,0582018Revenue 2019: $6,083,887Expenses 2019: $5,592,910Net Income 2019: $490,9772019Revenue 2020: $4,957,225Expenses 2020: $5,274,833Net Income 2020: -$317,6082020Revenue 2021: $5,957,432Expenses 2021: $5,750,071Net Income 2021: $207,3612021Revenue 2022: $7,073,352Expenses 2022: $6,213,351Net Income 2022: $860,0012022Revenue 2023: $8,696,897Expenses 2023: $6,696,409Net Income 2023: $2,000,4882023Revenue 2024: $6,658,429Expenses 2024: $6,615,681Net Income 2024: $42,7482024

Highlighted filing

2024

Revenue$6,658,429
Expenses$6,615,681
Net Income$42,748

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.89$0.53$3.36$6.66$6.62$0.04
2023Detailed filing. Detailed filing data is available for this year.$3.81$0.49$3.32$8.70$6.70$2.00
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.14$0.82$1.32$7.07$6.21$0.86
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.00$1.54$0.46$5.96$5.75$0.21
2020Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$1.78$1.52$0.25$4.96$5.27$0.32
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.47$0.90$0.57$6.08$5.59$0.49
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.58$1.50$0.09$7.26$7.23$0.03
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.27$1.21$0.05$7.39$8.12$0.74
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.78$2.08$0.70$9.70$8.85$0.84
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.36$5.28$0.08$8.60$8.58$0.03
2014Detailed filing. Detailed filing data is available for this year.$53.0$1.88$51.1$4.46$8.69$4.23
2013Detailed filing. Detailed filing data is available for this year.$56.5$1.69$54.8$6.05$8.70$2.65
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$58.7$1.79$56.9$8.50
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$60.7$1.60$59.1$8.43
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$67.4$1.76$65.7$8.29
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 28, 2025
Return Version
2024v5.1
Gross Receipts
$6,785,842
Mission and Program Overview

Mission

The forwards mission is to strengthen engagement with jewish ideas and communities through a variety of media, and in public events.it carries out this misssion by publishing commentary on current issues and the arts, in english and yiddish, that meet the highest standards of public service in journalism and cultural expression. It furthers this mission through partnerships and collaborations that engage deeply with the history, range and variety of the american jewish experience.

Strengthen engagement with jewish ideas and communities through various media and public events

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$262,047$740,444▲ $478,397
Pledges and Grants Receivable$608,849$626,013▲ $17,164
Savings and Temporary Cash Investments$1,183,825$374,370▼ $809,455
Prepaid Expenses and Deferred Charges$102,542$109,815▲ $7,273
Accounts Receivable$77,995$62,340▼ $15,655
Land, Buildings, and Equipment, Net$45,439$37,309▼ $8,130
Investments Other Securities$4,065$4,065→ $0
Investments in Publicly Traded Securities$3,030$3,030→ $0
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc$0$0→ $0
Investments Program Related$0--
Loans From Officers Directors-$0-
Total Assets$3,811,965$3,892,689▲ $80,724
Other Assets Total$1,524,173$1,935,303▲ $411,130
Liabilities
Accounts Payable and Accrued Expenses$488,742$528,170▲ $39,428
Deferred Revenue$1,452--
Other Liabilities$0$0→ $0
Total Liabilities$490,194$528,170▲ $37,976
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,836,771$2,765,040▼ $71,731
Net Assets With Donor Restrictions$485,000$599,479▲ $114,479
Total Net Assets Fund Balance$3,321,771$3,364,519▲ $42,748
Total Liabilities and Net Assets / Fund Balance$3,811,965$3,892,689▲ $80,724

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$37,309$591,707$629,016
Other Assets Org$1,935,303--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Rachel Fishman FeddersenCEOFT$330,640$84,962$415,602
Jodi RudorenEditor in ChiefFT$276,505$88,994$365,499
Jay EhrlichSenior VP OperationsFT$220,560$73,571$294,131
Lisa LepsonVP DevelopmentFT$200,966$74,297$275,263
Sochieta MothVP FinanceFT$215,082$23,741$238,823
Adam LangerManaging EditorFT$124,059$46,010$170,069
Cheuk MuiControllerFT$137,884$17,865$155,749
Lauren MarkoeEditorFT$129,112$15,293$144,405

Board Members and Trustees

NameTitle
Ronnie Zolin thru 111224Audit Committee Chair
Joel BrownAudit Committee Chair/Director-At-Large
Marge MagnerBudget Committee Chair
Alan SilbersteinChair
Marcy SymsCompensation Committee Chair
Samuel NorichDevelopment Committee Chair
Jacob MorowitzDirector/Investment Policy Committee Chair
James FeldmanVice Chair/Nominating Committee Chair
Cheryl FishbeinDirector-At-Large
Dennis Levitt from 111224Director-At-Large
Don KimelmanDirector-At-Large
Edward Blank thru 111224Director-At-Large
Julie Stone from 111224Director-At-Large
Ken Bob thru 111224Director-At-Large
Lisa Portnoy from 111224Director-At-Large
Howard SwibelDirector-At-Large/Secretary
Jeff Gottlieb thru 111224Secretary
Yeheskel DattnerTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
MacHelp NYC LLCIT Services81 Prospect Street, Brooklyn, NY 11201$254,105
Marilynn Jacobs Consulting LLCMarketing Consultant71 Mountainview Road, Milburn, NJ 07041$156,099
Revenue and Support

Revenue Composition

Contributions and Grants
$6,296,281
Program Service Revenue
$340,427
Investment Income
$17,989
Other Revenue
$3,732
All Other Contributions
$4,810,653
Change in Net Assets
$42,748

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded3$128,385Other - SALES PRICE
Total Noncash Contributions3$128,385-

Audited Revenue Reconciliation

Revenue per Audited Statements
$0
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Other Revenue Adjustments
$0
Total Revenue per Form 990
$0
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$4,487,803
Other Expenses$2,038,303
Total Fundraising Expense$870,775
Professional Fundraising Fees$89,575
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,781,244$183,331$357,582$2,322,157
Current Officers, Directors, Trustees, and Key Employees$1,180,999$121,552$237,084$1,539,635
Fees for Services Other$1,138,254$11,795$0$1,150,049
Other Employee Benefits$261,171$26,880$52,430$340,481
Payroll Taxes$200,386$20,624$40,227$261,237
Office Expenses$185,783$49,606$20,240$255,629
Occupancy$88,652$7,964$17,321$113,937
Information Technology$99,741$5,773-$105,514
Insurance$78,938-$17,666$96,604
Fees for Services Professional Fundraising--$89,575$89,575
Travel$38,945$10,010$13,797$62,752
Fees for Services Accounting-$53,550-$53,550
Fees for Services Legal$10,812$18,388$14,921$44,121
Pension Plan Contributions$18,634$1,918$3,741$24,293
Advertising$21,059-$2,846$23,905
Depreciation Depletion$13,206$1,601$1,534$16,341
Conferences and Meetings$9,476$4,167$1,811$15,454
Other Expenses$1,259$4,852-$6,111
Total Functional Expenses$5,172,895$572,011$870,775$6,615,681

Audited Expense Reconciliation

Line ItemAmount
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Expenses per Audited Statements$0
Other Expense Adjustments$0
Total Expenses per Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$89,575
Fundraising Direct Expenses$9,221
Fundraising Gross Income$6,563

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Yiddish Event$44,191$6,563$9,221$-2,658
Event 2-$0-$0
Total Events$44,191$6,563$9,221$-2,658
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees-$0-
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 6 Classes of members or stockholders

The membership of the association shall consist of those members who have previously been elected to membership and now enjoy that status, and such members as are elected to membership in the future in accordance with the bylaws.

Form 990, Part VI, Line 7A Members or stockholders electing members of governing body

The nominating committee prepares a slate of candidates who are voted upon by the entire association at a general membership meeting. If elected, members serve for an initial 6 year term. They may then be nominated for one or more additional 6 year terms. The nominating committee prepares a slate of candidates for the 4 officers, 8 committee chairs and 4 at-large members who comprise the board of directors. The members of the association vote to elect the officers and the board.

Form 990, Part VI, Line 11B Review of form 990 by governing body

Before the form 990 was filed with irs, it was first reviewed by management, then distributed via email to members of the audit committee and the board of directors for review. The members communicated any questions or suggestions to management.

Form 990, Part VI, Line 12C Conflict of interest policy

The conflict of interest policy is distributed annually to the members of the board of directors, officers and key employees. Each individual is required to submit annually that he or she has read the policy and whether he or she has engaged in an activity that would pose a conflict. These reports are reviewed by the board. Further, if an individual becomes aware of a conflict prior to the annual submission of his or her report, that individual is required to immediately inform the board. If a conflict of interest is identified, that person shall refrain from using his or her personal influence to encourage the association to engage in those activities and he or she will not participate in deliberations related to the conflict of interest.

Form 990, Part VI, Line 15A Process to establish compensation of top management official

The ceo's and all employees' compensation is reviewed by the compensation committee after examining pertinent not for profit companies. Once approved by the compensation committee, the board of directors votes on the proposed contract (contract not applicable for regular employees). The process is done annually.

Form 990, Part VI, Line 15B Process to establish compensation of other employees

The ceo/publisher's and all employees' compensation is reviewed by the compensation committee after examining pertinent not for profit companies. Once approved by the compensation committee, the board of directors votes on the proposed contract (contract not applicable for regular employees). The process is done annually.

Form 990, Part VI, Line 19 Required documents available to the public

The organization's governing documents, conflict of interest policy and financial statements are available upon request.

Filing and Contact Details

Filer

Filer Name
The Forward Association Inc
EIN
13-0623590
Phone
2128898200
Address
125 Maiden Lane Floor 8, New York, NY 10038

Signing Officer

Name
Rachel Fishman Feddersen
Title
CEO
Phone
2128898200
Signed
2025-10-28
Discuss with paid preparer
Yes

Organization Details

Formed
1901
Legal Domicile
Ny
Voting Board Members
14
Independent Board Members
14
Employees
44
Volunteers
18

Preparer

Firm
Forvis Mazars LLP
Address
135 West 50th Street, New York, NY 10020
Preparer
Tamar Plotzker
Phone
2128127000
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G Other Fees

Freelance writers - Total Expense: 293525, Program Service Expense: 293525, Management and General Expenses: , Fundraising Expenses: ; Other Professional Fees - Total Expense: 856524, Program Service Expense: 844729, Management and General Expenses: 11795, Fundraising Expenses: ;

Financial Statement Notes

Schedule D, Part III, Line 4 Collections of art - description of collections

The forward association has devoted substantial effort and funds for the last 18 years to the archival description and conservation of one of the largest collections of photographs documenting the history of jewish communities in the united states, eastern europe and israel, spanning the entire 20th century. The yiddish forward, or forverts, published as a daily newspaper from 1897 to 1983, as a weekly until february of 2012, a biweekly until april 2016, a monthly as of april 2016, and fully digital beginning in early 2019, has always featured original photography commissioned for its pages. The photograph collection is global in scope but is especially rich in its emphasis on 20th century jewish history, new york immigrant history, and jewish communal life in the united states. The photographic record amassed by the forverts editors paid particular attention in its early decades to class strife, strikes and unions, and then broadened its focus to jewish working class participation in the political and economic life of urban america. It chronicled the 1930s mobilization against fascism, the wartime home front efforts, the victories won by soviet and western armies, the desperation of the remnants of european jewry in the immediate postwar years to reconnect with relatives in the us, and to emigrate to the us or to israel. The forverts gave its mostly poor and working class readership a window on a wider world and helped to articulate and crystallize the liberal ethos of american jews which has characterized our community ever since. It was a newspaper about yiddish as much as it was a newspaper in yiddish: in text and image, it has depicted the vast record of yiddish art and literature, in more detail and over a wider chronological and geographic span than any other periodical. And yet, by the end of the 20th century, this large and unique photograph collection was hardly known beyond the confines of the forverts' own staff. In 1998 the forward association hired archival staff to identify, catalogue and conserve its holdings. We now know that it contains glass negatives, metal and cardboard plates, bound rotogravure volumes, and over 40,000 gelatin silver photos derived from the original printing process of our newspaper. In the past 24 years we have created a computerized database with item-level descriptions of three-quarters of the images in the collection, and we have stored the processed images in acid-free envelopes suitable for archival storage. Since 2009 the archives have been housed in a temperature-and-humidity-controlled, protected space to ensure their safety.

Raw XML AppendixShowing 400 of 1,014 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0The largest program of the Forward Assocation is its website and associated digital properties, including newsletters, videos and social media programs. It reaches approximately 1.4 million readers a month via the internet at Forward.com and other websites. The quality of its journalism has been recognized with numerous awards for news and cultural coverage, editorials, and digital innovation.
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IRS990/Form990PartVIISectionAGrp/PersonNm2Jacob Morowitz
IRS990/Form990PartVIISectionAGrp/PersonNm3James Feldman
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IRS990/Form990PartVIISectionAGrp/PersonNm5Samuel Norich
IRS990/Form990PartVIISectionAGrp/PersonNm6Yeheskel Dattner
IRS990/Form990PartVIISectionAGrp/PersonNm7Cheryl Fishbein
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IRS990/Form990PartVIISectionAGrp/PersonNm11Joel Brown
IRS990/Form990PartVIISectionAGrp/PersonNm12Julie Stone from 111224
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IRS990/Form990PartVIISectionAGrp/PersonNm14Lisa Portnoy from 111224
IRS990/Form990PartVIISectionAGrp/PersonNm15Marcy Syms
IRS990/Form990PartVIISectionAGrp/PersonNm16Marge Magner
IRS990/Form990PartVIISectionAGrp/PersonNm17Ronnie Zolin thru 111224
IRS990/Form990PartVIISectionAGrp/PersonNm18Rachel Fishman Feddersen
IRS990/Form990PartVIISectionAGrp/PersonNm19Sochieta Moth
IRS990/Form990PartVIISectionAGrp/PersonNm20Jay Ehrlich
IRS990/Form990PartVIISectionAGrp/PersonNm21Jodi Rudoren
IRS990/Form990PartVIISectionAGrp/PersonNm22Lisa Lepson
IRS990/Form990PartVIISectionAGrp/PersonNm23Adam Langer
IRS990/Form990PartVIISectionAGrp/PersonNm24Cheuk Mui
IRS990/Form990PartVIISectionAGrp/PersonNm25Lauren Markoe
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Chair
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IRS990/Form990PartVIISectionAGrp/TitleTxt18CEO
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IRS990/MissionDesc0THE FORWARD'S MISSION IS TO STRENGTHEN ENGAGEMENT WITH JEWISH IDEAS AND COMMUNITIES THROUGH A VARIETY OF MEDIA, AND IN PUBLIC EVENTS. IT CARRIES OUT THIS MISSION BY PUBLISHING COMMENTARY ON CURRENT ISSUES AND THE ARTS, IN ENGLISH AND YIDDISH, THAT MEET THE HIGHEST STANDARDS OF PUBLIC SERVICE IN JOURNALISM AND CULTURAL EXPRESSION. IT FURTHERS THIS MISSION THROUGH PARTNERSHIPS AND COLLABORATIONS THAT ENGAGE DEEPLY WITH THE HISTORY, RANGE AND VARIETY OF THE AMERICAN JEWISH EXPERIENCE.
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