Civic Intelligence

Meet Ac Inc

990 • Fiscal year 2024 • EIN 46-5565508

Jan 01, 2024 to Dec 31, 2024 • Filed on Apr 10, 2025

1 Convention BlvdAtlantic City, NJ 08401

(609) 318-6201

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

89th percentile

0.95x

Higher debt load relative to assets than 89% of similar nonprofits.

2024 filings • NTEE S • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

34th percentile

0.23x

Higher debt load relative to revenue than 34% of similar nonprofits.

2024 filings • NTEE S • $10M-$25M nonprofits • Source year 2024

Net Margin

34th percentile

-0.2%

Higher net margin than 34% of similar nonprofits.

2024 filings • NTEE S • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

56th percentile

$239,867

Higher top officer pay than 56% of similar nonprofits.

Top officer pay equals 2.4% of source-year revenue.

2024 filings • NTEE S • $10M-$25M nonprofits • Source year 2024

Asset Growth

93rd percentile

46%

Faster asset growth than 93% of similar nonprofits.

2024 filings • NTEE S • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

52nd percentile

3.8%

Faster revenue growth than 52% of similar nonprofits.

2024 filings • NTEE S • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$2,452,776

Up $773,771 (+46%) from 2023

Net Assets

Down

$130,737

Down $25,000 (-16%) from 2023

Liabilities

Up

$2,322,039

Up $798,771 (+52%) from 2023

Revenue

Up

$10,022,644

Up $364,910 (+3.8%) from 2023

Expenses

Up

$10,047,644

Up $508,660 (+5.3%) from 2023

Net Income

Down

-$25,000

Down $143,750 (-121%) from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2014: $2,330,637Liabilities 2014: $2,330,637Net Assets 2014: $02014Assets 2015: $1,904,292Liabilities 2015: $1,499,292Net Assets 2015: $405,0002015Assets 2016: $1,643,976Liabilities 2016: $1,238,976Net Assets 2016: $405,0002016Assets 2017: $1,687,957Liabilities 2017: $1,282,957Net Assets 2017: $405,0002017Assets 2018: $1,028,763Liabilities 2018: $948,971Net Assets 2018: $79,7922018Assets 2019: $1,036,800Liabilities 2019: $999,813Net Assets 2019: $36,9872019Assets 2020: $2,908,042Liabilities 2020: $2,871,055Net Assets 2020: $36,9872020Assets 2021: $3,278,057Liabilities 2021: $3,241,070Net Assets 2021: $36,9872021Assets 2022: $1,297,633Liabilities 2022: $1,260,646Net Assets 2022: $36,9872022Assets 2023: $1,679,005Liabilities 2023: $1,523,268Net Assets 2023: $155,7372023Assets 2024: $2,452,776Liabilities 2024: $2,322,039Net Assets 2024: $130,7372024

Highlighted filing

2024

Assets$2,452,776
Liabilities$2,322,039
Net Assets$130,737

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2014: $3,630,931Expenses 2014: $3,630,931Net Income 2014: $02014Revenue 2015: $9,421,153Expenses 2015: $9,016,153Net Income 2015: $405,0002015Revenue 2016: $8,360,550Expenses 2016: $8,360,550Net Income 2016: $02016Revenue 2017: $7,103,115Expenses 2017: $7,103,115Net Income 2017: $02017Revenue 2018: $7,223,976Expenses 2018: $7,549,184Net Income 2018: -$325,2082018Revenue 2019: $8,177,020Expenses 2019: $8,219,825Net Income 2019: -$42,8052019Revenue 2020: $5,324,623Expenses 2020: $5,324,623Net Income 2020: $02020Revenue 2021: $7,438,971Expenses 2021: $7,438,971Net Income 2021: $02021Revenue 2022: $9,877,625Expenses 2022: $9,877,625Net Income 2022: $02022Revenue 2023: $9,657,734Expenses 2023: $9,538,984Net Income 2023: $118,7502023Revenue 2024: $10,022,644Expenses 2024: $10,047,644Net Income 2024: -$25,0002024

Highlighted filing

2024

Revenue$10,022,644
Expenses$10,047,644
Net Income-$25,000
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 10, 2025
Return Version
2024v5.0
Gross Receipts
$10,022,644
Mission and Program Overview

Mission

Trade association organized (1)to promote and market the city of atlantic city (new jersey) as a destination for convention, meetings and tradeshows; (2) to improve common economic interests of businesses throughout the atlantic city region; and (3) to enhance employment opportunities and stimulate economic growth with the atlantic city region.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$577,713$1,371,965▲ $794,252
Savings and Temporary Cash Investments$640,060$549,855▼ $90,205
Prepaid Expenses and Deferred Charges$168,362$286,957▲ $118,595
Land, Buildings, and Equipment, Net$107,699$53,330▼ $54,369
Intangible Assets$37,581$37,581→ $0
Other Notes and Loans Receivable, Net$25,000--
Pledges and Grants Receivable$28,014$22,568▼ $5,446
Accounts Receivable$28,513$9,114▼ $19,399
Total Assets$1,679,005$2,452,776▲ $773,771
Other Assets Total$66,063$121,406▲ $55,343
Liabilities
Deferred Revenue$565,883$1,184,948▲ $619,065
Accounts Payable and Accrued Expenses$908,946$1,101,898▲ $192,952
Other Liabilities$48,439$35,193▼ $13,246
Total Liabilities$1,523,268$2,322,039▲ $798,771
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$155,737$130,737▼ $25,000
Total Net Assets Fund Balance$155,737$130,737▼ $25,000
Total Liabilities and Net Assets / Fund Balance$1,679,005$2,452,776▲ $773,771

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$53,330$224,420$277,750
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Larry SiegCEOFT$185,761$54,106$239,867
Gary MusichCEO\SALES MAFT$177,596-$177,596
Gary MusichCEO\SALES MANAGER-$156,250$21,346$177,596
Caren FitzpatrickVP SalesFT$141,362$27,295$168,657

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$565,800
Program Service Revenue
$9,358,811
Investment Income
$98,033
Other Revenue
$0
Change in Net Assets
$-25,000
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$6,899,781
Salaries, Compensation, and Employee Benefits$3,147,863
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$4,838,401$20,589-$4,858,990
Other Salaries and Wages$1,600,783$283,981-$1,884,764
Payments to Affiliates$1,433,370--$1,433,370
Current Officers, Directors, Trustees, and Key Employees$483,373$102,747-$586,120
Other Employee Benefits$300,684$48,687-$349,371
Payroll Taxes$180,067$29,006-$209,073
Information Technology$70,876$97,257-$168,133
Pension Plan Contributions$102,017$16,518-$118,535
Occupancy$27,336$53,004-$80,340
Depreciation Depletion$62,368$2,719-$65,087
Office Expenses$26,468$30,380-$56,848
Fees for Services Accounting$34,226$16,921-$51,147
Insurance$11,073$21,470-$32,543
Fees for Services Legal$16,696$8,348-$25,044
Other Expenses$4,769$6,545-$11,314
Fees for Services Other$2,400$1,200-$3,600
All Other Expenses$226$136-$362
Total Functional Expenses$9,254,457$793,187$0$10,047,644
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Grants Refundable$35,193
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

Trustees elect and nominate candidates to meet certain requirements. The board shall consist of at least five and no more than thirteen members and at all times comprised of: (1) one trustee who shall be the executive director of the casino reinvestment development authority, (2)two trustees actively employed by the casino industry; (3) one trustee actively employed by a non-casino hotel industry in atlantic city and (4) one trustee who shall be a member of the atlantic city tourism district business community (other than a member of the casino or non-casino hotel industry).

Form 990, Page 6, Part VI, Line 7B

Actions requiring 80% approval of the board of trustees will be (1) merger, dissolution or liquidation of the corp, (2) any amendments to the corporation's articles of incorporation or bylaws, (3) the sale, pledge, lease, or other transfer of the assets of the corporation other than transactions occurring in the ordinary course of business, (4) the adoption of the corporation's annual budget, marketing plan and annual goals, (5) any loans to be incurred on behalf of the corporation as part of the casino reinvestment development authority's approved budget.

Form 990, Page 6, Part VI, Line 11B

Reviewed by the board of trustees with inquiries the the organization's accountant as necessary

Form 990, Page 6, Part VI, Line 15A

All compensation decisions are approved by the board as well as any incentive bonuses

Form 990, Page 6, Part VI, Line 19

UPON WRITTEN REQUEST

Filing and Contact Details

Filer

Filer Name
Meet Ac Inc
EIN
46-5565508
Phone
6093186201
Address
1 CONVENTION BLVD, ATLANTIC CITY, NJ 08401

Signing Officer

Name
Evan Sanchez
Title
Treasurer
Phone
6094497160
Signed
2025-04-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Maisha Moore
Formed
2014
Legal Domicile
Nj
Voting Board Members
9
Independent Board Members
9
Employees
79
Volunteers
9

Preparer

Firm
Fitzpatrick Bongiovanni & Kelly Pc
Address
401 NEW RD STE 102, LINWOOD, NJ 08221
Preparer
Robert J Kelly Jr
Phone
6096530110
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

Trade association organized (1)to promote and market the city of atlantic city (new jersey) as a destination for convention, meetings and tradeshows; (2) to improve common economic interests of businesses throughout the atlantic city region; and (3) to enhance employment opportunities and stimulate economic growth with the atlantic city region.

Form 990, Page 2, Part III, Line 4A

Visit atlantic city is the destination marketing organization responsible for business development in the meeting, tradeshow, convention, and event segments as well as domestic and international group leisure travel for the atlantic city convention center, and the atlantic city hotel and casino properties. This business segment generated 280 million in economic impact through the utilization of over 220,000 room nights along with 481,000 visitors that attended these events in 2024. Visit atlantic city retains a 55% market share in this segment while being the primary driver of the marketing programs, branding, messaging and content. These programs include but are not limited to all print and digital advertising, social media position and growth as well as public relation efforts that support all tourism in and around the atlantic city market. Additionally, our comprehensive marketing calendar is available to all businesses in atlantic city to participate in and include, industry tradeshows, familiarization trips, destination education content and all business development programs. Below are the top highest grossing events generated by visit atlantic city and held at the atlantic city convention center in 2024. Event room nights attendees economic impact discover boating 925 35,080 8,176,720 alpha kappa 4,080 5,685 4,282,186 pool and spa 7,885 11,268 11,600,223 nj cannabis 17 3,500 945,827 elevator conven. 3,913 3,470 5,286,999 triple play 2,168 5,074 4,679,078 nj schoold boar 10,445 6,299 9,841,669 tri-state camp 1,933 3,893 2,622,865 lawn and garden 1,053 1,400 1,570,386 acp offshore 2,475 2,540 1,758,548 impressions expo 1,201 4,900 3,009,300 njea mtg 4,509 9,673 7,471,209 njlm annual conf 8,280 16,587 12,894,933 police secu.expo 1,821 6,742 3,788,296

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IRS990/Desc0VISIT ATLANTIC CITY IS THE DESTINATION MARKETING ORGANIZATION RESPONSIBLE FOR BUSINESS DEVELOPMENT IN THE MEETING, TRADESHOW, CONVENTION, AND EVENT SEGMENTS AS WELL AS DOMESTIC AND INTERNATIONAL GROUP LEISURE TRAVEL FOR THE ATLANTIC CITY CONVENTION CENTER, AND THE ATLANTIC CITY HOTEL AND CASINO PROPERTIES. THIS BUSINESS SEGMENT GENERATED 280 MILLION IN ECONOMIC IMPACT THROUGH THE UTILIZATION OF OVER 220,000 ROOM NIGHTS ALONG WITH 481,000 VISITORS THAT ATTENDED THESE EVENTS IN 2024. VISIT ATLANTIC CITY RETAINS A 55% MARKET SHARE IN THIS SEGMENT WHILE BEING THE PRIMARY DRIVER OF THE MARKETING PROGRAMS, BRANDING, MESSAGING AND CONTENT. THESE PROGRAMS INCLUDE BUT ARE NOT LIMITED TO ALL PRINT AND DIGITAL ADVERTISING, SOCIAL MEDIA POSITION AND GROWTH AS WELL AS PUBLIC RELATION EFFORTS THAT SUPPORT ALL TOURISM IN AND AROUND THE ATLANTIC CITY MARKET. ADDITIONALLY, OUR COMPREHENSIVE MARKETING CALENDAR IS AVAILABLE TO ALL BUSINESSES IN ATLANTIC CITY TO PARTICIPATE IN AND INCLUDE, INDUSTRY TRADESHOWS, FAMILIARIZATION TRIPS, DESTINATION EDUCATION CONTENT AND ALL BUSINESS DEVELOPMENT PROGRAMS. BELOW ARE THE TOP HIGHEST GROSSING EVENTS GENERATED BY VISIT ATLANTIC CITY AND HELD AT THE ATLANTIC CITY CONVENTION CENTER IN 2024. EVENT ROOM NIGHTS ATTENDEES ECONOMIC IMPACT DISCOVER BOATING 925 35,080 8,176,720 ALPHA KAPPA 4,080 5,685 4,282,186 POOL AND SPA 7,885 11,268 11,600,223 NJ CANNABIS 17 3,500 945,827 ELEVATOR CONVEN. 3,913 3,470 5,286,999 TRIPLE PLAY 2,168 5,074 4,679,078 NJ SCHOOLD BOAR 10,445 6,299 9,841,669 TRI-STATE CAMP 1,933 3,893 2,622,865 LAWN AND GARDEN 1,053 1,400 1,570,386 ACP OFFSHORE 2,475 2,540 1,758,548 IMPRESSIONS EXPO 1,201 4,900 3,009,300 NJEA MTG 4,509 9,673 7,471,209 NJLM ANNUAL CONF 8,280 16,587 12,894,933 POLICE SECU.EXPO 1,821 6,742 3,788,296
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0LARRY SIEG
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm2CAREN FITZPATRICK
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1CEO\SALES MANAGER
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0TRADE ASSOCIATION ORGANIZED (1)TO PROMOTE AND MARKET THE CITY OF ATLANTIC CITY (NEW JERSEY) AS A DESTINATION FOR CONVENTION, MEETINGS AND TRADESHOWS; (2) TO IMPROVE COMMON ECONOMIC INTERESTS OF BUSINESSES THROUGHOUT THE ATLANTIC CITY REGION; AND (3) TO ENHANCE EMPLOYMENT OPPORTUNITIES AND STIMULATE ECONOMIC GROWTH WITH THE ATLANTIC CITY REGION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1VISIT ATLANTIC CITY IS THE DESTINATION MARKETING ORGANIZATION RESPONSIBLE FOR BUSINESS DEVELOPMENT IN THE MEETING, TRADESHOW, CONVENTION, AND EVENT SEGMENTS AS WELL AS DOMESTIC AND INTERNATIONAL GROUP LEISURE TRAVEL FOR THE ATLANTIC CITY CONVENTION CENTER, AND THE ATLANTIC CITY HOTEL AND CASINO PROPERTIES. THIS BUSINESS SEGMENT GENERATED 280 MILLION IN ECONOMIC IMPACT THROUGH THE UTILIZATION OF OVER 220,000 ROOM NIGHTS ALONG WITH 481,000 VISITORS THAT ATTENDED THESE EVENTS IN 2024. VISIT ATLANTIC CITY RETAINS A 55% MARKET SHARE IN THIS SEGMENT WHILE BEING THE PRIMARY DRIVER OF THE MARKETING PROGRAMS, BRANDING, MESSAGING AND CONTENT. THESE PROGRAMS INCLUDE BUT ARE NOT LIMITED TO ALL PRINT AND DIGITAL ADVERTISING, SOCIAL MEDIA POSITION AND GROWTH AS WELL AS PUBLIC RELATION EFFORTS THAT SUPPORT ALL TOURISM IN AND AROUND THE ATLANTIC CITY MARKET. ADDITIONALLY, OUR COMPREHENSIVE MARKETING CALENDAR IS AVAILABLE TO ALL BUSINESSES IN ATLANTIC CITY TO PARTICIPATE IN AND INCLUDE, INDUSTRY TRADESHOWS, FAMILIARIZATION TRIPS, DESTINATION EDUCATION CONTENT AND ALL BUSINESS DEVELOPMENT PROGRAMS. BELOW ARE THE TOP HIGHEST GROSSING EVENTS GENERATED BY VISIT ATLANTIC CITY AND HELD AT THE ATLANTIC CITY CONVENTION CENTER IN 2024. EVENT ROOM NIGHTS ATTENDEES ECONOMIC IMPACT DISCOVER BOATING 925 35,080 8,176,720 ALPHA KAPPA 4,080 5,685 4,282,186 POOL AND SPA 7,885 11,268 11,600,223 NJ CANNABIS 17 3,500 945,827 ELEVATOR CONVEN. 3,913 3,470 5,286,999 TRIPLE PLAY 2,168 5,074 4,679,078 NJ SCHOOLD BOAR 10,445 6,299 9,841,669 TRI-STATE CAMP 1,933 3,893 2,622,865 LAWN AND GARDEN 1,053 1,400 1,570,386 ACP OFFSHORE 2,475 2,540 1,758,548 IMPRESSIONS EXPO 1,201 4,900 3,009,300 NJEA MTG 4,509 9,673 7,471,209 NJLM ANNUAL CONF 8,280 16,587 12,894,933 POLICE SECU.EXPO 1,821 6,742 3,788,296
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2TRUSTEES ELECT AND NOMINATE CANDIDATES TO MEET CERTAIN REQUIREMENTS. THE BOARD SHALL CONSIST OF AT LEAST FIVE AND NO MORE THAN THIRTEEN MEMBERS AND AT ALL TIMES COMPRISED OF: (1) ONE TRUSTEE WHO SHALL BE THE EXECUTIVE DIRECTOR OF THE CASINO REINVESTMENT DEVELOPMENT AUTHORITY, (2)TWO TRUSTEES ACTIVELY EMPLOYED BY THE CASINO INDUSTRY; (3) ONE TRUSTEE ACTIVELY EMPLOYED BY A NON-CASINO HOTEL INDUSTRY IN ATLANTIC CITY AND (4) ONE TRUSTEE WHO SHALL BE A MEMBER OF THE ATLANTIC CITY TOURISM DISTRICT BUSINESS COMMUNITY (OTHER THAN A MEMBER OF THE CASINO OR NON-CASINO HOTEL INDUSTRY).
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ACTIONS REQUIRING 80% APPROVAL OF THE BOARD OF TRUSTEES WILL BE (1) MERGER, DISSOLUTION OR LIQUIDATION OF THE CORP, (2) ANY AMENDMENTS TO THE CORPORATION'S ARTICLES OF INCORPORATION OR BYLAWS, (3) THE SALE, PLEDGE, LEASE, OR OTHER TRANSFER OF THE ASSETS OF THE CORPORATION OTHER THAN TRANSACTIONS OCCURRING IN THE ORDINARY COURSE OF BUSINESS, (4) THE ADOPTION OF THE CORPORATION'S ANNUAL BUDGET, MARKETING PLAN AND ANNUAL GOALS, (5) ANY LOANS TO BE INCURRED ON BEHALF OF THE CORPORATION AS PART OF THE CASINO REINVESTMENT DEVELOPMENT AUTHORITY'S APPROVED BUDGET.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4REVIEWED BY THE BOARD OF TRUSTEES WITH INQUIRIES THE THE ORGANIZATION'S ACCOUNTANT AS NECESSARY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5ALL COMPENSATION DECISIONS ARE APPROVED BY THE BOARD AS WELL AS ANY INCENTIVE BONUSES
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6UPON WRITTEN REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 2, PART III, LINE 4A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 11B
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PAGE 6, PART VI, LINE 19
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt11 CONVENTION BLVD
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine2Txt015 S PENNSYLVANIA AVE
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine2Txt11 CONVENTION BLVD
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IRS990ScheduleR/TransactionsRelatedOrgGrp/MethodOfAmountDeterminationTxt0LUXURY TAX FUNDS
IRS990ScheduleR/TransactionsRelatedOrgGrp/MethodOfAmountDeterminationTxt1RENT CONTRACT

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