Liabilities / Assets
66th percentile
Higher debt load relative to assets than 66% of similar nonprofits.
Rethink the Conversation Ltd.
990EZ • Fiscal year 2024 • EIN 46-5144820
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
0.02x
Liabilities / Revenue
73rd percentile
Higher debt load relative to revenue than 73% of similar nonprofits.
Net Margin
7th percentile
Higher net margin than 7% of similar nonprofits.
Top Officer Pay
77th percentile
Higher top officer pay than 77% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
17th percentile
Faster asset growth than 17% of similar nonprofits.
Revenue Growth
31st percentile
Faster revenue growth than 31% of similar nonprofits.
Balance Sheet
Assets
Down$158,111
Down $78,935 (-33%) from 2023
Net Assets
Down$154,750
Down $73,805 (-32%) from 2023
Liabilities
Down$3,361
Down $5,130 (-60%) from 2023
Revenue And Expenses
Revenue
Down$82,372
Down $15,079 (-15%) from 2023
Expenses
Up$156,177
Up $21,788 (+16%) from 2023
Net Income
Down-$73,805
Down $36,867 (-100%) from 2023
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Oct 27, 2025
- Return Version
- 2024v5.0
- Gross Receipts
- $82,372
Mission and Program Overview
Mission
Rethink The Conversation is a nonprofit public awareness group focused on issues of serious concern -- such as mental health and suicide -- that have been tinged by stigma, misinformation, lack of attention, or indifference.
Rethink the conversation is a nonprofit public awareness group focused on issues of serious concern -- such as mental health and suicide -- that have been tinged by stigma, misinformation, lack of attention or indifference.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| SIGNATURE PROGRAMS INCLUDE: COPE WITH SUICIDE LOSS; CARE FOR THE CAREGIVER (FOR PROFESSIONALS WHO HAVE EXPERIENCED A PERSONAL LOSS); CONVERSATION MASTERCLASS (GUIDANCE IN BEST PRACTICES FOR BEREAVEMENT SUPPORT GROUP FACILITATION); AND TALKING OUTLOUD: TEENS & SUICIDE LOSS, A CONVERSATION (DOCUMENTARY FOCUSED ON TEENS). | - | $140,202 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| JOANNE HARPEL | President & | - | $0 | - | - |
| LAWTON HARPER | Vice Preside | - | $0 | - | - |
| ADAM GINSBURG | Treasurer | - | $0 | - | - |
| FREDERICK BLOCK | Secretary | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Rethink the Conversation Ltd
- EIN
- 46-5144820
- Phone
- 9175841200
- Address
- 45 W 54TH STREET, NEW YORK, NY 10019
Signing Officer
- Name
- Joanne Harpel
- Title
- President & CEO
- Phone
- 9175841200
- Signed
- 2025-10-27
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Neuschatz Neuschatz Herman & Hanke Llp
- Address
- 124 PROSPECT ST, RIDGEWOOD, NJ 07450
- Preparer
- Ira Schall CPA
- Phone
- 2013017700
Supplemental Narrative
Additional Explanations
Form 990-ez, Part I, Line 8
“Misc income 736 total 736”
Form 990-ez, Part I, Line 16
“Expenses office 1,310 computer expenses 3,452 travel 334 talking out loud developm 78,527 total 83,623”
Form 990-ez, Part II, Line 24
“Grants receivable 15,200 32,965 total 15,200 32,965”
Form 990-ez, Part II, Line 26
“Accounts payable and accrued expenses 8,491 3,361”
Form 990-ez, Part III
“Rethink the conversation is a nonprofit public awareness group focused on issues of serious concern -- such as mental health and suicide -- that have been tinged by stigma, misinformation, lack of attention or indifference.”
Form 990-ez, Part III, Line 28
“Signature programs include: cope with suicide loss; care for the caregiver (for professionals who have experienced a personal loss); conversation masterclass (guidance in best practices for bereavement support group facilitation); and talking outloud: teens & suicide loss, a conversation (documentary focused on teens).”
Form 990-ez, Part V
“Regarding transfers associated with personal benefit contracts (a) did the organization, during the year, receive any funds, directly or indirectly, to pay premiums on a personal benefit contract? --- no (b) did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract? ---no”
Raw XML Appendix151 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | JOANNE HARPEL |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 9175841200 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 45 W 54TH STREET 3C |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10019 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 221846 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 125146 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 67408 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -73805 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 72554 |
| IRS990EZ/FiledScheduleAInd | 0 | true |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 237046 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 158111 |
| IRS990EZ/GrossReceiptsAmt | 0 | 82372 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVInd | 0 | X |
| IRS990EZ/LobbyingActivitiesInd | 0 | false |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MethodOfAccountingAccrualInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 228555 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 154750 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 228555 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 154750 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 000.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | JOANNE HARPEL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | LAWTON HARPER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | ADAM GINSBURG |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | FREDERICK BLOCK |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | PRESIDENT & |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | VICE PRESIDE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | TREASURER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | SECRETARY |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 15200 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 32965 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 83623 |
| IRS990EZ/OtherRevenueTotalAmt | 0 | 736 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | RETHINK THE CONVERSATION IS A NONPROFIT PUBLIC AWARENESS GROUP FOCUSED ON ISSUES OF SERIOUS CONCERN -- SUCH AS MENTAL HEALTH AND SUICIDE -- THAT HAVE BEEN TINGED BY STIGMA, MISINFORMATION, LACK OF ATTENTION OR INDIFFERENCE. |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 14228 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | SIGNATURE PROGRAMS INCLUDE: COPE WITH SUICIDE LOSS; CARE FOR THE CAREGIVER (FOR PROFESSIONALS WHO HAVE EXPERIENCED A PERSONAL LOSS); CONVERSATION MASTERCLASS (GUIDANCE IN BEST PRACTICES FOR BEREAVEMENT SUPPORT GROUP FACILITATION); AND TALKING OUTLOUD: TEENS & SUICIDE LOSS, A CONVERSATION (DOCUMENTARY FOCUSED ON TEENS). |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 140202 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/StatesWhereCopyOfReturnIsFldCd | 0 | NY |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 8491 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 3361 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 156177 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 140202 |
| IRS990EZ/TotalRevenueAmt | 0 | 82372 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | HTTPS://WWW.RETHINKTHECONVERSATION.ORG |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 67408 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 81615 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 109725 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 83374 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 49238 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 391360 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 72497 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.50400 |
| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.56510 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 197226 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 194134 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind | 0 | X |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 67408 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 81615 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 109725 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 83374 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 49238 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 391360 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 391360 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | MISC INCOME 736 TOTAL 736 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | EXPENSES OFFICE 1,310 COMPUTER EXPENSES 3,452 TRAVEL 334 TALKING OUT LOUD DEVELOPM 78,527 TOTAL 83,623 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | GRANTS RECEIVABLE 15,200 32,965 TOTAL 15,200 32,965 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | ACCOUNTS PAYABLE AND ACCRUED EXPENSES 8,491 3,361 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | RETHINK THE CONVERSATION IS A NONPROFIT PUBLIC AWARENESS GROUP FOCUSED ON ISSUES OF SERIOUS CONCERN -- SUCH AS MENTAL HEALTH AND SUICIDE -- THAT HAVE BEEN TINGED BY STIGMA, MISINFORMATION, LACK OF ATTENTION OR INDIFFERENCE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | SIGNATURE PROGRAMS INCLUDE: COPE WITH SUICIDE LOSS; CARE FOR THE CAREGIVER (FOR PROFESSIONALS WHO HAVE EXPERIENCED A PERSONAL LOSS); CONVERSATION MASTERCLASS (GUIDANCE IN BEST PRACTICES FOR BEREAVEMENT SUPPORT GROUP FACILITATION); AND TALKING OUTLOUD: TEENS & SUICIDE LOSS, A CONVERSATION (DOCUMENTARY FOCUSED ON TEENS). |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | REGARDING TRANSFERS ASSOCIATED WITH PERSONAL BENEFIT CONTRACTS (A) DID THE ORGANIZATION, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT? --- NO (B) DID THE ORGANIZATION, DURING THE YEAR, PAY PREMIUMS, DIRECTLY OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT? ---NO |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 8 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART I, LINE 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART II, LINE 24 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990-EZ, PART II, LINE 26 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990-EZ, PART III |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990-EZ, PART III, LINE 28 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990-EZ, PART V |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | JOANNE HARPEL |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | PRESIDENT & CEO |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 9175841200 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-10-27 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | RETHINK THE CONVERSATION LTD |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | RETH |
| ReturnHeader/Filer/EIN | 0 | 465144820 |
| ReturnHeader/Filer/PhoneNum | 0 | 9175841200 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 45 W 54TH STREET |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 10019 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | false |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 223393330 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | NEUSCHATZ NEUSCHATZ HERMAN & HANKE LLP |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 124 PROSPECT ST |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | RIDGEWOOD |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | NJ |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 07450 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2013017700 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-10-27 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | IRA SCHALL CPA |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2025-11-03T10:43:26-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $158,111
- Liabilities
- $3,361
- Net assets
- $154,750
- Revenue
- $82,372
- Expenses
- $156,177
- Net income
- -$73,805