Liabilities / Assets
51st percentile
Higher debt load relative to assets than 51% of similar nonprofits.
990EZ • Fiscal year 2021 • EIN 46-5144820
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
51st percentile
Higher debt load relative to assets than 51% of similar nonprofits.
Liabilities / Revenue
51st percentile
Higher debt load relative to revenue than 51% of similar nonprofits.
Net Margin
94th percentile
Higher net margin than 94% of similar nonprofits.
Top Officer Pay
74th percentile
Higher top officer pay than 74% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
77th percentile
Faster asset growth than 77% of similar nonprofits.
Revenue Growth
77th percentile
Faster revenue growth than 77% of similar nonprofits.
Assets
Up$244,088
Up $79,986 (+49%) from 2020
Net Assets
Up$243,971
Up $80,219 (+49%) from 2020
Liabilities
Down$117
Down $233 (-67%) from 2020
Revenue
Up$97,310
Up $41,087 (+73%) from 2020
Expenses
Up$17,091
Up $1,311 (+8.3%) from 2020
Net Income
Up$80,219
Up $39,776 (+98%) from 2020
Rethink The Conversation is a nonprofit public awareness group focused on issues of serious concern -- such as mental health and suicide -- that have been tinged by stigma, misinformation, lack of attention, or indifference.
| Description | Grants | Expenses |
|---|---|---|
| Signature programs include Care for the Caregiver? experiential retreats for clinicians and others who have experienced a personal loss; "What Do I Do When...What Congregational Leaders Needs to Know about Mental IllnessX; Conversation Masterclass (guidance in best practices for bereavement support group facilitation) and Talking OutLOUD, a documentary focused on teens and suicide loss. | - | $8,290 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Joanne Harpel | President & CEO | FT | $0 | - | - |
| Lawton Harper | Vice President | - | $0 | - | - |
| Adam Ginsburg | Treasurer | - | $0 | - | - |
| Frederick Block | Secretary | - | $0 | - | - |
“Travel $810”
“Website and Website Consultant $2571”
“Legal Filing $250”
“Accounts Receivable - Beginning $26455 Accounts Receivable - Ending $14459”
“Accounts Payable and Accrued Expenses - Beginning $350 Accounts Payable and Accrued Expenses - Ending $117”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | Joanne Harpel |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 9175841200 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 45 W 54th Street 3C |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | New York |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10019 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 137647 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 229629 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 83374 |
| IRS990EZ/CostOfGoodsSoldAmt | 0 | 0 |
| IRS990EZ/CostOrOtherBasisExpenseSaleAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | 80219 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 12631 |
| IRS990EZ/FiledScheduleAInd | 0 | true |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 164102 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 244088 |
| IRS990EZ/FundraisingGrossIncomeAmt | 0 | 0 |
| IRS990EZ/GrossReceiptsAmt | 0 | 97310 |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/LobbyingActivitiesInd | 0 | false |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MethodOfAccountingAccrualInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 163752 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 243971 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 163752 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 243971 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 35.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | Joanne Harpel |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | Lawton Harper |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | Adam Ginsburg |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | Frederick Block |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | President & CEO |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | Vice President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | Treasurer |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | Secretary |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 26455 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 14459 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 3631 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | Rethink The Conversation is a nonprofit public awareness group focused on issues of serious concern -- such as mental health and suicide -- that have been tinged by stigma, misinformation, lack of attention, or indifference. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 829 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 13936 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | Signature programs include Care for the Caregiver? experiential retreats for clinicians and others who have experienced a personal loss; "What Do I Do When...What Congregational Leaders Needs to Know about Mental IllnessX; Conversation Masterclass (guidance in best practices for bereavement support group facilitation) and Talking OutLOUD, a documentary focused on teens and suicide loss. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 8290 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 0 |
| IRS990EZ/StatesWhereCopyOfReturnIsFldCd | 0 | NY |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 350 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 117 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TaxImposedOnOrganizationMgrAmt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4911Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4912Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4955Amt | 0 | 0 |
| IRS990EZ/TaxReimbursedByOrganizationAmt | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 17091 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 8290 |
| IRS990EZ/TotalRevenueAmt | 0 | 97310 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | https://www.rethinktheconversation.org/ |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 83374 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 49238 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 73948 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 90905 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 60031 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 357496 |
| IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 94028 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.92810 |
| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.96170 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 331796 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 25700 |
| IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind | 0 | X |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 83374 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 49238 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 73948 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 90905 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 60031 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 357496 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 357496 |
| IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Travel $810 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Website and Website Consultant $2571 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Legal Filing $250 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Accounts Receivable - Beginning $26455 Accounts Receivable - Ending $14459 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | Accounts Payable and Accrued Expenses - Beginning $350 Accounts Payable and Accrued Expenses - Ending $117 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other Expenses.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other Expenses.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Other Expenses.3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other Assets.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Total Liabilities.1001 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd | 0 | AAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd | 0 | FAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd | 0 | IAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd | 0 | 3 |
| ReturnHeader/BuildTS | 0 | 2022-09-23 18:48:47Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | Joanne Harpel |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | President & CEO |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2022-11-15 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | Rethink The Conversation Ltd |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | RETH |
| ReturnHeader/Filer/EIN | 0 | 465144820 |
| ReturnHeader/Filer/PhoneNum | 0 | 9175841200 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 45 W 54th Street 3C |
| ReturnHeader/Filer/USAddress/CityNm | 0 | New York |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 10019 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 134036703 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | SCHALL & ASHENFARB CPAS LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 307 FIFTH AVE 15TH FL |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 10016 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2122682800 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Ira L Schall |
| ReturnHeader/ReturnTs | 0 | 2022-11-15T05:42:11-08:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm | 0 | Joanne |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm | 0 | Harpel |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2021-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2021-12-31 |
| ReturnHeader/TaxYr | 0 | 2021 |
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Displayed year
2021 • Form 990EZDetailed filing. Detailed filing data is available for this year.