Liabilities / Assets
8th percentile
Tied with the lowest-debt nonprofits in its peer group.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
8th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
8th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
49th percentile
Higher net margin than 49% of similar nonprofits.
Top Officer Pay
56th percentile
Higher top officer pay than 56% of similar nonprofits.
Top officer pay equals 5.9% of source-year revenue.
Asset Growth
95th percentile
Faster asset growth than 95% of similar nonprofits.
Revenue Growth
29th percentile
Faster revenue growth than 29% of similar nonprofits.
Assets
Up$190,593
Up $157,475 (+475%) from 2021
Net Assets
Up$190,593
Up $161,778 (+561%) from 2021
Liabilities
Down$0
Down $4,303 (-100%) from 2021
Revenue
Down$1,686,175
Down $47,424 (-2.7%) from 2021
Expenses
Down$1,598,870
Down $231,708 (-13%) from 2021
Net Income
Up$87,305
Up $184,284 (+190%) from 2021
Counter tools is a nonprofit provider of proprietary software tools, training, and technical assistance to facilitate local- and state-level public health policy changes affcting the retail environment.
Counter tools is a nonprofit provider of proprietary software tools, training, and technical assistance to facilitate local- and state-level public health policy changes affecting the retail environment.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $33,118 | $190,593 | ▲ $157,475 |
| Total Assets | $33,118 | $190,593 | ▲ $157,475 |
| Liabilities | |||
| Mortgage Notes Payable Secured by Investment Property | $4,303 | - | - |
| Total Liabilities | $4,303 | $0 | ▼ $4,303 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $28,815 | $190,593 | ▲ $161,778 |
| Total Net Assets Fund Balance | $28,815 | $190,593 | ▲ $161,778 |
| Total Liabilities and Net Assets / Fund Balance | $33,118 | $190,593 | ▲ $157,475 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Maria Julian | Executive Di | FT | $93,372 | $6,237 | $99,609 |
| Name | Title |
|---|---|
| Ben Spoer | Board Member |
| Dwana Calhoun Ms | Board Member |
| Jabari Sullen | Board Member |
| Joshua Prasad | Board Member |
| Karen Girard Mpa | Board Member |
| Malembe Dumont-copero | Board Member |
| Manalika Ringshia | Board Member |
| Megan Jacobs | Board Member |
| Mischael Metelus | Board Member |
| SARAH O'LEARY | Board Member |
| Sameer Sood | Board Member |
| Wael Kanj | Board Member |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Wesoftyou | Software Develo | 701 BRAZOS ST SUITE 550, Austin, TX 78701 | $352,760 |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $839,810 |
| Other Expenses | $759,060 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $713,782 | - | - | $713,782 |
| Other Salaries and Wages | $581,993 | $25,424 | - | $607,417 |
| Current Officers, Directors, Trustees, and Key Employees | $71,230 | $23,743 | - | $94,973 |
| Other Employee Benefits | $58,235 | $4,383 | - | $62,618 |
| Payroll Taxes | $53,016 | $3,990 | - | $57,006 |
| Pension Plan Contributions | $16,550 | $1,246 | - | $17,796 |
| Travel | $10,291 | - | - | $10,291 |
| Insurance | $8,025 | $604 | - | $8,629 |
| Office Expenses | $5,846 | - | - | $5,846 |
| Royalties | $5,000 | - | - | $5,000 |
| Fees for Services Accounting | - | $4,857 | - | $4,857 |
| Conferences and Meetings | $3,683 | $277 | - | $3,960 |
| Other Expenses | $1,053 | $99 | - | $1,053 |
| Occupancy | $622 | $47 | - | $669 |
| Total Functional Expenses | $1,534,200 | $64,670 | $0 | $1,598,870 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“The executive director and business manager will review the form 990 prior to filing.”
“Each director, corporate officer, top management official, employee, and volunteer shall annually sign a statement that they have received a copy of the conflict of interest policy, have read and understand the policy, have agreed to comply with the policy, and disclose any existing conflict of interest.”
“The salaries are determined by a vote of the board based on comparable information available.”
“Key employee salaries are based on annual performance reviews.”
“All documents required per internal revenue code to be made available to the public upon request.”
“Professional fees 9,235 0 0 it subcontractor 704,547 0 0 total 713,782 0 0”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | COUNTER TOOLS IS A NONPROFIT PROVIDER OF PROPRIETARY SOFTWARE TOOLS, TRAINING, AND TECHNICAL ASSISTANCE TO FACILITATE LOCAL- AND STATE-LEVEL PUBLIC HEALTH POLICY CHANGES AFFECTING THE RETAIL ENVIRONMENT. |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | PETER RUBENACKER |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 9196943066 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 11312 US 15-501 NORTH STE 107-144 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | CHAPEL HILL |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NC |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 27517 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 33118 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 190593 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 23743 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 71230 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 94973 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 277 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 3683 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 3960 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 352760 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 701 BRAZOS ST SUITE 550 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | AUSTIN |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 78701 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | WESOFTYOU |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | SOFTWARE DEVELO |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 759060 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 1686175 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 87305 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 839810 |
| IRS990/CYTotalExpensesAmt | 0 | 1598870 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1686175 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/Desc | 0 | COUNTER TOOLS PROVIDES LEADING-EDGE PROPRIETARY SOFTWARE TOOLS, EDUCATION AND OUTREACH MATERIALS, TRAINING AND TECHNICAL ASSISTANCE TO PUBLIC HEALTH PRACTITIONERS WORKING IN PARTNER LOCAL, STATE, OR NATIONAL ORGANIZATIONS AS THEY IDENTIFY THE NEED AND BUILD SUPPORT FOR, ADOPT, IMPLEMENT AND EVALUATE POLICY, SYSTEMS AND ENVIRONMENTAL INTERVENTIONS TO PROMOTE TOBACCO-FREE LIVING, PREVENT OBESITY, AND LIMIT THE INFLUENCE OF ALL NEIGHBORHOOD FACTORS THAT ARE DELETERIOUS TO HEALTH. |
| IRS990/DescribedInSection501c3Ind | 0 | true |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 12 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/ExpenseAmt | 0 | 1534200 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 4857 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 4857 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 713782 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 713782 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form1098CFiledInd | 0 | false |
| IRS990/Form8282PropertyDisposedOfInd | 0 | false |
| IRS990/Form8899Filedind | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 6237 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | MARIA JULIAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | MALEMBE DUMONT-COPERO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | MEGAN JACOBS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | WAEL KANJ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | KAREN GIRARD MPA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | DWANA CALHOUN MS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | MISCHAEL METELUS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | SARAH O'LEARY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | JOSHUA PRASAD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | MANALIKA RINGSHIA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | SAMEER SOOD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | BEN SPOER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | JABARI SULLEN |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 93372 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | EXECUTIVE DI |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | BOARD MEMBER |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2012 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 11 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 1686175 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 604 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 8025 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 8629 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 2 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | NC |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LobbyingActivitiesInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingCashInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | COUNTER TOOLS IS A NONPROFIT PROVIDER OF PROPRIETARY SOFTWARE TOOLS, TRAINING, AND TECHNICAL ASSISTANCE TO FACILITATE LOCAL- AND STATE-LEVEL PUBLIC HEALTH POLICY CHANGES AFFCTING THE RETAIL ENVIRONMENT. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/MortgNotesPyblScrdInvstPropGrp/BOYAmt | 0 | 4303 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 28815 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 190593 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 28815 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 190593 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 47 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 622 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 669 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 5846 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 5846 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 4383 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 58235 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 62618 |
| IRS990/OtherExpensesGrp/Desc | 0 | EQUIPMENT EXPENSE |
| IRS990/OtherExpensesGrp/Desc | 1 | COMMUNICATIONS EXPENSE |
| IRS990/OtherExpensesGrp/Desc | 2 | BANK CHARGES |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 99 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 3557 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 1317 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 1053 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 3557 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 1416 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 1053 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 25424 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 581993 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 607417 |
| IRS990/OtherWebsiteInd | 0 | X |
| IRS990/OwnWebsiteInd | 0 | X |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | false |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 3990 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 53016 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 57006 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 1246 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 16550 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 17796 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrincipalOfficerNm | 0 | MARIA JULIAN |
| IRS990/PriorPeriodAdjustmentsAmt | 0 | 74473 |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | PROGRAM SERVICE REVENUE |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1686175 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 1686175 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYExcessBenefitTransInd | 0 | false |
| IRS990/PYOtherExpensesAmt | 0 | 1031090 |
| IRS990/PYOtherRevenueAmt | 0 | 2533 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1731066 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -96979 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 799488 |
| IRS990/PYTotalExpensesAmt | 0 | 1830578 |
| IRS990/PYTotalRevenueAmt | 0 | 1733599 |
| IRS990/QuidProQuoContributionsInd | 0 | false |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | false |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 87305 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | false |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RevenueAmt | 0 | 1686175 |
| IRS990/RoyaltiesGrp/ProgramServicesAmt | 0 | 5000 |
| IRS990/RoyaltiesGrp/TotalAmt | 0 | 5000 |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 0 | OTHER INCOME 147,214 |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc | 0 | PART III, LINE 12 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 9 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 42599 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 125929 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 168537 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 250 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt | 0 | 250 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt | 0 | 1686175 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt | 0 | 1731066 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt | 0 | 826100 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt | 0 | 1172840 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt | 0 | 1453761 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt | 0 | 6869942 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt | 0 | 250 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt | 0 | 250 |
| IRS990ScheduleA/InvestmentIncomeCYPct | 0 | 0.00000 |
| IRS990ScheduleA/InvestmentIncomePYPct | 0 | 0.00000 |
| IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearMinus1YearAmt | 0 | 2533 |
| IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 143345 |
| IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 1336 |
| IRS990ScheduleA/OtherIncome509Grp/TotalAmt | 0 | 147214 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY509Pct | 0 | 0.96250 |
| IRS990ScheduleA/PublicSupportPY509Pct | 0 | 0.96340 |
| IRS990ScheduleA/PublicSupportTotal509Amt | 0 | 6916464 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus3YearsAmt | 0 | 14314 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus4YearsAmt | 0 | 107701 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt | 0 | 122015 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearMinus3YearsAmt | 0 | 14314 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearMinus4YearsAmt | 0 | 107701 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt | 0 | 122015 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind | 0 | X |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt | 0 | 1686175 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt | 0 | 1731066 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 826109 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 1215439 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 1579690 |
| IRS990ScheduleA/Total509Grp/TotalAmt | 0 | 7038479 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt | 0 | 1686175 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt | 0 | 1733599 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt | 0 | 969454 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt | 0 | 1216775 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt | 0 | 1579940 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt | 0 | 7185943 |
| IRS990/ScheduleBRequiredInd | 0 | false |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE EXECUTIVE DIRECTOR AND BUSINESS MANAGER WILL REVIEW THE FORM 990 PRIOR TO FILING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | EACH DIRECTOR, CORPORATE OFFICER, TOP MANAGEMENT OFFICIAL, EMPLOYEE, AND VOLUNTEER SHALL ANNUALLY SIGN A STATEMENT THAT THEY HAVE RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY, HAVE READ AND UNDERSTAND THE POLICY, HAVE AGREED TO COMPLY WITH THE POLICY, AND DISCLOSE ANY EXISTING CONFLICT OF INTEREST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE SALARIES ARE DETERMINED BY A VOTE OF THE BOARD BASED ON COMPARABLE INFORMATION AVAILABLE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | KEY EMPLOYEE SALARIES ARE BASED ON ANNUAL PERFORMANCE REVIEWS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | ALL DOCUMENTS REQUIRED PER INTERNAL REVENUE CODE TO BE MADE AVAILABLE TO THE PUBLIC UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | PROFESSIONAL FEES 9,235 0 0 IT SUBCONTRACTOR 704,547 0 0 TOTAL 713,782 0 0 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PAGE 6, PART VI, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PAGE 6, PART VI, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PAGE 6, PART VI, LINE 15A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PAGE 6, PART VI, LINE 15B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PAGE 6, PART VI, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART IX, LINE 11G |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | NC |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 33118 |
| IRS990/TotalAssetsEOYAmt | 0 | 190593 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 33118 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 190593 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalEmployeeCnt | 0 | 12 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 64670 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 1534200 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 1598870 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 4303 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 4303 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 28815 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 190593 |
| IRS990/TotalOtherCompensationAmt | 0 | 6237 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 1534200 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 1686175 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 93372 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1686175 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 1686175 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 33118 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 190593 |
| IRS990/TravelGrp/ProgramServicesAmt | 0 | 10291 |
| IRS990/TravelGrp/TotalAmt | 0 | 10291 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/USAddress/AddressLine1Txt | 0 | 11312 US 15-501 NORTH STE 107-144 |
| IRS990/USAddress/CityNm | 0 | CHAPEL HILL |
| IRS990/USAddress/StateAbbreviationCd | 0 | NC |
| IRS990/USAddress/ZIPCd | 0 | 27517 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 11 |
| IRS990/VotingMembersIndependentCnt | 0 | 11 |
| IRS990/WebsiteAddressTxt | 0 | WWW.COUNTERTOOLS.ORG |
| IRS990/WhistleblowerPolicyInd | 0 | true |
| ReturnHeader/BuildTS | 0 | 2022-09-23 18:48:47Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | MARIA JULIAN |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | EXECUTIVE DIRECTOR |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 9194443759 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2022-11-14 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | COUNTER TOOLS |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | COUN |
| ReturnHeader/Filer/EIN | 0 | 455599373 |
| ReturnHeader/Filer/PhoneNum | 0 | 9196943066 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 11312 US 15-501 NORTH STE 107-144 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | CHAPEL HILL |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NC |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 27517 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 561743537 |
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Displayed year
2022 • Form 990Detailed filing. Detailed filing data is available for this year.