Liabilities / Assets
75th percentile
Higher debt load relative to assets than 75% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
75th percentile
Higher debt load relative to assets than 75% of similar nonprofits.
Liabilities / Revenue
53rd percentile
Higher debt load relative to revenue than 53% of similar nonprofits.
Net Margin
14th percentile
Higher net margin than 14% of similar nonprofits.
Top Officer Pay
58th percentile
Higher top officer pay than 58% of similar nonprofits.
Top officer pay equals 7.1% of source-year revenue.
Asset Growth
6th percentile
Faster asset growth than 6% of similar nonprofits.
Revenue Growth
17th percentile
Faster revenue growth than 17% of similar nonprofits.
Assets
Down$225,794
Down $93,565 (-29%) from 2019
Net Assets
Down$125,794
Down $193,565 (-61%) from 2019
Liabilities
Up$100,000
Up $100,000 from 2019
Revenue
Down$969,453
Down $245,986 (-20%) from 2019
Expenses
Up$1,163,018
Up $23,299 (+2.0%) from 2019
Net Income
Down-$193,565
Down $269,285 (-356%) from 2019
Counter tools is a nonprofit provider of proprietary software tools, training, and technical assistance to facilitate local- and state-level public health policy changes affcting the retail environment.
Counter tools is a nonprofit provider of proprietary software tools, training, and technical assistance to facilitate local- and state-level public health policy changes affecting the retail environment.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $319,359 | $225,794 | ▼ $93,565 |
| Total Assets | $319,359 | $225,794 | ▼ $93,565 |
| Liabilities | |||
| Mortgage Notes Payable Secured by Investment Property | - | $100,000 | - |
| Total Liabilities | $0 | $100,000 | ▲ $100,000 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $319,359 | $125,794 | ▼ $193,565 |
| Total Net Assets Fund Balance | $319,359 | $125,794 | ▼ $193,565 |
| Total Liabilities and Net Assets / Fund Balance | $319,359 | $225,794 | ▼ $93,565 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Peter Rubenacker | Interim Exec | FT | $67,500 | $979 | $68,479 |
| Maria Julian | Executive Di | FT | $35,820 | $1,158 | $36,978 |
| Name | Title |
|---|---|
| Joshua Prasad Ms | Board Chair |
| Ben Spoer | Board Member |
| Dwana Calhoun Ms | Board Member |
| Jeff Willett Phd Ma | Board Member |
| Karen Girard Mpa | Board Member |
| Kurt Ribisl Phd | Board Member |
| Leslie Zellers Jd | Board Member |
| Manalika Ringshia | Board Member |
| Megan Jacobs | Board Member |
| Monica Eischen | Board Member |
| SARAH O'LEARY | Board Member |
| Sameer Sood | Board Member |
| Wael Kanj | Board Member |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $767,146 |
| Other Expenses | $395,872 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $336,515 | - | - | $336,515 |
| Fees for Services Other | $314,162 | - | - | $314,162 |
| Payroll Taxes | $179,340 | $13,139 | - | $192,479 |
| Current Officers, Directors, Trustees, and Key Employees | $94,798 | $31,600 | - | $126,398 |
| Pension Plan Contributions | $53,839 | $3,944 | - | $57,783 |
| Other Employee Benefits | $50,287 | $3,684 | - | $53,971 |
| Travel | $17,065 | - | - | $17,065 |
| Fees for Services Accounting | - | $13,528 | - | $13,528 |
| Occupancy | $11,347 | $831 | - | $12,178 |
| Insurance | $9,478 | $694 | - | $10,172 |
| Royalties | $10,000 | - | - | $10,000 |
| Conferences and Meetings | $6,330 | $464 | - | $6,794 |
| Office Expenses | $1,884 | - | - | $1,884 |
| Other Expenses | $1,165 | $279 | - | $1,165 |
| Total Functional Expenses | $1,094,855 | $68,163 | $0 | $1,163,018 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“The executive director and business manager will review the form 990 prior to filing.”
“Each director, corporate officer, top management official, employee, and volunteer shall annually sign a statement that they have received a copy of the conflict of interest policy, have read and understand the policy, have agreed to comply with the policy, and disclose any existing conflict of interest.”
“The salaries are determined by a vote of the board based on comparable information available.”
“Key employee salaries are based on annual performance reviews.”
“All documents required per internal revenue code to be made available to the public upon request.”
“Peter rubenacker, interim executive director, replaced nina baltierra, executive director, in september, 2019. Maria julian, executive director, replaced the interim executive director, peter rubenacker in november, 2019.”
“Bank fees and other expenses 1,638 0 0 professional fees 19,955 0 0 it subcontractor 292,569 0 0 total 314,162 0 0”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | COUNTER TOOLS IS A NONPROFIT PROVIDER OF PROPRIETARY SOFTWARE TOOLS, TRAINING, AND TECHNICAL ASSISTANCE TO FACILITATE LOCAL- AND STATE-LEVEL PUBLIC HEALTH POLICY CHANGES AFFECTING THE RETAIL ENVIRONMENT. |
| IRS990/AddressChangeInd | 0 | X |
| IRS990/AllOtherContributionsAmt | 0 | 9 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | BETH TURNER |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 9195935822 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 11312 US 15-501 NORTH STE 107-144 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | CHAPEL HILL |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NC |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 27517 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 319359 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 225794 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 31600 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 94798 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 126398 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 464 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 6330 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 6794 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 9 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 395872 |
| IRS990/CYOtherRevenueAmt | 0 | 143344 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 826100 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -193565 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 767146 |
| IRS990/CYTotalExpensesAmt | 0 | 1163018 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 969453 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/Desc | 0 | COUNTER TOOLS PROVIDES LEADING-EDGE PROPRIETARY SOFTWARE TOOLS, EDUCATION AND OUTREACH MATERIALS, TRAINING AND TECHNICAL ASSISTANCE TO PUBLIC HEALTH PRACTITIONERS WORKING IN PARTNER LOCAL, STATE, OR NATIONAL ORGANIZATIONS AS THEY IDENTIFY THE NEED AND BUILD SUPPORT FOR, ADOPT, IMPLEMENT AND EVALUATE POLICY, SYSTEMS AND ENVIRONMENTAL INTERVENTIONS TO PROMOTE TOBACCO-FREE LIVING, PREVENT OBESITY, AND LIMIT THE INFLUENCE OF ALL NEIGHBORHOOD FACTORS THAT ARE DELETERIOUS TO HEALTH. |
| IRS990/DescribedInSection501c3Ind | 0 | true |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 16 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/ExpenseAmt | 0 | 1094855 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 13528 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 13528 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 314162 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 314162 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form1098CFiledInd | 0 | false |
| IRS990/Form8282PropertyDisposedOfInd | 0 | false |
| IRS990/Form8899Filedind | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 979 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 1158 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | PETER RUBENACKER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | MARIA JULIAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | MONICA EISCHEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | MEGAN JACOBS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | LESLIE ZELLERS JD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | WAEL KANJ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | JEFF WILLETT PHD MA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | KAREN GIRARD MPA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | DWANA CALHOUN MS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | JOSHUA PRASAD MS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | SARAH O'LEARY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | KURT RIBISL PHD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | MANALIKA RINGSHIA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | SAMEER SOOD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | BEN SPOER |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 67500 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 35820 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | INTERIM EXEC |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | EXECUTIVE DI |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | BOARD CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | BOARD MEMBER |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2012 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 9 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 969453 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 9 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 694 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 9478 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 10172 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 4 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | NC |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LobbyingActivitiesInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingCashInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | COUNTER TOOLS IS A NONPROFIT PROVIDER OF PROPRIETARY SOFTWARE TOOLS, TRAINING, AND TECHNICAL ASSISTANCE TO FACILITATE LOCAL- AND STATE-LEVEL PUBLIC HEALTH POLICY CHANGES AFFCTING THE RETAIL ENVIRONMENT. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/MortgNotesPyblScrdInvstPropGrp/EOYAmt | 0 | 100000 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 319359 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 125794 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 319359 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 125794 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 831 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 11347 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 12178 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 1884 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 1884 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 3684 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 50287 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 53971 |
| IRS990/OtherExpensesGrp/Desc | 0 | SUBSCRIPTIONS & PUBLIC. |
| IRS990/OtherExpensesGrp/Desc | 1 | COMMUNICATIONS EXPENSE |
| IRS990/OtherExpensesGrp/Desc | 2 | EQUIPMENT EXPENSE |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 279 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 4841 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 3804 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 1165 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 4841 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 4083 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 1165 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | PAYCHECK PROTECTION PROGRAM |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | PAYROLL TAX REFUND |
| IRS990/OtherRevenueMiscGrp/Desc | 2 | AMEX CASH BACK |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 142506 |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 1 | 716 |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 2 | 122 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 142506 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 716 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 2 | 122 |
| IRS990/OtherRevenueTotalAmt | 0 | 143344 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 336515 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 336515 |
| IRS990/OtherWebsiteInd | 0 | X |
| IRS990/OwnWebsiteInd | 0 | X |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | false |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 13139 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 179340 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 192479 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 3944 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 53839 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 57783 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrincipalOfficerNm | 0 | MARIA JULIAN |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | PROGRAM SERVICE REVENUE |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 826100 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 826100 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 42599 |
| IRS990/PYExcessBenefitTransInd | 0 | false |
| IRS990/PYInvestmentIncomeAmt | 0 | 250 |
| IRS990/PYOtherExpensesAmt | 0 | 297187 |
| IRS990/PYOtherRevenueAmt | 0 | 1336 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1171504 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 75970 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 842532 |
| IRS990/PYTotalExpensesAmt | 0 | 1139719 |
| IRS990/PYTotalRevenueAmt | 0 | 1215689 |
| IRS990/QuidProQuoContributionsInd | 0 | false |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | false |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -193565 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | false |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RevenueAmt | 0 | 826100 |
| IRS990/RoyaltiesGrp/ProgramServicesAmt | 0 | 10000 |
| IRS990/RoyaltiesGrp/TotalAmt | 0 | 10000 |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 0 | OTHER INCOME 144,681 |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc | 0 | PART III, LINE 12 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt | 0 | 9 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt | 0 | 42599 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 125929 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 168537 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 250 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt | 0 | 250 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt | 0 | 826100 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt | 0 | 1172840 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt | 0 | 1453761 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt | 0 | 1855532 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt | 0 | 1117410 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt | 0 | 6425643 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt | 0 | 250 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt | 0 | 250 |
| IRS990ScheduleA/InvestmentIncomeCYPct | 0 | 0.00000 |
| IRS990ScheduleA/InvestmentIncomePYPct | 0 | 0.00000 |
| IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearAmt | 0 | 143345 |
| IRS990ScheduleA/OtherIncome509Grp/CurrentTaxYearMinus1YearAmt | 0 | 1336 |
| IRS990ScheduleA/OtherIncome509Grp/TotalAmt | 0 | 144681 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY509Pct | 0 | 0.96040 |
| IRS990ScheduleA/PublicSupportPY509Pct | 0 | 0.98000 |
| IRS990ScheduleA/PublicSupportTotal509Amt | 0 | 6472165 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus1YearAmt | 0 | 14314 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus2YearsAmt | 0 | 107701 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt | 0 | 122015 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearMinus1YearAmt | 0 | 14314 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearMinus2YearsAmt | 0 | 107701 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt | 0 | 122015 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind | 0 | X |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt | 0 | 826109 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt | 0 | 1215439 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 1579690 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 1855532 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 1117410 |
| IRS990ScheduleA/Total509Grp/TotalAmt | 0 | 6594180 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt | 0 | 969454 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt | 0 | 1216775 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt | 0 | 1579940 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt | 0 | 1855532 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt | 0 | 1117410 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt | 0 | 6739111 |
| IRS990/ScheduleBRequiredInd | 0 | false |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE EXECUTIVE DIRECTOR AND BUSINESS MANAGER WILL REVIEW THE FORM 990 PRIOR TO FILING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | EACH DIRECTOR, CORPORATE OFFICER, TOP MANAGEMENT OFFICIAL, EMPLOYEE, AND VOLUNTEER SHALL ANNUALLY SIGN A STATEMENT THAT THEY HAVE RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY, HAVE READ AND UNDERSTAND THE POLICY, HAVE AGREED TO COMPLY WITH THE POLICY, AND DISCLOSE ANY EXISTING CONFLICT OF INTEREST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE SALARIES ARE DETERMINED BY A VOTE OF THE BOARD BASED ON COMPARABLE INFORMATION AVAILABLE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | KEY EMPLOYEE SALARIES ARE BASED ON ANNUAL PERFORMANCE REVIEWS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | ALL DOCUMENTS REQUIRED PER INTERNAL REVENUE CODE TO BE MADE AVAILABLE TO THE PUBLIC UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | PETER RUBENACKER, INTERIM EXECUTIVE DIRECTOR, REPLACED NINA BALTIERRA, EXECUTIVE DIRECTOR, IN SEPTEMBER, 2019. MARIA JULIAN, EXECUTIVE DIRECTOR, REPLACED THE INTERIM EXECUTIVE DIRECTOR, PETER RUBENACKER IN NOVEMBER, 2019. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | BANK FEES AND OTHER EXPENSES 1,638 0 0 PROFESSIONAL FEES 19,955 0 0 IT SUBCONTRACTOR 292,569 0 0 TOTAL 314,162 0 0 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PAGE 6, PART VI, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PAGE 6, PART VI, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PAGE 6, PART VI, LINE 15A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PAGE 6, PART VI, LINE 15B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PAGE 6, PART VI, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART VII |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PART IX, LINE 11G |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | NC |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 319359 |
| IRS990/TotalAssetsEOYAmt | 0 | 225794 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 319359 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 225794 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalContributionsAmt | 0 | 9 |
| IRS990/TotalEmployeeCnt | 0 | 16 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 68163 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 1094855 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 1163018 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 100000 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 100000 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 319359 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 125794 |
| IRS990/TotalOtherCompensationAmt | 0 | 2137 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 1094855 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 826100 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 103320 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 969444 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 969453 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 319359 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 225794 |
| IRS990/TravelGrp/ProgramServicesAmt | 0 | 17065 |
| IRS990/TravelGrp/TotalAmt | 0 | 17065 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/USAddress/AddressLine1Txt | 0 | 11312 US 15-501 NORTH STE 107-144 |
| IRS990/USAddress/CityNm | 0 | CHAPEL HILL |
| IRS990/USAddress/StateAbbreviationCd | 0 | NC |
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Displayed year
2020 • Form 990Detailed filing. Detailed filing data is available for this year.