Civic Intelligence

Counter Tools

990 • Fiscal year 2014 • EIN 45-5599373

Jan 01, 2014 to Dec 31, 2014 • Filed on May 28, 2015

Organization Profilecountertools.org

View Organization Page

205 Lloyd StreetCarrboro, NC 27510

(919) 593-5822

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

65th percentile

0.09x

Higher debt load relative to assets than 65% of similar nonprofits.

2014 filings • NTEE F • <$500k nonprofits • Source year 2014

Liabilities / Revenue

55th percentile

0.02x

Higher debt load relative to revenue than 55% of similar nonprofits.

2014 filings • NTEE F • <$500k nonprofits • Source year 2014

Net Margin

79th percentile

18%

Higher net margin than 79% of similar nonprofits.

2014 filings • NTEE F • <$500k nonprofits • Source year 2014

Top Officer Pay

77th percentile

$38,025

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 9.3% of source-year revenue.

2014 filings • NTEE F • <$500k nonprofits • Source year 2014

Asset Growth

97th percentile

771%

Faster asset growth than 97% of similar nonprofits.

2014 filings • NTEE F • <$500k nonprofits • Annualized from 2013 to 2014

Revenue Growth

97th percentile

279%

Faster revenue growth than 97% of similar nonprofits.

2014 filings • NTEE F • <$500k nonprofits • Annualized from 2013 to 2014

Balance Sheet
Liabilities / Assets65th percentile

Assets

Up

$87,782

Up $77,703 (+771%) from 2013

Net Assets

$80,098

No earlier filing loaded for comparison.

Liabilities

Up

$7,684

Up $5,039 (+191%) from 2013

Revenue And Expenses
Liabilities / Revenue55th percentileNet Margin79th percentile

Revenue

Up

$409,153

Up $301,155 (+279%) from 2013

Expenses

Up

$336,488

Up $222,646 (+196%) from 2013

Net Income

Up

$72,665

Up $78,509 (+1343%) from 2013

Historical Trend

Balance Sheet Trend

Asset Growth97th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2013: $10,079Liabilities 2013: $2,6452013Assets 2014: $87,782Liabilities 2014: $7,684Net Assets 2014: $80,0982014Assets 2016: $144,845Liabilities 2016: $0Net Assets 2016: $144,8452016Assets 2017: $331,999Liabilities 2017: $20,000Net Assets 2017: $311,9992017Assets 2018: $259,581Liabilities 2018: $0Net Assets 2018: $259,5812018Assets 2019: $319,359Liabilities 2019: $0Net Assets 2019: $319,3592019Assets 2020: $225,794Liabilities 2020: $100,000Net Assets 2020: $125,7942020Assets 2021: $33,118Liabilities 2021: $4,303Net Assets 2021: $28,8152021Assets 2022: $190,593Liabilities 2022: $0Net Assets 2022: $190,5932022Assets 2023: $335,030Liabilities 2023: $0Net Assets 2023: $335,0302023Assets 2024: $472,685Liabilities 2024: $0Net Assets 2024: $472,6852024Assets 2025: $482,810Liabilities 2025: $0Net Assets 2025: $482,8102025

Highlighted filing

2014

Assets$87,782
Liabilities$7,684
Net Assets$80,098
Open 2014 Filing

Operations Trend

Revenue Growth97th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.0M$0-$1.0MRevenue 2013: $107,998Expenses 2013: $113,842Net Income 2013: -$5,8442013Revenue 2014: $409,153Expenses 2014: $336,488Net Income 2014: $72,6652014Revenue 2016: $1,117,410Expenses 2016: $1,161,569Net Income 2016: -$44,1592016Revenue 2017: $1,855,532Expenses 2017: $1,688,378Net Income 2017: $167,1542017Revenue 2018: $1,579,940Expenses 2018: $1,493,923Net Income 2018: $86,0172018Revenue 2019: $1,215,439Expenses 2019: $1,139,719Net Income 2019: $75,7202019Revenue 2020: $969,453Expenses 2020: $1,163,018Net Income 2020: -$193,5652020Revenue 2021: $1,733,599Expenses 2021: $1,830,578Net Income 2021: -$96,9792021Revenue 2022: $1,686,175Expenses 2022: $1,598,870Net Income 2022: $87,3052022Revenue 2023: $1,251,176Expenses 2023: $1,106,739Net Income 2023: $144,4372023Revenue 2024: $1,340,896Expenses 2024: $1,203,241Net Income 2024: $137,6552024Revenue 2025: $1,465,348Expenses 2025: $1,455,223Net Income 2025: $10,1252025

Highlighted filing

2014

Revenue$409,153
Expenses$336,488
Net Income$72,665
Open 2014 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2014 to Dec 31, 2014
Signed
May 28, 2015
Return Version
2014v5.0
Gross Receipts
$409,153
Mission and Program Overview

Mission

Counter tools is a nonprofit provider of proprietary software tools, training, and technical assistance to facilitate local- and state-level public health policy changes affcting the retail environment.

Counter Tools is a non-profit provider of proprietary software tools, training, and technical assistance to facilitate local- and state-level policy changes affecting the retail environment.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$7,692$78,449▲ $70,757
Land, Buildings, and Equipment, Net$2,386$9,333▲ $6,947
Total Assets$10,078$87,782▲ $77,704
Liabilities
Other Liabilities$2,645$7,684▲ $5,039
Total Liabilities$2,645$7,684▲ $5,039
Net Assets / Fund Balance
Unrestricted Net Assets$7,433$80,098▲ $72,665
Total Net Assets Fund Balance$7,433$80,098▲ $72,665
Total Liabilities and Net Assets / Fund Balance$10,078$87,782▲ $77,704

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$9,333$3,404-
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Allison MyersExec Dir/V-P/SecPT$38,025$38,025
Kurt RibislPresidentPT$13,200$13,200

Board Members and Trustees

NameTitle
Leslie ZellersAsst Sec
Leah DevlinMember
Peter RubenackerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$409,153
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$72,665
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$207,369
Other Expenses$129,119
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$141,712$0$0$141,712
Current Officers, Directors, Trustees, and Key Employees$51,225$0$0$51,225
Information Technology$44,021$0$0$44,021
Travel$27,986$0$0$27,986
Office Expenses$14,609$0$0$14,609
Payroll Taxes$14,432$0$0$14,432
Occupancy$13,866$0$0$13,866
Insurance$6,165$0$0$6,165
Advertising$4,136$0$0$4,136
Fees for Services Accounting$4,126$0$0$4,126
Other Expenses$4,051$0$0$4,051
Depreciation Depletion$2,808$0$0$2,808
Fees for Services Legal$1,769$0$0$1,769
Total Functional Expenses$336,488$0$0$336,488
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Wages Liability$7,684
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Counter Tools
EIN
45-5599373
Phone
9195935822
Address
205 Lloyd Street, Carrboro, NC 27510

Signing Officer

Name
Allison Myers
Title
Exec Dir/v-p/secretary
Phone
9195935822
Signed
2015-05-28
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Allison Myers
Formed
2012
Legal Domicile
Nc
Voting Board Members
5
Independent Board Members
5
Employees
13
Volunteers
3

Preparer

Firm
Bassett & Byers Pa
Address
3701 LAKE BOONE TRAIL STE 201, RALEIGH, NC 27607
Preparer
Kevin J Bassett CPA
Phone
9193031049
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“The Exec Dir/V-P/Sec and Director of Finance will review prior to filing.”

Pt VI, Line 15A

“The salaries are determined by a vote of the BOD based on comparable information available.”

Pt VI, Line 15B

“Key employee salaries are based on annual performance reviews”

Pt VI, Line 2

“The Exec Dir/V-P/Sec is acquiring her PhD and one of her advisors is the current President of the non-profit.”

Form 990EZ, Part I, Line 16

“Advertising bank charges dues and subscriptions insurance event planning marketing/design software development meals and entertainment office expense training web hosting payroll tax licenses supplies travel”

Form 990EZ, Part II, Line 26

“Payroll liabilities 2645.”

Raw XML Appendix348 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Exec Dir/V-P/Sec and Director of Finance will review prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The salaries are determined by a vote of the BOD based on comparable information available.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Key employee salaries are based on annual performance reviews
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Exec Dir/V-P/Sec is acquiring her PhD and one of her advisors is the current President of the non-profit.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4ADVERTISING BANK CHARGES DUES AND SUBSCRIPTIONS INSURANCE EVENT PLANNING MARKETING/DESIGN SOFTWARE DEVELOPMENT MEALS AND ENTERTAINMENT OFFICE EXPENSE TRAINING WEB HOSTING PAYROLL TAX LICENSES SUPPLIES TRAVEL
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5PAYROLL LIABILITIES 2645.
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990EZ, Part II, Line 26
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IRS990/TotalAssetsBOYAmt010078
IRS990/TotalAssetsEOYAmt087782
IRS990/TotalAssetsGrp/BOYAmt010078
IRS990/TotalAssetsGrp/EOYAmt087782
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalEmployeeCnt013
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0336488
IRS990/TotalFunctionalExpensesGrp/TotalAmt0336488
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt02645
IRS990/TotalLiabilitiesEOYAmt07684
IRS990/TotalLiabilitiesGrp/BOYAmt02645
IRS990/TotalLiabilitiesGrp/EOYAmt07684
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt07433
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt080098
IRS990/TotalProgramServiceExpensesAmt0336488
IRS990/TotalProgramServiceRevenueAmt0409153
IRS990/TotalReportableCompFromOrgAmt051225
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0409153
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0409153
IRS990/TotalVolunteersCnt03
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt010078
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt087782
IRS990/TransactionWithControlEntInd0false
IRS990/TravelGrp/FundraisingAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt00
IRS990/TravelGrp/ProgramServicesAmt027986
IRS990/TravelGrp/TotalAmt027986
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt07433
IRS990/UnrestrictedNetAssetsGrp/EOYAmt080098
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0205 LLoyd St ste 211
IRS990/USAddress/CityNm0Carrboro
IRS990/USAddress/StateAbbreviationCd0NC
IRS990/USAddress/ZIPCd027510
IRS990/VotingMembersGoverningBodyCnt05
IRS990/VotingMembersIndependentCnt05
IRS990/WebsiteAddressTxt0countertools.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02016-02-25 16:41:14Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0ALLISON MYERS
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXEC DIR/V-P/SECRETARY
ReturnHeader/BusinessOfficerGrp/PhoneNum09195935822
ReturnHeader/BusinessOfficerGrp/SignatureDt02015-05-28
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Counter Tools
ReturnHeader/Filer/BusinessNameControlTxt0COUN
ReturnHeader/Filer/EIN0455599373
ReturnHeader/Filer/PhoneNum09195935822
ReturnHeader/Filer/USAddress/AddressLine1Txt0205 Lloyd Street
ReturnHeader/Filer/USAddress/CityNm0Carrboro
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NC
ReturnHeader/Filer/USAddress/ZIPCd027510
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0BASSETT & BYERS PA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt03701 LAKE BOONE TRAIL STE 201
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0RALEIGH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd027607
ReturnHeader/PreparerPersonGrp/PhoneNum09193031049
ReturnHeader/PreparerPersonGrp/PreparationDt02015-11-16
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0KEVIN J BASSETT CPA
ReturnHeader/ReturnTs02015-11-16T12:11:26-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02014-01-01
ReturnHeader/TaxPeriodEndDt02014-12-31
ReturnHeader/TaxYr02014

Document Assets

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Filings

Displayed year

2014 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$87,782
Liabilities
$7,684
Net assets
$80,098
Revenue
$409,153
Expenses
$336,488
Net income
$72,665
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.48$0.00$0.48$1.47$1.46$0.01
2024Detailed filing. Detailed filing data is available for this year.$0.47$0.00$0.47$1.34$1.20$0.14
2023Detailed filing. Detailed filing data is available for this year.$0.34$0.00$0.34$1.25$1.11$0.14
2022Detailed filing. Detailed filing data is available for this year.$0.19$0.00$0.19$1.69$1.60$0.09
2021Detailed filing. Detailed filing data is available for this year.$0.03$0.00$0.03$1.73$1.83$0.10
2020Detailed filing. Detailed filing data is available for this year.$0.23$0.10$0.13$0.97$1.16$0.19
2019Detailed filing. Detailed filing data is available for this year.$0.32$0.00$0.32$1.22$1.14$0.08
2018Detailed filing. Detailed filing data is available for this year.$0.26$0.00$0.26$1.58$1.49$0.09
2017Detailed filing. Detailed filing data is available for this year.$0.33$0.02$0.31$1.86$1.69$0.17
2016Detailed filing. Detailed filing data is available for this year.$0.14$0.00$0.14$1.12$1.16$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.09$0.01$0.08$0.41$0.34$0.07
2013Summary only. Only limited summary data is available for this year.$0.01$0.00$0.11$0.11$0.01