Civic Intelligence

Mary Moon Foundation Inc.

990EZ • Fiscal year 2020 • EIN 45-2904350

Jan 01, 2020 to Dec 31, 2020 • Filed on Oct 20, 2021

Organization Profilemarymoonfoundation.org
13585 Flagstaff AvenueApple Valley, MN 55124

(952) 484-3040

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

66th percentile

0.02x

Higher debt load relative to assets than 66% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Liabilities / Revenue

68th percentile

0.03x

Higher debt load relative to revenue than 68% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Net Margin

39th percentile

-0.6%

Higher net margin than 39% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Top Officer Pay

76th percentile

$0

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Asset Growth

31st percentile

-6.6%

Faster asset growth than 31% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

63rd percentile

-0.7%

Faster revenue growth than 63% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets66th percentile

Assets

Down

$39,317

Down $2,766 (-6.6%) from 2019

Net Assets

Down

$38,362

Down $185 (-0.5%) from 2019

Liabilities

Down

$955

Down $2,581 (-73%) from 2019

Revenue And Expenses
Liabilities / Revenue68th percentileNet Margin39th percentile

Revenue

Down

$28,666

Down $208 (-0.7%) from 2019

Expenses

Down

$28,851

Down $16,190 (-36%) from 2019

Net Income

Up

-$185

Up $15,982 (+99%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth31st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100K$50K$0Assets 2016: $56,978Liabilities 2016: $1,264Net Assets 2016: $55,7142016Assets 2017: $41,967Liabilities 2017: $1,903Net Assets 2017: $40,0642017Assets 2018: $61,889Liabilities 2018: $7,175Net Assets 2018: $54,7142018Assets 2019: $42,083Liabilities 2019: $3,536Net Assets 2019: $38,5472019Assets 2020: $39,317Liabilities 2020: $955Net Assets 2020: $38,3622020Assets 2021: $43,839Liabilities 2021: $2,944Net Assets 2021: $40,8952021Assets 2022: $62,231Liabilities 2022: $2,090Net Assets 2022: $60,1412022Assets 2023: $85,413Liabilities 2023: $2,624Net Assets 2023: $82,7892023Assets 2024: $68,757Liabilities 2024: $1,258Net Assets 2024: $67,4992024

Highlighted filing

2020

Assets$39,317
Liabilities$955
Net Assets$38,362
Open 2020 Filing

Operations Trend

Revenue Growth63rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$60K$40K$20K$0-$20KRevenue 2016: $55,724Expenses 2016: $18,878Net Income 2016: $36,8462016Revenue 2017: $36,008Expenses 2017: $51,658Net Income 2017: -$15,6502017Revenue 2018: $28,970Expenses 2018: $14,320Net Income 2018: $14,6502018Revenue 2019: $28,874Expenses 2019: $45,041Net Income 2019: -$16,1672019Revenue 2020: $28,666Expenses 2020: $28,851Net Income 2020: -$1852020Revenue 2021: $8,055Expenses 2021: $5,522Net Income 2021: $2,5332021Revenue 2022: $23,569Expenses 2022: $4,323Net Income 2022: $19,2462022Revenue 2023: $27,583Expenses 2023: $4,935Net Income 2023: $22,6482023Revenue 2024: $39,921Expenses 2024: $55,211Net Income 2024: -$15,2902024

Highlighted filing

2020

Revenue$28,666
Expenses$28,851
Net Income-$185
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Oct 20, 2021
Return Version
2020v4.1
Gross Receipts
$68,102
Mission and Program Overview

Mission

The foundation conducts fundraising events to support families with children that have terminal illnesses. The foundation supports organizations and causes that help the families during the difficult time.

Program Services

DescriptionGrantsExpenses
FUNDING GRANTED TO THE CRESCENT COVE ORGANIZATION - SEE NOTE$17,100$17,100
A GRANT WAS GIVEN TO THE UNIVERSITY OF MINNESOTA CHILDREN'S HOSPITALCHILD & FAMILY LIFE SERVICES AS PART OF AN ENDOWMENT.THE FUNDS ARE USED AS THE FOUNDATION DETERMINES.$7,200$7,200
Compensation and Service Providers
Top Officer Pay76th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
CHRISTINE O'KEEFEFounder & Vice PresidentPT$0--
PETER O'KEEFEExecutive Director-$0--
MELISSA KENNINGERSecretary-$0--
ALISHA NATVIGMarketing Director-$0--
PAMELA SCOTTRecruitement-$0--
DONALD DONAISFormer Information Technology-$0--
JACQUELINE MOSSBERGFundraising-$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Shoot for the Moon$17,614$17,614$12,128$5,486
Auctions$32,547$10,199$22,348$-12,149
Total Events$50,161$27,813$34,476$-6,663
Filing and Contact Details

Filer

Filer Name
Mary Moon Foundation Inc
EIN
45-2904350
Phone
9524843040
Address
13585 FLAGSTAFF AVENUE, APPLE VALLEY, MN 55124

Signing Officer

Name
PETER O'KEEFE
Title
Executive Director
Phone
9524843040
Signed
2021-10-20
Discuss with paid preparer
Yes

Preparer

Firm
Ahola Mack & Associates Ltd
Address
1815 Northwestern Ave S Suite 4, Stillwater, MN 55082
Preparer
Richard Shemon EA
Phone
6514301064
Supplemental Narrative

Additional Explanations

Form 990EZ, Part I, Line 10

“Donation; charitable endowment; university of minnesota foundation: university of minnesota foundation, minneapolis, mn, 55455; unaffiliated, 7200.”

Form 990EZ, Part I, Line 10

“Donation; charitable endowment; crescent cove: 3440 beltine boulevard #207, st louis park, mn, 55416; unaffiliated, 17100.”

Form 990EZ, Part I, Line 16

“WEBSITE HOSTING 135.”

Form 990EZ, Part I, Line 16

“SQUARE FEES 44.”

Form 990EZ, Part I, Line 16

“PAYPAL FEES 552.”

Form 990EZ, Part I, Line 16

“Advertising/marketing 840.”

Form 990EZ, Part I, Line 16

“MEALS 149.”

Form 990EZ, Part I, Line 16

“OTHER EXPENSE 0.”

Form 990EZ, Part II, Line 26

“Credit card balance 3536. 955.”

Raw XML Appendix212 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0APPLE VALLEY
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0CHRISTINE O'KEEFE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1PETER O'KEEFE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2MELISSA KENNINGER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3ALISHA NATVIG
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4PAMELA SCOTT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5DONALD DONAIS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6JACQUELINE MOSSBERG
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0FOUNDER & VICE PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1EXECUTIVE DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3MARKETING DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4RECRUITEMENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5FORMER INFORMATION TECHNOLOGY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6FUNDRAISING
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt01720
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0THE FOUNDATION CONDUCTS FUNDRAISING EVENTS TO SUPPORT FAMILIES WITH CHILDREN THAT HAVE TERMINAL ILLNESSES. THE FOUNDATION SUPPORTS ORGANIZATIONS AND CAUSES THAT HELP THE FAMILIES DURING THE DIFFICULT TIME.
IRS990EZ/ProgramServiceRevenueAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0A GRANT WAS GIVEN TO THE UNIVERSITY OF MINNESOTA CHILDREN'S HOSPITALCHILD & FAMILY LIFE SERVICES AS PART OF AN ENDOWMENT.THE FUNDS ARE USED AS THE FOUNDATION DETERMINES.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1FUNDING GRANTED TO THE CRESCENT COVE ORGANIZATION - SEE NOTE
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt07200
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt117100
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt07200
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt117100
IRS990EZ/ProhibitedTaxShelterTransInd0false
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IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SchoolOperatingInd0false
IRS990EZ/SpecialEventsDirectExpensesAmt039436
IRS990EZ/SpecialEventsNetIncomeLossAmt0-15257
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0MN
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt03536
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IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0marymoonfoundation.org
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt068102
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IRS990ScheduleA/TotalSupportAmt0448437
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt022348
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent2Amt022348
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt034476
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0SHOOT FOR THE MOON
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0AUCTIONS
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt017614
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt032547
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IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt017614
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt010199
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IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt0-6663
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IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt012128
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt022348
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DONATION; CHARITABLE ENDOWMENT; UNIVERSITY OF MINNESOTA FOUNDATION: UNIVERSITY OF MINNESOTA FOUNDATION, MINNEAPOLIS, MN, 55455; UNAFFILIATED, 7200.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DONATION; CHARITABLE ENDOWMENT; CRESCENT COVE: 3440 BELTINE BOULEVARD #207, ST LOUIS PARK, MN, 55416; UNAFFILIATED, 17100.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2WEBSITE HOSTING 135.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3SQUARE FEES 44.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PAYPAL FEES 552.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5ADVERTISING/MARKETING 840.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6MEALS 149.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7OTHER EXPENSE 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8CREDIT CARD BALANCE 3536. 955.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Form 990EZ, Part II, Line 26
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd03
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0PETER O'KEEFE
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum09524843040
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-10-20
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARY MOON FOUNDATION INC
ReturnHeader/Filer/BusinessNameControlTxt0MARY
ReturnHeader/Filer/EIN0452904350
ReturnHeader/Filer/PhoneNum09524843040
ReturnHeader/Filer/USAddress/AddressLine1Txt013585 FLAGSTAFF AVENUE
ReturnHeader/Filer/USAddress/CityNm0APPLE VALLEY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055124
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Ahola Mack & Associates Ltd
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01815 Northwestern Ave S Suite 4
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Stillwater
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055082
ReturnHeader/PreparerPersonGrp/PhoneNum06514301064
ReturnHeader/PreparerPersonGrp/PreparationDt02021-10-22
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Richard Shemon EA
ReturnHeader/ReturnTs02021-10-22T06:54:33-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0PETER
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0OKEEFE
ReturnHeader/TaxPeriodBeginDt02020-01-01
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2020 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$39,317
Liabilities
$955
Net assets
$38,362
Revenue
$28,666
Expenses
$28,851
Net income
-$185
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$68.8$1.26$67.5$39.9$55.2$15.3
2023Detailed filing. Detailed filing data is available for this year.$85.4$2.62$82.8$27.6$4.94$22.6
2022Detailed filing. Detailed filing data is available for this year.$62.2$2.09$60.1$23.6$4.32$19.2
2021Detailed filing. Detailed filing data is available for this year.$43.8$2.94$40.9$8.06$5.52$2.53
2020Detailed filing. Detailed filing data is available for this year.$39.3$0.96$38.4$28.7$28.9$0.19
2019Detailed filing. Detailed filing data is available for this year.$42.1$3.54$38.5$28.9$45.0$16.2
2018Detailed filing. Detailed filing data is available for this year.$61.9$7.18$54.7$29.0$14.3$14.7
2017Detailed filing. Detailed filing data is available for this year.$42.0$1.90$40.1$36.0$51.7$15.7
2016Detailed filing. Detailed filing data is available for this year.$57.0$1.26$55.7$55.7$18.9$36.8