Civic Intelligence

Mary Moon Foundation Inc.

990EZ • Fiscal year 2018 • EIN 45-2904350

Jan 01, 2018 to Dec 31, 2018 • Filed on Nov 15, 2019

Organization Profilemarymoonfoundation.org
13585 Flagstaff AvenueApple Valley, MN 55124

(952) 484-3040

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

79th percentile

0.12x

Higher debt load relative to assets than 79% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Liabilities / Revenue

89th percentile

0.25x

Higher debt load relative to revenue than 89% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Net Margin

92nd percentile

51%

Higher net margin than 92% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Top Officer Pay

76th percentile

$0

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Asset Growth

84th percentile

47%

Faster asset growth than 84% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Revenue Growth

24th percentile

-20%

Faster revenue growth than 24% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets79th percentile

Assets

Up

$61,889

Up $19,922 (+47%) from 2017

Net Assets

Up

$54,714

Up $14,650 (+37%) from 2017

Liabilities

Up

$7,175

Up $5,272 (+277%) from 2017

Revenue And Expenses
Liabilities / Revenue89th percentileNet Margin92nd percentile

Revenue

Down

$28,970

Down $7,038 (-20%) from 2017

Expenses

Down

$14,320

Down $37,338 (-72%) from 2017

Net Income

Up

$14,650

Up $30,300 (+194%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth84th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100K$50K$0Assets 2016: $56,978Liabilities 2016: $1,264Net Assets 2016: $55,7142016Assets 2017: $41,967Liabilities 2017: $1,903Net Assets 2017: $40,0642017Assets 2018: $61,889Liabilities 2018: $7,175Net Assets 2018: $54,7142018Assets 2019: $42,083Liabilities 2019: $3,536Net Assets 2019: $38,5472019Assets 2020: $39,317Liabilities 2020: $955Net Assets 2020: $38,3622020Assets 2021: $43,839Liabilities 2021: $2,944Net Assets 2021: $40,8952021Assets 2022: $62,231Liabilities 2022: $2,090Net Assets 2022: $60,1412022Assets 2023: $85,413Liabilities 2023: $2,624Net Assets 2023: $82,7892023Assets 2024: $68,757Liabilities 2024: $1,258Net Assets 2024: $67,4992024

Highlighted filing

2018

Assets$61,889
Liabilities$7,175
Net Assets$54,714
Open 2018 Filing

Operations Trend

Revenue Growth24th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$60K$40K$20K$0-$20KRevenue 2016: $55,724Expenses 2016: $18,878Net Income 2016: $36,8462016Revenue 2017: $36,008Expenses 2017: $51,658Net Income 2017: -$15,6502017Revenue 2018: $28,970Expenses 2018: $14,320Net Income 2018: $14,6502018Revenue 2019: $28,874Expenses 2019: $45,041Net Income 2019: -$16,1672019Revenue 2020: $28,666Expenses 2020: $28,851Net Income 2020: -$1852020Revenue 2021: $8,055Expenses 2021: $5,522Net Income 2021: $2,5332021Revenue 2022: $23,569Expenses 2022: $4,323Net Income 2022: $19,2462022Revenue 2023: $27,583Expenses 2023: $4,935Net Income 2023: $22,6482023Revenue 2024: $39,921Expenses 2024: $55,211Net Income 2024: -$15,2902024

Highlighted filing

2018

Revenue$28,970
Expenses$14,320
Net Income$14,650
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Nov 15, 2019
Return Version
2018v3.1
Gross Receipts
$68,830
Mission and Program Overview

Mission

The foundation conducts fundraising events to support families with children that have terminal illnesses. The foundation supports organizations and causes that help the families during the difficult time.

Program Services

DescriptionGrantsExpenses
FUNDING GRANTED TO THE CRESCENT COVE ORGANIZATION - SEE NOTE$5,000$5,221
A GRANT WAS GIVEN TO THE UNIVERSITY OF MINNESOTA CHILDREN'S HOSPITALCHILD & FAMILY LIFE SERVICES AS PART OF A TOTAL $100,000 ENDOWMENT.THE FUNDS ARE USED AS THE FOUNDATION DETERMINES.$3,750$3,971
Compensation and Service Providers
Top Officer Pay76th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
CHRISTINE O'KEEFEFounder & Vice PresidentPT$0--
PETER O'KEEFEExecutive DirectorPT$0--
MELISSA KENNINGERSecretaryPT$0--
ALISHA NATVIGMarketing Director-$0--
PAMELA SCOTTRecruitement-$0--
DONALD DONAISInformation Technology-$0--
JACQUELINE MOSSBERGFundraising-$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Shoot for the Moon$16,673$15,412$1,828$13,584
Auctions$30,287$9,278$21,250$-11,972
Total Events$46,960$24,690$31,858$-7,168
Filing and Contact Details

Filer

Filer Name
Mary Moon Foundation Inc
EIN
45-2904350
Phone
9524843040
Address
13585 FLAGSTAFF AVENUE, APPLE VALLEY, MN 55124

Signing Officer

Name
PETER O'KEEFE
Title
Executive Director
Phone
9524843040
Signed
2019-11-15
Discuss with paid preparer
Yes

Preparer

Firm
Ahola Mack & Associates Ltd
Address
1815 Northwestern Ave S Suite 4, Stillwater, MN 55082
Preparer
Richard Shemon EA
Phone
6514301064
Supplemental Narrative

Additional Explanations

Form 990EZ, Part I, Line 10

“Donation; charitable endowment; university of minnesota foundation: university of minnesota foundation, minneapolis, mn, 55455; unaffiliated, 3750.”

Form 990EZ, Part I, Line 10

“Donation; charitable endowment; crescent cove: 3440 beltline boulevard #207, st. Louis park, mn, 55416; unaffiliated, 5000.”

Form 990EZ, Part I, Line 16

“WEBSITE HOSTING 0.”

Form 990EZ, Part I, Line 16

“OTHER EXPENSES 3.”

Form 990EZ, Part I, Line 16

“PAYPAL FEES 52.”

Form 990EZ, Part I, Line 16

“Advertising/marketing 20.”

Form 990EZ, Part I, Line 16

“MEALS 540.”

Form 990EZ, Part II, Line 24

“Due from peter o'keefe 0.”

Form 990EZ, Part II, Line 26

“Credit card balance 1782. 2476.”

Form 990EZ, Part II, Line 26

“Prepaid revenue 121. 4699.”

Raw XML Appendix220 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/PersonNm0MELISSA KENNINGER
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IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0APPLE VALLEY
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0CHRISTINE O'KEEFE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1PETER O'KEEFE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2MELISSA KENNINGER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3ALISHA NATVIG
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4PAMELA SCOTT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5DONALD DONAIS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6JACQUELINE MOSSBERG
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0FOUNDER & VICE PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1EXECUTIVE DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3MARKETING DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4RECRUITEMENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5INFORMATION TECHNOLOGY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6FUNDRAISING
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
IRS990EZ/OtherExpensesTotalAmt0615
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0THE FOUNDATION CONDUCTS FUNDRAISING EVENTS TO SUPPORT FAMILIES WITH CHILDREN THAT HAVE TERMINAL ILLNESSES. THE FOUNDATION SUPPORTS ORGANIZATIONS AND CAUSES THAT HELP THE FAMILIES DURING THE DIFFICULT TIME.
IRS990EZ/PrintingPublicationsPostageAmt01023
IRS990EZ/ProgramServiceRevenueAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0A GRANT WAS GIVEN TO THE UNIVERSITY OF MINNESOTA CHILDREN'S HOSPITALCHILD & FAMILY LIFE SERVICES AS PART OF A TOTAL $100,000 ENDOWMENT.THE FUNDS ARE USED AS THE FOUNDATION DETERMINES.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1FUNDING GRANTED TO THE CRESCENT COVE ORGANIZATION - SEE NOTE
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt03750
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt15000
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt03971
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt15221
IRS990EZ/ProhibitedTaxShelterTransInd0false
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IRS990EZ/ScheduleBNotRequiredInd0X
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IRS990EZ/SpecialEventsDirectExpensesAmt039860
IRS990EZ/SpecialEventsNetIncomeLossAmt0-9994
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0MN
IRS990EZ/SubjectToProxyTaxInd0false
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IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt014320
IRS990EZ/TotalProgramServiceExpensesAmt09192
IRS990EZ/TotalRevenueAmt028970
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0marymoonfoundation.org
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt068830
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0119096
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0118824
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt058466
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IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt00
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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt068830
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IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0410710
IRS990ScheduleA/TotalSupportAmt0410710
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt022270
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt01261
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent2Amt021009
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt031858
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt08780
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt08780
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0SHOOT FOR THE MOON
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0AUCTIONS
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt016673
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt030287
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt046960
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt015412
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt09278
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt024690
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt0-7168
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt023078
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt01828
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt021250
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DONATION; CHARITABLE ENDOWMENT; UNIVERSITY OF MINNESOTA FOUNDATION: UNIVERSITY OF MINNESOTA FOUNDATION, MINNEAPOLIS, MN, 55455; UNAFFILIATED, 3750.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DONATION; CHARITABLE ENDOWMENT; CRESCENT COVE: 3440 BELTLINE BOULEVARD #207, ST. LOUIS PARK, MN, 55416; UNAFFILIATED, 5000.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2WEBSITE HOSTING 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3OTHER EXPENSES 3.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PAYPAL FEES 52.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5ADVERTISING/MARKETING 20.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6MEALS 540.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7DUE FROM PETER O'KEEFE 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8CREDIT CARD BALANCE 1782. 2476.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9PREPAID REVENUE 121. 4699.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990EZ, Part II, Line 24
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Form 990EZ, Part II, Line 26
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Form 990EZ, Part II, Line 26
ReturnHeader/BuildTS02020-04-17 16:48:07Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0PETER O'KEEFE
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum09524843040
ReturnHeader/BusinessOfficerGrp/SignatureDt02019-11-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARY MOON FOUNDATION INC
ReturnHeader/Filer/BusinessNameControlTxt0MARY
ReturnHeader/Filer/EIN0452904350
ReturnHeader/Filer/PhoneNum09524843040
ReturnHeader/Filer/USAddress/AddressLine1Txt013585 FLAGSTAFF AVENUE
ReturnHeader/Filer/USAddress/CityNm0APPLE VALLEY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055124
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId0E4C3ABA06AED539B43567552F05A9BE24CC999DE
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId0D7EEE8EB854EFCDE6A80E0FC34BE133FA3E5AA62
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt069.180.168.247
ReturnHeader/FilingSecurityInformation/IPDt02019-11-15
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0PS
ReturnHeader/FilingSecurityInformation/IPTm008:34:34
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Ahola Mack & Associates Ltd
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01815 Northwestern Ave S Suite 4
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Stillwater
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055082
ReturnHeader/PreparerPersonGrp/PhoneNum06514301064
ReturnHeader/PreparerPersonGrp/PreparationDt02019-11-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Richard Shemon EA
ReturnHeader/ReturnTs02019-11-15T08:34:42-08:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02018-01-01
ReturnHeader/TaxPeriodEndDt02018-12-31
ReturnHeader/TaxYr02018

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2018 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$61,889
Liabilities
$7,175
Net assets
$54,714
Revenue
$28,970
Expenses
$14,320
Net income
$14,650
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$68.8$1.26$67.5$39.9$55.2$15.3
2023Detailed filing. Detailed filing data is available for this year.$85.4$2.62$82.8$27.6$4.94$22.6
2022Detailed filing. Detailed filing data is available for this year.$62.2$2.09$60.1$23.6$4.32$19.2
2021Detailed filing. Detailed filing data is available for this year.$43.8$2.94$40.9$8.06$5.52$2.53
2020Detailed filing. Detailed filing data is available for this year.$39.3$0.96$38.4$28.7$28.9$0.19
2019Detailed filing. Detailed filing data is available for this year.$42.1$3.54$38.5$28.9$45.0$16.2
2018Detailed filing. Detailed filing data is available for this year.$61.9$7.18$54.7$29.0$14.3$14.7
2017Detailed filing. Detailed filing data is available for this year.$42.0$1.90$40.1$36.0$51.7$15.7
2016Detailed filing. Detailed filing data is available for this year.$57.0$1.26$55.7$55.7$18.9$36.8