Civic Intelligence

The Representation Project

990 • Fiscal year 2024 • EIN 45-1611066

Apr 01, 2023 to Mar 31, 2024 • Filed on May 14, 2024

Organization Profilewww.therepproject.org

View Organization Page

5716 Folsom Blvd 155Sacramento, CA 95819

(415) 233-4060

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

70th percentile

0.22x

Higher debt load relative to assets than 70% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

55th percentile

0.11x

Higher debt load relative to revenue than 55% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

41st percentile

0.8%

Higher net margin than 41% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

82nd percentile

$150,000

Higher top officer pay than 82% of similar nonprofits.

Top officer pay equals 10.1% of source-year revenue.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

60th percentile

7.9%

Faster asset growth than 60% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

65th percentile

19%

Faster revenue growth than 65% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets70th percentile

Assets

Up

$713,173

Up $52,053 (+7.9%) from 2023

Net Assets

Up

$553,081

Up $11,467 (+2.1%) from 2023

Liabilities

Up

$160,092

Up $40,586 (+34%) from 2023

Revenue And Expenses
Liabilities / Revenue55th percentileNet Margin41st percentile

Revenue

Up

$1,488,707

Up $234,568 (+19%) from 2023

Expenses

Up

$1,477,240

Up $223,781 (+18%) from 2023

Net Income

Up

$11,467

Up $10,787 (+1586%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth60th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $316,971Liabilities 2011: $11,138Net Assets 2011: $305,8332011Assets 2012: $923,923Liabilities 2012: $0Net Assets 2012: $923,9232012Assets 2013: $1,285,441Liabilities 2013: $0Net Assets 2013: $1,285,4412013Assets 2014: $996,260Liabilities 2014: $4,455Net Assets 2014: $991,8052014Assets 2015: $1,353,452Liabilities 2015: $8,837Net Assets 2015: $1,344,6152015Assets 2016: $1,418,314Liabilities 2016: $25,787Net Assets 2016: $1,392,5272016Assets 2017: $1,146,797Liabilities 2017: $31,226Net Assets 2017: $1,115,5712017Assets 2018: $909,033Liabilities 2018: $21,982Net Assets 2018: $887,0512018Assets 2019: $1,053,335Liabilities 2019: $78,450Net Assets 2019: $974,8852019Assets 2020: $1,244,691Liabilities 2020: $73,060Net Assets 2020: $1,171,6312020Assets 2021: $1,025,386Liabilities 2021: $74,718Net Assets 2021: $950,6682021Assets 2022: $584,066Liabilities 2022: $78,622Net Assets 2022: $505,4442022Assets 2023: $661,120Liabilities 2023: $119,506Net Assets 2023: $541,6142023Assets 2024: $713,173Liabilities 2024: $160,092Net Assets 2024: $553,0812024Assets 2025: $270,548Liabilities 2025: $225,695Net Assets 2025: $44,8532025

Highlighted filing

2024

Assets$713,173
Liabilities$160,092
Net Assets$553,081
Open 2024 Filing

Operations Trend

Revenue Growth65th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $847,505Expenses 2011: $541,672Net Income 2011: $305,8332011Expenses 2012: $1,069,9392012Revenue 2013: $1,821,913Expenses 2013: $1,460,395Net Income 2013: $361,5182013Revenue 2014: $1,329,532Expenses 2014: $1,623,168Net Income 2014: -$293,6362014Revenue 2015: $2,380,001Expenses 2015: $2,027,191Net Income 2015: $352,8102015Revenue 2016: $2,110,779Expenses 2016: $2,062,867Net Income 2016: $47,9122016Revenue 2017: $2,176,038Expenses 2017: $2,481,334Net Income 2017: -$305,2962017Revenue 2018: $343,629Expenses 2018: $572,149Net Income 2018: -$228,5202018Revenue 2019: $2,128,913Expenses 2019: $2,041,079Net Income 2019: $87,8342019Revenue 2020: $1,581,264Expenses 2020: $1,384,518Net Income 2020: $196,7462020Revenue 2021: $1,082,077Expenses 2021: $1,303,040Net Income 2021: -$220,9632021Revenue 2022: $1,041,406Expenses 2022: $1,486,630Net Income 2022: -$445,2242022Revenue 2023: $1,254,139Expenses 2023: $1,253,459Net Income 2023: $6802023Revenue 2024: $1,488,707Expenses 2024: $1,477,240Net Income 2024: $11,4672024Revenue 2025: $1,239,980Expenses 2025: $1,748,208Net Income 2025: -$508,2282025

Highlighted filing

2024

Revenue$1,488,707
Expenses$1,477,240
Net Income$11,467
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Apr 1, 2023 to Mar 31, 2024
Signed
May 14, 2024
Return Version
2023v6.0
Gross Receipts
$1,704,981
Mission and Program Overview

Mission

The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$324,538$349,267▲ $24,729
Savings and Temporary Cash Investments$228,803$229,018▲ $215
Accounts Receivable$84,764$113,502▲ $28,738
Prepaid Expenses and Deferred Charges$23,015$21,386▼ $1,629
Total Assets$661,120$713,173▲ $52,053
Liabilities
Accounts Payable and Accrued Expenses$69,506$110,092▲ $40,586
Other Liabilities$50,000$50,000→ $0
Total Liabilities$119,506$160,092▲ $40,586
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$541,614$553,081▲ $11,467
Total Net Assets Fund Balance$541,614$553,081▲ $11,467
Total Liabilities and Net Assets / Fund Balance$661,120$713,173▲ $52,053
Compensation and Service Providers
Top Officer Pay82nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Caroline HeldmanExecutive DirectorFT$150,000$150,000
Jennifer Siebel NewsomFounder & CCOFT$150,000$150,000
Jennifer Siebel Newsom--$150,000$150,000
Debra GarberCFO & COOFT$131,942$131,942

Board Members and Trustees

NameTitle
Brenda RobinsonCo-Chair
Joanna ReesCo-Chair
Anna Malaika TubbsBoard Member
Brian BrokawBoard Member
Emily Liu FoyBoard Member
Susan BosterBoard Member
Kat GordonSecretary
Mollie RickerTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Girls Club Entertainment LLCWriter/Producer/Director1017 L St 779, Sacramento, CA 95814$150,000
Revenue and Support

Revenue Composition

Contributions and Grants
$1,491,325
Program Service Revenue
$103,191
Investment Income
$215
Other Revenue
$-106,024
All Other Contributions
$1,002,627
Change in Net Assets
$11,467
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$969,406
Other Expenses$507,834
Total Fundraising Expense$153,691
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$365,722$27,366$38,854$431,942
Other Salaries and Wages$357,538$26,753$37,984$422,275
Fees for Services Other$57,413$0$35,000$92,413
Payroll Taxes$58,068$4,345$6,169$68,582
Other Employee Benefits$39,462$2,953$4,192$46,607
Insurance$17,733$1,921$2,305$21,959
All Other Expenses$0$0$18,459$18,459
Travel$1,702$0$8,862$10,564
Other Expenses$9,222$0$0$9,222
Office Expenses$5,706$954$1,145$7,805
Fees for Services Accounting$1,069$184$221$1,474
Total Functional Expenses$1,259,069$64,480$153,691$1,477,240
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$216,274
Fundraising Gross Income$110,250
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Flip the Script$598,948$110,250$216,274$-106,024
None----
Total Events$598,948$110,250$216,274$-106,024
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-See Part VSee Part VNo$150,000
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Note Payable$50,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
Yes
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
The Representation Project
EIN
45-1611066
Phone
4152334060
Address
5716 Folsom Blvd 155, Sacramento, CA 95819

Signing Officer

Name
Holly Martinez
Title
Executive Director
Phone
4152334060
Signed
2024-05-14
Discuss with paid preparer
Yes

Organization Details

Formed
2011
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
9
Volunteers
10

Preparer

Firm
Hiep Pham CPA Inc
Address
41041 Trimboli Way 1926, Fremont, CA 94538
Preparer
Hiep Pham
Phone
5107897736
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“Form 990 is reviewed by the Board Treasurer and the signing officer and distributed to the entire Board prior to signing.”

Pt VI, Line 12C

“Any questions of potential conflict of interest are evaluated and resolved by the Board as they arise.”

Pt VI, Line 15A

“The Representation Projects Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the Executive Director and other top managers. This committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation.”

Pt VI, Line 15B

“The Representation Projects Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the Executive Director and other top managers. This committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation.”

Pt VI, Line 19

“Documents are available to the public on the organizations website and by request.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgSrvcAccomActy2Grp/Desc0Youth Programs: The Representation Project launched youth programs in 2017 to broaden the impact of its work in the lives of young people. The Youth Media Lab is an online space where 1,300 young people ages 14 to 24 learn how to create different media types (e.g., films, podcasts, blogs, etc.) and share their work with other young content creators for feedback. The Youth Media Academy is an intensive program that trains high school students in filmmaking. Participants make a short film - from concept to storyboarding, filming, and editing - while learning about gender justice issues. The organization has hosted youth summits to inspire young people and empower them to create a world free of gender stereotypes and norms. These summits have provided hands-on training to 600+ young people ages 14 to 24. In 2024, the organization launched the pilot of its peer-to-peer gender equity training program. The curriculum includes eight modules designed for high school and college students to challenge harmful gender norms and stereotypes.
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IRS990/ProgSrvcAccomActy3Grp/Desc0Film: The Representation Projects first film, Miss Representation, exposes the ways in which mainstream media representations of girls and women contribute to the underrepresentation of women in positions of power and influence. The second film, The Mask You Live In, explores how Americas narrow definition of masculinity is harming our boys, men, and society at large. The third film, The Great American Lie, examines how Americas upside-down value system--built on the extreme masculine ideals of dominance, control, and aggression--has glorified money, power, and rugged individualism, institutionalizing inequality, and undermining the ability of most Americans to achieve the American dream. The fourth film, Fair Play, looks at how the gender gap in domestic and care work in the home places an undue burden on women and harms children, families, and society. Fair Play comes with a comprehensive curriculum for high school and college students that equips them to effectively address sexism in the home. The organization is currently in production of Miss Representation: The Revolution a powerful follow-up to Miss Representation, and will be released in 2025. Miss Representation: The Revolution exposes tech-facilitated gender-based violence and addresses the growing backlash against womens progress, mental health, and agency. In addition to the distribution of the films, The Representation Project offers age-appropriate curricula that provide youth with the opportunity to explore and apply the concepts presented in the films. Tailored curricula are designed to engage youth at different stages of development through hands-on activities and guided discussions.
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Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$713,173
Liabilities
$160,092
Net assets
$553,081
Revenue
$1,488,707
Expenses
$1,477,240
Net income
$11,467
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.27$0.23$0.04$1.24$1.75$0.51
2024Detailed filing. Detailed filing data is available for this year.$0.71$0.16$0.55$1.49$1.48$0.01
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.66$0.12$0.54$1.25$1.25$0.00
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.08$0.51$1.04$1.49$0.45
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.03$0.07$0.95$1.08$1.30$0.22
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.24$0.07$1.17$1.58$1.38$0.20
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.05$0.08$0.97$2.13$2.04$0.09
2018Summary only. Only limited summary data is available for this year.$0.91$0.02$0.89$0.34$0.57$0.23
2017Summary only. Only limited summary data is available for this year.$1.15$0.03$1.12$2.18$2.48$0.31
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.42$0.03$1.39$2.11$2.06$0.05
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.35$0.01$1.34$2.38$2.03$0.35
2014Detailed filing. Detailed filing data is available for this year.$1.00$0.00$0.99$1.33$1.62$0.29
2013Summary only. Only limited summary data is available for this year.$1.29$0.00$1.29$1.82$1.46$0.36
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.92$0.00$0.92$1.07
2011Summary only. Only limited summary data is available for this year.$0.32$0.01$0.31$0.85$0.54$0.31