Civic Intelligence

The Representation Project

990 • Fiscal year 2023 • EIN 45-1611066

Apr 01, 2022 to Mar 31, 2023 • Filed on Jan 31, 2024

Organization Profilewww.therepproject.org

View Organization Page

5716 Folsom Blvd 155Sacramento, CA 95819

(415) 233-4060

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

65th percentile

0.18x

Higher debt load relative to assets than 65% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

52nd percentile

0.10x

Higher debt load relative to revenue than 52% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Net Margin

40th percentile

0.1%

Higher net margin than 40% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

83rd percentile

$150,000

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 12.0% of source-year revenue.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Asset Growth

68th percentile

13%

Faster asset growth than 68% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

67th percentile

20%

Faster revenue growth than 67% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets65th percentile

Assets

Up

$661,120

Up $77,054 (+13%) from 2022

Net Assets

Up

$541,614

Up $36,170 (+7.2%) from 2022

Liabilities

Up

$119,506

Up $40,884 (+52%) from 2022

Revenue And Expenses
Liabilities / Revenue52nd percentileNet Margin40th percentile

Revenue

Up

$1,254,139

Up $212,733 (+20%) from 2022

Expenses

Down

$1,253,459

Down $233,171 (-16%) from 2022

Net Income

Up

$680

Up $445,904 (+100%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth68th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $316,971Liabilities 2011: $11,138Net Assets 2011: $305,8332011Assets 2012: $923,923Liabilities 2012: $0Net Assets 2012: $923,9232012Assets 2013: $1,285,441Liabilities 2013: $0Net Assets 2013: $1,285,4412013Assets 2014: $996,260Liabilities 2014: $4,455Net Assets 2014: $991,8052014Assets 2015: $1,353,452Liabilities 2015: $8,837Net Assets 2015: $1,344,6152015Assets 2016: $1,418,314Liabilities 2016: $25,787Net Assets 2016: $1,392,5272016Assets 2017: $1,146,797Liabilities 2017: $31,226Net Assets 2017: $1,115,5712017Assets 2018: $909,033Liabilities 2018: $21,982Net Assets 2018: $887,0512018Assets 2019: $1,053,335Liabilities 2019: $78,450Net Assets 2019: $974,8852019Assets 2020: $1,244,691Liabilities 2020: $73,060Net Assets 2020: $1,171,6312020Assets 2021: $1,025,386Liabilities 2021: $74,718Net Assets 2021: $950,6682021Assets 2022: $584,066Liabilities 2022: $78,622Net Assets 2022: $505,4442022Assets 2023: $661,120Liabilities 2023: $119,506Net Assets 2023: $541,6142023Assets 2024: $713,173Liabilities 2024: $160,092Net Assets 2024: $553,0812024Assets 2025: $270,548Liabilities 2025: $225,695Net Assets 2025: $44,8532025

Highlighted filing

2023

Assets$661,120
Liabilities$119,506
Net Assets$541,614
Open 2023 Filing

Operations Trend

Revenue Growth67th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $847,505Expenses 2011: $541,672Net Income 2011: $305,8332011Expenses 2012: $1,069,9392012Revenue 2013: $1,821,913Expenses 2013: $1,460,395Net Income 2013: $361,5182013Revenue 2014: $1,329,532Expenses 2014: $1,623,168Net Income 2014: -$293,6362014Revenue 2015: $2,380,001Expenses 2015: $2,027,191Net Income 2015: $352,8102015Revenue 2016: $2,110,779Expenses 2016: $2,062,867Net Income 2016: $47,9122016Revenue 2017: $2,176,038Expenses 2017: $2,481,334Net Income 2017: -$305,2962017Revenue 2018: $343,629Expenses 2018: $572,149Net Income 2018: -$228,5202018Revenue 2019: $2,128,913Expenses 2019: $2,041,079Net Income 2019: $87,8342019Revenue 2020: $1,581,264Expenses 2020: $1,384,518Net Income 2020: $196,7462020Revenue 2021: $1,082,077Expenses 2021: $1,303,040Net Income 2021: -$220,9632021Revenue 2022: $1,041,406Expenses 2022: $1,486,630Net Income 2022: -$445,2242022Revenue 2023: $1,254,139Expenses 2023: $1,253,459Net Income 2023: $6802023Revenue 2024: $1,488,707Expenses 2024: $1,477,240Net Income 2024: $11,4672024Revenue 2025: $1,239,980Expenses 2025: $1,748,208Net Income 2025: -$508,2282025

Highlighted filing

2023

Revenue$1,254,139
Expenses$1,253,459
Net Income$680
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Apr 1, 2022 to Mar 31, 2023
Signed
Jan 31, 2024
Return Version
2022v5.0
Gross Receipts
$1,390,656
Mission and Program Overview

Mission

The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism.

The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. We're committed to building a thriving and inclusive society through films, education, and social activism.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$270,176$324,538▲ $54,362
Savings and Temporary Cash Investments$313,890$228,803▼ $85,087
Accounts Receivable-$84,764-
Prepaid Expenses and Deferred Charges-$23,015-
Total Assets$584,066$661,120▲ $77,054
Liabilities
Accounts Payable and Accrued Expenses-$69,506-
Other Liabilities$78,622$50,000▼ $28,622
Total Liabilities$78,622$119,506▲ $40,884
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$505,444$541,614▲ $36,170
Total Net Assets Fund Balance$505,444$541,614▲ $36,170
Total Liabilities and Net Assets / Fund Balance$584,066$661,120▲ $77,054
Compensation and Service Providers
Top Officer Pay83rd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Caroline HeldmanExecutive DirectorFT$150,000$150,000
Jennifer Siebel NewsomFounder & CCOFT$150,000$150,000
Jennifer Siebel Newsom--$150,000$150,000
Debra GarberCFO & COOFT$127,213$127,213

Board Members and Trustees

NameTitle
Brenda RobinsonCo-Chair
Joanna ReesCo-Chair
Anna Malaika TubbsBoard Member
Brian BrokawBoard Member
Emily Liu FoyBoard Member
Susan BosterBoard Member
Kat GordonSecretary
Mollie RickerTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Girls Club Entertainment LLCWriter/Producer/Director1017 L St 779, Sacramento, CA 95814$150,000
Revenue and Support

Revenue Composition

Contributions and Grants
$1,105,843
Program Service Revenue
$131,229
Investment Income
$246
Other Revenue
$16,821
All Other Contributions
$733,083
Change in Net Assets
$680
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$839,424
Other Expenses$414,035
Total Fundraising Expense$240,076
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$302,037$28,576$96,600$427,213
Other Salaries and Wages$236,166$22,342$75,533$334,041
Fees for Services Other$81,222$7,688$18,305$107,215
Payroll Taxes$43,663$4,131$13,965$61,759
Other Expenses$26,398$0$0$26,398
Other Employee Benefits$11,602$1,098$3,711$16,411
Insurance$11,617$1,817$2,180$15,614
Office Expenses$7,815$936$1,123$9,874
All Other Expenses$0$0$9,261$9,261
Fees for Services Accounting$4,220$728$873$5,821
Fees for Services Legal$400$2,520$0$2,920
Travel$1,329$0$0$1,329
Total Functional Expenses$942,395$70,988$240,076$1,253,459
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$153,338
Fundraising Direct Expenses$136,517
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Flip the Script$489,635$125,075$122,107$2,968
High Tea & Handbags$26,253$18,053$20,251$-2,198
Total Events$515,888$143,128$142,358$770
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-See Part VSee Part VNo$150,000
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Note Payable$50,000
401K Payable$0
Accrued Payroll Taxes$0
Credit Card Payable$0
Other Benefits Payable$0
Sales Tax Payable$0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
Yes
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
The Representation Project
EIN
45-1611066
Phone
4152334060
Address
5716 Folsom Blvd 155, Sacramento, CA 95819

Signing Officer

Name
Caroline Heldman
Title
Executive Director
Phone
4152334060
Signed
2024-01-31
Discuss with paid preparer
Yes

Organization Details

Formed
2011
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
10
Volunteers
10

Preparer

Firm
Hiep Pham CPA Inc
Address
41041 Trimboli Way 1926, Fremont, CA 94538
Preparer
Hiep Pham
Phone
5107897736
Supplemental Narrative

Additional Explanations

Pt XI

“Conversion from cash accounting method to accrual accounting method resulted in a change in net assets of $35,490.”

Pt VI, Line 11B

“Form 990 is reviewed by the Board Treasurer and the signing officer and distributed to the entire Board prior to signing.”

Pt VI, Line 12C

“Any questions of potential conflict of interest are evaluated and resolved by the Board as they arise.”

Pt VI, Line 15A

“The Representation Project's Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the Executive Director and other top managers. This committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation.”

Pt VI, Line 15B

“The Representation Project's Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the Executive Director and other top managers. This committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation.”

Pt VI, Line 19

“Documents are available to the public on the organization's website and by request.”

Raw XML AppendixShowing 400 of 546 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt069506
IRS990/AccountsReceivableGrp/EOYAmt084764
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. We're committed to building a thriving and inclusive society through films, education, and social activism.
IRS990/AllOtherContributionsAmt0733083
IRS990/AllOtherExpensesGrp/FundraisingAmt09261
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt00
IRS990/AllOtherExpensesGrp/ProgramServicesAmt00
IRS990/AllOtherExpensesGrp/TotalAmt09261
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/BooksInCareOfDetail/PersonNm0Debra Garber
IRS990/BooksInCareOfDetail/PhoneNum04152334060
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt05716 Folsom Blvd 155
IRS990/BooksInCareOfDetail/USAddress/CityNm0Sacramento
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd095819
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOrgMemInd0true
IRS990/CashNonInterestBearingGrp/BOYAmt0270176
IRS990/CashNonInterestBearingGrp/EOYAmt0324538
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt01
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt096600
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt028576
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt0302037
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0427213
IRS990/CompensationFromOtherSrcsInd0true
IRS990/CompensationProcessCEOInd0true
IRS990/CompensationProcessOtherInd0true
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/ContractorCompensationGrp/CompensationAmt0150000
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt01017 L St 779
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm0Sacramento
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd0CA
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd095814
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0Girls Club Entertainment LLC
IRS990/ContractorCompensationGrp/ServicesDesc0Writer/Producer/Director
IRS990/ContriRptFundraisingEventAmt0372760
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt01105843
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt0246
IRS990/CYOtherExpensesAmt0414035
IRS990/CYOtherRevenueAmt016821
IRS990/CYProgramServiceRevenueAmt0131229
IRS990/CYRevenuesLessExpensesAmt0680
IRS990/CYSalariesCompEmpBnftPaidAmt0839424
IRS990/CYTotalExpensesAmt01253459
IRS990/CYTotalFundraisingExpenseAmt0240076
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt01254139
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/Desc0Social Action Campaigns and Distribution: The Representation Project engages in active online outreach to shift the broader culture. Our weekly action alerts, a short message from the organization about issues pertaining to the mission, launched in 2013. Currently, over 100,000 people have signed up to receive a weekly action alert that features the latest research on intersectional gender issues, recommendations for positive media book reviews, film reviews, and compelling analyses of current policy topics related to gender justice. The Representation Project currently has social media handles on Facebook, Twitter, TikTok and Instagram. The Representation Project's social action campaigns use online organizing strategies to raise consciousness and shift the attitudes and behaviors of individuals and communities worldwide so as to transform culture. The Representation Project partners with national, international, and community organizations to challenge the status quo on gender and its intersections with race, class, age, sexual orientation, and circumstance. The Representation Project creates and disseminates its messages through education and online communications, mainstream publications, media appearances, speaking engagements, viral videos, and social media campaigns. Campaigns provide people with the tools to use their voice and consumer power to challenge and dramatically change the way gender roles are portrayed in advertising, media, and mainstream culture.
IRS990/DescribedInSection501c3Ind0true
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0true
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt010
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/EngagedInExcessBenefitTransInd0false
IRS990/ExpenseAmt0445785
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/FundraisingAmt0873
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt0728
IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt04220
IRS990/FeesForServicesAccountingGrp/TotalAmt05821
IRS990/FeesForServicesLegalGrp/FundraisingAmt00
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt02520
IRS990/FeesForServicesLegalGrp/ProgramServicesAmt0400
IRS990/FeesForServicesLegalGrp/TotalAmt02920
IRS990/FeesForServicesOtherGrp/FundraisingAmt018305
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt07688
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt081222
IRS990/FeesForServicesOtherGrp/TotalAmt0107215
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignOfficeInd0false
IRS990/Form8282PropertyDisposedOfInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt02.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt12.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt22.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt31.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt41.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt51.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt61.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt71.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt840.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt940.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt1040.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OfficerInd5X
IRS990/Form990PartVIISectionAGrp/OfficerInd6X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/PersonNm0Joanna Rees
IRS990/Form990PartVIISectionAGrp/PersonNm1Brenda Robinson
IRS990/Form990PartVIISectionAGrp/PersonNm2Mollie Ricker
IRS990/Form990PartVIISectionAGrp/PersonNm3Susan Boster
IRS990/Form990PartVIISectionAGrp/PersonNm4Kat Gordon
IRS990/Form990PartVIISectionAGrp/PersonNm5Brian Brokaw
IRS990/Form990PartVIISectionAGrp/PersonNm6Anna Malaika Tubbs
IRS990/Form990PartVIISectionAGrp/PersonNm7Emily Liu Foy
IRS990/Form990PartVIISectionAGrp/PersonNm8Jennifer Siebel Newsom
IRS990/Form990PartVIISectionAGrp/PersonNm9Caroline Heldman
IRS990/Form990PartVIISectionAGrp/PersonNm10Debra Garber
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt8150000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt9150000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10127213
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/TitleTxt0Co-Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt1Co-Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt2Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt4Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt5Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt6Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt7Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt8Founder & CCO
IRS990/Form990PartVIISectionAGrp/TitleTxt9Executive Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10CFO & COO
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/FormationYr02011
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0true
IRS990/FundraisingAmt0372760
IRS990/FundraisingDirectExpensesAmt0136517
IRS990/FundraisingGrossIncomeAmt0153338
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt09
IRS990/GrantAmt00
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt01390656
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt09
IRS990/IndivRcvdGreaterThan100KCnt03
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIInd0X
IRS990/InsuranceGrp/FundraisingAmt02180
IRS990/InsuranceGrp/ManagementAndGeneralAmt01817
IRS990/InsuranceGrp/ProgramServicesAmt011617
IRS990/InsuranceGrp/TotalAmt015614
IRS990/InvestmentIncomeGrp/ExclusionAmt0246
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt0246
IRS990/InvestmentIncomeGrp/UnrelatedBusinessRevenueAmt00
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt023
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd0false
IRS990/LobbyingActivitiesInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. We're committed to building a thriving and inclusive society through films, education, and social activism.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0505444
IRS990/NetAssetsOrFundBalancesEOYAmt0541614
IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt016821
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt016821
IRS990/NetIncmFromFundraisingEvtGrp/UnrelatedBusinessRevenueAmt00
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0505444
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0541614
IRS990/NondeductibleContributionsInd0false
IRS990/OfficeExpensesGrp/FundraisingAmt01123
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt0936
IRS990/OfficeExpensesGrp/ProgramServicesAmt07815
IRS990/OfficeExpensesGrp/TotalAmt09874
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt035490
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt03711
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt01098
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt011602
IRS990/OtherEmployeeBenefitsGrp/TotalAmt016411
IRS990/OtherExpensesGrp/Desc0Film Program Expenses
IRS990/OtherExpensesGrp/Desc1Campaigns and Communications
IRS990/OtherExpensesGrp/Desc2Licenses and Fees
IRS990/OtherExpensesGrp/Desc3Distribution
IRS990/OtherExpensesGrp/FundraisingAmt00
IRS990/OtherExpensesGrp/FundraisingAmt110477
IRS990/OtherExpensesGrp/FundraisingAmt28048
IRS990/OtherExpensesGrp/FundraisingAmt30
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt00
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt10
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt21152
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt30
IRS990/OtherExpensesGrp/ProgramServicesAmt0173707
IRS990/OtherExpensesGrp/ProgramServicesAmt141103
IRS990/OtherExpensesGrp/ProgramServicesAmt21116
IRS990/OtherExpensesGrp/ProgramServicesAmt326398
IRS990/OtherExpensesGrp/TotalAmt0173707
IRS990/OtherExpensesGrp/TotalAmt151580
IRS990/OtherExpensesGrp/TotalAmt210316
IRS990/OtherExpensesGrp/TotalAmt326398
IRS990/OtherLiabilitiesGrp/BOYAmt078622
IRS990/OtherLiabilitiesGrp/EOYAmt050000
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt075533
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt022342
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0236166
IRS990/OtherSalariesAndWagesGrp/TotalAmt0334041
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd0false
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt013965
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt04131
IRS990/PayrollTaxesGrp/ProgramServicesAmt043663
IRS990/PayrollTaxesGrp/TotalAmt061759
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt023015
IRS990/PrincipalOfcrBusinessName/BusinessNameLine1Txt0Caroline Heldman
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0711190
IRS990/ProgramServiceRevenueGrp/Desc0Film Sales
IRS990/ProgramServiceRevenueGrp/ExclusionAmt0131229
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0131229
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/ProgSrvcAccomActy2Grp/Desc0Youth Programs: The Representation Project runs youth programs to train the next generation of content creators. The youth media lab provides online spaces where 1,000+ young people ages 14-24 learn how to create different types of media (e.g., films, podcasts, blogs, etc.) and share their work with other young content creators. The youth media academy is an intensive program to train high school students in filmmaking. Participants make a short film - from concept to storyboarding, filming, and editing - while learning about gender justice issues. The youth media summit is an annual gathering for young people to interact with filmmakers and activists who speak about the power of media to shape and shift culture.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0178434
IRS990/ProgSrvcAccomActy2Grp/GrantAmt00
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt00
IRS990/ProgSrvcAccomActy3Grp/Desc0Film: The Representation Project's first film, "Miss Representation", exposes the ways in which mainstream media representations of girls and women contribute to the underrepresentation of women in positions of power and influence. The second film, "The Mask You Live In", explores how America's narrow definition of masculinity is harming our boys, men, and society at large. The third film, "The Great American Lie", examines how America's upside-down value system--built on the extreme masculine ideals of dominance, control, and aggression--has glorified money, power, and rugged individualism, institutionalizing inequality, and undermining the ability of most Americans to achieve the American dream. The fourth film, "Fair Play", looks at how the gender gap in domestic and care work in the home places an undue burden on women and harms children, families, and society. "Fair Play" comes with a comprehensive curriculum for high school and college students that equips them to effectively address sexism in the home. In addition to the distribution of the films, The Representation Project offers age-appropriate curricula that provide youth with the opportunity to explore and apply the concepts presented in the films. Tailored curricula are designed to engage youth at different stages of development through hands-on activities and guided discussions.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0318176
IRS990/ProgSrvcAccomActy3Grp/GrantAmt00
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt00
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0836947
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt0367
IRS990/PYOtherExpensesAmt0556753
IRS990/PYOtherRevenueAmt022522
IRS990/PYProgramServiceRevenueAmt0181570
IRS990/PYRevenuesLessExpensesAmt0-445224
IRS990/PYSalariesCompEmpBnftPaidAmt0929877
IRS990/PYTotalExpensesAmt01486630
IRS990/PYTotalRevenueAmt01041406
IRS990/QuidProQuoContributionsInd0true
IRS990/QuidProQuoContriDisclInd0true
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt0680
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0131229
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0313890
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0228803
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearAmt021000
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus1YearAmt080000
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus2YearsAmt0420035
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus3YearsAmt0450000
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus4YearsAmt0507500
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt01478535
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt01110843
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0836947
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0708987
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt01054946
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt01648444
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt05360167
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt0246
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt0365
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt01247
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt01247
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt01197
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt04302
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt0131229
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt0181570
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt0257448
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt0203470
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt0220161
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt0993878
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt0246
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt0365
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt01247
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt01247
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt01197
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt04302
IRS990ScheduleA/InvestmentIncomeCYPct00.00070
IRS990ScheduleA/InvestmentIncomePYPct00.00190
IRS990ScheduleA/OtherSupportSumAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00
IRS990ScheduleA/PublicSupportCY509Pct00.76680
IRS990ScheduleA/PublicSupportPY509Pct00.71560
IRS990ScheduleA/PublicSupportTotal509Amt04875510
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearAmt021000
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus1YearAmt080000
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus2YearsAmt0420035
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus3YearsAmt0450000
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus4YearsAmt0507500
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt01478535
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt01242072
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt01018517
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0966435
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt01258416
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt01868605
IRS990ScheduleA/Total509Grp/TotalAmt06354045
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt06358347
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt00
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt10
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt20
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt350000
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt40
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt50
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0401K Payable
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1Accrued Payroll Taxes
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2Credit Card Payable
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc3Note Payable
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc4Other Benefits Payable
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc5Sales Tax Payable
IRS990ScheduleD/TotalLiabilityAmt050000
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt0372760
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt0364560
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent2Amt08200
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt0142358
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0Flip the Script
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0High Tea & Handbags
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt0489635
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt026253

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$661,120
Liabilities
$119,506
Net assets
$541,614
Revenue
$1,254,139
Expenses
$1,253,459
Net income
$680
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.27$0.23$0.04$1.24$1.75$0.51
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.71$0.16$0.55$1.49$1.48$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.66$0.12$0.54$1.25$1.25$0.00
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.08$0.51$1.04$1.49$0.45
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.03$0.07$0.95$1.08$1.30$0.22
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.24$0.07$1.17$1.58$1.38$0.20
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.05$0.08$0.97$2.13$2.04$0.09
2018Summary only. Only limited summary data is available for this year.$0.91$0.02$0.89$0.34$0.57$0.23
2017Summary only. Only limited summary data is available for this year.$1.15$0.03$1.12$2.18$2.48$0.31
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.42$0.03$1.39$2.11$2.06$0.05
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.35$0.01$1.34$2.38$2.03$0.35
2014Detailed filing. Detailed filing data is available for this year.$1.00$0.00$0.99$1.33$1.62$0.29
2013Summary only. Only limited summary data is available for this year.$1.29$0.00$1.29$1.82$1.46$0.36
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.92$0.00$0.92$1.07
2011Summary only. Only limited summary data is available for this year.$0.32$0.01$0.31$0.85$0.54$0.31