Civic Intelligence

The Representation Project

990 • Fiscal year 2022 • EIN 45-1611066

Apr 01, 2021 to Mar 31, 2022 • Filed on Feb 13, 2023

5716 Folsom Blvd 155Sacramento, CA 95819

(415) 233-4060

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

61st percentile

0.13x

Higher debt load relative to assets than 61% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Liabilities / Revenue

49th percentile

0.08x

Higher debt load relative to revenue than 49% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Net Margin

8th percentile

-43%

Higher net margin than 8% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Top Officer Pay

84th percentile

$150,000

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 14.4% of source-year revenue.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Asset Growth

2nd percentile

-43%

Faster asset growth than 2% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Revenue Growth

34th percentile

-3.8%

Faster revenue growth than 34% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Assets

Down

$584,066

Down $441,320 (-43%) from 2021

Net Assets

Down

$505,444

Down $445,224 (-47%) from 2021

Liabilities

Up

$78,622

Up $3,904 (+5.2%) from 2021

Revenue

Down

$1,041,406

Down $40,671 (-3.8%) from 2021

Expenses

Up

$1,486,630

Up $183,590 (+14%) from 2021

Net Income

Down

-$445,224

Down $224,261 (-101%) from 2021

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $316,971Liabilities 2011: $11,138Net Assets 2011: $305,8332011Assets 2012: $923,923Liabilities 2012: $0Net Assets 2012: $923,9232012Assets 2013: $1,285,441Liabilities 2013: $0Net Assets 2013: $1,285,4412013Assets 2014: $996,260Liabilities 2014: $4,455Net Assets 2014: $991,8052014Assets 2015: $1,353,452Liabilities 2015: $8,837Net Assets 2015: $1,344,6152015Assets 2016: $1,418,314Liabilities 2016: $25,787Net Assets 2016: $1,392,5272016Assets 2017: $1,146,797Liabilities 2017: $31,226Net Assets 2017: $1,115,5712017Assets 2018: $909,033Liabilities 2018: $21,982Net Assets 2018: $887,0512018Assets 2019: $1,053,335Liabilities 2019: $78,450Net Assets 2019: $974,8852019Assets 2020: $1,244,691Liabilities 2020: $73,060Net Assets 2020: $1,171,6312020Assets 2021: $1,025,386Liabilities 2021: $74,718Net Assets 2021: $950,6682021Assets 2022: $584,066Liabilities 2022: $78,622Net Assets 2022: $505,4442022Assets 2023: $661,120Liabilities 2023: $119,506Net Assets 2023: $541,6142023Assets 2024: $713,173Liabilities 2024: $160,092Net Assets 2024: $553,0812024Assets 2025: $270,548Liabilities 2025: $225,695Net Assets 2025: $44,8532025

Highlighted filing

2022

Assets$584,066
Liabilities$78,622
Net Assets$505,444

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $847,505Expenses 2011: $541,672Net Income 2011: $305,8332011Expenses 2012: $1,069,9392012Revenue 2013: $1,821,913Expenses 2013: $1,460,395Net Income 2013: $361,5182013Revenue 2014: $1,329,532Expenses 2014: $1,623,168Net Income 2014: -$293,6362014Revenue 2015: $2,380,001Expenses 2015: $2,027,191Net Income 2015: $352,8102015Revenue 2016: $2,110,779Expenses 2016: $2,062,867Net Income 2016: $47,9122016Revenue 2017: $2,176,038Expenses 2017: $2,481,334Net Income 2017: -$305,2962017Revenue 2018: $343,629Expenses 2018: $572,149Net Income 2018: -$228,5202018Revenue 2019: $2,128,913Expenses 2019: $2,041,079Net Income 2019: $87,8342019Revenue 2020: $1,581,264Expenses 2020: $1,384,518Net Income 2020: $196,7462020Revenue 2021: $1,082,077Expenses 2021: $1,303,040Net Income 2021: -$220,9632021Revenue 2022: $1,041,406Expenses 2022: $1,486,630Net Income 2022: -$445,2242022Revenue 2023: $1,254,139Expenses 2023: $1,253,459Net Income 2023: $6802023Revenue 2024: $1,488,707Expenses 2024: $1,477,240Net Income 2024: $11,4672024Revenue 2025: $1,239,980Expenses 2025: $1,748,208Net Income 2025: -$508,2282025

Highlighted filing

2022

Revenue$1,041,406
Expenses$1,486,630
Net Income-$445,224
Jump To
Filing Snapshot
Filing Period
Apr 1, 2021 to Mar 31, 2022
Signed
Feb 13, 2023
Return Version
2021v4.1
Gross Receipts
$1,051,939
Mission and Program Overview

Mission

The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism.

The representation project uses the transformative power of storytelling to awaken consciousness around harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$313,522$313,890▲ $368
Cash and Non-Interest-Bearing Accounts$711,864$270,176▼ $441,688
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$1,025,386$584,066▼ $441,320
Other Assets Total-$0-
Liabilities
Other Liabilities$74,718$78,622▲ $3,904
Total Liabilities$74,718$78,622▲ $3,904
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$950,668$505,444▼ $445,224
Total Net Assets Fund Balance$950,668$505,444▼ $445,224
Total Liabilities and Net Assets / Fund Balance$1,025,386$584,066▼ $441,320
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Jennifer Siebel NewsomFounder & CCOFT$150,000$150,000
Debra GarberCFO & COOFT$127,250$127,250
Caroline HeldmanExecutive DirectorFT$108,516$108,516

Board Members and Trustees

NameTitle
Joanna ReesChair
Brenda RobinsonMember
Kat GordonMember
Susan BosterMember
Mollie RickerTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Girls Club Entertainment LLCWriter/producer/dir1017 L ST 779, Sacramento, CA 95814$162,500
Revenue and Support

Revenue Composition

Contributions and Grants
$836,947
Program Service Revenue
$181,570
Investment Income
$367
Other Revenue
$22,522
All Other Contributions
$766,697
Change in Net Assets
$-445,224
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$929,877
Other Expenses$556,753
Total Fundraising Expense$267,712
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$285,824$34,506$151,671$472,001
Current Officers, Directors, Trustees, and Key Employees$303,896$16,931$64,938$385,765
Fees for Services Other$106,451-$6,429$112,880
Payroll Taxes$55,956$3,075$13,080$72,111
Insurance$10,860$2,172$4,344$17,376
Office Expenses$8,250$984$5,239$14,473
Other Expenses$8,959$2,942$12,496$8,959
Fees for Services Accounting$5,425$1,084$2,169$8,678
All Other Expenses$1,166$764$5,225$7,155
Travel$260$1,358$191$1,809
Total Functional Expenses$1,155,102$63,816$267,712$1,486,630
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$33,055
Fundraising Direct Expenses$10,533
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Flip the Script$103,305$33,055$10,533$22,522
Total Events$103,305$33,055$10,533$22,522
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-See Sch. O.See Sch. O.No$162,500

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Note Payable$50,000
Accrued Payroll Taxes$17,826
Credit Card Payable$7,038
Other Benefits Payable$3,291
401k Payable$375
Sales Tax Payable$92
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
Yes
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

Form 990 is reviewed by the board treasurer and the signing officer and distributed to the entire board prior to signing.

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

Any questions of potential conflict of interest are evaluated and resolved by the board as they arise.

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

The Representation Project's Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the EXECUTIVE DIRECTOR and other top managers. This Committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation.

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

Documents are available to the public on the organization's website and by request.

Filing and Contact Details

Filer

Filer Name
The Representation Project
EIN
45-1611066
Phone
4152334060
Address
5716 FOLSOM BLVD 155, SACRAMENTO, CA 95819

Signing Officer

Name
Caroline Heldman
Title
Executive Director
Signed
2023-02-13
Discuss with paid preparer
Yes

Organization Details

Formed
2011
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
5
Employees
15
Volunteers
1

Preparer

Firm
Bregante Company Llp Cpas
Address
315 MONTGOMERY ST STE 1029, SAN FRANCISCO, CA 94104
Preparer
Corey R Graham
Phone
4157771001
Supplemental Narrative

Additional Explanations

Form 990,part III, Line 4,continued

Social Action Campaigns and Distribution (CONTINUED): The Representation Projects social action campaigns use online organizing strategies to raise consciousness and SHIFT the attitudes and behaviors of individuals and communities worldwide SO AS TO TRANSFORM CULTURE. The Representation Project partners with national, international, and community organizations to challenge the status quo on gender AND ITS INTERSECTIONS WITH race, class, age, sexual orientation, and circumstance. TRP creates and disseminates its messages through education and online communications, mainstream publications, media appearances, speaking engagements, viral videos, and social media campaigns.Campaigns provide people with the tools to use their voice and consumer power to challenge and dramatically change the way gender roles are portrayed in advertising, media, and mainstream culture.Film (CONTINUED): The third film in the trilogy, "The Great American Lie", examines how America's upside down value systembuilt on the extreme masculine ideals of dominance, control, and aggressionhas glorified money, power, and rugged individualism, institutionalizing inequality, and undermining the ability of most Americans to achieve the American Dream. In addition to the distribution of the films, TRP offers age-appropriate curricula that provide youth with the opportunity to explore and apply the concepts presented in the films. Tailored curricula are designed to engage youth at different stages of development through hands-on activities and guided discussions.

PART IX: STATEMENT OF FUNCTIONAL EXPENSES

24a - film expenses include a portion of employee salaries devoted to filmproduction activities, which are excluded from line 7.

Schedule L, Part IV, Line 1

RELATIONSHIP: JENNIFER SIEBEL NEWSOM IS THE FOUNDER & CHIEF CREATIVE OFFICER ("CCO") OF THE REPRESENTATION PROJECT. GIRLS CLUB ENTERTAINMENT LLC (GCE), A SINGLE MEMBER LLC, IS OWNED BY JENNIFER SIEBEL NEWSOM.DESCRIPTION OF TRANSACTION: NEWSOM IS THE WRITER, DIRECTOR AND PRODUCER OF MISSREPRESENTATION, "THE MASK YOU LIVE INX AND THE GREAT AMERICAN LIE. GCE OWNS THE COPYRIGHT TO MISS REPRESENTATION AND HAS LICENSED THE FILM TO THE REPRESENTATION PROJECT FOR A MINIMUM 7-YEAR PERIOD FOR THE PURPOSE OF PROVIDING DISTRIBUTION RIGHTS AND PUBLIC PERFORMANCE RIGHTS TO SCREENING HOSTS. COSTS INCURRED BY GCE FOR PRODUCTION PURPOSES, INCLUDING THE WRITER/DIRECTOR/PRODUCER FEE, WERE REIMBURSED BY THE REPRESENTATION PROJECT.In February 2021, The Representation Project changed its independent contractor payment schedule to align with its standard accounts payable cycle. This produced one additional payment to GCE appearing during the 2021 calendar year and fiscal year ended March 31, 2022. This accounting modification does not reflect any change in The Representation Project's license agreement with GCE.

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IRS990/InsuranceGrp/FundraisingAmt04344
IRS990/InsuranceGrp/ManagementAndGeneralAmt02172
IRS990/InsuranceGrp/ProgramServicesAmt010860
IRS990/InsuranceGrp/TotalAmt017376
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IRS990/MissionDesc0The Representation Project uses the transformative power of storytelling to confront harmful gender stereotypes and norms. Were committed to building a thriving and inclusive society through films, education, and social activism.
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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
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IRS990/ProgramServiceRevenueGrp/Desc0PROGRAM FILM SALES
IRS990/ProgramServiceRevenueGrp/Desc1SCREENING REVENUE
IRS990/ProgramServiceRevenueGrp/ExclusionAmt0168008
IRS990/ProgramServiceRevenueGrp/ExclusionAmt113562
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0168008
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt113562
IRS990/ProgSrvcAccomActy2Grp/Desc0Youth Programs: The Representation Project runs youth programs to train the next generation of content creators. The Youth Media Lab provides online spaces where 1,000+ young people ages 14-24 learn how to create different types of media (e.g., films, podcasts, blogs, etc.) and share their work with other young content creators. The Youth Media Academy held online in FY'2021 is an intensive program to train high school students in filmmaking. Participants make a short film - from concept to storyboarding, filming, and editing - while learning about gender justice issues. The Youth Media Summit is an annual gathering for young people to interact with filmmakers and activists who speak about the power of media to shape and shift culture.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0376797
IRS990/ProgSrvcAccomActy3Grp/Desc0Film: The Representation Project's first film, Miss Representation, exposes the ways in which mainstream media representations of girls and women contribute to the underrepresentation of women in positions of power and influence. The second film, The Mask You Live In, explores how Americas narrow definition of masculinity is harming our boys, men, and society at large. (See Schedule O)
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IRS990/PYExcessBenefitTransInd0false
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IRS990/ReconcilationRevenueExpnssAmt0-445224
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IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0181570
IRS990/RoyaltiesGrp/TotalAmt00
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IRS990/SavingsAndTempCashInvstGrp/BOYAmt0313522
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0313890
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IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt02082954
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0836947
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0708987
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IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt06170379
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IRS990ScheduleA/InvestmentIncomeCYPct00.00190
IRS990ScheduleA/InvestmentIncomePYPct00.00170
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0401K PAYABLE
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1ACCRUED PAYROLL TAXES
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2CREDIT CARD PAYABLE
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc3NOTE PAYABLE
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc4OTHER BENEFITS PAYABLE
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc5SALES TAX PAYABLE

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.27$0.23$0.04$1.24$1.75$0.51
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.71$0.16$0.55$1.49$1.48$0.01
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.66$0.12$0.54$1.25$1.25$0.00
2022Detailed filing. Detailed filing data is available for this year.$0.58$0.08$0.51$1.04$1.49$0.45
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.03$0.07$0.95$1.08$1.30$0.22
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.24$0.07$1.17$1.58$1.38$0.20
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.05$0.08$0.97$2.13$2.04$0.09
2018Summary only. Only limited summary data is available for this year.$0.91$0.02$0.89$0.34$0.57$0.23
2017Summary only. Only limited summary data is available for this year.$1.15$0.03$1.12$2.18$2.48$0.31
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.42$0.03$1.39$2.11$2.06$0.05
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.35$0.01$1.34$2.38$2.03$0.35
2014Detailed filing. Detailed filing data is available for this year.$1.00$0.00$0.99$1.33$1.62$0.29
2013Summary only. Only limited summary data is available for this year.$1.29$0.00$1.29$1.82$1.46$0.36
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.92$0.00$0.92$1.07
2011Summary only. Only limited summary data is available for this year.$0.32$0.01$0.31$0.85$0.54$0.31