Civic Intelligence

Yellow Pages Integrated Media Association

990 • Fiscal year 2018 • EIN 43-1337863

Jan 01, 2018 to Dec 31, 2018 • Filed on Nov 13, 2019

901 Wilshire Drive No 485Troy, MI 48084

(248) 244-6200

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

49th percentile

0.23x

Higher debt load relative to assets than 49% of similar nonprofits.

2018 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2018

Liabilities / Revenue

57th percentile

0.35x

Higher debt load relative to revenue than 57% of similar nonprofits.

2018 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2018

Net Margin

2nd percentile

-64%

Higher net margin than 2% of similar nonprofits.

2018 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2018

Top Officer Pay

97th percentile

$858,038

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 20.3% of source-year revenue.

2018 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2018

Asset Growth

3rd percentile

-23%

Faster asset growth than 3% of similar nonprofits.

2018 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2017 to 2018

Revenue Growth

4th percentile

-31%

Faster revenue growth than 4% of similar nonprofits.

2018 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2017 to 2018

Assets

Down

$6,570,891

Down $2,012,703 (-23%) from 2017

Net Assets

Down

$5,082,712

Down $2,765,704 (-35%) from 2017

Liabilities

Up

$1,488,179

Up $753,001 (+102%) from 2017

Revenue

Down

$4,224,548

Down $1,868,403 (-31%) from 2017

Expenses

Down

$6,937,832

Down $1,702,626 (-20%) from 2017

Net Income

Down

-$2,713,284

Down $165,777 (-6.5%) from 2017

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2011: $11,495,540Liabilities 2011: $1,857,826Net Assets 2011: $9,637,7142011Assets 2012: $10,827,927Liabilities 2012: $2,138,208Net Assets 2012: $8,689,7192012Assets 2013: $10,638,421Liabilities 2013: $1,618,431Net Assets 2013: $9,019,9902013Assets 2014: $10,606,898Liabilities 2014: $1,719,464Net Assets 2014: $8,887,4342014Assets 2015: $11,705,595Liabilities 2015: $827,406Net Assets 2015: $10,878,1892015Assets 2016: $11,508,720Liabilities 2016: $1,065,006Net Assets 2016: $10,443,7142016Assets 2017: $8,583,594Liabilities 2017: $735,178Net Assets 2017: $7,848,4162017Assets 2018: $6,570,891Liabilities 2018: $1,488,179Net Assets 2018: $5,082,7122018Assets 2019: $5,059,532Liabilities 2019: $554,206Net Assets 2019: $4,505,3262019Assets 2020: $4,403,003Liabilities 2020: $443,053Net Assets 2020: $3,959,9502020Assets 2021: $4,020,023Liabilities 2021: $529,711Net Assets 2021: $3,490,3122021Assets 2022: $3,400,412Liabilities 2022: $294,896Net Assets 2022: $3,105,5162022Assets 2023: $2,338,537Liabilities 2023: $242,156Net Assets 2023: $2,096,3812023Assets 2024: $1,696,267Liabilities 2024: $412,628Net Assets 2024: $1,283,6392024

Highlighted filing

2018

Assets$6,570,891
Liabilities$1,488,179
Net Assets$5,082,712

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2011: $10,917,443Expenses 2011: $13,208,680Net Income 2011: -$2,291,2372011Expenses 2012: $11,749,3112012Revenue 2013: $8,604,346Expenses 2013: $8,246,873Net Income 2013: $357,4732013Revenue 2014: $7,746,159Expenses 2014: $7,849,677Net Income 2014: -$103,5182014Revenue 2015: $8,073,833Expenses 2015: $6,548,418Net Income 2015: $1,525,4152015Revenue 2016: $8,035,449Expenses 2016: $8,534,525Net Income 2016: -$499,0762016Revenue 2017: $6,092,951Expenses 2017: $8,640,458Net Income 2017: -$2,547,5072017Revenue 2018: $4,224,548Expenses 2018: $6,937,832Net Income 2018: -$2,713,2842018Revenue 2019: $3,696,968Expenses 2019: $4,357,447Net Income 2019: -$660,4792019Revenue 2020: $3,015,747Expenses 2020: $3,569,026Net Income 2020: -$553,2792020Revenue 2021: $3,038,700Expenses 2021: $3,482,547Net Income 2021: -$443,8472021Revenue 2022: $2,952,435Expenses 2022: $3,448,824Net Income 2022: -$496,3892022Revenue 2023: $2,303,892Expenses 2023: $3,312,999Net Income 2023: -$1,009,1072023Revenue 2024: $2,084,612Expenses 2024: $2,897,257Net Income 2024: -$812,6452024

Highlighted filing

2018

Revenue$4,224,548
Expenses$6,937,832
Net Income-$2,713,284
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Nov 13, 2019
Return Version
2018v3.1
Gross Receipts
$4,224,548
Mission and Program Overview

Mission

Our primary exempt purpose is to foster & enhance the print and online yellow pages and other local search and marketing services offered by our members to local and national businesses; disseminating information to the public and its members about the usefulness of these advertising and marketing services.

Industry association of media companies, agencies and technology providers who help businesses market to local consumers.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$6,774,192$4,023,219▼ $2,750,973
Accounts Receivable$338,290$782,029▲ $443,739
Intangible Assets$663,890$663,890→ $0
Cash and Non-Interest-Bearing Accounts$195,619$406,351▲ $210,732
Prepaid Expenses and Deferred Charges$224,630$245,995▲ $21,365
Land, Buildings, and Equipment, Net$212,650$232,144▲ $19,494
Other Notes and Loans Receivable, Net$174,323$217,263▲ $42,940
Total Assets$8,583,594$6,570,891▼ $2,012,703
Liabilities
Deferred Revenue$295,012$852,610▲ $557,598
Accounts Payable and Accrued Expenses$440,166$635,569▲ $195,403
Total Liabilities$735,178$1,488,179▲ $753,001
Net Assets / Fund Balance
Unrestricted Net Assets$7,848,416$5,082,712▼ $2,765,704
Total Net Assets Fund Balance$7,848,416$5,082,712▼ $2,765,704
Total Liabilities and Net Assets / Fund Balance$8,583,594$6,570,891▼ $2,012,703

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$213,204$171,290$384,494
Equipment$9,989$147,868$157,857
Leasehold Improvements$8,951$601$9,552
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Negley NortonPresidentFT$324,670$151,843$476,513
Greg SterlingVP StrategyFT$219,041$56,812$275,853
Welsey YoungVP Public AffairsFT$217,539$49,709$267,248
Robert ZinkManaging DirectorFT$183,530$43,009$226,539
Valerie OnyskiManaging DirectorFT$136,729$15,102$151,831

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Gxs INCB2b Integration9711 WASHINGTON BLVD STE 700, Gaithersburg, MD 20878$523,440
Sagekey INCSoftware Development & Maintenance990 HWY 287 N STE 106 PMB 124, Mansfield, TX 76063$218,567
Blackstone Media GroupAudio/visual Services For Events548 BIMINI BAY BLVD, Apollo Beach, FL 33572$191,777
Jenkins Magnus Volk & Carroll PCAccounting & Consulting42714 WOODWARD AVE, Bloomfield Hills, MI 48329$181,731
Thrive AnalyticsMarket Research & Analysis4951 ASHWYCK PLACE, Kettering, OH 45429$146,956
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$4,121,012
Investment Income
$103,536
Other Revenue
$0
Change in Net Assets
$-2,713,284

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,224,548
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$-52,420
Total Revenue per Audited Statements
$4,172,128
Total Revenue per Form 990
$4,224,548
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,947,922
Salaries, Compensation, and Employee Benefits$2,989,910
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other---$1,828,395
Current Officers, Directors, Trustees, and Key Employees---$1,541,941
Other Salaries and Wages---$1,427,184
Information Technology---$379,820
Fees for Services Accounting---$305,492
Occupancy---$225,311
Fees for Services Legal---$172,772
Travel---$121,587
Depreciation Depletion---$112,871
Insurance---$91,606
Office Expenses---$69,334
Conferences and Meetings---$48,139
Advertising---$21,425
Pension Plan Contributions---$20,785
Other Expenses---$9,106
All Other Expenses---$1,570
Total Functional Expenses$0$0$0$6,937,832

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$6,937,832
Total Expenses per Audited Statements$6,937,832
Total Expenses per Form 990$6,937,832
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 7B

An amendment to the bylaws that materially and adversely affects a class of membership and dissolution requires approval of the membership.

Form 990, Part VI, Section B, Line 11B

The form 990 is reviewed by the audit committee before filing.

Form 990, Part VI, Section B, Line 12C

All principal officers and committe members must disclose any conflict of interest, including all material facts, to the directors and committee members who will then decide if a conflict of interest exists and if necessary, take appropriate disciplinary and corrective action. On an annual basis, each principal officer and committee member shall sign a statement which affirms such person has received a copy of the conflict of interest policy, has read and understands the policy, has agreed to comply with the policy, and understands the organization is charitable and in order to maintain its federal tax exemption, it must engage primarily in activities which accomplish one or more of its tax-exempt purpose.

Form 990, Part VI, Section B, Line 15A

The president's salary and target bonus opportunity is set forth within a written employment agreement. The board of directors establishes annual written goals for the president. The executive committee of the board, acting as the compensation and benefits committee, consisting of the chair, vice chair and secretary/treasurer, annually review the accomplishments of the president to compare to the goals established by the board. The committee determines the base salary increase, if any, for the prior year's performance based upon the accomplishment of such goals, the financial conditions of the association and its members, and consultation with an independent human resources professional. The decision of the compensation and benefits committee is reported to the board of directors and is reflected in contemporaneously recorded minutes of the meetings. All other staff are part of the annual review and evaluation process. Merit increase amounts for the year are approved by the board of directors during the budget process. The percentage is based on a review of merit increases at board companies and similar associations.

Form 990, Part VI, Section C, Line 19

Yellow pages integrated media makes its governing documents, conflict of interest policy and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Yellow Pages Integrated Media
EIN
43-1337863
Phone
2482446200
Address
901 WILSHIRE DRIVE NO 485, TROY, MI 48084
Doing Business As
Local Search Association

Signing Officer

Name
Bill Dinan
Title
President
Phone
2482446200
Signed
2019-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Bill Dinan
Formed
1975
Legal Domicile
De
Voting Board Members
12
Independent Board Members
12
Employees
34
Volunteers
0

Preparer

Firm
Jenkins Magnus Volk & Carroll Pc
Address
42714 WOODWARD AVE, BLOOMFIELD HILLS, MI 48304-5181
Preparer
Patrick Strausbaugh
Phone
2488582400
Supplemental Narrative

Additional Explanations

Form 990, Part V, Line 3B

The organization no longer has ownership of a taxable subsidiary (creative outlet) as this entity was sold in 2017.

Form 990, Part IX, Line 11G

Fringe benefits & payroll taxes 532,166. Service charges & fees 75,319. Temporary help 31,980. Consulting fees 1,188,930.

Form 990, Part IX, Line 24E

Dues & subscriptions 1,570.

Financial Statement Notes

PART X, LINE 2:

The association is incorporated as a non-profit under the laws of the state of delaware and is exempt from federal and state income taxes under the provision of section 501(c)(6) of the internal revenue code, except for taxes pertaining to unrelated business income, if any. The association had no unrelated business income tax expense for the year ended december 31, 2018 and 2017. The association follows the accounting guidance for uncertainty in income taxes. The standard clarifies the accounting for uncertainty in income taxes by prescribing the recognition threshold a tax position is required to meet before being recognized in the financial statements. The guidance also addresses derecognition, classification, interest and penalties on income taxes, and accounting in interim period. Management believes the association has no material uncertainties in income taxes. The association files form 990 in the u.s. Federal jurisdiction and the related form in the required state jurisdicitions. With few exceptions, the association is no longer subject to examination for years before 2015.

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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt140
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt150
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt160
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt170
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt180
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt19402468
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2020812
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2120727
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2228193
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2314121
IRS990/Form990PartVIISectionAGrp/PersonNm0BILL DINAN
IRS990/Form990PartVIISectionAGrp/PersonNm1BEN WOOD THRU 91218
IRS990/Form990PartVIISectionAGrp/PersonNm2SHARON SWEENEY
IRS990/Form990PartVIISectionAGrp/PersonNm3JAMES CONTINENZA
IRS990/Form990PartVIISectionAGrp/PersonNm4NORM HAGARTY
IRS990/Form990PartVIISectionAGrp/PersonNm5KEVIN JASPER
IRS990/Form990PartVIISectionAGrp/PersonNm6JOE WALSH THRU 111418
IRS990/Form990PartVIISectionAGrp/PersonNm7ERIC WEBB THRU 22018
IRS990/Form990PartVIISectionAGrp/PersonNm8MICHAEL FORDYCE
IRS990/Form990PartVIISectionAGrp/PersonNm9SHARON ROWLANDS THRU 22018
IRS990/Form990PartVIISectionAGrp/PersonNm10KELLY NOJAIM
IRS990/Form990PartVIISectionAGrp/PersonNm11MANISH PATEL THRU 22018
IRS990/Form990PartVIISectionAGrp/PersonNm12CHAD RICHARD
IRS990/Form990PartVIISectionAGrp/PersonNm13PHILLIP RATHER
IRS990/Form990PartVIISectionAGrp/PersonNm14KEN TAYLOR THRU 22018
IRS990/Form990PartVIISectionAGrp/PersonNm15JOHN GREGORY
IRS990/Form990PartVIISectionAGrp/PersonNm16JON SCOFIELD
IRS990/Form990PartVIISectionAGrp/PersonNm17PARAS MANIAR
IRS990/Form990PartVIISectionAGrp/PersonNm18JOE MARCHESE
IRS990/Form990PartVIISectionAGrp/PersonNm19NEGLEY NORTON
IRS990/Form990PartVIISectionAGrp/PersonNm20GREG STERLING
IRS990/Form990PartVIISectionAGrp/PersonNm21WELSEY YOUNG
IRS990/Form990PartVIISectionAGrp/PersonNm22ROBERT ZINK
IRS990/Form990PartVIISectionAGrp/PersonNm23VALERIE ONYSKI
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt19455570
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20255041
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt21246521
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt22210030
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt23138829
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY/TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16VICE CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt20VP STRATEGY
IRS990/Form990PartVIISectionAGrp/TitleTxt21VP PUBLIC AFFAIRS
IRS990/Form990PartVIISectionAGrp/TitleTxt22MANAGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23MANAGING DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/FormationYr01975
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GainOrLossGrp/OtherAmt0525
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt012
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossAmountSalesAssetsGrp/OtherAmt0525
IRS990/GrossReceiptsAmt04224548
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt012
IRS990/IndivRcvdGreaterThan100KCnt05
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartVInd0X
IRS990/InformationTechnologyGrp/TotalAmt0379820
IRS990/InsuranceGrp/TotalAmt091606
IRS990/IntangibleAssetsGrp/BOYAmt0663890
IRS990/IntangibleAssetsGrp/EOYAmt0663890
IRS990/InvestmentIncomeGrp/ExclusionAmt0103011
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt0103011
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt031
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0319759
IRS990/LandBldgEquipBasisNetGrp/BOYAmt0212650
IRS990/LandBldgEquipBasisNetGrp/EOYAmt0232144
IRS990/LandBldgEquipCostOrOtherBssAmt0551903
IRS990/LegalDomicileStateCd0DE
IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt00
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO ACQUIRE INFORMATION FROM MEMBERS & 3RD PARTIES & PROVIDING ANALYSIS TO MEMBERS OF THE LOCAL MEDIA INDUSTRY TO AID IN THE CONDUCT OF THEIR BUSINESSES & IN COMMUNICATING THEIR NEEDS & INTEREST TO FEDERAL, STATE & LOCAL LEGISLATIVE & ADMINISTRATIVE BODIES, AS WELL AS TO NONGOVERNMENTAL ORGANIZATIONS; REPRESENT THE LOCAL MEDIA INDUSTRY BEFORE THE ABOVE DESCRIBED GOVERNMENTAL ORGANIZATIONS; CONDUCT & SUPPORT TRAINING PROGRAMS FOR ITS MEMBERS; CONDUCT & SUPPORT MEETINGS, CONFERENCES, TRADE SHOWS & SIMILAR ACTIVITIES; PROMOTE THE USE OF LOCAL MEDIA INCLUDING PRINTED & ELECTRONIC DIRECTORIES, SEARCH ENGINES, SOCIAL MEDIA & MOBILE ADVERTISING BY ADVERTISERS & CONSUMERS; PROVIDE CO-OP ADVERTISING INFORMATION, NATIONAL SALES SERVICES & OTHER PROGRAMS & SERVICES THAT FACILITATE THE USE OF LOCAL MEDIA; ENCOURAGE APPROPRIATE STANDARDS OF CONDUCT AND WHERE APPROPRIATE, UNIFORM PRACTICES IN THE CREATION & SALE OF LOCAL MEDIA; & CERTIFY COMPETENCE IN THE DEVELOPMENT, MARKETING & SALE OF LOCAL MEDIA.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt07848416
IRS990/NetAssetsOrFundBalancesEOYAmt05082712
IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt0525
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt0525
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt0-52420
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt0225311
IRS990/OfficeExpensesGrp/TotalAmt069334
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0TRADE SHOW & CONFERENCE
IRS990/OtherExpensesGrp/Desc1BAD DEBT EXPENSE
IRS990/OtherExpensesGrp/Desc2MEMBERSHIPS
IRS990/OtherExpensesGrp/Desc3CONFERENCE SPONSORSHIPS
IRS990/OtherExpensesGrp/TotalAmt0425027
IRS990/OtherExpensesGrp/TotalAmt1116739
IRS990/OtherExpensesGrp/TotalAmt218728
IRS990/OtherExpensesGrp/TotalAmt39106
IRS990/OtherSalariesAndWagesGrp/TotalAmt01427184
IRS990/OthNotesLoansReceivableNetGrp/BOYAmt0174323
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt0217263
IRS990/PartialLiquidationInd00
IRS990/PensionPlanContributionsGrp/TotalAmt020785
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0224630
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0245995
IRS990/PrincipalOfficerNm0BILL DINAN
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0519100
IRS990/ProgramServiceRevenueGrp/BusinessCd1519100
IRS990/ProgramServiceRevenueGrp/BusinessCd2519100
IRS990/ProgramServiceRevenueGrp/BusinessCd3519100
IRS990/ProgramServiceRevenueGrp/Desc0NATIONAL ORDER PROCESS
IRS990/ProgramServiceRevenueGrp/Desc1SALES DEVELOPMENT PROG
IRS990/ProgramServiceRevenueGrp/Desc2MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc3INDUSTRY CONFERENCE
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt01646293
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt11053273
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt2995616
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt3425830
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01646293
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt11053273
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2995616
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt3425830
IRS990/ProgSrvcAccomActy2Grp/Desc0RESEARCH - THE ASSOCIATION COMMISSIONS RESEARCH ABOUT THE YELLOW PAGES AND OTHER LOCAL MEDIA TO MEASURE AND UNDERSTAND CONSUMER BEHAVIOR WITH RESPECT TO MEDIA USAGE. THE RESEARCH INCLUDES AN INDUSTRY USAGE STUDY TO MEASURE CONSUMER USAGE OF BOTH PRINT AND INTERNET YELLOW PAGES, A METERED AD STUDY. THE ASSOCIATION, IN TURN, WILL DISSEMINATE THIS INFORMATION TO A VARIETY OF AUDIENCES INCLUDING OUR MEMBERS, THE PRESS, ADVERTISERS AND ADVERTISING AGENCIES. BY DOING THIS, THE ASSOCIATION IS ABLE TO PROVE THE VALUE OF THE YELLOW PAGES AND OTHER LOCAL MEDIA TO ALL OF THESE VARIOUS CONSTITUENCIES.
IRS990/ProgSrvcAccomActy3Grp/Desc0SALES DEVELOPMENT PROGRAM - YELLOW PAGES INTEGRATED MEDIA ASSOCIATION CO-OP PRODUCTS AND SERVICES BRINGS THOUSANDS OF CO-OP BRAND PROGRAMS INTO ONE, EASY-TO-USE WEB APPLICATION THAT FEATURES INFORMATION SUCH AS CO-OP CONTRACTS, ACCRUAL RATES, REIMBURSEMENT PERCENTAGES, MEDIA TYPE DESCRIPTIONS, PROMOTIONS, AD MATERIALS AND SO MUCH MORE. THE ONLINE DATABASE OFFERS THE FASTEST, EASIEST WAY TO CONNECT TO LOCAL ADVERTISERS WITH THE BIGGEST NAME-BRANDS IN CO-OP ADVERTISING. THE CO-OP SERVICES SIDE LEVERAGES ON YEARS OF CO-OP EXPERIENCE TO OFFER TRAINING AND CONSULTING SERVICES.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0THE ANNUAL CONFERENCE IS OPEN TO ALL MEMBERS AND NON-MEMBERS. IT SUPPORTS THE BASIC GOALS OF THE ORGANIZATION BY PROVIDING EDUCATION, RESEARCH ANALYSIS, ENVIRONMENTAL INFORMATION, OPEN DIALOGUE AND ADDRESSES THE ISSUES FACING THE INDUSTRY ON A DAILY BASIS. THE CONFERENCE IS AN OPPORTUNITY FOR MEMBERS AND NON-MEMBERS TO INTRODUCE NEW PRODUCTS AND SERVICES FOR THE INDUSTRY.MEMBERSHIP DUES - THE LOCAL SEARCH ASSOCIATION (LSA) OFFERS A VARIETY OF MEMBERSHIP OPTOINS FOR BUSINESSES REPRESENTING THE LOCAL MARKETING AND MEDIA SPACE. CURRENT MEMBERS INCLUDE MEDIA PUBLISHERS, AGENCIES, TECHNOLOGY PROVIDERS AND BRANDS. LSA IS THE ONLY ASSOCIATION REPRESENTING ALL CORNERS OF THE LOCAL MARKETING SPACE ACROSS ALL MEDIA CHANNELS AND TECHNOLOGIES. MEMBERSHIP IS CLASSIFIED BY COMPANY TYPE (AGENCY, MEDIA, PARTNER, ETC.) AND INCLUDES MULTIPLE TIERS WITHIN EACH TYPE. DEPENDING ON MEMBERSHIP LEVEL, BENEFITS MAY INCLUDE EVENT PASSES, MEMBER PRICING AND DISCOUNTS, DATA AND RESEARCH, WEBINAR HOSTING, EXHIBITING OPPORTUNITIES AT EVENTS, BLOG CONTRIBUTION AND MUCH MORE. LSA ALSO OFFERS CONSULTING AND CO-OP ADVERTISING PRODUCTS AND SERVICES AT ADDITIONAL COSTS.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt0-210718
IRS990/PYOtherExpensesAmt04317780
IRS990/PYOtherRevenueAmt04400
IRS990/PYProgramServiceRevenueAmt06299269
IRS990/PYRevenuesLessExpensesAmt0-2547507
IRS990/PYSalariesCompEmpBnftPaidAmt04322678
IRS990/PYTotalExpensesAmt08640458
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt06092951
IRS990/ReconcilationRevenueExpnssAmt0-2713284
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.70$0.41$1.28$2.08$2.90$0.81
2023Detailed filing. Detailed filing data is available for this year.$2.34$0.24$2.10$2.30$3.31$1.01
2022Detailed filing. Detailed filing data is available for this year.$3.40$0.29$3.11$2.95$3.45$0.50
2021Detailed filing. Detailed filing data is available for this year.$4.02$0.53$3.49$3.04$3.48$0.44
2020Detailed filing. Detailed filing data is available for this year.$4.40$0.44$3.96$3.02$3.57$0.55
2019Summary only. Only limited summary data is available for this year.$5.06$0.55$4.51$3.70$4.36$0.66
2018Detailed filing. Detailed filing data is available for this year.$6.57$1.49$5.08$4.22$6.94$2.71
2017Detailed filing. Detailed filing data is available for this year.$8.58$0.74$7.85$6.09$8.64$2.55
2016Detailed filing. Detailed filing data is available for this year.$11.5$1.07$10.4$8.04$8.53$0.50
2015Detailed filing. Detailed filing data is available for this year.$11.7$0.83$10.9$8.07$6.55$1.53
2014Detailed filing. Detailed filing data is available for this year.$10.6$1.72$8.89$7.75$7.85$0.10
2013Detailed filing. Detailed filing data is available for this year.$10.6$1.62$9.02$8.60$8.25$0.36
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.8$2.14$8.69$11.7
2011Summary only. Only limited summary data is available for this year.$11.5$1.86$9.64$10.9$13.2$2.29