Liabilities / Assets
49th percentile
Higher debt load relative to assets than 49% of similar nonprofits.
990 • Fiscal year 2018 • EIN 43-1337863
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
49th percentile
Higher debt load relative to assets than 49% of similar nonprofits.
Liabilities / Revenue
57th percentile
Higher debt load relative to revenue than 57% of similar nonprofits.
Net Margin
2nd percentile
Higher net margin than 2% of similar nonprofits.
Top Officer Pay
97th percentile
Higher top officer pay than 97% of similar nonprofits.
Top officer pay equals 20.3% of source-year revenue.
Asset Growth
3rd percentile
Faster asset growth than 3% of similar nonprofits.
Revenue Growth
4th percentile
Faster revenue growth than 4% of similar nonprofits.
Assets
Down$6,570,891
Down $2,012,703 (-23%) from 2017
Net Assets
Down$5,082,712
Down $2,765,704 (-35%) from 2017
Liabilities
Up$1,488,179
Up $753,001 (+102%) from 2017
Revenue
Down$4,224,548
Down $1,868,403 (-31%) from 2017
Expenses
Down$6,937,832
Down $1,702,626 (-20%) from 2017
Net Income
Down-$2,713,284
Down $165,777 (-6.5%) from 2017
Our primary exempt purpose is to foster & enhance the print and online yellow pages and other local search and marketing services offered by our members to local and national businesses; disseminating information to the public and its members about the usefulness of these advertising and marketing services.
Industry association of media companies, agencies and technology providers who help businesses market to local consumers.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $6,774,192 | $4,023,219 | ▼ $2,750,973 |
| Accounts Receivable | $338,290 | $782,029 | ▲ $443,739 |
| Intangible Assets | $663,890 | $663,890 | → $0 |
| Cash and Non-Interest-Bearing Accounts | $195,619 | $406,351 | ▲ $210,732 |
| Prepaid Expenses and Deferred Charges | $224,630 | $245,995 | ▲ $21,365 |
| Land, Buildings, and Equipment, Net | $212,650 | $232,144 | ▲ $19,494 |
| Other Notes and Loans Receivable, Net | $174,323 | $217,263 | ▲ $42,940 |
| Total Assets | $8,583,594 | $6,570,891 | ▼ $2,012,703 |
| Liabilities | |||
| Deferred Revenue | $295,012 | $852,610 | ▲ $557,598 |
| Accounts Payable and Accrued Expenses | $440,166 | $635,569 | ▲ $195,403 |
| Total Liabilities | $735,178 | $1,488,179 | ▲ $753,001 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $7,848,416 | $5,082,712 | ▼ $2,765,704 |
| Total Net Assets Fund Balance | $7,848,416 | $5,082,712 | ▼ $2,765,704 |
| Total Liabilities and Net Assets / Fund Balance | $8,583,594 | $6,570,891 | ▼ $2,012,703 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $213,204 | $171,290 | $384,494 |
| Equipment | $9,989 | $147,868 | $157,857 |
| Leasehold Improvements | $8,951 | $601 | $9,552 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Negley Norton | President | FT | $324,670 | $151,843 | $476,513 |
| Greg Sterling | VP Strategy | FT | $219,041 | $56,812 | $275,853 |
| Welsey Young | VP Public Affairs | FT | $217,539 | $49,709 | $267,248 |
| Robert Zink | Managing Director | FT | $183,530 | $43,009 | $226,539 |
| Valerie Onyski | Managing Director | FT | $136,729 | $15,102 | $151,831 |
| Name | Title |
|---|---|
| Bill Dinan | Chairman |
| Ben Wood Thru 91218 | Vice Chairman |
| Jon Scofield | Vice Chairman |
| Chad Richard | Director |
| Eric Webb Thru 22018 | Director |
| James Continenza | Director |
| Joe Marchese | Director |
| Joe Walsh Thru 111418 | Director |
| John Gregory | Director |
| Kelly Nojaim | Director |
| Ken Taylor Thru 22018 | Director |
| Kevin Jasper | Director |
| Manish Patel Thru 22018 | Director |
| Michael Fordyce | Director |
| Norm Hagarty | Director |
| Paras Maniar | Director |
| Phillip Rather | Director |
| Sharon Rowlands Thru 22018 | Director |
| Sharon Sweeney | Secretary/treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Gxs INC | B2b Integration | 9711 WASHINGTON BLVD STE 700, Gaithersburg, MD 20878 | $523,440 |
| Sagekey INC | Software Development & Maintenance | 990 HWY 287 N STE 106 PMB 124, Mansfield, TX 76063 | $218,567 |
| Blackstone Media Group | Audio/visual Services For Events | 548 BIMINI BAY BLVD, Apollo Beach, FL 33572 | $191,777 |
| Jenkins Magnus Volk & Carroll PC | Accounting & Consulting | 42714 WOODWARD AVE, Bloomfield Hills, MI 48329 | $181,731 |
| Thrive Analytics | Market Research & Analysis | 4951 ASHWYCK PLACE, Kettering, OH 45429 | $146,956 |
| Line Item | Amount |
|---|---|
| Other Expenses | $3,947,922 |
| Salaries, Compensation, and Employee Benefits | $2,989,910 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | - | - | - | $1,828,395 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $1,541,941 |
| Other Salaries and Wages | - | - | - | $1,427,184 |
| Information Technology | - | - | - | $379,820 |
| Fees for Services Accounting | - | - | - | $305,492 |
| Occupancy | - | - | - | $225,311 |
| Fees for Services Legal | - | - | - | $172,772 |
| Travel | - | - | - | $121,587 |
| Depreciation Depletion | - | - | - | $112,871 |
| Insurance | - | - | - | $91,606 |
| Office Expenses | - | - | - | $69,334 |
| Conferences and Meetings | - | - | - | $48,139 |
| Advertising | - | - | - | $21,425 |
| Pension Plan Contributions | - | - | - | $20,785 |
| Other Expenses | - | - | - | $9,106 |
| All Other Expenses | - | - | - | $1,570 |
| Total Functional Expenses | $0 | $0 | $0 | $6,937,832 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $6,937,832 |
| Total Expenses per Audited Statements | $6,937,832 |
| Total Expenses per Form 990 | $6,937,832 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“An amendment to the bylaws that materially and adversely affects a class of membership and dissolution requires approval of the membership.”
“The form 990 is reviewed by the audit committee before filing.”
“All principal officers and committe members must disclose any conflict of interest, including all material facts, to the directors and committee members who will then decide if a conflict of interest exists and if necessary, take appropriate disciplinary and corrective action. On an annual basis, each principal officer and committee member shall sign a statement which affirms such person has received a copy of the conflict of interest policy, has read and understands the policy, has agreed to comply with the policy, and understands the organization is charitable and in order to maintain its federal tax exemption, it must engage primarily in activities which accomplish one or more of its tax-exempt purpose.”
“The president's salary and target bonus opportunity is set forth within a written employment agreement. The board of directors establishes annual written goals for the president. The executive committee of the board, acting as the compensation and benefits committee, consisting of the chair, vice chair and secretary/treasurer, annually review the accomplishments of the president to compare to the goals established by the board. The committee determines the base salary increase, if any, for the prior year's performance based upon the accomplishment of such goals, the financial conditions of the association and its members, and consultation with an independent human resources professional. The decision of the compensation and benefits committee is reported to the board of directors and is reflected in contemporaneously recorded minutes of the meetings. All other staff are part of the annual review and evaluation process. Merit increase amounts for the year are approved by the board of directors during the budget process. The percentage is based on a review of merit increases at board companies and similar associations.”
“Yellow pages integrated media makes its governing documents, conflict of interest policy and financial statements available to the public upon request.”
“The organization no longer has ownership of a taxable subsidiary (creative outlet) as this entity was sold in 2017.”
“Fringe benefits & payroll taxes 532,166. Service charges & fees 75,319. Temporary help 31,980. Consulting fees 1,188,930.”
“Dues & subscriptions 1,570.”
“The association is incorporated as a non-profit under the laws of the state of delaware and is exempt from federal and state income taxes under the provision of section 501(c)(6) of the internal revenue code, except for taxes pertaining to unrelated business income, if any. The association had no unrelated business income tax expense for the year ended december 31, 2018 and 2017. The association follows the accounting guidance for uncertainty in income taxes. The standard clarifies the accounting for uncertainty in income taxes by prescribing the recognition threshold a tax position is required to meet before being recognized in the financial statements. The guidance also addresses derecognition, classification, interest and penalties on income taxes, and accounting in interim period. Management believes the association has no material uncertainties in income taxes. The association files form 990 in the u.s. Federal jurisdiction and the related form in the required state jurisdicitions. With few exceptions, the association is no longer subject to examination for years before 2015.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 440166 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 635569 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 338290 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 782029 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | INDUSTRY ASSOCIATION OF MEDIA COMPANIES, AGENCIES AND TECHNOLOGY PROVIDERS WHO HELP BUSINESSES MARKET TO LOCAL CONSUMERS. |
| IRS990/AddressChangeInd | 0 | X |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 21425 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 1570 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | ROBERT ZINK |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2482446200 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 901 WILSHIRE DR STE 485 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | TROY |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | MI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 48084 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 195619 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 406351 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 7 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 1541941 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 48139 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 523440 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 218567 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 191777 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 181731 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 146956 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 9711 WASHINGTON BLVD STE 700 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 990 HWY 287 N STE 106 PMB 124 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 548 BIMINI BAY BLVD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 42714 WOODWARD AVE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 4951 ASHWYCK PLACE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | GAITHERSBURG |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | MANSFIELD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | APOLLO BEACH |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | BLOOMFIELD HILLS |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 4 | KETTERING |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | MD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | TX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | FL |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | MI |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 4 | OH |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 20878 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 76063 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 33572 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 48329 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 4 | 45429 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | GXS INC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | SAGEKEY INC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | BLACKSTONE MEDIA GROUP |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | JENKINS MAGNUS VOLK & CARROLL PC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 4 | THRIVE ANALYTICS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | B2B INTEGRATION |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | SOFTWARE DEVELOPMENT & MAINTENANCE |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | AUDIO/VISUAL SERVICES FOR EVENTS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | ACCOUNTING & CONSULTING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | MARKET RESEARCH & ANALYSIS |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 103536 |
| IRS990/CYOtherExpensesAmt | 0 | 3947922 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 4121012 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -2713284 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 2989910 |
| IRS990/CYTotalExpensesAmt | 0 | 6937832 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 4224548 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 1 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 295012 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 852610 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 112871 |
| IRS990/Desc | 0 | NATIONAL ORDER PROCESSING SYSTEMS - THE ASSOCIATION MANAGES RATES & DATA AND ELITE, TWO PROGRAMS THAT ARE CRITICAL TO THE DAY-TO-DAY FUNCTIONS OF THE INDUSTRY. RATES & DATA PROVIDES RATES AND ASSOCIATED INFORMATION ABOUT YELLOW PAGES' PRODUCTS THAT ARE AVAILABLE IN ASSOCIATION MEMBER AND NON-MEMBER DIRECTORIES. THE RATES & DATA SYSTEM PROVIDES CERTIFIED MARKETING REPRESENTATIVES (CMRS), PUBLISHERS AND ADVERTISERS' EASY ACCESS TO ADVERTISING RATES, COVERAGE AND MAPS FOR APPROXIMATELY 6,300 DIRECTORIES. THE ELITE SYSTEM IS A COMPUTER SYSTEM USED FOR THE TRANSMISSION OF NATIONAL ADVERTISING ORDER DATA BETWEEN CMR=S AND ASSOCIATION PUBLISHERS, MEMBERS AND NON-MEMBERS FOR PRINT OR INTERNET YELLOW PAGE DIRECTORIES. THE ASSOCIATION MAINTAINS THE ELITE SYSTEM THROUGH A CONTRACT WITH A THIRD PARTY PROVIDER. THE USER BASE IS CURRENTLY LOCATED IN THE US, CANADA, AND MEXICO. THE SYTEM ALSO INCLUDES A DIRECTORY ONLINE COMPONENT, WHICH INCLUDES COPIES OF DIRECTORIES FOR USE BY CMR=S. THE ASSOCIATION CONDUCTS TRAINING CLASSES AS REQUIRED TO PROVIDE EDUCATION ON INDUSTRY SYSTEMS, STANDARDS, RESEARCH, SELLING TECHNIQUES, AND CO-OP ADVERTISING. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | LOCAL SEARCH ASSOCIATION |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 34 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 305492 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 172772 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 1828395 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 402468 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 20812 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 20727 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 28193 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 14121 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | BILL DINAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | BEN WOOD THRU 91218 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | SHARON SWEENEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | JAMES CONTINENZA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | NORM HAGARTY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | KEVIN JASPER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | JOE WALSH THRU 111418 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | ERIC WEBB THRU 22018 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | MICHAEL FORDYCE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | SHARON ROWLANDS THRU 22018 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | KELLY NOJAIM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | MANISH PATEL THRU 22018 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | CHAD RICHARD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | PHILLIP RATHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | KEN TAYLOR THRU 22018 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | JOHN GREGORY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | JON SCOFIELD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | PARAS MANIAR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | JOE MARCHESE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | NEGLEY NORTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | GREG STERLING |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | WELSEY YOUNG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | ROBERT ZINK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | VALERIE ONYSKI |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 455570 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 255041 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 246521 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 210030 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 138829 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | SECRETARY/TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | VICE CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | VP STRATEGY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | VP PUBLIC AFFAIRS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | MANAGING DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | MANAGING DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/FormationYr | 0 | 1975 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/OtherAmt | 0 | 525 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 12 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/OtherAmt | 0 | 525 |
| IRS990/GrossReceiptsAmt | 0 | 4224548 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 12 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 5 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartVInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 379820 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 91606 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 663890 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 663890 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 103011 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 103011 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 31 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 319759 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 212650 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 232144 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 551903 |
| IRS990/LegalDomicileStateCd | 0 | DE |
| IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt | 0 | 0 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TO ACQUIRE INFORMATION FROM MEMBERS & 3RD PARTIES & PROVIDING ANALYSIS TO MEMBERS OF THE LOCAL MEDIA INDUSTRY TO AID IN THE CONDUCT OF THEIR BUSINESSES & IN COMMUNICATING THEIR NEEDS & INTEREST TO FEDERAL, STATE & LOCAL LEGISLATIVE & ADMINISTRATIVE BODIES, AS WELL AS TO NONGOVERNMENTAL ORGANIZATIONS; REPRESENT THE LOCAL MEDIA INDUSTRY BEFORE THE ABOVE DESCRIBED GOVERNMENTAL ORGANIZATIONS; CONDUCT & SUPPORT TRAINING PROGRAMS FOR ITS MEMBERS; CONDUCT & SUPPORT MEETINGS, CONFERENCES, TRADE SHOWS & SIMILAR ACTIVITIES; PROMOTE THE USE OF LOCAL MEDIA INCLUDING PRINTED & ELECTRONIC DIRECTORIES, SEARCH ENGINES, SOCIAL MEDIA & MOBILE ADVERTISING BY ADVERTISERS & CONSUMERS; PROVIDE CO-OP ADVERTISING INFORMATION, NATIONAL SALES SERVICES & OTHER PROGRAMS & SERVICES THAT FACILITATE THE USE OF LOCAL MEDIA; ENCOURAGE APPROPRIATE STANDARDS OF CONDUCT AND WHERE APPROPRIATE, UNIFORM PRACTICES IN THE CREATION & SALE OF LOCAL MEDIA; & CERTIFY COMPETENCE IN THE DEVELOPMENT, MARKETING & SALE OF LOCAL MEDIA. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 7848416 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 5082712 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 525 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 525 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -52420 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 225311 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 69334 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | TRADE SHOW & CONFERENCE |
| IRS990/OtherExpensesGrp/Desc | 1 | BAD DEBT EXPENSE |
| IRS990/OtherExpensesGrp/Desc | 2 | MEMBERSHIPS |
| IRS990/OtherExpensesGrp/Desc | 3 | CONFERENCE SPONSORSHIPS |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 425027 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 116739 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 18728 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 9106 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1427184 |
| IRS990/OthNotesLoansReceivableNetGrp/BOYAmt | 0 | 174323 |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 217263 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 20785 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 224630 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 245995 |
| IRS990/PrincipalOfficerNm | 0 | BILL DINAN |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 519100 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 519100 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 519100 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 519100 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | NATIONAL ORDER PROCESS |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | SALES DEVELOPMENT PROG |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | MEMBERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | INDUSTRY CONFERENCE |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1646293 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 1053273 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 995616 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 425830 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 1646293 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 1053273 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 995616 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 425830 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | RESEARCH - THE ASSOCIATION COMMISSIONS RESEARCH ABOUT THE YELLOW PAGES AND OTHER LOCAL MEDIA TO MEASURE AND UNDERSTAND CONSUMER BEHAVIOR WITH RESPECT TO MEDIA USAGE. THE RESEARCH INCLUDES AN INDUSTRY USAGE STUDY TO MEASURE CONSUMER USAGE OF BOTH PRINT AND INTERNET YELLOW PAGES, A METERED AD STUDY. THE ASSOCIATION, IN TURN, WILL DISSEMINATE THIS INFORMATION TO A VARIETY OF AUDIENCES INCLUDING OUR MEMBERS, THE PRESS, ADVERTISERS AND ADVERTISING AGENCIES. BY DOING THIS, THE ASSOCIATION IS ABLE TO PROVE THE VALUE OF THE YELLOW PAGES AND OTHER LOCAL MEDIA TO ALL OF THESE VARIOUS CONSTITUENCIES. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | SALES DEVELOPMENT PROGRAM - YELLOW PAGES INTEGRATED MEDIA ASSOCIATION CO-OP PRODUCTS AND SERVICES BRINGS THOUSANDS OF CO-OP BRAND PROGRAMS INTO ONE, EASY-TO-USE WEB APPLICATION THAT FEATURES INFORMATION SUCH AS CO-OP CONTRACTS, ACCRUAL RATES, REIMBURSEMENT PERCENTAGES, MEDIA TYPE DESCRIPTIONS, PROMOTIONS, AD MATERIALS AND SO MUCH MORE. THE ONLINE DATABASE OFFERS THE FASTEST, EASIEST WAY TO CONNECT TO LOCAL ADVERTISERS WITH THE BIGGEST NAME-BRANDS IN CO-OP ADVERTISING. THE CO-OP SERVICES SIDE LEVERAGES ON YEARS OF CO-OP EXPERIENCE TO OFFER TRAINING AND CONSULTING SERVICES. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | THE ANNUAL CONFERENCE IS OPEN TO ALL MEMBERS AND NON-MEMBERS. IT SUPPORTS THE BASIC GOALS OF THE ORGANIZATION BY PROVIDING EDUCATION, RESEARCH ANALYSIS, ENVIRONMENTAL INFORMATION, OPEN DIALOGUE AND ADDRESSES THE ISSUES FACING THE INDUSTRY ON A DAILY BASIS. THE CONFERENCE IS AN OPPORTUNITY FOR MEMBERS AND NON-MEMBERS TO INTRODUCE NEW PRODUCTS AND SERVICES FOR THE INDUSTRY.MEMBERSHIP DUES - THE LOCAL SEARCH ASSOCIATION (LSA) OFFERS A VARIETY OF MEMBERSHIP OPTOINS FOR BUSINESSES REPRESENTING THE LOCAL MARKETING AND MEDIA SPACE. CURRENT MEMBERS INCLUDE MEDIA PUBLISHERS, AGENCIES, TECHNOLOGY PROVIDERS AND BRANDS. LSA IS THE ONLY ASSOCIATION REPRESENTING ALL CORNERS OF THE LOCAL MARKETING SPACE ACROSS ALL MEDIA CHANNELS AND TECHNOLOGIES. MEMBERSHIP IS CLASSIFIED BY COMPANY TYPE (AGENCY, MEDIA, PARTNER, ETC.) AND INCLUDES MULTIPLE TIERS WITHIN EACH TYPE. DEPENDING ON MEMBERSHIP LEVEL, BENEFITS MAY INCLUDE EVENT PASSES, MEMBER PRICING AND DISCOUNTS, DATA AND RESEARCH, WEBINAR HOSTING, EXHIBITING OPPORTUNITIES AT EVENTS, BLOG CONTRIBUTION AND MUCH MORE. LSA ALSO OFFERS CONSULTING AND CO-OP ADVERTISING PRODUCTS AND SERVICES AT ADDITIONAL COSTS. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | -210718 |
| IRS990/PYOtherExpensesAmt | 0 | 4317780 |
| IRS990/PYOtherRevenueAmt | 0 | 4400 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 6299269 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -2547507 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 4322678 |
| IRS990/PYTotalExpensesAmt | 0 | 8640458 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 6092951 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -2713284 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
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Displayed year
2018 • Form 990Detailed filing. Detailed filing data is available for this year.