Civic Intelligence

Yellow Pages Integrated Media Association

990 • Fiscal year 2021 • EIN 43-1337863

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 16, 2022

Refreshing map…

44648 Mound Rd 104Sterling Heights, MI 48314-1322

(248) 244-6200

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

47th percentile

0.13x

Higher debt load relative to assets than 47% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

47th percentile

0.17x

Higher debt load relative to revenue than 47% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Net Margin

8th percentile

-15%

Higher net margin than 8% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

92nd percentile

$344,815

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 11.3% of source-year revenue.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Asset Growth

8th percentile

-8.7%

Faster asset growth than 8% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

33rd percentile

0.8%

Faster revenue growth than 33% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Assets

Down

$4,020,023

Down $382,980 (-8.7%) from 2020

Net Assets

Down

$3,490,312

Down $469,638 (-12%) from 2020

Liabilities

Up

$529,711

Up $86,658 (+20%) from 2020

Revenue

Up

$3,038,700

Up $22,953 (+0.8%) from 2020

Expenses

Down

$3,482,547

Down $86,479 (-2.4%) from 2020

Net Income

Up

-$443,847

Up $109,432 (+20%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2011: $11,495,540Liabilities 2011: $1,857,826Net Assets 2011: $9,637,7142011Assets 2012: $10,827,927Liabilities 2012: $2,138,208Net Assets 2012: $8,689,7192012Assets 2013: $10,638,421Liabilities 2013: $1,618,431Net Assets 2013: $9,019,9902013Assets 2014: $10,606,898Liabilities 2014: $1,719,464Net Assets 2014: $8,887,4342014Assets 2015: $11,705,595Liabilities 2015: $827,406Net Assets 2015: $10,878,1892015Assets 2016: $11,508,720Liabilities 2016: $1,065,006Net Assets 2016: $10,443,7142016Assets 2017: $8,583,594Liabilities 2017: $735,178Net Assets 2017: $7,848,4162017Assets 2018: $6,570,891Liabilities 2018: $1,488,179Net Assets 2018: $5,082,7122018Assets 2019: $5,059,532Liabilities 2019: $554,206Net Assets 2019: $4,505,3262019Assets 2020: $4,403,003Liabilities 2020: $443,053Net Assets 2020: $3,959,9502020Assets 2021: $4,020,023Liabilities 2021: $529,711Net Assets 2021: $3,490,3122021Assets 2022: $3,400,412Liabilities 2022: $294,896Net Assets 2022: $3,105,5162022Assets 2023: $2,338,537Liabilities 2023: $242,156Net Assets 2023: $2,096,3812023Assets 2024: $1,696,267Liabilities 2024: $412,628Net Assets 2024: $1,283,6392024

Highlighted filing

2021

Assets$4,020,023
Liabilities$529,711
Net Assets$3,490,312

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2011: $10,917,443Expenses 2011: $13,208,680Net Income 2011: -$2,291,2372011Expenses 2012: $11,749,3112012Revenue 2013: $8,604,346Expenses 2013: $8,246,873Net Income 2013: $357,4732013Revenue 2014: $7,746,159Expenses 2014: $7,849,677Net Income 2014: -$103,5182014Revenue 2015: $8,073,833Expenses 2015: $6,548,418Net Income 2015: $1,525,4152015Revenue 2016: $8,035,449Expenses 2016: $8,534,525Net Income 2016: -$499,0762016Revenue 2017: $6,092,951Expenses 2017: $8,640,458Net Income 2017: -$2,547,5072017Revenue 2018: $4,224,548Expenses 2018: $6,937,832Net Income 2018: -$2,713,2842018Revenue 2019: $3,696,968Expenses 2019: $4,357,447Net Income 2019: -$660,4792019Revenue 2020: $3,015,747Expenses 2020: $3,569,026Net Income 2020: -$553,2792020Revenue 2021: $3,038,700Expenses 2021: $3,482,547Net Income 2021: -$443,8472021Revenue 2022: $2,952,435Expenses 2022: $3,448,824Net Income 2022: -$496,3892022Revenue 2023: $2,303,892Expenses 2023: $3,312,999Net Income 2023: -$1,009,1072023Revenue 2024: $2,084,612Expenses 2024: $2,897,257Net Income 2024: -$812,6452024

Highlighted filing

2021

Revenue$3,038,700
Expenses$3,482,547
Net Income-$443,847
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 16, 2022
Return Version
2021v4.2
Gross Receipts
$3,038,700
Mission and Program Overview

Mission

Our primary exempt purpose is to foster & enhance the print and online yellow pages and other local search and marketing services offered by our members to local and national businesses; disseminating information to the public and its members about the usefulness of these advertising and marketing services.

Industry association of media companies, agencies and technology providers who help businesses market to local consumers.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$3,054,547$2,760,008▼ $294,539
Intangible Assets$663,890$663,890→ $0
Land, Buildings, and Equipment, Net$201,267$202,796▲ $1,529
Accounts Receivable$239,177$184,845▼ $54,332
Prepaid Expenses and Deferred Charges$199,095$116,934▼ $82,161
Cash and Non-Interest-Bearing Accounts$38,973$91,550▲ $52,577
Other Notes and Loans Receivable, Net$6,054--
Total Assets$4,403,003$4,020,023▼ $382,980
Liabilities
Unsecured Notes Loans Payable$270,000$270,000→ $0
Accounts Payable and Accrued Expenses$102,425$152,376▲ $49,951
Deferred Revenue$70,628$107,335▲ $36,707
Total Liabilities$443,053$529,711▲ $86,658
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,959,950$3,490,312▼ $469,638
Total Net Assets Fund Balance$3,959,950$3,490,312▼ $469,638
Total Liabilities and Net Assets / Fund Balance$4,403,003$4,020,023▼ $382,980

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$188,757$518,988$707,745
Equipment$7,889$163,834$171,723
Leasehold Improvements$6,150$8,681$14,831
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
William DinanPresidentFT$344,815$344,815$344,815
Robert ZinkChief Operating OfficerFT$196,213$78,540$274,753
Valerie OnyskiVP Co-op Adv ServicesFT$146,563$15,649$162,212

Board Members and Trustees

NameTitle
Sharon SweeneyChairperson
Kelly Thomas NojaimVice Chairperson
Chad RichardDirector
Christian WardDirector
Jim MoranDirector
John GregoryDirector
Kevin JasperDirector
Michael FordyceDirector
Norm HagartyDirector
Phillip RatherDirector
Troy LagerDirector
Jessica RobertsSecretary/treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
OpentextB2b Integration9711 WASHINGTON BLVD STE 700, Gaithersburg, MD 20878$363,000
Thrive AnalyticsMarket Research & Analysis4951 ASHWYCK PLACE, Kettering, OH 45429$185,000
Loews Hollywood HotelConference Meeting Area Provider455 DUKE DRIVE STE 103, Franklin, TN 37067$137,568
Artillry Intelligence LLCConsultant/analyst2659 LOMBARD ST 302, San Francisco, CA 94123$125,937
Jenkins Magnus Volk & Carroll PCAccounting & Consulting42714 WOODWARD AVE, Bloomfield Hills, MI 48304$108,060
Revenue and Support

Revenue Composition

Contributions and Grants
$270,000
Program Service Revenue
$2,718,831
Investment Income
$26,611
Other Revenue
$23,258
Change in Net Assets
$-443,847

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,038,700
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$-25,791
Total Revenue per Audited Statements
$3,012,909
Total Revenue per Form 990
$3,038,700
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,338,722
Salaries, Compensation, and Employee Benefits$1,143,825
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other---$1,185,339
Current Officers, Directors, Trustees, and Key Employees---$687,591
Other Salaries and Wages---$421,533
Information Technology---$228,546
Fees for Services Accounting---$133,060
Depreciation Depletion---$114,170
Occupancy---$88,466
Insurance---$36,771
Pension Plan Contributions---$34,027
Fees for Services Legal---$24,000
Travel---$11,772
Office Expenses---$3,268
Other Expenses---$798
Other Employee Benefits---$674
Advertising---$543
Total Functional Expenses$0$0$0$3,482,547

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$3,482,547
Total Expenses per Audited Statements$3,482,547
Total Expenses per Form 990$3,482,547
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 7B

An amendment to the bylaws that materially and adversely affects a class of membership and dissolution requires approval of the membership.

Form 990, Part VI, Section B, Line 11B

The form 990 is reviewed by the audit committee before filing.

Form 990, Part VI, Section B, Line 12C

All principal officers and committee members must disclose any conflict of interest, including all material facts, to the directors and committee members who will then decide if a conflict of interest exists and if necessary, take appropriate disciplinary and corrective action. On an annual basis, each principal officer and committee member shall sign a statement which affirms such person has received a copy of the conflict of interest policy, has read and understands the policy, has agreed to comply with the policy, and understands the organization is charitable and in order to maintain its federal tax exemption, it must engage primarily in activities which accomplish one or more of its tax-exempt purpose.

Form 990, Part VI, Section B, Line 15A

The president's compensation is set forth within a written employment agreement. The board of directors establishes annual written goals for the president. The executive committee of the board, acting as the compensation and benefits committee, consisting of the chair, vice chair and secretary/treasurer, annually review the accomplishments of the president to compare to the goals established by the board. The committee determines the base salary increase, if any, for the prior year's performance based upon the accomplishment of such goals, the financial conditions of the association and its members, and consultation with an independent human resources professional. The decision of the compensation and benefits committee is reported to the board of directors and is reflected in contemporaneously recorded minutes of the meetings. All other staff are part of the annual review and evaluation process. Merit increase amounts for the year are approved by the board of directors during the budget process. The percentage is based on a review of merit increases at board companies and similar associations.

Form 990, Part VI, Section C, Line 19

Localogy, inc makes its governing documents, conflict of interest policy and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Localogy Inc
EIN
43-1337863
Phone
2482446200
Address
44648 MOUND RD 104, STERLING HEIGHTS, MI 48314-1322
Doing Business As
Local Search Association

Signing Officer

Name
Robert Zink
Title
Chief Operating Officer
Phone
2482446200
Signed
2022-11-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Bill Dinan
Formed
1975
Legal Domicile
De
Voting Board Members
12
Independent Board Members
12
Employees
9
Volunteers
0

Preparer

Firm
Oak Cpas Pllc
Address
800 W UNIVERSITY STE B, ROCHESTER, MI 48307
Preparer
Patrick Strausbaugh
Phone
2483016460
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Fringe benefits, payroll taxes & processing fees 225,868. Service charges & fees 29,419. Consulting fees 930,052.

Form 990, Part XII, Line 2C

No changes to the process from prior years.

Financial Statement Notes

PART X, LINE 2:

The association is incorporated as a non-profit under the laws of the state of delaware and is exempt from federal and state income taxes under the provision of section 501(c)(6) of the internal revenue code, except for taxes pertaining to unrelated business income, if any. The association had no unrelated business income tax expense for the years ended december 31, 2021 and 2020. The association follows the accounting guidance for uncertainty in income taxes. The standard clarifies the accounting for uncertainty in income taxes by prescribing the recognition threshold a tax position is required to meet before being recognized in the financial statements. The guidance also addresses derecognition, classification, interest and penalties on income taxes, and accounting in interim periods. Management believes the association has no material uncertainties in income taxes. The association files form 990 in the u.s. Federal jurisdiction and the related form in the required state jurisdictions. With few exceptions, the association is no longer subject to examination for years before 2017.

Raw XML AppendixShowing 400 of 528 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm8MICHAEL FORDYCE
IRS990/Form990PartVIISectionAGrp/PersonNm9JOHN GREGORY
IRS990/Form990PartVIISectionAGrp/PersonNm10JIM MORAN
IRS990/Form990PartVIISectionAGrp/PersonNm11TROY LAGER
IRS990/Form990PartVIISectionAGrp/PersonNm12PHILLIP RATHER
IRS990/Form990PartVIISectionAGrp/PersonNm13CHRISTIAN WARD
IRS990/Form990PartVIISectionAGrp/PersonNm14CHAD RICHARD
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt0344815
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt1196213
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt2146563
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1CHIEF OPERATING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP CO-OP ADV SERVICES
IRS990/Form990PartVIISectionAGrp/TitleTxt3CHAIRPERSON
IRS990/Form990PartVIISectionAGrp/TitleTxt4VICE CHAIRPERSON
IRS990/Form990PartVIISectionAGrp/TitleTxt5SECRETARY/TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/FormationYr01975
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt012
IRS990/GovernmentGrantsAmt0270000
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt03038700
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt012
IRS990/IndivRcvdGreaterThan100KCnt03
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIIInd0X
IRS990/InformationTechnologyGrp/TotalAmt0228546
IRS990/InsuranceGrp/TotalAmt036771
IRS990/IntangibleAssetsGrp/BOYAmt0663890
IRS990/IntangibleAssetsGrp/EOYAmt0663890
IRS990/InvestmentIncomeGrp/ExclusionAmt026611
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt026611
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt013
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0691503
IRS990/LandBldgEquipBasisNetGrp/BOYAmt0201267
IRS990/LandBldgEquipBasisNetGrp/EOYAmt0202796
IRS990/LandBldgEquipCostOrOtherBssAmt0894299
IRS990/LegalDomicileStateCd0DE
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO ACQUIRE INFORMATION FROM MEMBERS & 3RD PARTIES TO PROVIDE ANALYSIS TO MEMBERS OF THE LOCAL MEDIA INDUSTRY TO AID IN THE CONDUCT OF THEIR BUSINESSES & COMMUNICATING THEIR NEEDS & INTERESTS TO FEDERAL, STATE & LOCAL LEGISLATIVE & ADMINISTRATIVE BODIES, AS WELL AS TO NONGOVERNMENTAL ORGANIZATIONS; REPRESENT THE LOCAL MEDIA INDUSTRY BEFORE THE ABOVE DESCRIBED GOVERNMENTAL ORGANIZATIONS; CONDUCT & SUPPORT TRAINING PROGRAMS FOR ITS MEMBERS; CONDUCT & SUPPORT MEETINGS, CONFERENCES, TRADE SHOWS & SIMILAR ACTIVITIES; PROMOTE THE USE OF LOCAL MEDIA INCLUDING PRINTED & ELECTRONIC DIRECTORIES, SEARCH ENGINES, SOCIAL MEDIA & MOBILE ADVERTISING BY ADVERTISERS & CONSUMERS; PROVIDE CO-OP ADVERTISING INFORMATION, NATIONAL SALES SERVICES & OTHER PROGRAMS & SERVICES THAT FACILITATE THE USE OF LOCAL MEDIA; ENCOURAGE APPROPRIATE STANDARDS OF CONDUCT AND WHERE APPROPRIATE, UNIFORM PRACTICES IN THE CREATION & SALE OF LOCAL MEDIA; & CERTIFY COMPETENCE IN THE DEVELOPMENT, MARKETING & SALE OF LOCAL MEDIA.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt03959950
IRS990/NetAssetsOrFundBalancesEOYAmt03490312
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt0-25791
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt03959950
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt03490312
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt088466
IRS990/OfficeExpensesGrp/TotalAmt03268
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0674
IRS990/OtherExpensesGrp/Desc0TRADE SHOW & CONFERENCE
IRS990/OtherExpensesGrp/Desc1BAD DEBTS
IRS990/OtherExpensesGrp/Desc2REFERRAL FEES
IRS990/OtherExpensesGrp/Desc3DUES & SUBSCRIPTIONS
IRS990/OtherExpensesGrp/TotalAmt0304197
IRS990/OtherExpensesGrp/TotalAmt1206192
IRS990/OtherExpensesGrp/TotalAmt21600
IRS990/OtherExpensesGrp/TotalAmt3798
IRS990/OtherRevenueMiscGrp/BusinessCd0531390
IRS990/OtherRevenueMiscGrp/Desc0OFFICE SPACE RENTAL
IRS990/OtherRevenueMiscGrp/ExclusionAmt023258
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt023258
IRS990/OtherRevenueTotalAmt023258
IRS990/OtherSalariesAndWagesGrp/TotalAmt0421533
IRS990/OthNotesLoansReceivableNetGrp/BOYAmt06054
IRS990/PartialLiquidationInd00
IRS990/PensionPlanContributionsGrp/TotalAmt034027
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0199095
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0116934
IRS990/PrincipalOfficerNm0BILL DINAN
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0519100
IRS990/ProgramServiceRevenueGrp/BusinessCd1519100
IRS990/ProgramServiceRevenueGrp/BusinessCd2519100
IRS990/ProgramServiceRevenueGrp/BusinessCd3519100
IRS990/ProgramServiceRevenueGrp/Desc0NATIONAL ORDER PROCESS
IRS990/ProgramServiceRevenueGrp/Desc1MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc2SALES DEVELOPMENT PROG
IRS990/ProgramServiceRevenueGrp/Desc3INDUSTRY CONFERENCE
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0949879
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1766506
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt2724555
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt3277891
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0949879
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1766506
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2724555
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt3277891
IRS990/ProgSrvcAccomActy2Grp/Desc0RESEARCH - THE ASSOCIATION EMPOWERS MEMBERS WITH THE INSIGHTS THEY NEED TO SUCCEED AND THRIVE IN THE LOCAL MARKETPLACE. LOCALOGY PROVIDES QUANTITATIVE TRACKING STUDIES THAT MONITOR CLOUD-BASED SERVICE ADOPTION IN THE SMALL BUSINESS MARKETPLACE. AS BUSINESSES ADDRESS THE IMMEDIATE CHALLENGES OF TECHNOLOGY, GENERATIONAL TRENDS AND ECONCOMIC REALITIES, LOCALOGY IS MONITORING THE CURRENT AND FUTURE IMPACT ON THE LOCAL MARKETPLACE.
IRS990/ProgSrvcAccomActy3Grp/Desc0SALES DEVELOPMENT PROGRAM - LOCALOGY'S CO-OP PRODUCTS AND SERVICES BRINGS THOUSANDS OF CO-OP BRAND PROGRAMS INTO ONE, EASY-TO-USE WEB APPLICATION THAT FEATURES INFORMATION SUCH AS CO-OP CONTRACTS, ACCRUAL RATES, REIMBURSEMENT PERCENTAGES, MEDIA TYPE DESCRIPTIONS, PROMOTIONS, AD MATERIALS AND SO MUCH MORE. THE ONLINE DATABASE OFFERS THE FASTEST, EASIEST WAY TO CONNECT TO LOCAL ADVERTISERS WITH THE BIGGEST NAME-BRANDS IN CO-OP ADVERTISING. THE CO-OP SERVICES SIDE LEVERAGES ON YEARS OF CO-OP EXPERIENCE TO OFFER TRAINING AND CONSULTING SERVICES.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0THE ANNUAL CONFERENCE IS OPEN TO ALL MEMBERS AND NON-MEMBERS. IT SUPPORTS THE BASIC GOALS OF THE ORGANIZATION BY PROVIDING EDUCATION, RESEARCH ANALYSIS, ENVIRONMENTAL INFORMATION, OPEN DIALOGUE AND ADDRESSES THE ISSUES FACING THE INDUSTRY ON A DAILY BASIS. THE CONFERENCE IS AN OPPORTUNITY FOR MEMBERS AND NON-MEMBERS TO INTRODUCE NEW PRODUCTS AND SERVICES FOR THE INDUSTRY.MEMBERSHIP DUES - LOCALOGY OFFERS A VARIETY OF MEMBERSHIP OPTIONS FOR BUSINESSES REPRESENTING THE LOCAL MARKETING AND MEDIA SPACE. CURRENT MEMBERS INCLUDE MEDIA PUBLISHERS, AGENCIES, TECHNOLOGY PROVIDERS AND BRANDS. LOCALOGY IS THE ONLY ASSOCIATION REPRESENTING ALL CORNERS OF THE LOCAL MARKETING SPACE ACROSS ALL MEDIA CHANNELS AND TECHNOLOGIES. MEMBERSHIP IS CLASSIFIED BY COMPANY TYPE (AGENCY, MEDIA, PARTNER, ETC.) AND INCLUDES MULTIPLE TIERS WITHIN EACH TYPE. DEPENDING ON MEMBERSHIP LEVEL, BENEFITS MAY INCLUDE EVENT PASSES, MEMBER PRICING AND DISCOUNTS, DATA AND RESEARCH, WEBINAR HOSTING, EXHIBITING OPPORTUNITIES AT EVENTS, BLOG CONTRIBUTION AND MUCH MORE. LOCALOGY ALSO OFFERS CONSULTING AND CO-OP ADVERTISING PRODUCTS AND SERVICES AT ADDITIONAL COSTS.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt052282
IRS990/PYOtherExpensesAmt02331178
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt02963465
IRS990/PYRevenuesLessExpensesAmt0-553279
IRS990/PYSalariesCompEmpBnftPaidAmt01237848
IRS990/PYTotalExpensesAmt03569026
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt03015747
IRS990/ReconcilationRevenueExpnssAmt0-443847
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt03054547
IRS990/SavingsAndTempCashInvstGrp/EOYAmt02760008
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/OnlyInHouseLobbyingInd01
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt07889
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0163834
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0171723
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt03482547
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt06150
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt08681
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt014831
IRS990ScheduleD/NetUnrealizedGainsInvstAmt0-25791
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0188757
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0518988
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0707745
IRS990ScheduleD/RevenueNotReportedAmt0-25791
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt03038700
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ASSOCIATION IS INCORPORATED AS A NON-PROFIT UNDER THE LAWS OF THE STATE OF DELAWARE AND IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES UNDER THE PROVISION OF SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE, EXCEPT FOR TAXES PERTAINING TO UNRELATED BUSINESS INCOME, IF ANY. THE ASSOCIATION HAD NO UNRELATED BUSINESS INCOME TAX EXPENSE FOR THE YEARS ENDED DECEMBER 31, 2021 AND 2020. THE ASSOCIATION FOLLOWS THE ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES. THE STANDARD CLARIFIES THE ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES BY PRESCRIBING THE RECOGNITION THRESHOLD A TAX POSITION IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN THE FINANCIAL STATEMENTS. THE GUIDANCE ALSO ADDRESSES DERECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES ON INCOME TAXES, AND ACCOUNTING IN INTERIM PERIODS. MANAGEMENT BELIEVES THE ASSOCIATION HAS NO MATERIAL UNCERTAINTIES IN INCOME TAXES. THE ASSOCIATION FILES FORM 990 IN THE U.S. FEDERAL JURISDICTION AND THE RELATED FORM IN THE REQUIRED STATE JURISDICTIONS. WITH FEW EXCEPTIONS, THE ASSOCIATION IS NO LONGER SUBJECT TO EXAMINATION FOR YEARS BEFORE 2017.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0202796
IRS990ScheduleD/TotalExpensesPerForm990Amt03482547
IRS990ScheduleD/TotalRevenuePerForm990Amt03038700
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt03012909
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt03482547
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompensationCommitteeInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt1196213
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt2146563
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt159393

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.70$0.41$1.28$2.08$2.90$0.81
2023Detailed filing. Detailed filing data is available for this year.$2.34$0.24$2.10$2.30$3.31$1.01
2022Detailed filing. Detailed filing data is available for this year.$3.40$0.29$3.11$2.95$3.45$0.50
2021Detailed filing. Detailed filing data is available for this year.$4.02$0.53$3.49$3.04$3.48$0.44
2020Detailed filing. Detailed filing data is available for this year.$4.40$0.44$3.96$3.02$3.57$0.55
2019Summary only. Only limited summary data is available for this year.$5.06$0.55$4.51$3.70$4.36$0.66
2018Detailed filing. Detailed filing data is available for this year.$6.57$1.49$5.08$4.22$6.94$2.71
2017Detailed filing. Detailed filing data is available for this year.$8.58$0.74$7.85$6.09$8.64$2.55
2016Detailed filing. Detailed filing data is available for this year.$11.5$1.07$10.4$8.04$8.53$0.50
2015Detailed filing. Detailed filing data is available for this year.$11.7$0.83$10.9$8.07$6.55$1.53
2014Detailed filing. Detailed filing data is available for this year.$10.6$1.72$8.89$7.75$7.85$0.10
2013Detailed filing. Detailed filing data is available for this year.$10.6$1.62$9.02$8.60$8.25$0.36
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.8$2.14$8.69$11.7
2011Summary only. Only limited summary data is available for this year.$11.5$1.86$9.64$10.9$13.2$2.29