Liabilities / Assets
42nd percentile
Higher debt load relative to assets than 42% of similar nonprofits.
Yellow Pages Integrated Media Association
990 • Fiscal year 2023 • EIN 43-1337863
Refreshing map…
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
0.10x
Liabilities / Revenue
38th percentile
Higher debt load relative to revenue than 38% of similar nonprofits.
Net Margin
3rd percentile
Higher net margin than 3% of similar nonprofits.
Top Officer Pay
93rd percentile
Higher top officer pay than 93% of similar nonprofits.
Top officer pay equals 16.1% of source-year revenue.
Asset Growth
3rd percentile
Faster asset growth than 3% of similar nonprofits.
Revenue Growth
6th percentile
Faster revenue growth than 6% of similar nonprofits.
Balance Sheet
Assets
Down$2,338,537
Down $1,061,875 (-31%) from 2022
Net Assets
Down$2,096,381
Down $1,009,135 (-32%) from 2022
Liabilities
Down$242,156
Down $52,740 (-18%) from 2022
Revenue And Expenses
Revenue
Down$2,303,892
Down $648,543 (-22%) from 2022
Expenses
Down$3,312,999
Down $135,825 (-3.9%) from 2022
Net Income
Down-$1,009,107
Down $512,718 (-103%) from 2022
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2023 to Dec 31, 2023
- Signed
- Nov 12, 2024
- Return Version
- 2023v5.1
- Gross Receipts
- $2,303,892
Mission and Program Overview
Mission
Our primary exempt purpose is to foster & enhance the print and online yellow pages and other local search and marketing services offered by our members to local and national businesses; disseminating information to the public and its members about the usefulness of these advertising and marketing services.
Industry association of media companies, agencies and technology providers who help businesses market to local consumers.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $2,225,783 | $1,266,671 | ▼ $959,112 |
| Intangible Assets | $663,890 | $663,890 | → $0 |
| Accounts Receivable | $202,676 | $160,804 | ▼ $41,872 |
| Cash and Non-Interest-Bearing Accounts | $100,344 | $116,334 | ▲ $15,990 |
| Prepaid Expenses and Deferred Charges | $94,862 | $70,099 | ▼ $24,763 |
| Land, Buildings, and Equipment, Net | $112,857 | $60,739 | ▼ $52,118 |
| Total Assets | $3,400,412 | $2,338,537 | ▼ $1,061,875 |
| Liabilities | |||
| Deferred Revenue | $159,256 | $123,384 | ▼ $35,872 |
| Accounts Payable and Accrued Expenses | $135,640 | $118,772 | ▼ $16,868 |
| Total Liabilities | $294,896 | $242,156 | ▼ $52,740 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $3,105,516 | $2,096,381 | ▼ $1,009,135 |
| Total Net Assets Fund Balance | $3,105,516 | $2,096,381 | ▼ $1,009,135 |
| Total Liabilities and Net Assets / Fund Balance | $3,400,412 | $2,338,537 | ▼ $1,061,875 |
Asset Categories
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $58,681 | $649,064 | $707,745 |
| Equipment | $2,058 | $168,556 | $170,614 |
| Leasehold Improvements | $0 | $14,831 | $14,831 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| William Dinan | President | FT | $369,830 | $369,830 | $369,830 |
| Robert Zink | Chief Operating Officer | FT | $185,907 | $57,140 | $243,047 |
| Valerie Onyski | VP Co-op Adv Services | FT | $146,563 | $16,837 | $163,400 |
Board Members and Trustees
| Name | Title |
|---|---|
| Sharon Sweeney | Chairperson |
| Kelly Thomas Nojaim | Vice Chairperson |
| Chad Richard | Director |
| Christian Ward | Director |
| Kevin Jasper | Director |
| Michael Fordyce | Director |
| Norm Hagarty | Director |
| Todd Glavinskas | Director |
| Troy Lager | Secretary/treasurer |
Highest Paid Contractors
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Opentext | B2b Integration | 9711 WASHINGTON BLVD STE 700, Gaithersburg, MD 20878 | $438,000 |
| Artillry Intelligence LLC | Consultant/analyst | 4607 LAKEVIEW CANYON RD 129, Westlake Village, CA 91361 | $134,963 |
| Loews Hotel | Conference Meeting Area Provider | 455 DUKE DRIVE STE 103, Franklin, TX 37067 | $117,685 |
| Oak Cpas | Accounting & Consulting | 800 W UNIVERSITY STE B, Rochester, MI 48307 | $114,860 |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $0
- Program Service Revenue
- $2,176,742
- Investment Income
- $71,332
- Other Revenue
- $55,818
- Change in Net Assets
- $-1,009,107
Audited Revenue Reconciliation
- Revenue per Audited Statements
- $2,303,892
- Revenue Not Reported on Financial Statements
- $0
- Revenue Not Reported on Form 990
- $0
- Total Revenue per Audited Statements
- $2,303,892
- Total Revenue per Form 990
- $2,303,892
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $2,115,446 |
| Salaries, Compensation, and Employee Benefits | $1,197,553 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | - | - | - | $1,147,395 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $727,301 |
| Other Salaries and Wages | - | - | - | $436,911 |
| Information Technology | - | - | - | $181,739 |
| Fees for Services Accounting | - | - | - | $139,860 |
| Occupancy | - | - | - | $77,238 |
| Depreciation Depletion | - | - | - | $53,400 |
| Travel | - | - | - | $36,927 |
| Insurance | - | - | - | $34,141 |
| Pension Plan Contributions | - | - | - | $33,341 |
| Fees for Services Legal | - | - | - | $24,000 |
| Advertising | - | - | - | $3,365 |
| Office Expenses | - | - | - | $3,009 |
| Other Expenses | - | - | - | $1,076 |
| Total Functional Expenses | $0 | $0 | $0 | $3,312,999 |
Audited Expense Reconciliation
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $3,313,027 |
| Expenses per Audited Statements | $3,312,999 |
| Total Expenses per Form 990 | $3,312,999 |
| Expenses Not Reported on Form 990 | $28 |
| Expenses Not Reported on Financial Statements | $0 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- In-house lobbying only
- Yes
- Subject to proxy tax
- Yes
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Backup withholding compliance
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- Yes
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Section A, Line 7B
“An amendment to the bylaws that materially and adversely affects a class of membership and dissolution requires approval of the membership.”
Form 990, Part VI, Section B, Line 11B
“The form 990 is reviewed by the audit committee before filing.”
Form 990, Part VI, Section B, Line 12C
“All principal officers and committee members must disclose any conflict of interest, including all material facts, to the directors and committee members who will then decide if a conflict of interest exists and if necessary, take appropriate disciplinary and corrective action. On an annual basis, each principal officer and committee member shall sign a statement which affirms such person has received a copy of the conflict of interest policy, has read and understands the policy, has agreed to comply with the policy, and understands the organization is charitable and in order to maintain its federal tax exemption, it must engage primarily in activities which accomplish one or more of its tax-exempt purpose.”
Form 990, Part VI, Section B, Line 15A
“The president's compensation is set forth within a written employment agreement. The board of directors establishes annual written goals for the president. The executive committee of the board, acting as the compensation and benefits committee, consisting of the chair, vice chair and secretary/treasurer, annually review the accomplishments of the president to compare to the goals established by the board. The committee determines the base salary increase, if any, for the prior year's performance based upon the accomplishment of such goals, the financial conditions of the association and its members, and consultation with an independent human resources professional. The decision of the compensation and benefits committee is reported to the board of directors and is reflected in contemporaneously recorded minutes of the meetings. All other staff are part of the annual review and evaluation process. Merit increase amounts for the year are approved by the board of directors during the budget process. The percentage is based on a review of merit increases at board companies and similar associations.”
Form 990, Part VI, Section C, Line 19
“Localogy, inc makes its governing documents, conflict of interest policy and financial statements available to the public upon request.”
Filing and Contact Details
Filer
- Filer Name
- Localogy Inc
- EIN
- 43-1337863
- Phone
- 2482446200
- Address
- 44648 MOUND RD 104, STERLING HEIGHTS, MI 48314-1322
Signing Officer
- Name
- Robert Zink
- Title
- Chief Operating Officer
- Phone
- 2482446200
- Signed
- 2024-11-12
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Bill Dinan
- Formed
- 1975
- Legal Domicile
- De
- Voting Board Members
- 10
- Independent Board Members
- 10
- Employees
- 9
- Volunteers
- 0
Preparer
- Firm
- Oak Cpas Pllc
- Address
- 800 W UNIVERSITY STE B, ROCHESTER, MI 48307
- Preparer
- Patrick Strausbaugh
- Phone
- 2483016460
Supplemental Narrative
Additional Explanations
Form 990, Part IX, Line 11G
“Fringe benefits, payroll taxes & processing fees 200,566. Service charges & fees 27,622. Outside & consulting services 919,207.”
FORM 990, PART XI, LINE 9:
“Federal income tax withheld -28.”
Form 990, Part XII, Line 2C
“No changes to the process from prior years.”
Financial Statement Notes
PART X, LINE 2:
“The association is incorporated as a non-profit under the laws of the state of delaware and is exempt from federal and state income taxes under the provision of section 501(c)(6) of the internal revenue code, except for taxes pertaining to unrelated business income, if any. The association had no unrelated business income tax expense for the years ended december 31, 2023 and 2022. The association follows the accounting guidance for uncertainty in income taxes. The standard clarifies the accounting for uncertainty in income taxes by prescribing the recognition threshold a tax position is required to meet before being recognized in the financial statements. The guidance also addresses derecognition, classification, interest and penalties on income taxes, and accounting in interim periods. Management believes the association has no material uncertainties in income taxes. The association files form 990 in the u.s. Federal jurisdiction and the related form in the required state jurisdictions. With few exceptions, the association is no longer subject to examination for years before 2020.”
PART XII, LINE 2D - OTHER ADJUSTMENTS:
“Federal income tax withheld 28.”
Raw XML AppendixShowing 400 of 514 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/Desc | 0 | NATIONAL ORDER PROCESSING SYSTEMS - THE ASSOCIATION MANAGES RATES & DATA AND ELITE, TWO PROGRAMS THAT ARE CRITICAL TO THE DAY-TO-DAY FUNCTIONS OF THE INDUSTRY. RATES & DATA PROVIDES RATES AND ASSOCIATED INFORMATION ABOUT LOCALOGY'S PRODUCTS THAT ARE AVAILABLE IN ASSOCIATION MEMBER AND NON-MEMBER DIRECTORIES. THE RATES & DATA SYSTEM PROVIDES CERTIFIED MARKETING REPRESENTATIVES (CMRS), PUBLISHERS AND ADVERTISERS' EASY ACCESS TO ADVERTISING RATES, COVERAGE AND MAPS FOR APPROXIMATELY 5,000 DIRECTORIES. THE ELITE SYSTEM IS A COMPUTER SYSTEM USED FOR THE TRANSMISSION OF NATIONAL ADVERTISING ORDER DATA BETWEEN CMRS AND ASSOCIATION PUBLISHERS, MEMBERS AND NON-MEMBERS FOR PRINT OR INTERNET YELLOW PAGE DIRECTORIES. THE ASSOCIATION MAINTAINS THE ELITE SYSTEM THROUGH A CONTRACT WITH A THIRD PARTY PROVIDER. THE USER BASE IS CURRENTLY LOCATED IN THE US, CANADA, AND MEXICO. THE SYSTEM ALSO INCLUDES A DIRECTORY ONLINE COMPONENT, WHICH INCLUDES COPIES OF DIRECTORIES FOR USE BY CMRS. THE ASSOCIATION CONDUCTS TRAINING CLASSES AS REQUIRED TO PROVIDE EDUCATION ON INDUSTRY SYSTEMS, STANDARDS, RESEARCH, SELLING TECHNIQUES, AND CO-OP ADVERTISING. |
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| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
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| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE CHAIRPERSON |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | SECRETARY/TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | CHIEF OPERATING OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | VP CO-OP ADV SERVICES |
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| IRS990/FormationYr | 0 | 1975 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedInd | 0 | 0 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 10 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
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| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 10 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 3 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIInd | 0 | X |
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| IRS990/InsuranceGrp/TotalAmt | 0 | 34141 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 663890 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 663890 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 71332 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 71332 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 18 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
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| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 112857 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 60739 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 893190 |
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| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TO ACQUIRE INFORMATION FROM MEMBERS & 3RD PARTIES & TO PROVIDE ANALYSIS TO MEMBERS OF THE LOCAL MEDIA INDUSTRY TO AID IN THE CONDUCT OF THEIR BUSINESSES & COMMUNICATING THEIR NEEDS & INTERESTS TO FEDERAL, STATE & LOCAL LEGISLATIVE & ADMINISTRATIVE BODIES, AS WELL AS TO NONGOVERNMENTAL ORGANIZATIONS; REPRESENT THE LOCAL MEDIA INDUSTRY BEFORE THE ABOVE DESCRIBED GOVERNMENTAL ORGANIZATIONS; CONDUCT & SUPPORT TRAINING PROGRAMS FOR ITS MEMBERS; CONDUCT & SUPPORT MEETINGS, CONFERENCES, TRADE SHOWS & SIMILAR ACTIVITIES; PROMOTE THE USE OF LOCAL MEDIA INCLUDING PRINTED & ELECTRONIC DIRECTORIES, SEARCH ENGINES, SOCIAL MEDIA & MOBILE ADVERTISING BY ADVERTISERS & CONSUMERS; PROVIDE CO-OP ADVERTISING INFORMATION, NATIONAL SALES SERVICES & OTHER PROGRAMS & SERVICES THAT FACILITATE THE USE OF LOCAL MEDIA; ENCOURAGE APPROPRIATE STANDARDS OF CONDUCT AND WHERE APPROPRIATE, UNIFORM PRACTICES IN THE CREATION & SALE OF LOCAL MEDIA; & CERTIFY COMPETENCE IN THE DEVELOPMENT, MARKETING & SALE OF LOCAL MEDIA. |
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| IRS990/OtherExpensesGrp/Desc | 1 | BAD DEBTS |
| IRS990/OtherExpensesGrp/Desc | 2 | REFERRAL FEES |
| IRS990/OtherExpensesGrp/Desc | 3 | DUES & SUBSCRIPTIONS |
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| IRS990/OtherExpensesGrp/TotalAmt | 1 | 94280 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 1700 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 1076 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 531390 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | OFFICE SPACE RENTAL |
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| IRS990/OtherRevenueTotalAmt | 0 | 55818 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 436911 |
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| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 33341 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
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| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 70099 |
| IRS990/PrincipalOfficerNm | 0 | BILL DINAN |
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| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 519200 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 519200 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 519200 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | NATIONAL ORDER PROCESS |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | SALES DEVELOPMENT PROG |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | MEMBERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | INDUSTRY CONFERENCE |
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| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 679755 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 522850 |
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| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 679755 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 522850 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 254465 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | RESEARCH - THE ASSOCIATION EMPOWERS MEMBERS WITH THE INSIGHTS THEY NEED TO SUCCEED AND THRIVE IN THE LOCAL MARKETPLACE. LOCALOGY PROVIDES QUANTITATIVE TRACKING STUDIES THAT MONITOR CLOUD-BASED SERVICE ADOPTION IN THE SMALL BUSINESS MARKETPLACE. AS BUSINESSES ADDRESS THE IMMEDIATE CHALLENGES OF TECHNOLOGY, GENERATIONAL TRENDS AND ECONCOMIC REALITIES, LOCALOGY IS MONITORING THE CURRENT AND FUTURE IMPACT ON THE LOCAL MARKETPLACE. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | SALES DEVELOPMENT PROGRAM - LOCALOGY'S CO-OP PRODUCTS AND SERVICES BRINGS THOUSANDS OF CO-OP BRAND PROGRAMS INTO ONE, EASY-TO-USE WEB APPLICATION THAT FEATURES INFORMATION SUCH AS CO-OP CONTRACTS, ACCRUAL RATES, REIMBURSEMENT PERCENTAGES, MEDIA TYPE DESCRIPTIONS, PROMOTIONS, AD MATERIALS AND SO MUCH MORE. THE ONLINE DATABASE OFFERS THE FASTEST, EASIEST WAY TO CONNECT TO LOCAL ADVERTISERS WITH THE BIGGEST NAME-BRANDS IN CO-OP ADVERTISING. THE CO-OP SERVICES SIDE LEVERAGES ON YEARS OF CO-OP EXPERIENCE TO OFFER TRAINING AND CONSULTING SERVICES. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | THE ANNUAL CONFERENCE IS OPEN TO ALL MEMBERS AND NON-MEMBERS. IT SUPPORTS THE BASIC GOALS OF THE ORGANIZATION BY PROVIDING EDUCATION, RESEARCH ANALYSIS, ENVIRONMENTAL INFORMATION, OPEN DIALOGUE AND ADDRESSES THE ISSUES FACING THE INDUSTRY ON A DAILY BASIS. THE CONFERENCE IS AN OPPORTUNITY FOR MEMBERS AND NON-MEMBERS TO INTRODUCE NEW PRODUCTS AND SERVICES FOR THE INDUSTRY.MEMBERSHIP DUES - LOCALOGY OFFERS A VARIETY OF MEMBERSHIP OPTIONS FOR BUSINESSES REPRESENTING THE LOCAL MARKETING AND MEDIA SPACE. CURRENT MEMBERS INCLUDE MEDIA PUBLISHERS, AGENCIES, TECHNOLOGY PROVIDERS AND BRANDS. LOCALOGY IS THE ONLY ASSOCIATION REPRESENTING ALL CORNERS OF THE LOCAL MARKETING SPACE ACROSS ALL MEDIA CHANNELS AND TECHNOLOGIES. MEMBERSHIP IS CLASSIFIED BY COMPANY TYPE (AGENCY, MEDIA, PARTNER, ETC.) AND INCLUDES MULTIPLE TIERS WITHIN EACH TYPE. DEPENDING ON MEMBERSHIP LEVEL, BENEFITS MAY INCLUDE EVENT PASSES, MEMBER PRICING AND DISCOUNTS, DATA AND RESEARCH, WEBINAR HOSTING, EXHIBITING OPPORTUNITIES AT EVENTS, BLOG CONTRIBUTION AND MUCH MORE. LOCALOGY ALSO OFFERS CONSULTING AND CO-OP ADVERTISING PRODUCTS AND SERVICES AT ADDITIONAL COSTS. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
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| IRS990/PYContributionsGrantsAmt | 0 | 270000 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
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| IRS990/PYOtherExpensesAmt | 0 | 2243057 |
| IRS990/PYOtherRevenueAmt | 0 | 55818 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 2609809 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -496389 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 1205767 |
| IRS990/PYTotalExpensesAmt | 0 | 3448824 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 2952435 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -1009107 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 1 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 1 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
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| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 1266671 |
| IRS990/ScheduleBRequiredInd | 0 | 0 |
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| IRS990ScheduleC/OnlyInHouseLobbyingInd | 0 | 1 |
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| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 170614 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 28 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 3312999 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
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| IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt | 0 | 14831 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt | 0 | 14831 |
| IRS990ScheduleD/OtherExpensesIncludedAmt | 0 | 28 |
| IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt | 0 | 58681 |
| IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt | 0 | 649064 |
| IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt | 0 | 707745 |
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| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | THE ASSOCIATION IS INCORPORATED AS A NON-PROFIT UNDER THE LAWS OF THE STATE OF DELAWARE AND IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES UNDER THE PROVISION OF SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE, EXCEPT FOR TAXES PERTAINING TO UNRELATED BUSINESS INCOME, IF ANY. THE ASSOCIATION HAD NO UNRELATED BUSINESS INCOME TAX EXPENSE FOR THE YEARS ENDED DECEMBER 31, 2023 AND 2022. THE ASSOCIATION FOLLOWS THE ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES. THE STANDARD CLARIFIES THE ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES BY PRESCRIBING THE RECOGNITION THRESHOLD A TAX POSITION IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN THE FINANCIAL STATEMENTS. THE GUIDANCE ALSO ADDRESSES DERECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES ON INCOME TAXES, AND ACCOUNTING IN INTERIM PERIODS. MANAGEMENT BELIEVES THE ASSOCIATION HAS NO MATERIAL UNCERTAINTIES IN INCOME TAXES. THE ASSOCIATION FILES FORM 990 IN THE U.S. FEDERAL JURISDICTION AND THE RELATED FORM IN THE REQUIRED STATE JURISDICTIONS. WITH FEW EXCEPTIONS, THE ASSOCIATION IS NO LONGER SUBJECT TO EXAMINATION FOR YEARS BEFORE 2020. |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 1 | FEDERAL INCOME TAX WITHHELD 28. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART X, LINE 2: |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | PART XII, LINE 2D - OTHER ADJUSTMENTS: |
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| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 3312999 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 2303892 |
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| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 3313027 |
| IRS990ScheduleJ/BoardOrCommitteeApprovalInd | 0 | X |
| IRS990ScheduleJ/CompensationCommitteeInd | 0 | X |
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| IRS990/ScheduleJRequiredInd | 0 | 1 |
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| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 2 | 146563 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt | 0 | 0 |
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| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 1 | 35142 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 2 | 6960 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 2 | 0 |
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| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt | 2 | 9877 |
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| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt | 1 | 0 |
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| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 0 | 369830 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | WILLIAM DINAN |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 1 | ROBERT ZINK |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 2 | VALERIE ONYSKI |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 1 | CHIEF OPERATING OFFICER |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 2 | VP CO-OP ADV SERVICES |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 0 | 369830 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 1 | 243047 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 2 | 163400 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 2 | 0 |
| IRS990ScheduleJ/SeverancePaymentInd | 0 | 0 |
| IRS990ScheduleJ/SupplementalNonqualRtrPlanInd | 0 | 0 |
| IRS990ScheduleJ/WrittenEmploymentContractInd | 0 | X |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | AN AMENDMENT TO THE BYLAWS THAT MATERIALLY AND ADVERSELY AFFECTS A CLASS OF MEMBERSHIP AND DISSOLUTION REQUIRES APPROVAL OF THE MEMBERSHIP. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE FORM 990 IS REVIEWED BY THE AUDIT COMMITTEE BEFORE FILING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | ALL PRINCIPAL OFFICERS AND COMMITTEE MEMBERS MUST DISCLOSE ANY CONFLICT OF INTEREST, INCLUDING ALL MATERIAL FACTS, TO THE DIRECTORS AND COMMITTEE MEMBERS WHO WILL THEN DECIDE IF A CONFLICT OF INTEREST EXISTS AND IF NECESSARY, TAKE APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION. ON AN ANNUAL BASIS, EACH PRINCIPAL OFFICER AND COMMITTEE MEMBER SHALL SIGN A STATEMENT WHICH AFFIRMS SUCH PERSON HAS RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY, HAS READ AND UNDERSTANDS THE POLICY, HAS AGREED TO COMPLY WITH THE POLICY, AND UNDERSTANDS THE ORGANIZATION IS CHARITABLE AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION, IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMPLISH ONE OR MORE OF ITS TAX-EXEMPT PURPOSE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE PRESIDENT'S COMPENSATION IS SET FORTH WITHIN A WRITTEN EMPLOYMENT AGREEMENT. THE BOARD OF DIRECTORS ESTABLISHES ANNUAL WRITTEN GOALS FOR THE PRESIDENT. THE EXECUTIVE COMMITTEE OF THE BOARD, ACTING AS THE COMPENSATION AND BENEFITS COMMITTEE, CONSISTING OF THE CHAIR, VICE CHAIR AND SECRETARY/TREASURER, ANNUALLY REVIEW THE ACCOMPLISHMENTS OF THE PRESIDENT TO COMPARE TO THE GOALS ESTABLISHED BY THE BOARD. THE COMMITTEE DETERMINES THE BASE SALARY INCREASE, IF ANY, FOR THE PRIOR YEAR'S PERFORMANCE BASED UPON THE ACCOMPLISHMENT OF SUCH GOALS, THE FINANCIAL CONDITIONS OF THE ASSOCIATION AND ITS MEMBERS, AND CONSULTATION WITH AN INDEPENDENT HUMAN RESOURCES PROFESSIONAL. THE DECISION OF THE COMPENSATION AND BENEFITS COMMITTEE IS REPORTED TO THE BOARD OF DIRECTORS AND IS REFLECTED IN CONTEMPORANEOUSLY RECORDED MINUTES OF THE MEETINGS. ALL OTHER STAFF ARE PART OF THE ANNUAL REVIEW AND EVALUATION PROCESS. MERIT INCREASE AMOUNTS FOR THE YEAR ARE APPROVED BY THE BOARD OF DIRECTORS DURING THE BUDGET PROCESS. THE PERCENTAGE IS BASED ON A REVIEW OF MERIT INCREASES AT BOARD COMPANIES AND SIMILAR ASSOCIATIONS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | LOCALOGY, INC MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | FRINGE BENEFITS, PAYROLL TAXES & PROCESSING FEES 200,566. SERVICE CHARGES & FEES 27,622. OUTSIDE & CONSULTING SERVICES 919,207. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | FEDERAL INCOME TAX WITHHELD -28. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | NO CHANGES TO THE PROCESS FROM PRIOR YEARS. |
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Filings
Displayed year
2023 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $2,338,537
- Liabilities
- $242,156
- Net assets
- $2,096,381
- Revenue
- $2,303,892
- Expenses
- $3,312,999
- Net income
- -$1,009,107