Liabilities / Assets
25th percentile
Higher debt load relative to assets than 25% of similar nonprofits.
990 • Fiscal year 2017 • EIN 43-1337863
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
25th percentile
Higher debt load relative to assets than 25% of similar nonprofits.
Liabilities / Revenue
25th percentile
Higher debt load relative to revenue than 25% of similar nonprofits.
Net Margin
3rd percentile
Higher net margin than 3% of similar nonprofits.
Top Officer Pay
86th percentile
Higher top officer pay than 86% of similar nonprofits.
Top officer pay equals 8.0% of source-year revenue.
Asset Growth
1st percentile
Faster asset growth than 1% of similar nonprofits.
Revenue Growth
6th percentile
Faster revenue growth than 6% of similar nonprofits.
Assets
Down$8,583,594
Down $2,925,126 (-25%) from 2016
Net Assets
Down$7,848,416
Down $2,595,298 (-25%) from 2016
Liabilities
Down$735,178
Down $329,828 (-31%) from 2016
Revenue
Down$6,092,951
Down $1,942,498 (-24%) from 2016
Expenses
Up$8,640,458
Up $105,933 (+1.2%) from 2016
Net Income
Down-$2,547,507
Down $2,048,431 (-410%) from 2016
Our primary exempt purpose is to foster & enhance the print and online yellow pages and other local search and marketing services offered by our members to local and national businesses; disseminating information to the public and its members about the usefulness of these advertising and marketing services.
See Schedule OOur primary exempt purpose is to foster & enhance the print and online yellow pages and other local search and marketing services offered by our members to local and national businesses, disseminating information to the public and its members about the usefulness of these advertising and marketing services.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $8,997,724 | $6,774,192 | ▼ $2,223,532 |
| Intangible Assets | $1,327,778 | $663,890 | ▼ $663,888 |
| Accounts Receivable | $488,384 | $338,290 | ▼ $150,094 |
| Prepaid Expenses and Deferred Charges | $271,484 | $224,630 | ▼ $46,854 |
| Land, Buildings, and Equipment, Net | $98,318 | $212,650 | ▲ $114,332 |
| Cash and Non-Interest-Bearing Accounts | $208,254 | $195,619 | ▼ $12,635 |
| Other Notes and Loans Receivable, Net | $0 | $174,323 | ▲ $174,323 |
| Inventories for Sale or Use | $116,778 | $0 | ▼ $116,778 |
| Total Assets | $11,508,720 | $8,583,594 | ▼ $2,925,126 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $559,933 | $440,166 | ▼ $119,767 |
| Deferred Revenue | $505,073 | $295,012 | ▼ $210,061 |
| Total Liabilities | $1,065,006 | $735,178 | ▼ $329,828 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $10,443,714 | $7,848,416 | ▼ $2,595,298 |
| Total Net Assets Fund Balance | $10,443,714 | $7,848,416 | ▼ $2,595,298 |
| Total Liabilities and Net Assets / Fund Balance | $11,508,720 | $8,583,594 | ▼ $2,925,126 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $39,654 | $943,313 | $982,967 |
| Other Land Buildings | $172,996 | $564,517 | $737,513 |
| Leasehold Improvements | $0 | $226,148 | $226,148 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Negley Norton | President | FT | $324,522 | $160,585 | $485,107 |
| Greg Sterling | VP Strategy | FT | $206,705 | $84,037 | $290,742 |
| Wesley Young | VP Public Affairs | FT | $189,869 | $38,936 | $228,805 |
| Robert Zink | Managing Director | FT | $174,818 | $37,016 | $211,834 |
| Valerie Onyski | Managing Director | FT | $123,728 | $19,500 | $143,228 |
| Eugene Wilk | Public Policy Manager (thru 10/31/17) | FT | $106,453 | $32,969 | $139,422 |
| Jill Addy Wright | Managing Director (thru 1/19/17) | FT | $109,381 | $1,890 | $111,271 |
| Name | Title |
|---|---|
| Bill Dinan | Chairman |
| Ben Wood | Vice Chairman |
| Chad Richard | Director |
| Eric Webb | Director |
| James Continenza | Director |
| Joe Walsh | Director |
| Kelly Nojaim | Director |
| Ken Taylor | Director |
| Kevin Jasper | Director |
| Manish Patel | Director |
| Michael Fordyce | Director |
| Norm Hagarty | Director |
| Phillip Rather | Director |
| Sharon Rowlands | Director |
| Patrick Moore | Director (thru 3/31/17) |
| Julien Billot | Director (thru 4/30/17) |
| Sharon Sweeney | Secretary/Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Global Exchange Services | B2B Integration | PO Box 640371, Pittsburgh, PA 15264-0371, Ca | $542,671 |
| Smithbucklin Corporation | Finance & Management | 330 N Wabash Suite 2000, Chicago, IL 60611 | $420,602 |
| Burke Incorporated | Marketing Research | 1360 Solutions Center, Chicago, IL 60677-1003 | $335,500 |
| SageKey Software Inc | Software Development & Maintenance | 4951 Ashwyck Place, Kettering, OH 45429 | $267,338 |
| Thrive Analytics | Market Research & Analysis | - | $180,560 |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $4,322,678 |
| Other Expenses | $4,317,780 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $2,390,192 |
| Fees for Services Other | - | - | - | $1,204,946 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $1,193,493 |
| Information Technology | - | - | - | $967,416 |
| Conferences and Meetings | - | - | - | $633,864 |
| Fees for Services Accounting | - | - | - | $406,375 |
| Other Employee Benefits | - | - | - | $348,506 |
| Payroll Taxes | - | - | - | $254,672 |
| Occupancy | - | - | - | $245,345 |
| Fees for Services Legal | - | - | - | $168,071 |
| Depreciation Depletion | - | - | - | $162,656 |
| Pension Plan Contributions | - | - | - | $135,815 |
| Travel | - | - | - | $134,716 |
| Office Expenses | - | - | - | $125,386 |
| Insurance | - | - | - | $107,806 |
| Other Expenses | - | - | - | $49,583 |
| Advertising | - | - | - | $49,069 |
| Total Functional Expenses | $0 | $0 | $0 | $8,640,458 |
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $8,961,471 |
| Expenses per Audited Statements | $8,640,458 |
| Total Expenses per Form 990 | $8,640,458 |
| Expenses Not Reported on Form 990 | $321,013 |
| Expenses Not Reported on Financial Statements | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“SmithBucklin Corporation is a management company which manages all financial services of the organization in accordance with the organization's bylaws and policies.”
“The Association is a company membership organization. Prospects of the yellow pages (local search) industry apply for membership to the Association. Once they meet all requirements and are approved by the board, they become members of the Association.”
“The bylaws state that directors nominated for election shall be elected by the class membership represented by such directors.”
“An amendment to the bylaws that materially and adversely affects a class of membership and dissolution requires approval of the membership.”
“The Form 990 is reviewed by the audit committee before filing.”
“All principal officers and committee members must disclose any conflict of interest, including all material facts, to the directors and committee members who will then decide if a conflict of interest exists and take appropriate disciplinary and corrective action, if necessary. On an annual basis, each principal officer and committee member shall sign a statement which affirms such person has received a copy of the conflict of interest policy, has read and understands the policy, has agreed to comply with the policy, and understands the organization is charitable and in order to maintain its Federal tax exemption it must engage primarily in activities which accomplish one or more of its tax-exempt purposes.”
“The President's salary and target bonus opportunity is set forth in a written employment agreement. The board of directors annually establishes written goals for the President. The executive committee of the board of directors, acting as the compensation and benefits committee, consisting of the Chair, Vice Chair and Secretary/Treasurer, annually review the accomplishments of the President compared to the goals established by the board. The committee determines the base salary increase, if any, for the prior year's performance based upon accomplishment of these goals, the financial conditions of the Association and its members, and consultation with independent human resources professional. The decision of the compensation and benefits committee is reported to the board of directors and is reflected in contemporaneously recorded minutes of their meetings. All other staff are part of the annual review and evaluation process. Merit increase amounts for the year are approved by the board of directors during the budget process. The percentage is based on a review of merit increases at board companies and similar associations.”
“The organization makes its governing documents, conflicts of interest policy, and financial statements available to the public upon request. Documents are available for the same period of disclosure as set forth in IRC Section 6104(d).”
“The organization's mission is to acquire information from members and third parties and providing analysis to members of the local media industry to aid in the conduct of their businesses and in communicating their needs and interests to federal, state and local legislative and administrative bodies, as well as to nongovernmental organizations such as business firms, trade associations, charitable foundations and civic groups; represent the local media industry as a whole before the above described governmental organizations; conduct and support training programs for its members; conduct and support meetings, conferences, seminars, trade shows and similar activities; promote the use of local media including, but not limited to, printed and electronic directories, search engines, social media and mobile advertising by advertisers and consumers throughout the world; provide cooperative advertising information, national sales services and other programs and services that facilitate the use of local media; encourage appropriate standards of conduct and, where appropriate, uniform practices in the creation and sale of local media; and certify competence in the development, marketing and sale of local media.”
“Consulting 310,411. Temporary Help 72,100. Artists 244,856. Marketing Research 524,909. Bank Fees 52,670.”
“The Association is incorporated as a non-profit under the laws of the State of Delaware and is exempt from Federal and state income taxes under the provision of Section 501(c)(6) of the Internal Revenue Code, except for taxes pertaining to unrelated business income, if any. The Association had no unrelated business income tax expense for the year ended December 31, 2017 and 2016. The Association follows the accounting guidance for uncertainty in the income taxes. The standard clarifies the accounting for uncertainty in income taxes by prescribing the recognition threshold a tax position is required to meet before being recognized in the financial statements. The guidance also addresses derecognition, classification, interest and penalties on income taxes, and accounting in interim periods. Management believes the Association has no material uncertainties in income taxes. The Association files Form 990 in the U.S. Federal jurisdiction and the related form in the required state jurisdictions. With few exceptions, the Association is no longer subject to examination for years before 2014.”
“Loss on sale of Creative Outlet -321,013.”
“Loss on sale of Creative Outlet 321,013.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 559933 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 440166 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 488384 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 338290 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | See Schedule OOur primary exempt purpose is to foster & enhance the print and online yellow pages and other local search and marketing services offered by our members to local and national businesses, disseminating information to the public and its members about the usefulness of these advertising and marketing services. |
| IRS990/AddressChangeInd | 0 | X |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 49069 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | Negley J Norton |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2482446200 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 901 Wilshire Drive Suite 485 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Troy |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | MI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 48084 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 208254 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 195619 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 11 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 1193493 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 633864 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 542671 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 420602 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 335500 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 267338 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 180560 |
| IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/AddressLine1Txt | 0 | 1531 Fairview Road |
| IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/CityNm | 0 | Penticton |
| IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/CountryCd | 0 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/ProvinceOrStateNm | 0 | BC V2A 6P6 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | PO Box 640371 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 330 N Wabash Suite 2000 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 1360 Solutions Center |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 4951 Ashwyck Place |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Pittsburgh |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | Chicago |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | Chicago |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | Kettering |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | PA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | IL |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | IL |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | OH |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 152640371 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 60611 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 606771003 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 45429 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | Global Exchange Services |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | Smithbucklin Corporation |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | Burke Incorporated |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | SageKey Software Inc |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 4 | Thrive Analytics |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | B2B Integration |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | Finance & Management |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | Marketing Research |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | Software Development & Maintenance |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | Market Research & Analysis |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | -210718 |
| IRS990/CYOtherExpensesAmt | 0 | 4317780 |
| IRS990/CYOtherRevenueAmt | 0 | 4400 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 6299269 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -2547507 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 4322678 |
| IRS990/CYTotalExpensesAmt | 0 | 8640458 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 6092951 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 1 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 505073 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 295012 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 1 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 162656 |
| IRS990/Desc | 0 | National order processing systems - The Association manages Rates & Data and Elite, two programs that are critical to the day-to-day functions of the industry. Rates & Data provides rates and associated information about yellow pages products that are available in Association member and non-member directories. The Rates & Data system provides certified marketing representatives (CMRs), publishers and advertisers' easy access to advertising rates, coverage and maps for approximately 6,300 directories. The Elite system is a computer system used for the transmission of national advertising order data between CMRs and association publishers, members and non-members for print or internet yellow page directories. The Association maintains the elite system through a contract with a third party provider. The user base is currently located in the US, Canada, and Mexico. The system also includes a directories online component, which includes copies of directories for use by CMRs. The Association conducts training classes as required to provide education on industry systems, standards, research, selling techniques, and co-op advertising. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | Local Search Association |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 53 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 406375 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 168071 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 1204946 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 49746 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 43195 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 38126 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 35774 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 19500 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 1890 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 32969 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Bill Dinan |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Ben Wood |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Sharon Sweeney |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | James Continenza |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Norm Hagarty |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Kevin Jasper |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Joe Walsh |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Eric Webb |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Michael Fordyce |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Sharon Rowlands |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Kelly Nojaim |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Manish Patel |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Chad Richard |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Phillip Rather |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | Ken Taylor |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | Patrick Moore |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | Julien Billot |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | Negley Norton |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | Greg Sterling |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | Wesley Young |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | Robert Zink |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | Valerie Onyski |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | Jill Addy Wright |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | Eugene Wilk |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 435361 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 247547 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 190679 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 176060 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 123728 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 109381 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 106453 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Vice Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Secretary/Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | Director (thru 3/31/17) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | Director (thru 4/30/17) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | VP Strategy |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | VP Public Affairs |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | Managing Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | Managing Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | Managing Director (thru 1/19/17) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | Public Policy Manager (thru 10/31/17) |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1975 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/OtherAmt | 0 | -325413 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 15 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/OtherAmt | 0 | 604762 |
| IRS990/GrossReceiptsAmt | 0 | 7023126 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 15 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 7 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 967416 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 107806 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 1327778 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 663890 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 116778 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 114695 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 114695 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 54 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 1733978 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 98318 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 212650 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 1946628 |
| IRS990/LegalDomicileStateCd | 0 | DE |
| IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt | 0 | 930175 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 1 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | See Schedule O |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 10443714 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 7848416 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | -325413 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | -325413 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | -350278 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -47791 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 245345 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 125386 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 348506 |
| IRS990/OtherExpensesGrp/Desc | 0 | Bad Debt Expense |
| IRS990/OtherExpensesGrp/Desc | 1 | Dues & Subscriptions |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 62547 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 49583 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | Hosting of Creative Outlet Data |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 0 | 4400 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 4400 |
| IRS990/OtherRevenueTotalAmt | 0 | 4400 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 2390192 |
| IRS990/OthNotesLoansReceivableNetGrp/BOYAmt | 0 | 0 |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 174323 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 254672 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 135815 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 271484 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 224630 |
| IRS990/PrincipalOfficerNm | 0 | Negley J Norton |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 519100 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 519100 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 519100 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 519100 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 4 | 519100 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | National Order Process |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Sales Development Program |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | Membership Dues |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | Creative Outlet |
| IRS990/ProgramServiceRevenueGrp/Desc | 4 | Industry Conference |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2325941 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 1450160 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 1035696 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 521547 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 2325941 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 1450160 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 1035696 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 743229 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 4 | 521547 |
| IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 743229 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | Research - The Association commissions research about the yellow pages and other local media to measure and understand consumer behavior with respect to media usage. The research includes an industry usage study to measure consumer usage of both print and internet yellow pages, a metered ad study. The Association, in turn, will disseminate this information to a variety of audiences including our members, the press, advertisers and advertising agencies. By doing this, the Association is able to prove the value of the yellow pages and other local media to all of these various constituencies. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | Sales Development Program - LSA's Co-op products and services brings thousands of co-op brand programs into one, easy-to-use web application that features information such as co-op contacts, accrual rates, reimbursement percentages, media type descriptions, promotions, ad materials and so much more. The online database offers the fastest, easiest way to connect to local advertisers with the biggest name-brands in co-op advertising. The co-op services side leverages on years of co-op experience to offer training and consulting services. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | The annual conference is open to all members and non-members. It supports the basic goals of our organization by providing education, research analysis, environmental information, open dialogue and addresses the issues facing our industry on a daily basis. The conference is an opportunity for members and non-members to introduce new products and services for the industry. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 1 | Membership Dues - The Local Search Association (LSA) offers a variety of membership options for businesses representing the local marketing and media space. Current members include media publishers, agencies, technology providers and brands. LSA is the only association representing all corners of the local marketing space across all media channels and technologies. Membership is broken up by company type (agency, media, partner, etc.) and includes multiple tiers within each type. Depending on membership level, benefits may include event passes, member pricing and discounts, data and research, webinar hosting, exhibiting opportunities at events, blog contribution and much more. LSA also offers Consulting and Co-op Advertising products and services at additional costs. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 938 |
| IRS990/PYInvestmentIncomeAmt | 0 | 116508 |
| IRS990/PYOtherExpensesAmt | 0 | 4746388 |
| IRS990/PYOtherRevenueAmt | 0 | 88723 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 7830218 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -499076 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 3787199 |
| IRS990/PYTotalExpensesAmt | 0 | 8534525 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
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Displayed year
2017 • Form 990Detailed filing. Detailed filing data is available for this year.