Civic Intelligence

Hotel Electronic Distribution Network Association

990 • Fiscal year 2022 • EIN 41-1704695

Jan 01, 2022 to Dec 31, 2022 • Filed on May 30, 2023

Organization ProfileWWW.HEDNA.ORG
2331 Rock Spring RoadForest Hill, MD 21050

(443) 640-1059

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

87th percentile

0.53x

Higher debt load relative to assets than 87% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Liabilities / Revenue

69th percentile

0.35x

Higher debt load relative to revenue than 69% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Net Margin

25th percentile

-3.1%

Higher net margin than 25% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Top Officer Pay

26th percentile

$0

Higher top officer pay than 26% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Asset Growth

81st percentile

21%

Faster asset growth than 81% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Revenue Growth

95th percentile

128%

Faster revenue growth than 95% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets87th percentile

Assets

Up

$671,310

Up $118,496 (+21%) from 2021

Net Assets

Down

$313,685

Down $31,315 (-9.1%) from 2021

Liabilities

Up

$357,625

Up $149,811 (+72%) from 2021

Revenue And Expenses
Liabilities / Revenue69th percentileNet Margin25th percentile

Revenue

Up

$1,016,713

Up $570,208 (+128%) from 2021

Expenses

Up

$1,048,098

Up $554,272 (+112%) from 2021

Net Income

Up

-$31,385

Up $15,936 (+34%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth81st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2010: $193,772Liabilities 2010: $99,694Net Assets 2010: $94,0782010Assets 2011: $369,878Liabilities 2011: $147,359Net Assets 2011: $222,5192011Assets 2012: $504,613Liabilities 2012: $144,631Net Assets 2012: $359,9822012Assets 2013: $689,065Liabilities 2013: $324,121Net Assets 2013: $364,9442013Assets 2014: $903,786Liabilities 2014: $422,087Net Assets 2014: $481,6992014Assets 2015: $978,964Liabilities 2015: $480,906Net Assets 2015: $498,0582015Assets 2016: $750,074Liabilities 2016: $369,619Net Assets 2016: $380,4552016Assets 2017: $711,408Liabilities 2017: $283,563Net Assets 2017: $427,8452017Assets 2018: $830,613Liabilities 2018: $429,452Net Assets 2018: $401,1612018Assets 2019: $881,098Liabilities 2019: $437,293Net Assets 2019: $443,8052019Assets 2020: $461,855Liabilities 2020: $100,930Net Assets 2020: $360,9252020Assets 2021: $552,814Liabilities 2021: $207,814Net Assets 2021: $345,0002021Assets 2022: $671,310Liabilities 2022: $357,625Net Assets 2022: $313,6852022Assets 2023: $787,186Liabilities 2023: $510,649Net Assets 2023: $276,5372023Assets 2024: $672,037Liabilities 2024: $395,009Net Assets 2024: $277,0282024

Highlighted filing

2022

Assets$671,310
Liabilities$357,625
Net Assets$313,685
Open 2022 Filing

Operations Trend

Revenue Growth95th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2010: $565,1782010Expenses 2011: $507,2172011Expenses 2012: $556,6842012Revenue 2013: $466,937Expenses 2013: $461,975Net Income 2013: $4,9622013Revenue 2014: $870,395Expenses 2014: $753,640Net Income 2014: $116,7552014Revenue 2015: $955,046Expenses 2015: $938,687Net Income 2015: $16,3592015Revenue 2016: $973,531Expenses 2016: $959,937Net Income 2016: $13,5942016Revenue 2017: $982,272Expenses 2017: $895,279Net Income 2017: $86,9932017Revenue 2018: $1,052,344Expenses 2018: $1,105,934Net Income 2018: -$53,5902018Revenue 2019: $1,102,238Expenses 2019: $1,067,902Net Income 2019: $34,3362019Revenue 2020: $617,963Expenses 2020: $718,149Net Income 2020: -$100,1862020Revenue 2021: $446,505Expenses 2021: $493,826Net Income 2021: -$47,3212021Revenue 2022: $1,016,713Expenses 2022: $1,048,098Net Income 2022: -$31,3852022Revenue 2023: $961,077Expenses 2023: $998,225Net Income 2023: -$37,1482023Revenue 2024: $1,019,056Expenses 2024: $1,018,565Net Income 2024: $4912024

Highlighted filing

2022

Revenue$1,016,713
Expenses$1,048,098
Net Income-$31,385
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
May 30, 2023
Return Version
2022v5.0
Gross Receipts
$1,201,213
Mission and Program Overview

Mission

Refer to form 990, part i, line 1

Hedna is an international association focused on identifying distribution opportunities and providing solutions for the lodging industry and its distribution community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$221,626$514,370▲ $292,744
Savings and Temporary Cash Investments$245,221$0▼ $245,221
Accounts Receivable$50,588$123,090▲ $72,502
Prepaid Expenses and Deferred Charges$35,379$33,850▼ $1,529
Total Assets$552,814$671,310▲ $118,496
Liabilities
Deferred Revenue$181,300$346,496▲ $165,196
Accounts Payable and Accrued Expenses$26,514$11,129▼ $15,385
Total Liabilities$207,814$357,625▲ $149,811
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$345,000$313,685▼ $31,315
Total Net Assets Fund Balance$345,000$313,685▼ $31,315
Total Liabilities and Net Assets / Fund Balance$552,814$671,310▲ $118,496
Compensation and Service Providers
Top Officer Pay26th percentile

Board Members and Trustees

NameTitle
Sebastien LeitnerPast President
Chris MurdockPresident
April KeyDirector
Chinmai SharmaDirector
Daniel ContiDirector
Gianna RiveraDirector
Lina RotchadlDirector
Mike CarloDirector
Natalie KimballDirector
Sandra SariDirector
Sean NygrenDirector
Audrey MuranteSecretary
Ben ThomasTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Ewald Consulting Group INCManagement Services1000 WESTGATE DR SUITE 252, St Paul, MN 55114$336,412
Revenue and Support

Revenue Composition

Contributions and Grants
$449,030
Program Service Revenue
$591,566
Investment Income
$-23,883
Other Revenue
$0
All Other Contributions
$280,805
Change in Net Assets
$-31,385
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,048,098
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$563,657
Fees for Services Management---$344,032
All Other Expenses---$16,672
Fees for Services Legal---$10,661
Other Expenses---$9,976
Insurance---$2,563
Fees for Services Accounting---$1,800
Total Functional Expenses$0$0$0$1,048,098
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“The association delegated control over management duties customarily performed by or under the direct supervision of officers, directors, trustees or key employees to stringfellow management group, inc.”

Form 990, Part VI, Section B, Line 11B

“Appropriate members of the management company and board review tax return before and after filing with irs. Not all members of board review tax returns.”

Form 990, Part VI, Section B, Line 15

“The association does not compensate any of its officers, directors, or trustees.”

Form 990, Part VI, Section C, Line 19

“These items are made available at the organization offices upon request.”

Filing and Contact Details

Filer

Filer Name
Hotel Electronic Distribution Network
EIN
41-1704695
Phone
4436401059
Address
2331 ROCK SPRING ROAD, FOREST HILL, MD 21050

Signing Officer

Name
Chris Murdock
Title
President
Phone
4436401059
Signed
2023-05-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Chris Murdock
Formed
1993
Legal Domicile
Md
Voting Board Members
13
Independent Board Members
13
Employees
0
Volunteers
0

Preparer

Firm
Williams Benator & Libby Llp
Address
1040 CROWN POINTE PKWY STE 900, ATLANTA, GA 30338
Preparer
David a Nash CPA
Phone
7705120500
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

“Non dividend distributions 70.”

Raw XML Appendix366 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0HEDNA IS AN INTERNATIONAL ASSOCIATION FOCUSED ON IDENTIFYING DISTRIBUTION OPPORTUNITIES AND PROVIDING SOLUTIONS FOR THE LODGING INDUSTRY AND ITS DISTRIBUTION COMMUNITY.
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IRS990/Form990PartVIISectionAGrp/TitleTxt1PAST PRESIDENT
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IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
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IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0245221
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd00
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/DuesAssessmentsAmt0168225
IRS990ScheduleC/OnlyInHouseLobbyingInd00
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ASSOCIATION DELEGATED CONTROL OVER MANAGEMENT DUTIES CUSTOMARILY PERFORMED BY OR UNDER THE DIRECT SUPERVISION OF OFFICERS, DIRECTORS, TRUSTEES OR KEY EMPLOYEES TO STRINGFELLOW MANAGEMENT GROUP, INC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1APPROPRIATE MEMBERS OF THE MANAGEMENT COMPANY AND BOARD REVIEW TAX RETURN BEFORE AND AFTER FILING WITH IRS. NOT ALL MEMBERS OF BOARD REVIEW TAX RETURNS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ASSOCIATION DOES NOT COMPENSATE ANY OF ITS OFFICERS, DIRECTORS, OR TRUSTEES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THESE ITEMS ARE MADE AVAILABLE AT THE ORGANIZATION OFFICES UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4NON DIVIDEND DISTRIBUTIONS 70.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART XI, LINE 9:
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0552814
IRS990/TotalAssetsEOYAmt0671310
IRS990/TotalAssetsGrp/BOYAmt0552814
IRS990/TotalAssetsGrp/EOYAmt0671310
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0449030
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt01048098
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0207814
IRS990/TotalLiabilitiesEOYAmt0357625
IRS990/TotalLiabilitiesGrp/BOYAmt0207814
IRS990/TotalLiabilitiesGrp/EOYAmt0357625
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0345000
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0313685
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceRevenueAmt0591566
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt0-23883
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0591566
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01016713
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0552814
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0671310
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt02331 ROCK SPRING ROAD
IRS990/USAddress/CityNm0FOREST HILL
IRS990/USAddress/StateAbbreviationCd0MD
IRS990/USAddress/ZIPCd021050
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0WWW.HEDNA.ORG
IRS990/WhistleblowerPolicyInd01
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0CHRIS MURDOCK
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum04436401059
ReturnHeader/BusinessOfficerGrp/SignatureDt02023-05-30
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HOTEL ELECTRONIC DISTRIBUTION NETWORK
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0HOTE
ReturnHeader/Filer/EIN0411704695
ReturnHeader/Filer/PhoneNum04436401059
ReturnHeader/Filer/USAddress/AddressLine1Txt02331 ROCK SPRING ROAD
ReturnHeader/Filer/USAddress/CityNm0FOREST HILL
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MD
ReturnHeader/Filer/USAddress/ZIPCd021050
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0581460137
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WILLIAMS BENATOR & LIBBY LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01040 CROWN POINTE PKWY STE 900
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0ATLANTA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0GA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd030338
ReturnHeader/PreparerPersonGrp/PhoneNum07705120500
ReturnHeader/PreparerPersonGrp/PreparationDt02023-05-30
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DAVID A NASH CPA
ReturnHeader/ReturnTs02023-07-28T12:09:34-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0CHRIS
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0MURDOCK
ReturnHeader/TaxPeriodBeginDt02022-01-01
ReturnHeader/TaxPeriodEndDt02022-12-31
ReturnHeader/TaxYr02022

Document Assets

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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$671,310
Liabilities
$357,625
Net assets
$313,685
Revenue
$1,016,713
Expenses
$1,048,098
Net income
-$31,385
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.67$0.40$0.28$1.02$1.02$0.00
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.79$0.51$0.28$0.96$1.00$0.04
2022Detailed filing. Detailed filing data is available for this year.$0.67$0.36$0.31$1.02$1.05$0.03
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.55$0.21$0.35$0.45$0.49$0.05
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.46$0.10$0.36$0.62$0.72$0.10
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.88$0.44$0.44$1.10$1.07$0.03
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.83$0.43$0.40$1.05$1.11$0.05
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.71$0.28$0.43$0.98$0.90$0.09
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.75$0.37$0.38$0.97$0.96$0.01
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.98$0.48$0.50$0.96$0.94$0.02
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.90$0.42$0.48$0.87$0.75$0.12
2013Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$0.69$0.32$0.36$0.47$0.46$0.00
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.14$0.36$0.56
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.37$0.15$0.22$0.51
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.19$0.10$0.09$0.57