Civic Intelligence

Hotel Electronic Distribution Network Association

990 • Fiscal year 2020 • EIN 41-1704695

Jan 01, 2020 to Dec 31, 2020 • Filed on May 03, 2021

Organization ProfileWWW.HEDNA.ORG
1000 Westgate Dr No 252St Paul, MN 55114

(651) 290-6291

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

68th percentile

0.22x

Higher debt load relative to assets than 68% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Liabilities / Revenue

61st percentile

0.16x

Higher debt load relative to revenue than 61% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Net Margin

13th percentile

-16%

Higher net margin than 13% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Top Officer Pay

44th percentile

$0

Higher top officer pay than 44% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Asset Growth

2nd percentile

-48%

Faster asset growth than 2% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2019 to 2020

Revenue Growth

11th percentile

-44%

Faster revenue growth than 11% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets68th percentile

Assets

Down

$461,855

Down $419,243 (-48%) from 2019

Net Assets

Down

$360,925

Down $82,880 (-19%) from 2019

Liabilities

Down

$100,930

Down $336,363 (-77%) from 2019

Revenue And Expenses
Liabilities / Revenue61st percentileNet Margin13th percentile

Revenue

Down

$617,963

Down $484,275 (-44%) from 2019

Expenses

Down

$718,149

Down $349,753 (-33%) from 2019

Net Income

Down

-$100,186

Down $134,522 (-392%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth2nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2010: $193,772Liabilities 2010: $99,694Net Assets 2010: $94,0782010Assets 2011: $369,878Liabilities 2011: $147,359Net Assets 2011: $222,5192011Assets 2012: $504,613Liabilities 2012: $144,631Net Assets 2012: $359,9822012Assets 2013: $689,065Liabilities 2013: $324,121Net Assets 2013: $364,9442013Assets 2014: $903,786Liabilities 2014: $422,087Net Assets 2014: $481,6992014Assets 2015: $978,964Liabilities 2015: $480,906Net Assets 2015: $498,0582015Assets 2016: $750,074Liabilities 2016: $369,619Net Assets 2016: $380,4552016Assets 2017: $711,408Liabilities 2017: $283,563Net Assets 2017: $427,8452017Assets 2018: $830,613Liabilities 2018: $429,452Net Assets 2018: $401,1612018Assets 2019: $881,098Liabilities 2019: $437,293Net Assets 2019: $443,8052019Assets 2020: $461,855Liabilities 2020: $100,930Net Assets 2020: $360,9252020Assets 2021: $552,814Liabilities 2021: $207,814Net Assets 2021: $345,0002021Assets 2022: $671,310Liabilities 2022: $357,625Net Assets 2022: $313,6852022Assets 2023: $787,186Liabilities 2023: $510,649Net Assets 2023: $276,5372023Assets 2024: $672,037Liabilities 2024: $395,009Net Assets 2024: $277,0282024

Highlighted filing

2020

Assets$461,855
Liabilities$100,930
Net Assets$360,925
Open 2020 Filing

Operations Trend

Revenue Growth11th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2010: $565,1782010Expenses 2011: $507,2172011Expenses 2012: $556,6842012Revenue 2013: $466,937Expenses 2013: $461,975Net Income 2013: $4,9622013Revenue 2014: $870,395Expenses 2014: $753,640Net Income 2014: $116,7552014Revenue 2015: $955,046Expenses 2015: $938,687Net Income 2015: $16,3592015Revenue 2016: $973,531Expenses 2016: $959,937Net Income 2016: $13,5942016Revenue 2017: $982,272Expenses 2017: $895,279Net Income 2017: $86,9932017Revenue 2018: $1,052,344Expenses 2018: $1,105,934Net Income 2018: -$53,5902018Revenue 2019: $1,102,238Expenses 2019: $1,067,902Net Income 2019: $34,3362019Revenue 2020: $617,963Expenses 2020: $718,149Net Income 2020: -$100,1862020Revenue 2021: $446,505Expenses 2021: $493,826Net Income 2021: -$47,3212021Revenue 2022: $1,016,713Expenses 2022: $1,048,098Net Income 2022: -$31,3852022Revenue 2023: $961,077Expenses 2023: $998,225Net Income 2023: -$37,1482023Revenue 2024: $1,019,056Expenses 2024: $1,018,565Net Income 2024: $4912024

Highlighted filing

2020

Revenue$617,963
Expenses$718,149
Net Income-$100,186
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
May 3, 2021
Return Version
2020v4.1
Gross Receipts
$617,963
Mission and Program Overview

Mission

Refer to form 990, part i, line 1

Hedna is an international association focused on identifying distribution opportunities and providing solutions for the lodging industry and its distribution community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$364,858$358,628▼ $6,230
Prepaid Expenses and Deferred Charges$127,845$86,043▼ $41,802
Cash and Non-Interest-Bearing Accounts$293,201$14,184▼ $279,017
Accounts Receivable$95,194$3,000▼ $92,194
Total Assets$881,098$461,855▼ $419,243
Liabilities
Accounts Payable and Accrued Expenses$12,449$59,980▲ $47,531
Deferred Revenue$424,844$40,950▼ $383,894
Total Liabilities$437,293$100,930▼ $336,363
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$443,805$360,925▼ $82,880
Total Net Assets Fund Balance$443,805$360,925▼ $82,880
Total Liabilities and Net Assets / Fund Balance$881,098$461,855▼ $419,243
Compensation and Service Providers
Top Officer Pay44th percentile

Board Members and Trustees

NameTitle
Sebastien LeitnerPresident
Chris MurdockVice President
Anne ColeDirector
Anson LauDirector
Chinmai SharmaDirector
Duane OvergaardDirector
Gianna RiveraDirector
Ian AcklandDirector
Jayson CanadayDirector
Jennifer CamarotaDirector
Ludo CacciapagliaDirector
Mike CarloDirector
Natalie KimballDirector
Sandra SariDirector
Sean NygrenDirector
Audrey MuranteSecretary
Nadine PagelTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Ewald Consulting Group INCManagement Services1000 WESTGATE DR SUITE 252, St Paul, MN 55114$260,004
Revenue and Support

Revenue Composition

Contributions and Grants
$290,905
Program Service Revenue
$320,531
Investment Income
$6,527
Other Revenue
$0
All Other Contributions
$123,824
Change in Net Assets
$-100,186
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$718,149
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$379,062
Fees for Services Management---$260,004
Fees for Services Accounting---$26,872
All Other Expenses---$3,802
Other Expenses---$2,680
Insurance---$2,195
Fees for Services Legal---$405
Total Functional Expenses$0$0$0$718,149
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“The association delegated control over management duties customarily performed by or under the direct supervision of officers, directors, trustees or key employees to ewald consulting group, inc.”

Form 990, Part VI, Section B, Line 11B

“Appropriate members of the management company and board review tax return before and after filing with irs. Not all members of board review tax returns.”

Form 990, Part VI, Section B, Line 15

“The association does not compensate any of its officers, directors, or trustees.”

Form 990, Part VI, Section C, Line 19

“These items are made available at the organization offices upon request.”

Filing and Contact Details

Filer

Filer Name
Hotel Electronic Distribution Network
EIN
41-1704695
Phone
6512906291
Address
1000 WESTGATE DR NO 252, ST PAUL, MN 55114

Signing Officer

Name
Sebastien Leitner
Title
President
Phone
6512906291
Signed
2021-05-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Sebastien Leitner
Formed
1993
Legal Domicile
Mn
Voting Board Members
17
Independent Board Members
17
Employees
0
Volunteers
0

Preparer

Firm
Williams Benator & Libby Llp
Address
1040 CROWN POINTE PKWY STE 400, ATLANTA, GA 30338
Preparer
David a Nash CPA
Phone
7705120500
Raw XML Appendix389 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0HEDNA IS AN INTERNATIONAL ASSOCIATION FOCUSED ON IDENTIFYING DISTRIBUTION OPPORTUNITIES AND PROVIDING SOLUTIONS FOR THE LODGING INDUSTRY AND ITS DISTRIBUTION COMMUNITY.
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
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IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt086043
IRS990/PrincipalOfficerNm0SEBASTIEN LEITNER
IRS990/PriorPeriodAdjustmentsAmt0-1619
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/Desc0MEETING REGISTRATION F
IRS990/ProgramServiceRevenueGrp/Desc1EDUCATION WORKSHOP
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0320333
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1198
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0320333
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1198
IRS990/ProgSrvcAccomActy2Grp/Desc0HEDNA CONDUCTS A NUMBER OF OTHER PROGRAMS THAT HELP MEMBERS AND HOTEL ELECTRONIC DISTRIBUTION PRACTICES AS A WHOLE. THESE PROGRAMS INCLUDE COMMITTEE ACTIVITY, NETWORKING EVENTS, AND PROVIDING EDUCATION RESOURCES TO INDUSTRY MEMBERS.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0405362
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt06550
IRS990/PYOtherExpensesAmt01067902
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt0690326
IRS990/PYRevenuesLessExpensesAmt034336
IRS990/PYSalariesCompEmpBnftPaidAmt00
IRS990/PYTotalExpensesAmt01067902
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt01102238
IRS990/ReconcilationRevenueExpnssAmt0-100186
IRS990/RegularMonitoringEnfrcInd00
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0364858
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0358628
IRS990/ScheduleBRequiredInd00
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/DuesAssessmentsAmt0167081
IRS990ScheduleC/OnlyInHouseLobbyingInd00
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ASSOCIATION DELEGATED CONTROL OVER MANAGEMENT DUTIES CUSTOMARILY PERFORMED BY OR UNDER THE DIRECT SUPERVISION OF OFFICERS, DIRECTORS, TRUSTEES OR KEY EMPLOYEES TO EWALD CONSULTING GROUP, INC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1APPROPRIATE MEMBERS OF THE MANAGEMENT COMPANY AND BOARD REVIEW TAX RETURN BEFORE AND AFTER FILING WITH IRS. NOT ALL MEMBERS OF BOARD REVIEW TAX RETURNS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ASSOCIATION DOES NOT COMPENSATE ANY OF ITS OFFICERS, DIRECTORS, OR TRUSTEES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THESE ITEMS ARE MADE AVAILABLE AT THE ORGANIZATION OFFICES UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0881098
IRS990/TotalAssetsEOYAmt0461855
IRS990/TotalAssetsGrp/BOYAmt0881098
IRS990/TotalAssetsGrp/EOYAmt0461855
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0290905
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0718149
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0437293
IRS990/TotalLiabilitiesEOYAmt0100930
IRS990/TotalLiabilitiesGrp/BOYAmt0437293
IRS990/TotalLiabilitiesGrp/EOYAmt0100930
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0443805
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0360925
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceRevenueAmt0320531
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt06527
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0320531
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0617963
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0881098
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0461855
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01000 WESTGATE DR NO 252
IRS990/USAddress/CityNm0ST PAUL
IRS990/USAddress/StateAbbreviationCd0MN
IRS990/USAddress/ZIPCd055114
IRS990/VotingMembersGoverningBodyCnt017
IRS990/VotingMembersIndependentCnt017
IRS990/WebsiteAddressTxt0WWW.HEDNA.ORG
IRS990/WhistleblowerPolicyInd01
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0SEBASTIEN LEITNER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum06512906291
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-05-03
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HOTEL ELECTRONIC DISTRIBUTION NETWORK
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0HOTE
ReturnHeader/Filer/EIN0411704695
ReturnHeader/Filer/PhoneNum06512906291
ReturnHeader/Filer/USAddress/AddressLine1Txt01000 WESTGATE DR NO 252
ReturnHeader/Filer/USAddress/CityNm0ST PAUL
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055114
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0581460137
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WILLIAMS BENATOR & LIBBY LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01040 CROWN POINTE PKWY STE 400
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0ATLANTA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0GA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd030338
ReturnHeader/PreparerPersonGrp/PhoneNum07705120500
ReturnHeader/PreparerPersonGrp/PreparationDt02021-05-03
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DAVID A NASH CPA
ReturnHeader/ReturnTs02021-11-10T17:28:11-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0SEBASTIEN
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0LEITNER
ReturnHeader/TaxPeriodBeginDt02020-01-01
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$461,855
Liabilities
$100,930
Net assets
$360,925
Revenue
$617,963
Expenses
$718,149
Net income
-$100,186
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.67$0.40$0.28$1.02$1.02$0.00
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.79$0.51$0.28$0.96$1.00$0.04
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.67$0.36$0.31$1.02$1.05$0.03
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.55$0.21$0.35$0.45$0.49$0.05
2020Detailed filing. Detailed filing data is available for this year.$0.46$0.10$0.36$0.62$0.72$0.10
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.88$0.44$0.44$1.10$1.07$0.03
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.83$0.43$0.40$1.05$1.11$0.05
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.71$0.28$0.43$0.98$0.90$0.09
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.75$0.37$0.38$0.97$0.96$0.01
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.98$0.48$0.50$0.96$0.94$0.02
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.90$0.42$0.48$0.87$0.75$0.12
2013Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$0.69$0.32$0.36$0.47$0.46$0.00
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.14$0.36$0.56
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.37$0.15$0.22$0.51
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.19$0.10$0.09$0.57