Civic Intelligence

Rethos F/K/A Preservation Alliance of Minnesota

EIN 41-1427970 • 501(c)3 • St Paul, MN

Profile

Rethos inspires people to connect with their shared places and spaces through preservation, adaptation, and activation.

75 W 5th St Fifth Floor SouthSt Paul, MN 55102

www.rethos.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

80th percentile

0.42x

Higher debt load relative to assets than 80% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

80th percentile

0.48x

Higher debt load relative to revenue than 80% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

7th percentile

-49%

Higher net margin than 7% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

80th percentile

$140,986

Higher top officer pay than 80% of similar nonprofits.

Top officer pay equals 14.6% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

7th percentile

-32%

Faster asset growth than 7% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

59th percentile

13%

Faster revenue growth than 59% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets80th percentile

Assets

Down

$1,103,218

Down $508,167 (-32%) from 2023

Liabilities

Down

$463,337

Down $146,644 (-24%) from 2023

Net Assets

Down

$639,881

Down $361,523 (-36%) from 2023

Operations
Liabilities / Revenue80th percentileNet Margin7th percentile

Revenue

Up

$965,540

Up $110,716 (+13%) from 2023

Expenses

Down

$1,439,996

Down $294,366 (-17%) from 2023

Net Income

Up

-$474,456

Up $405,082 (+46%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth7th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2010: $392,280Liabilities 2010: $6,746Net Assets 2010: $385,5342010Assets 2011: $405,496Liabilities 2011: $51,779Net Assets 2011: $353,7172011Assets 2012: $374,884Liabilities 2012: $31,728Net Assets 2012: $343,1562012Assets 2013: $793,756Liabilities 2013: $57,117Net Assets 2013: $736,6392013Assets 2014: $996,592Liabilities 2014: $188,642Net Assets 2014: $807,9502014Assets 2015: $963,425Liabilities 2015: $133,421Net Assets 2015: $830,0042015Assets 2016: $959,901Liabilities 2016: $81,018Net Assets 2016: $878,8832016Assets 2017: $1,064,392Liabilities 2017: $83,515Net Assets 2017: $980,8772017Assets 2018: $1,732,597Liabilities 2018: $672,656Net Assets 2018: $1,059,9412018Assets 2019: $1,738,481Liabilities 2019: $236,853Net Assets 2019: $1,501,6282019Assets 2020: $2,732,815Liabilities 2020: $481,429Net Assets 2020: $2,251,3862020Assets 2021: $2,660,177Liabilities 2021: $224,405Net Assets 2021: $2,435,7722021Assets 2022: $2,336,996Liabilities 2022: $538,699Net Assets 2022: $1,798,2972022Assets 2023: $1,611,385Liabilities 2023: $609,981Net Assets 2023: $1,001,4042023Assets 2024: $1,103,218Liabilities 2024: $463,337Net Assets 2024: $639,8812024

Highlighted filing

2024

Assets$1,103,218
Liabilities$463,337
Net Assets$639,881
Open 2024 Filing

Operations Trend

Revenue Growth59th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.0M$0-$1.0MExpenses 2010: $306,2072010Expenses 2011: $359,9052011Expenses 2012: $384,2802012Revenue 2013: $708,497Expenses 2013: $369,336Net Income 2013: $339,1612013Revenue 2014: $623,067Expenses 2014: $569,111Net Income 2014: $53,9562014Revenue 2015: $660,177Expenses 2015: $611,693Net Income 2015: $48,4842015Revenue 2016: $721,462Expenses 2016: $693,642Net Income 2016: $27,8202016Revenue 2017: $684,452Expenses 2017: $627,673Net Income 2017: $56,7792017Revenue 2018: $863,157Expenses 2018: $742,716Net Income 2018: $120,4412018Revenue 2019: $1,424,151Expenses 2019: $1,042,351Net Income 2019: $381,8002019Revenue 2020: $1,832,549Expenses 2020: $1,103,045Net Income 2020: $729,5042020Revenue 2021: $1,624,717Expenses 2021: $1,440,331Net Income 2021: $184,3862021Revenue 2022: $834,735Expenses 2022: $1,424,110Net Income 2022: -$589,3752022Revenue 2023: $854,824Expenses 2023: $1,734,362Net Income 2023: -$879,5382023Revenue 2024: $965,540Expenses 2024: $1,439,996Net Income 2024: -$474,4562024

Highlighted filing

2024

Revenue$965,540
Expenses$1,439,996
Net Income-$474,456
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$1,103,218
Liabilities
$463,337
Net assets
$639,881
Revenue
$965,540
Expenses
$1,439,996
Net income
-$474,456
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.10$0.46$0.64$0.97$1.44$0.47
2023Detailed filing. Detailed filing data is available for this year.$1.61$0.61$1.00$0.85$1.73$0.88
2022Detailed filing. Detailed filing data is available for this year.$2.34$0.54$1.80$0.83$1.42$0.59
2021Summary only. Only limited summary data is available for this year.$2.66$0.22$2.44$1.62$1.44$0.18
2020Detailed filing. Detailed filing data is available for this year.$2.73$0.48$2.25$1.83$1.10$0.73
2019Detailed filing. Detailed filing data is available for this year.$1.74$0.24$1.50$1.42$1.04$0.38
2018Detailed filing. Detailed filing data is available for this year.$1.73$0.67$1.06$0.86$0.74$0.12
2017Detailed filing. Detailed filing data is available for this year.$1.06$0.08$0.98$0.68$0.63$0.06
2016Detailed filing. Detailed filing data is available for this year.$0.96$0.08$0.88$0.72$0.69$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.96$0.13$0.83$0.66$0.61$0.05
2014Detailed filing. Detailed filing data is available for this year.$1.00$0.19$0.81$0.62$0.57$0.05
2013Detailed filing. Detailed filing data is available for this year.$0.79$0.06$0.74$0.71$0.37$0.34
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.37$0.03$0.34$0.38
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.41$0.05$0.35$0.36
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.39$0.01$0.39$0.31
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 12, 2025
Return Version
2024v5.2
Gross Receipts
$986,778
Mission and Program Overview

Mission

To lead and inspire people to connect with historic places, promoting community vitality.

Rethos inspires people to connect with their shared places and spaces through preservation, adaptation, and activation.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$1,162,506$633,803▼ $528,703
Cash and Non-Interest-Bearing Accounts$102,445$136,993▲ $34,548
Accounts Receivable$15,075$44,148▲ $29,073
Land, Buildings, and Equipment, Net$20,860$15,545▼ $5,315
Prepaid Expenses and Deferred Charges$1,613$1,616▲ $3
Total Assets$1,611,385$1,103,218▼ $508,167
Other Assets Total$308,886$271,113▼ $37,773
Liabilities
Other Liabilities$327,380$291,660▼ $35,720
Deferred Revenue$158,755$111,300▼ $47,455
Accounts Payable and Accrued Expenses$123,846$60,377▼ $63,469
Total Liabilities$609,981$463,337▼ $146,644
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$738,522$350,999▼ $387,523
Net Assets With Donor Restrictions$262,882$288,882▲ $26,000
Total Net Assets Fund Balance$1,001,404$639,881▼ $361,523
Total Liabilities and Net Assets / Fund Balance$1,611,385$1,103,218▼ $508,167

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$15,545$24,836$40,381
Other Assets Org$271,113--
Compensation and Service Providers
Top Officer Pay80th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Heidi SwankExecutive DirectorFT$116,693$24,293$140,986

Board Members and Trustees

NameTitle
Kristen AndersonPresident
Collin KaasVice President
Erik HansenMember
Jen DavelMember
Jessica Irving MarschallMember
Karmi MattsonMember
Leif EikevikMember
Ryan SailerMember
Tom HansonMember
Tony SimmonsMember
Dan OttoMember Thru 4/30
Scott MayerMember Thru 4/30
Wendy EthenSecretary
Nick PlaceTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$526,777
Program Service Revenue
$438,762
Investment Income
$0
Other Revenue
$1
All Other Contributions
$481,058
Change in Net Assets
$-474,456
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$938,797
Other Expenses$477,199
Total Fundraising Expense$246,732
Professional Fundraising Fees$24,000
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$424,410$119,008$119,989$663,407
Current Officers, Directors, Trustees, and Key Employees$90,675$25,473$24,838$140,986
Office Expenses$63,311$42,348$19,538$125,197
Advertising$29,402$62,068$2,013$93,483
Payroll Taxes$46,474$13,171$10,825$70,470
Fees for Services Other$8,230$44,822$13,338$66,390
Other Employee Benefits$42,164$11,949$9,821$63,934
Occupancy$37,002$18,501$6,167$61,670
Fees for Services Accounting$6,562$35,736$10,634$52,932
Travel$23,387$2,723$3,634$29,744
Fees for Services Professional Fundraising--$24,000$24,000
Conferences and Meetings$12,175$2,493$442$15,110
Other Expenses$7,612$2,940$364$10,916
Insurance-$10,822-$10,822
Fees for Services Legal$697$3,794$1,129$5,620
Depreciation Depletion-$5,315-$5,315
Total Functional Expenses$792,101$401,163$246,732$1,439,996
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$24,000
Fundraising Gross Income$21,239
Fundraising Direct Expenses$21,238

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Gala$66,958$21,239$5,086$16,153
Total Events$66,958$21,239$21,238$1
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liabilities$279,396
Fiscal Agency Payables$12,264
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Rethos has members who pay voluntarily to support the organization.”

Form 990, Part VI, Section B, Line 11B

“The 990 is presented to the finance committee and discussed.”

Form 990, Part VI, Section B, Line 12C

“Each year, staff and directors fill out the conflict of interest policy and sign it. A copy is maintained in the files.”

Form 990, Part VI, Section B, Line 15A

“The executive director reviewed compensation data compiled by the national trust for historic preservation and the mn council of nonprofits and other sources for similar positions in the nonprofit sector to arrive at an overall salary recommendation which was approved by the full board.”

Form 990, Part VI, Section C, Line 18

“Form 990 and 990t are made available to the public upon request.”

Form 990, Part VI, Section C, Line 19

“Governing documents, policies, and financial statements are made available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Rethos
EIN
41-1427970
Phone
6512939047
Address
75 W 5TH ST FIFTH FLOOR SOUTH, ST PAUL, MN 55102
Doing Business As
Rethos

Signing Officer

Name
Heidi Swank
Title
Executive Director
Phone
6512939047
Signed
2025-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Heidi Swank
Formed
1981
Legal Domicile
Mn
Voting Board Members
12
Independent Board Members
12
Employees
16
Volunteers
450

Preparer

Firm
Sdk CPA
Address
100 WASHINGTON AVE S STE 1600, MINNEAPOLIS, MN 55401
Preparer
Wendy Harden CPA
Phone
6123325500
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

“Prior year restatement 39,917.”

Financial Statement Notes

PART II, LINE 9:

“The organization does not report conservation easements in its financial statements.”

PART X, LINE 2:

“Rethos is classified as a tax-exempt organization under internal revenue code section 501(c)(3) and applicable minnesota statutes, except for the extent it has taxable income from activities that are not related to its exempt purpose. Management beleives rethos has appropriate support for any tax positions taken, and accordingly, does not have any uncertain tax positions that are material to the financial statements in 2024 and 2023.”

Raw XML AppendixShowing 400 of 588 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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