Civic Intelligence

Wisconsin Rapids Area Convention & Visitors Bureau Inc

990 • Fiscal year 2022 • EIN 39-2013240

Jan 01, 2022 to Dec 31, 2022 • Filed on Oct 26, 2023

Organization ProfileWWW.VISITWIRAPIDS.COM
131 2nd Street NorthWisconsin Rapids, WI 54494

(715) 422-4650

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

30th percentile

0.00x

Higher debt load relative to assets than 30% of similar nonprofits.

2022 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2022

Liabilities / Revenue

31st percentile

0.01x

Higher debt load relative to revenue than 31% of similar nonprofits.

2022 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2022

Net Margin

92nd percentile

33%

Higher net margin than 92% of similar nonprofits.

2022 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2022

Top Officer Pay

47th percentile

$0

Higher top officer pay than 47% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2022 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2022

Asset Growth

86th percentile

29%

Faster asset growth than 86% of similar nonprofits.

2022 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2021 to 2022

Revenue Growth

75th percentile

33%

Faster revenue growth than 75% of similar nonprofits.

2022 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets30th percentile

Assets

Up

$665,254

Up $149,760 (+29%) from 2021

Net Assets

Up

$662,202

Up $148,951 (+29%) from 2021

Liabilities

Up

$3,052

Up $809 (+36%) from 2021

Revenue And Expenses
Liabilities / Revenue31st percentileNet Margin92nd percentile

Revenue

Up

$446,030

Up $110,834 (+33%) from 2021

Expenses

Up

$297,079

Up $33,222 (+13%) from 2021

Net Income

Up

$148,951

Up $77,612 (+109%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth86th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2011: $89,196Liabilities 2011: $1,967Net Assets 2011: $87,2292011Assets 2012: $79,636Liabilities 2012: $1,095Net Assets 2012: $78,5412012Assets 2013: $133,979Liabilities 2013: $1,856Net Assets 2013: $132,1232013Assets 2014: $203,675Liabilities 2014: $2,331Net Assets 2014: $201,3442014Assets 2015: $217,770Liabilities 2015: $1,936Net Assets 2015: $215,8342015Assets 2016: $281,303Liabilities 2016: $2,868Net Assets 2016: $278,4352016Assets 2017: $275,973Liabilities 2017: $4,201Net Assets 2017: $271,7722017Assets 2018: $286,789Liabilities 2018: $3,086Net Assets 2018: $283,7032018Assets 2019: $358,679Liabilities 2019: $3,826Net Assets 2019: $354,8532019Assets 2020: $444,439Liabilities 2020: $2,527Net Assets 2020: $441,9122020Assets 2021: $515,494Liabilities 2021: $2,243Net Assets 2021: $513,2512021Assets 2022: $665,254Liabilities 2022: $3,052Net Assets 2022: $662,2022022Assets 2023: $785,535Liabilities 2023: $3,861Net Assets 2023: $781,6742023Assets 2024: $827,025Liabilities 2024: $4,055Net Assets 2024: $822,9702024

Highlighted filing

2022

Assets$665,254
Liabilities$3,052
Net Assets$662,202
Open 2022 Filing

Operations Trend

Revenue Growth75th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2011: $228,403Expenses 2011: $248,587Net Income 2011: -$20,1842011Revenue 2012: $191,132Expenses 2012: $199,812Net Income 2012: -$8,6802012Revenue 2013: $208,255Expenses 2013: $154,673Net Income 2013: $53,5822013Revenue 2014: $249,484Expenses 2014: $179,099Net Income 2014: $70,3852014Revenue 2015: $247,035Expenses 2015: $232,545Net Income 2015: $14,4902015Revenue 2016: $272,511Expenses 2016: $212,663Net Income 2016: $59,8482016Revenue 2017: $272,135Expenses 2017: $278,798Net Income 2017: -$6,6632017Revenue 2018: $292,573Expenses 2018: $280,642Net Income 2018: $11,9312018Revenue 2019: $385,418Expenses 2019: $314,268Net Income 2019: $71,1502019Revenue 2020: $318,872Expenses 2020: $231,813Net Income 2020: $87,0592020Revenue 2021: $335,196Expenses 2021: $263,857Net Income 2021: $71,3392021Revenue 2022: $446,030Expenses 2022: $297,079Net Income 2022: $148,9512022Revenue 2023: $403,223Expenses 2023: $286,232Net Income 2023: $116,9912023Revenue 2024: $388,054Expenses 2024: $346,571Net Income 2024: $41,4832024

Highlighted filing

2022

Revenue$446,030
Expenses$297,079
Net Income$148,951
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Oct 26, 2023
Return Version
2022v5.0
Gross Receipts
$446,030
Mission and Program Overview

Mission

Promote tourism and conventions in the Wisconsin Rapids Area

Produce visitors guide, maintain area website, promote special area events, coordinate advertising campaigns, participate in trade shows, promote area sporting events.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cap Stk Tr Prin Current Funds$513,251$662,202▲ $148,951
Savings and Temporary Cash Investments$61,400$338,824▲ $277,424
Cash and Non-Interest-Bearing Accounts$351,603$231,519▼ $120,084
Land, Buildings, and Equipment, Net$98,659$91,880▼ $6,779
Inventories for Sale or Use$3,832$3,031▼ $801
Total Assets$515,494$665,254▲ $149,760
Liabilities
Accounts Payable and Accrued Expenses$2,243$3,052▲ $809
Total Liabilities$2,243$3,052▲ $809
Net Assets / Fund Balance
Total Net Assets Fund Balance$513,251$662,202▲ $148,951
Total Liabilities and Net Assets / Fund Balance$515,494$665,254▲ $149,760

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$91,880$85,603$177,483
Compensation and Service Providers
Top Officer Pay47th percentile

Board Members and Trustees

NameTitle
Matt ZakowskiPresident
Adam EstesDirector
Jeremy SicklerDirector
Joan CarrollDirector
Jonathan Burt OlsonDirector
Kim KinseyDirector
Marji MonaghanDirector
Melanie McdonaldSecretary
Scott KelloggTreasurer
Mike HittnerVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$409,694
Program Service Revenue
$24,687
Investment Income
$2,491
Other Revenue
$9,158
Change in Net Assets
$148,951
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$179,894
Salaries, Compensation, and Employee Benefits$117,185
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$106,052
Advertising---$92,688
Occupancy---$21,660
Office Expenses---$9,970
Travel---$9,257
Payroll Taxes---$8,315
Depreciation Depletion---$6,778
Fees for Services Accounting---$6,775
Insurance---$2,999
All Other Expenses---$2,836
Other Employee Benefits---$2,818
Fees for Services Legal---$2,490
Other Expenses---$2,284
Total Functional Expenses$0$0$0$297,079
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The board does not review this responsibility has been delegated to the executive director”

Form 990, Page 6, Part VI, Line 15A

“Compensation requires board approval”

Form 990, Page 6, Part VI, Line 15B

“Compensation requires board approval”

Form 990, Page 6, Part VI, Line 19

“All documents available upon request at 131 2nd street north, wisconsin rapids, wi 54494”

Filing and Contact Details

Filer

Filer Name
Wisconsin Rapids Area Convention &
EIN
39-2013240
Phone
7154224650
Address
131 2ND STREET NORTH, WISCONSIN RAPIDS, WI 54494

Signing Officer

Name
Meredith Kleker
Title
Executive Director
Phone
7154224650
Signed
2023-10-26
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Meredith Kleker
Formed
2001
Legal Domicile
Wi
Voting Board Members
10
Independent Board Members
10
Employees
6

Preparer

Firm
Legacy Accting & Financial Srv LLC
Address
PO BOX 757, WISCONSIN RAPIDS, WI 54495-0757
Preparer
David W Wolfe CPA
Phone
7154233550
Raw XML Appendix325 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD DOES NOT REVIEW THIS RESPONSIBILITY HAS BEEN DELEGATED TO THE EXECUTIVE DIRECTOR
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2COMPENSATION REQUIRES BOARD APPROVAL
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ALL DOCUMENTS AVAILABLE UPON REQUEST AT 131 2ND STREET NORTH, WISCONSIN RAPIDS, WI 54494
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IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt036089
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0446030
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0665254
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ReturnHeader/BuildTS02023-04-26 12:10:37Z
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ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
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ReturnHeader/BusinessOfficerGrp/SignatureDt02023-10-26
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ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DAVID W WOLFE CPA
ReturnHeader/ReturnTs02023-11-01T10:46:46-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0MEREDITH
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ReturnHeader/TaxPeriodEndDt02022-12-31
ReturnHeader/TaxYr02022

Document Assets

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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$665,254
Liabilities
$3,052
Net assets
$662,202
Revenue
$446,030
Expenses
$297,079
Net income
$148,951
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$8.27$0.04$8.23$3.88$3.47$0.41
2023Detailed filing. Detailed filing data is available for this year.$7.86$0.04$7.82$4.03$2.86$1.17
2022Detailed filing. Detailed filing data is available for this year.$6.65$0.03$6.62$4.46$2.97$1.49
2021Detailed filing. Detailed filing data is available for this year.$5.15$0.02$5.13$3.35$2.64$0.71
2020Detailed filing. Detailed filing data is available for this year.$4.44$0.03$4.42$3.19$2.32$0.87
2019Detailed filing. Detailed filing data is available for this year.$3.59$0.04$3.55$3.85$3.14$0.71
2018Summary only. Only limited summary data is available for this year.$2.87$0.03$2.84$2.93$2.81$0.12
2017Summary only. Only limited summary data is available for this year.$2.76$0.04$2.72$2.72$2.79$0.07
2016Detailed filing. Detailed filing data is available for this year.$2.81$0.03$2.78$2.73$2.13$0.60
2015Detailed filing. Detailed filing data is available for this year.$2.18$0.02$2.16$2.47$2.33$0.14
2014Detailed filing. Detailed filing data is available for this year.$2.04$0.02$2.01$2.49$1.79$0.70
2013Detailed filing. Detailed filing data is available for this year.$1.34$0.02$1.32$2.08$1.55$0.54
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$0.01$0.79$1.91$2.00$0.09
2011Summary only. Only limited summary data is available for this year.$0.89$0.02$0.87$2.28$2.49$0.20