Civic Intelligence

Wisconsin Rapids Area Convention &

EIN 39-2013240 • 501(c)6 • Wisconsin Rapids, WI

Profile

Promote tourism and conventions in the wisconsin rapids area

160 2nd Street NorthWisconsin Rapids, WI 54494

www.visitwirapids.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

33rd percentile

0.00x

Higher debt load relative to assets than 33% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

38th percentile

0.01x

Higher debt load relative to revenue than 38% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

68th percentile

11%

Higher net margin than 68% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

49th percentile

$0

Higher top officer pay than 49% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Asset Growth

54th percentile

5.3%

Faster asset growth than 54% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

27th percentile

-3.8%

Faster revenue growth than 27% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets33rd percentile

Assets

Up

$827,025

Up $41,490 (+5.3%) from 2023

Liabilities

Up

$4,055

Up $194 (+5.0%) from 2023

Net Assets

Up

$822,970

Up $41,296 (+5.3%) from 2023

Operations
Liabilities / Revenue38th percentileNet Margin68th percentile

Revenue

Down

$388,054

Down $15,169 (-3.8%) from 2023

Expenses

Up

$346,571

Up $60,339 (+21%) from 2023

Net Income

Down

$41,483

Down $75,508 (-65%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth54th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2011: $89,196Liabilities 2011: $1,967Net Assets 2011: $87,2292011Assets 2012: $79,636Liabilities 2012: $1,095Net Assets 2012: $78,5412012Assets 2013: $133,979Liabilities 2013: $1,856Net Assets 2013: $132,1232013Assets 2014: $203,675Liabilities 2014: $2,331Net Assets 2014: $201,3442014Assets 2015: $217,770Liabilities 2015: $1,936Net Assets 2015: $215,8342015Assets 2016: $281,303Liabilities 2016: $2,868Net Assets 2016: $278,4352016Assets 2017: $275,973Liabilities 2017: $4,201Net Assets 2017: $271,7722017Assets 2018: $286,789Liabilities 2018: $3,086Net Assets 2018: $283,7032018Assets 2019: $358,679Liabilities 2019: $3,826Net Assets 2019: $354,8532019Assets 2020: $444,439Liabilities 2020: $2,527Net Assets 2020: $441,9122020Assets 2021: $515,494Liabilities 2021: $2,243Net Assets 2021: $513,2512021Assets 2022: $665,254Liabilities 2022: $3,052Net Assets 2022: $662,2022022Assets 2023: $785,535Liabilities 2023: $3,861Net Assets 2023: $781,6742023Assets 2024: $827,025Liabilities 2024: $4,055Net Assets 2024: $822,9702024

Highlighted filing

2024

Assets$827,025
Liabilities$4,055
Net Assets$822,970
Open 2024 Filing

Operations Trend

Revenue Growth27th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2011: $228,403Expenses 2011: $248,587Net Income 2011: -$20,1842011Revenue 2012: $191,132Expenses 2012: $199,812Net Income 2012: -$8,6802012Revenue 2013: $208,255Expenses 2013: $154,673Net Income 2013: $53,5822013Revenue 2014: $249,484Expenses 2014: $179,099Net Income 2014: $70,3852014Revenue 2015: $247,035Expenses 2015: $232,545Net Income 2015: $14,4902015Revenue 2016: $272,511Expenses 2016: $212,663Net Income 2016: $59,8482016Revenue 2017: $272,135Expenses 2017: $278,798Net Income 2017: -$6,6632017Revenue 2018: $292,573Expenses 2018: $280,642Net Income 2018: $11,9312018Revenue 2019: $385,418Expenses 2019: $314,268Net Income 2019: $71,1502019Revenue 2020: $318,872Expenses 2020: $231,813Net Income 2020: $87,0592020Revenue 2021: $335,196Expenses 2021: $263,857Net Income 2021: $71,3392021Revenue 2022: $446,030Expenses 2022: $297,079Net Income 2022: $148,9512022Revenue 2023: $403,223Expenses 2023: $286,232Net Income 2023: $116,9912023Revenue 2024: $388,054Expenses 2024: $346,571Net Income 2024: $41,4832024

Highlighted filing

2024

Revenue$388,054
Expenses$346,571
Net Income$41,483
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$827,025
Liabilities
$4,055
Net assets
$822,970
Revenue
$388,054
Expenses
$346,571
Net income
$41,483
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$8.27$0.04$8.23$3.88$3.47$0.41
2023Detailed filing. Detailed filing data is available for this year.$7.86$0.04$7.82$4.03$2.86$1.17
2022Detailed filing. Detailed filing data is available for this year.$6.65$0.03$6.62$4.46$2.97$1.49
2021Detailed filing. Detailed filing data is available for this year.$5.15$0.02$5.13$3.35$2.64$0.71
2020Detailed filing. Detailed filing data is available for this year.$4.44$0.03$4.42$3.19$2.32$0.87
2019Detailed filing. Detailed filing data is available for this year.$3.59$0.04$3.55$3.85$3.14$0.71
2018Summary only. Only limited summary data is available for this year.$2.87$0.03$2.84$2.93$2.81$0.12
2017Summary only. Only limited summary data is available for this year.$2.76$0.04$2.72$2.72$2.79$0.07
2016Detailed filing. Detailed filing data is available for this year.$2.81$0.03$2.78$2.73$2.13$0.60
2015Detailed filing. Detailed filing data is available for this year.$2.18$0.02$2.16$2.47$2.33$0.14
2014Detailed filing. Detailed filing data is available for this year.$2.04$0.02$2.01$2.49$1.79$0.70
2013Detailed filing. Detailed filing data is available for this year.$1.34$0.02$1.32$2.08$1.55$0.54
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$0.01$0.79$1.91$2.00$0.09
2011Summary only. Only limited summary data is available for this year.$0.89$0.02$0.87$2.28$2.49$0.20
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 9, 2025
Return Version
2024v5.1
Gross Receipts
$687,326
Mission and Program Overview

Mission

Promote tourism and conventions in the Wisconsin Rapids Area

Produce visitors guide, maintain area website, promote special area events, coordinate advertising campaigns, participate in trade shows, promote area sporting events.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$781,674$822,970▲ $41,296
Cash and Non-Interest-Bearing Accounts$311,406$274,515▼ $36,891
Savings and Temporary Cash Investments$166,039$232,932▲ $66,893
Investments in Publicly Traded Securities$205,829$215,066▲ $9,237
Land, Buildings, and Equipment, Net$98,366$90,588▼ $7,778
Inventories for Sale or Use$3,895$13,924▲ $10,029
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$785,535$827,025▲ $41,490
Liabilities
Accounts Payable and Accrued Expenses$3,861$4,055▲ $194
Total Liabilities$3,861$4,055▲ $194
Net Assets / Fund Balance
Total Net Assets Fund Balance$781,674$822,970▲ $41,296
Total Liabilities and Net Assets / Fund Balance$785,535$827,025▲ $41,490

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$90,588$99,872$190,460
Compensation and Service Providers
Top Officer Pay49th percentile

Board Members and Trustees

NameTitle
Mike HittnerPresident
Adam EstesVice President
Heather MckellipsDirector
Joan CarrollDirector
Jonathan Burt-olsonDirector
Rachael StormoenDirector
Scott KelloggDirector
Jeremy SicklerSecretary
Matt ZakowskiTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$341,169
Program Service Revenue
$30,128
Investment Income
$16,757
Other Revenue
$0
Change in Net Assets
$41,483
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$186,548
Salaries, Compensation, and Employee Benefits$155,610
Grants and Similar Amounts Paid$4,413
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$139,545
Advertising---$115,421
Occupancy---$22,100
Office Expenses---$16,781
Payroll Taxes---$12,491
Depreciation Depletion---$7,776
Fees for Services Accounting---$4,643
Grants to Domestic Orgs---$4,413
Other Employee Benefits---$3,574
Travel---$3,491
Insurance---$3,123
Other Expenses---$633
All Other Expenses---$569
Total Functional Expenses$0$0$0$346,571
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The board does not review this responsibility has been delegated to the executive director”

Form 990, Part VI, Section B, Line 15

“Compensation requires board approval”

Form 990, Part VI, Section C, Line 19

“All documents available upon request at 160 2nd street north, wisconsin rapids, wi 54494”

Filing and Contact Details

Filer

Filer Name
Wisconsin Rapids Area Convention &
EIN
39-2013240
Phone
7154224650
Address
160 2ND STREET NORTH, WISCONSIN RAPIDS, WI 54494

Signing Officer

Name
Meredith Kleker
Title
Executive Director
Phone
7154224651
Signed
2025-06-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Meredith Kleker
Formed
2001
Legal Domicile
Wi
Voting Board Members
9
Independent Board Members
9
Employees
7
Volunteers
0

Preparer

Firm
Legacy Accounting & Financial Services L
Address
400 DALY AVE, WISCONSIN RAPIDS, WI 54494-4702
Preparer
David W Wolfe
Phone
7154233550
Raw XML Appendix332 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt099872
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0190460
IRS990ScheduleD/TotalBookValueLandBuildingsAmt090588
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD DOES NOT REVIEW THIS RESPONSIBILITY HAS BEEN DELEGATED TO THE EXECUTIVE DIRECTOR
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1COMPENSATION REQUIRES BOARD APPROVAL
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ALL DOCUMENTS AVAILABLE UPON REQUEST AT 160 2ND STREET NORTH, WISCONSIN RAPIDS, WI 54494
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxableDistributionsInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0785535
IRS990/TotalAssetsEOYAmt0827025
IRS990/TotalAssetsGrp/BOYAmt0785535
IRS990/TotalAssetsGrp/EOYAmt0827025
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0341169
IRS990/TotalEmployeeCnt07
IRS990/TotalFunctionalExpensesGrp/TotalAmt0346571
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt03861
IRS990/TotalLiabilitiesEOYAmt04055
IRS990/TotalLiabilitiesGrp/BOYAmt03861
IRS990/TotalLiabilitiesGrp/EOYAmt04055
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0781674
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0822970
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceRevenueAmt030128
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt046885
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0388054
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0785535
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0827025
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt03491
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0160 2ND STREET N
IRS990/USAddress/CityNm0WISCONSIN RAPIDS
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd054494
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0WWW.VISITWIRAPIDS.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0MEREDITH KLEKER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07154224651
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-09
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WISCONSIN RAPIDS AREA CONVENTION &
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU INC
ReturnHeader/Filer/BusinessNameControlTxt0WISC
ReturnHeader/Filer/EIN0392013240
ReturnHeader/Filer/PhoneNum07154224650
ReturnHeader/Filer/USAddress/AddressLine1Txt0160 2ND STREET NORTH
ReturnHeader/Filer/USAddress/CityNm0WISCONSIN RAPIDS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd054494
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0814255850
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0LEGACY ACCOUNTING & FINANCIAL SERVICES L
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0400 DALY AVE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WISCONSIN RAPIDS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0544944702
ReturnHeader/PreparerPersonGrp/PhoneNum07154233550
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DAVID W WOLFE
ReturnHeader/ReturnTs02025-06-09T12:22:14-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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