Civic Intelligence

World Dairy Expo Inc

EIN 39-1727070 • 501(c)3 • Madison, WI

Profile

World dairy expo is the premier forum for the global dairy community to learn, share, create commerce and showcase competition.

3310 Latham DrMadison, WI 53713

worlddairyexpo.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

32nd percentile

0.06x

Higher debt load relative to assets than 32% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

43rd percentile

0.16x

Higher debt load relative to revenue than 43% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

63rd percentile

11%

Higher net margin than 63% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

26th percentile

$115,879

Higher top officer pay than 26% of similar nonprofits.

Top officer pay equals 2.1% of source-year revenue.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Asset Growth

72nd percentile

12%

Faster asset growth than 72% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

54th percentile

9.2%

Faster revenue growth than 54% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$15,457,237

Up $1,714,915 (+12%) from 2023

Liabilities

Up

$887,884

Up $677,674 (+322%) from 2023

Net Assets

Up

$14,569,353

Up $1,037,241 (+7.7%) from 2023

Revenue

Up

$5,428,082

Up $459,302 (+9.2%) from 2023

Expenses

Up

$4,826,089

Up $513,452 (+12%) from 2023

Net Income

Down

$601,993

Down $54,150 (-8.3%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20M$15M$10M$5.0M$0Assets 2010: $6,549,880Liabilities 2010: $1,220,714Net Assets 2010: $5,329,1662010Assets 2011: $7,115,502Liabilities 2011: $1,320,215Net Assets 2011: $5,795,2872011Assets 2012: $8,327,923Liabilities 2012: $1,417,025Net Assets 2012: $6,910,8982012Assets 2013: $9,925,420Liabilities 2013: $1,476,117Net Assets 2013: $8,449,3032013Assets 2014: $8,062,497Liabilities 2014: $1,547,619Net Assets 2014: $6,514,8782014Assets 2015: $8,597,535Liabilities 2015: $1,640,609Net Assets 2015: $6,956,9262015Assets 2016: $9,754,410Liabilities 2016: $1,692,112Net Assets 2016: $8,062,2982016Assets 2017: $9,598,933Liabilities 2017: $161,366Net Assets 2017: $9,437,5672017Assets 2018: $9,471,505Liabilities 2018: $113,247Net Assets 2018: $9,358,2582018Assets 2019: $11,293,212Liabilities 2019: $80,995Net Assets 2019: $11,212,2172019Assets 2020: $11,214,674Liabilities 2020: $39,788Net Assets 2020: $11,174,8862020Assets 2021: $13,244,758Liabilities 2021: $199,072Net Assets 2021: $13,045,6862021Assets 2022: $12,298,306Liabilities 2022: $339,849Net Assets 2022: $11,958,4572022Assets 2023: $13,742,322Liabilities 2023: $210,210Net Assets 2023: $13,532,1122023Assets 2024: $15,457,237Liabilities 2024: $887,884Net Assets 2024: $14,569,3532024

Highlighted filing

2024

Assets$15,457,237
Liabilities$887,884
Net Assets$14,569,353

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $2,441,2042010Revenue 2011: $3,280,204Expenses 2011: $2,587,963Net Income 2011: $692,2412011Revenue 2012: $3,636,510Expenses 2012: $2,809,271Net Income 2012: $827,2392012Revenue 2013: $4,244,810Expenses 2013: $2,883,106Net Income 2013: $1,361,7042013Revenue 2014: $4,051,301Expenses 2014: $5,984,861Net Income 2014: -$1,933,5602014Revenue 2015: $4,161,096Expenses 2015: $3,186,769Net Income 2015: $974,3272015Revenue 2016: $4,307,496Expenses 2016: $3,604,244Net Income 2016: $703,2522016Revenue 2017: $4,617,814Expenses 2017: $3,699,416Net Income 2017: $918,3982017Revenue 2018: $4,621,982Expenses 2018: $3,754,871Net Income 2018: $867,1112018Revenue 2019: $4,585,715Expenses 2019: $3,550,082Net Income 2019: $1,035,6332019Revenue 2020: $410,870Expenses 2020: $990,531Net Income 2020: -$579,6612020Revenue 2021: $4,843,075Expenses 2021: $3,709,500Net Income 2021: $1,133,5752021Revenue 2022: $4,655,507Expenses 2022: $4,271,288Net Income 2022: $384,2192022Revenue 2023: $4,968,780Expenses 2023: $4,312,637Net Income 2023: $656,1432023Revenue 2024: $5,428,082Expenses 2024: $4,826,089Net Income 2024: $601,9932024

Highlighted filing

2024

Revenue$5,428,082
Expenses$4,826,089
Net Income$601,993

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$15.5$0.89$14.6$5.43$4.83$0.60
2023Detailed filing. Detailed filing data is available for this year.$13.7$0.21$13.5$4.97$4.31$0.66
2022Detailed filing. Detailed filing data is available for this year.$12.3$0.34$12.0$4.66$4.27$0.38
2021Detailed filing. Detailed filing data is available for this year.$13.2$0.20$13.0$4.84$3.71$1.13
2020Detailed filing. Detailed filing data is available for this year.$11.2$0.04$11.2$0.41$0.99$0.58
2019Detailed filing. Detailed filing data is available for this year.$11.3$0.08$11.2$4.59$3.55$1.04
2018Detailed filing. Detailed filing data is available for this year.$9.47$0.11$9.36$4.62$3.75$0.87
2017Detailed filing. Detailed filing data is available for this year.$9.60$0.16$9.44$4.62$3.70$0.92
2016Detailed filing. Detailed filing data is available for this year.$9.75$1.69$8.06$4.31$3.60$0.70
2015Detailed filing. Detailed filing data is available for this year.$8.60$1.64$6.96$4.16$3.19$0.97
2014Detailed filing. Detailed filing data is available for this year.$8.06$1.55$6.51$4.05$5.98$1.93
2013Detailed filing. Detailed filing data is available for this year.$9.93$1.48$8.45$4.24$2.88$1.36
2012Summary only. Only limited summary data is available for this year.$8.33$1.42$6.91$3.64$2.81$0.83
2011Summary only. Only limited summary data is available for this year.$7.12$1.32$5.80$3.28$2.59$0.69
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.55$1.22$5.33$2.44
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 10, 2025
Return Version
2024v5.1
Gross Receipts
$7,317,072
Mission and Program Overview

Mission

World dairy expo serves as a forum for dairy producers, companies, organizations and other dairy enthusiasts to come together to compete, and to exchange ideas, knowledge, technology and commerce.

To inform, educate and instruct the dairy industry and public on agricultural matters.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$12,104,493$13,595,487▲ $1,490,994
Savings and Temporary Cash Investments$656,310$1,036,830▲ $380,520
Land, Buildings, and Equipment, Net$619,173$584,851▼ $34,322
Cash and Non-Interest-Bearing Accounts$100,264$100,251▼ $13
Accounts Receivable$76,022$69,087▼ $6,935
Investments Other Securities$154,217$32,629▼ $121,588
Prepaid Expenses and Deferred Charges$22,745$24,860▲ $2,115
Inventories for Sale or Use$9,098$13,242▲ $4,144
Total Assets$13,742,322$15,457,237▲ $1,714,915
Liabilities
Accounts Payable and Accrued Expenses$210,083$887,884▲ $677,801
Deferred Revenue$127$0▼ $127
Total Liabilities$210,210$887,884▲ $677,674
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$13,422,463$14,449,837▲ $1,027,374
Net Assets With Donor Restrictions$109,649$119,516▲ $9,867
Total Net Assets Fund Balance$13,532,112$14,569,353▲ $1,037,241
Total Liabilities and Net Assets / Fund Balance$13,742,322$15,457,237▲ $1,714,915

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$287,855$303,395$591,250
Equipment$105,988$455,836$561,824
Land$191,008-$191,008
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Laura HerschlebGeneral ManagerFT$108,882$6,997$115,879
Bill HagemanPresidentPT$4,800-$4,800

Board Members and Trustees

NameTitle
Tom MorrisVice President
Annie McculloughDirector
Brooke TrustemDirector
Bryan VoegeliDirector
Calvin GraberDirector
Chad RyanDirector
Corey GeigerDirector
Dave BolligDirector
Dave KyleDirector
Dean HermsdorfDirector
Doug WilliamsDirector
Emily Yeiser SteppDirector
Ernie KueffnerDirector
Glen EasterDirector
Jason DanhofDirector
Jeannette SheehanDirector
Jeff LyonDirector
Jennifer MeyerDirector
Jim SipiorskiDirector
Joan LauDirector
Joey OpsalDirector
Josh HushonDirector
Kami DornDirector
Keith HeikesDirector
Kevin JorgensenDirector
Ryan WeigelDirector
Scott CulbertsonDirector
Bob HagenowSecretary/treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Uphoff Company INCEquipment Rental/maintenance Services4142 RIDGE ROAD, Deerfield, WI 53531$153,385
Rush Media Company LLCVideo Production503 MORAVIAN VALLEY RD, Waunakee, WI 53597$142,699
Revenue and Support

Revenue Composition

Contributions and Grants
$858,409
Program Service Revenue
$3,305,751
Investment Income
$1,030,148
Other Revenue
$233,774
All Other Contributions
$762,500
Change in Net Assets
$601,993

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table70$129,285Cost/selling Price
Other Non Cash Contri Table28$43,015Cost/selling Price
Other Non Cash Contri Table2$21,250Cost/selling Price
Other Non Cash Contri Table1$20,000Cost/selling Price
Other Non Cash Contri Table2$17,000Cost/selling Price
Other Non Cash Contri Table1$1,500Cost/selling Price
Total Noncash Contributions104$232,050-

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,586,792
Revenue Not Reported on Financial Statements
$-158,710
Revenue Not Reported on Form 990
$399,722
Other Revenue Adjustments
$-158,710
Total Revenue per Audited Statements
$5,986,514
Total Revenue per Form 990
$5,428,082
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,920,924
Salaries, Compensation, and Employee Benefits$905,165
Total Fundraising Expense$69,442
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$3,416,039$6,855$23,779$3,446,673
Other Salaries and Wages$369,614$227,033$27,992$624,639
Current Officers, Directors, Trustees, and Key Employees$34,764$85,915-$120,679
All Other Expenses$47,186$36,518$3,266$86,970
Other Employee Benefits$37,048$28,671$2,565$68,284
Payroll Taxes$34,088$26,381$2,360$62,829
Fees for Service Investment Mgmnt Fees-$52,326-$52,326
Insurance$27,740$21,469$1,920$51,129
Depreciation Depletion$27,452$21,245$1,900$50,597
Information Technology$27,300$21,128$1,890$50,318
Office Expenses$24,458$18,928$1,693$45,079
Fees for Services Legal-$29,921-$29,921
Pension Plan Contributions$15,590$12,065$1,079$28,734
Advertising$27,891--$27,891
Travel$10,111$7,825$700$18,636
Fees for Services Accounting-$18,471-$18,471
Fees for Services Other-$17,586-$17,586
Other Expenses-$17,402-$17,402
Occupancy$4,300$3,327$298$7,925
Total Functional Expenses$4,103,581$653,066$69,442$4,826,089

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$4,949,273
Total Expenses per Form 990$4,826,089
Expenses per Audited Statements$4,773,763
Expenses Not Reported on Form 990$175,510
Expenses Not Reported on Financial Statements$52,326
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 7A

The following entities appoint one board member: corporate voting directors: 1 by abs global, inc.; 1 by associated milk producers, inc.; 1 by boumatic; 1 by centralstar cooperative, inc.; 1 by dairy farmers of america; 1 by dane county holstein breeders, inc.; 1 by foremost farms usa; 1 by holstein association usa; 1 by nasco; 1 by national milk producers federation; 1 by official program publisher; 1 by select sires; 1 by urus; 1 by wisconsin guernsey breeders association, inc.; 1 by wisconsin holstein association. 6 by purebred breeders of wde, inc. Are appointed. By virtue of position voting directors: 1 by world dairy expo overall dairy cattle show superintendent; 1 by world dairy expo commercial exhibitor committee chair; 1 by world dairy expo dairy cattle exhibitor committee chair.

Form 990, Part VI, Section B, Line 11B

The prepared form 990 is reviewed by the organization's staff accountant, general manager, and treasurer before the return is filed with the irs. A draft of the form 990 is also presented to the members of the governing body for approval.

Form 990, Part VI, Section B, Line 12C

The organization's conflict of interest policy covers all directors and employees. Any director or employee is considered an interested person. In connection with any actual or possible conflict of interest, the interested person must disclose all material facts to the general manager. If the general manager determines that a conflict of interest may exist, it is presented to the executive committee. The interested person cannot be present at the executive committee meeting while the determination of a conflict of interest is discussed and voted upon. If a conflict that may affect the daily or long-term operations of the organization is identified, either the conflict is removed or the person is asked to no longer serve in such capacity. If a conflict is noted pertaining to an employee, that person will not serve or sit on committees that pertain to personnel issues. To ensure the organization operates in a manner consistent with charitable purposes and does not engage in activities that could jeopardize its tax-exempt status, each director and employee must annually sign a statement that affirms that such person has received a copy of the conflict of interest policy, has read and understands the policy, and has agreed to comply with the policy.

Form 990, Part VI, Section B, Line 15

Executive committee - role and responsibilities of sub-committee: performance and salary review committee: 1. Ensure annual review of general manager including goals and responsibilities. 2. Approve compensation package presented by the general manager. 3. Committee participants are appointed by the executive committee. 4. Committee consists of three (3) directors with a three-year (3) rotation. 5. Other committee members who serve in an advisory role are president and vice president of the board of directors. 6. Committee chair leads the meeting.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
World Dairy Expo Inc
EIN
39-1727070
Phone
6082246455
Address
3310 LATHAM DR, MADISON, WI 53713

Signing Officer

Name
Laura Herschleb
Title
General Manager
Phone
6082246455
Signed
2025-04-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Laura Herschleb
Formed
1992
Legal Domicile
Wi
Voting Board Members
29
Independent Board Members
28
Employees
0
Volunteers
516

Preparer

Firm
Wegner Cpas Llp
Address
2921 LANDMARK PL STE 300, MADISON, WI 53713-4236
Preparer
Bruce Mayer CPA
Phone
6082744020
Supplemental Narrative

Additional Explanations

FORM 990, PART V, LINE 2A:

World dairy expo, inc. Leases employees from a professional employment organization, tandem prof emp services llc. The employees are considered common law employees of world dairy expo, inc., however, tandem prof emp services llc is the employer of record and employees get their w2s from tandem prof emp services llc.

Financial Statement Notes

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Investment management fees reported on form 990, part ix, line 11f -52,326.

PART XI, LINE 4B - OTHER ADJUSTMENTS:

Cost of goods sold reported on form 990, part viii, line 10b -158,710.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Cost of goods sold reported on form 990, part viii, line 10b 158,710.

Raw XML AppendixShowing 400 of 686 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt29GENERAL MANAGER
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IRS990/MissionDesc0WORLD DAIRY EXPO IS THE PREMIER FORUM FOR THE GLOBAL DAIRY COMMUNITY TO LEARN, SHARE, CREATE COMMERCE AND SHOWCASE COMPETITION.
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