Civic Intelligence

Discovery World Ltd.

990 • Fiscal year 2013 • EIN 39-1691578

Jan 01, 2013 to Dec 31, 2013 • Filed on May 11, 2014

Organization Profilediscoveryworld.org

View Organization Page

500 N Harbor DriveMilwaukee, WI 53202

(414) 765-8602

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

56th percentile

0.39x

Higher debt load relative to assets than 56% of similar nonprofits.

2013 filings • 501(c)3 • $50M-$100M nonprofits • Source year 2013

Liabilities / Revenue

89th percentile

3.72x

Higher debt load relative to revenue than 89% of similar nonprofits.

2013 filings • 501(c)3 • $50M-$100M nonprofits • Source year 2013

Net Margin

4th percentile

-47%

Higher net margin than 4% of similar nonprofits.

2013 filings • 501(c)3 • $50M-$100M nonprofits • Source year 2013

Top Officer Pay

19th percentile

$165,100

Higher top officer pay than 19% of similar nonprofits.

Top officer pay equals 2.3% of source-year revenue.

2013 filings • 501(c)3 • $50M-$100M nonprofits • Source year 2013

Asset Growth

10th percentile

-5.0%

Faster asset growth than 10% of similar nonprofits.

2013 filings • 501(c)3 • $50M-$100M nonprofits • Annualized from 2012 to 2013

Revenue Growth

73rd percentile

23%

Faster revenue growth than 73% of similar nonprofits.

2013 filings • 501(c)3 • $50M-$100M nonprofits • Annualized from 2012 to 2013

Balance Sheet
Liabilities / Assets56th percentile

Assets

Down

$67,406,931

Down $3,573,534 (-5.0%) from 2012

Net Assets

Down

$40,871,576

Down $3,276,376 (-7.4%) from 2012

Liabilities

Down

$26,535,355

Down $297,158 (-1.1%) from 2012

Revenue And Expenses
Liabilities / Revenue89th percentileNet Margin4th percentile

Revenue

Up

$7,130,394

Up $1,312,995 (+23%) from 2012

Expenses

Down

$10,477,083

Down $668,297 (-6.0%) from 2012

Net Income

Up

-$3,346,689

Up $1,981,292 (+37%) from 2012

Historical Trend

Balance Sheet Trend

Asset Growth10th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100M$50M$0Assets 2010: $82,847,000Liabilities 2010: $25,944,342Net Assets 2010: $56,902,6582010Assets 2011: $76,563,515Liabilities 2011: $27,125,195Net Assets 2011: $49,438,3202011Assets 2012: $70,980,465Liabilities 2012: $26,832,513Net Assets 2012: $44,147,9522012Assets 2013: $67,406,931Liabilities 2013: $26,535,355Net Assets 2013: $40,871,5762013Assets 2014: $65,108,427Liabilities 2014: $26,461,535Net Assets 2014: $38,646,8922014Assets 2015: $63,324,351Liabilities 2015: $23,599,684Net Assets 2015: $39,724,6672015Assets 2016: $60,572,585Liabilities 2016: $23,499,072Net Assets 2016: $37,073,5132016Assets 2017: $59,461,470Liabilities 2017: $3,988,903Net Assets 2017: $55,472,5672017Assets 2018: $59,640,500Liabilities 2018: $6,610,883Net Assets 2018: $53,029,6172018Assets 2019: $57,678,160Liabilities 2019: $5,077,402Net Assets 2019: $52,600,7582019Assets 2020: $53,614,713Liabilities 2020: $3,458,653Net Assets 2020: $50,156,0602020Assets 2021: $54,832,813Liabilities 2021: $3,347,238Net Assets 2021: $51,485,5752021Assets 2022: $51,410,712Liabilities 2022: $2,682,937Net Assets 2022: $48,727,7752022Assets 2023: $50,429,159Liabilities 2023: $2,388,336Net Assets 2023: $48,040,8232023Assets 2024: $48,248,410Liabilities 2024: $1,294,115Net Assets 2024: $46,954,2952024

Highlighted filing

2013

Assets$67,406,931
Liabilities$26,535,355
Net Assets$40,871,576
Open 2013 Filing

Operations Trend

Revenue Growth73rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$10M$0-$10MExpenses 2010: $10,739,4142010Expenses 2011: $10,983,3742011Revenue 2012: $5,817,399Expenses 2012: $11,145,380Net Income 2012: -$5,327,9812012Revenue 2013: $7,130,394Expenses 2013: $10,477,083Net Income 2013: -$3,346,6892013Revenue 2014: $8,186,226Expenses 2014: $10,389,090Net Income 2014: -$2,202,8642014Revenue 2015: $11,330,311Expenses 2015: $10,214,888Net Income 2015: $1,115,4232015Revenue 2016: $7,579,835Expenses 2016: $10,246,930Net Income 2016: -$2,667,0952016Revenue 2017: $19,509,718Expenses 2017: $9,457,339Net Income 2017: $10,052,3792017Revenue 2018: $6,415,449Expenses 2018: $8,782,750Net Income 2018: -$2,367,3012018Revenue 2019: $8,804,978Expenses 2019: $9,396,122Net Income 2019: -$591,1442019Revenue 2020: $5,004,309Expenses 2020: $7,625,967Net Income 2020: -$2,621,6582020Revenue 2021: $7,226,516Expenses 2021: $5,984,386Net Income 2021: $1,242,1302021Revenue 2022: $5,434,169Expenses 2022: $7,738,075Net Income 2022: -$2,303,9062022Revenue 2023: $7,505,313Expenses 2023: $8,620,464Net Income 2023: -$1,115,1512023Revenue 2024: $7,692,362Expenses 2024: $8,985,856Net Income 2024: -$1,293,4942024

Highlighted filing

2013

Revenue$7,130,394
Expenses$10,477,083
Net Income-$3,346,689
Open 2013 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2013 to Dec 31, 2013
Signed
May 11, 2014
Return Version
2013v3.1
Gross Receipts
$9,498,824
Mission and Program Overview

Mission

Discovery World educates, motivates,mobilizes and inspires the innovators and entrepreneurs of the

Discovery World educates, motivates, mobilizes and inspires the innovators and entrepreneurs of the 21st century. We connect innovation, science, and technology with exploration, environment, and our Great Lakes freshwater resources through interactive exhibits and experimental learning programs.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$59,509,369$54,380,332▼ $5,129,037
Pledges and Grants Receivable$3,536,707$3,667,048▲ $130,341
Loans From Officers Directors$2,600,000$2,600,000→ $0
Cash and Non-Interest-Bearing Accounts$532,695$474,257▼ $58,438
Intangible Assets$511,586$383,330▼ $128,256
Accounts Receivable$88,771$116,553▲ $27,782
Prepaid Expenses and Deferred Charges$61,673$27,672▼ $34,001
Inventories for Sale or Use$26,718$24,639▼ $2,079
Total Assets$70,980,465$67,406,931▼ $3,573,534
Other Assets Total$6,712,946$8,333,100▲ $1,620,154
Liabilities
Mortgage Notes Payable Secured by Investment Property$23,049,000$22,870,000▼ $179,000
Accounts Payable and Accrued Expenses$822,585$777,188▼ $45,397
Deferred Revenue$360,928$288,167▼ $72,761
Total Liabilities$26,832,513$26,535,355▼ $297,158
Net Assets / Fund Balance
Temporarily Rstr Net Assets$59,599,293$53,518,112▼ $6,081,181
Permanently Rstr Net Assets$348,403$348,403→ $0
Unrestricted Net Assets$-15,799,744$-12,994,939▲ $2,804,805
Total Net Assets Fund Balance$44,147,952$40,871,576▼ $3,276,376
Total Liabilities and Net Assets / Fund Balance$70,980,465$67,406,931▼ $3,573,534

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$44,314,275$11,788,970$56,103,245
Other Land Buildings$9,284,654$19,975,577$29,260,231
Equipment$781,403$3,197,085$3,978,488
Other Assets Org$14,560--
Compensation and Service Providers
Top Officer Pay19th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Joel Brennan--$165,100$13,941$179,041
Joel BrennanCEO and PresidentFT$165,100-$165,100
Paul Krajniak--$135,100$11,117$146,217
Gary HewittDirector-$135,100-$135,100

Board Members and Trustees

NameTitle
Allen LeverettCo-chair
Michael CudahyCo-chair
Gary GrunauVice Chair
Terrence McmahonVice Chair
Caroline JoyceDirector
Colin BoydDirector
David DenomieDirector
Dennis KuesterDirector
Greg GomezDirector
Heather HipkeDirector
Jayne HladioDirector
John LinnenDirector
Josh GimbelDirector
Kevin LindseyDirector
Lisa CudahyDirector
Mary Jo LaydenDirector
Randy CrockerDirector
Sherry HusaDirector
Tim BehlingDirector
Val KlumpDirector
Paul KrajniakExecutive Director
Bruce KeyesSecretary
Varun LaroyiaTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,465,665
Program Service Revenue
$2,354,047
Investment Income
$-18,635
Other Revenue
$329,317
All Other Contributions
$3,809,928
Change in Net Assets
$-3,346,689

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,157,793
Revenue Not Reported on Form 990
$1,399,715
Total Revenue per Audited Statements
$8,557,508
Total Revenue per Form 990
$7,157,793
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$7,045,392
Salaries, Compensation, and Employee Benefits$3,431,691
Total Fundraising Expense$210,364
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Depreciation Depletion$3,759,495$348,609$0$4,108,104
Other Salaries and Wages$2,254,451$173,978$157,071$2,585,500
Interest$623,487$69,276$0$692,763
Occupancy$424,258$46,923$0$471,181
Other Employee Benefits$263,633$29,691$18,012$311,336
Current Officers, Directors, Trustees, and Key Employees$225,150$75,050$0$300,200
Payroll Taxes$203,094$20,354$11,207$234,655
Insurance$187,825$45,077$0$232,902
Office Expenses$196,350$7,034$5,043$208,427
Advertising$174,094$18,872$6,651$199,617
Other Expenses$180,801$4,726$0$185,527
Fees for Services Other$97,036$22,193$5,662$124,891
Fees for Services Accounting$12,944$28,025$0$40,969
Conferences and Meetings$8,963$1,612$1,606$12,181
Fees for Services Legal$3,875$1,292$0$5,167
All Other Expenses$-165,628$53,937$5,112$-106,579
Total Functional Expenses$9,285,594$981,125$210,364$10,477,083

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$11,833,884
Expenses per Audited Statements$10,504,482
Total Expenses per Form 990$10,504,482
Expenses Not Reported on Form 990$1,329,402
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$424,756
Fundraising Direct Expenses$181,141
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Event 1$424,756$424,756$181,141$243,615
Total Events$424,756$424,756$181,141$243,615
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Michael CudahyBoard MemberLoan to OrganizationNo$2,600,000

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$2,600,000$2,600,000→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
Yes
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

EIN
39-1691578
Phone
4147658602

Signing Officer

Name
Nicole Cook
Title
CFO
Phone
4147658602
Signed
2014-05-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Nicole Cook
Formed
2004
Legal Domicile
Wi
Voting Board Members
39
Independent Board Members
36
Employees
203
Volunteers
190

Preparer

Preparer
David Krause
Phone
2623779988
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“The board reviews a draft of the 990 and related schedules”

Pt VI, Line 11B

“prior to filing with the IRS.”

Pt VI, Line 12C

“Board members complete a conflict of interest form, which”

Pt VI, Line 12C

“is kept on file. The CEO reviews for potential conflicts.”

Pt VI, Line 15A

“The Organization compares compensation levels to the Guidestar”

Pt VI, Line 15A

“wage and salary survey and to other benchmarks. Compensation”

Pt VI, Line 15A

“of the CEO and Executive Director is determined by the Executive”

Pt VI, Line 15A

“Committee of the Board of Directors. New hires require”

Pt VI, Line 15B

“written approval from the hiring manager, the CEO and the CFO.”

Pt VI, Line 15B

“This approval includes pay rate. All changes in compensation must”

Pt VI, Line 15B

“be signed by the immediate supervisor, the CEO and the CFO.”

Pt VI, Line 15B

“Board member serve as volunteers and are not compensated.”

Pt VI, Line 19

“Public documents are available upon request during normal”

Pt VI, Line 19

“business hours.”

Pt VI, Line 2

“Volunteer board members Michael Cudahy and Lisa Cudahy are related.”

Form 990, Part IX, Line 24F

“Postage 25236. 20484. 3566. 1186. Dues and subscriptions 5977. 3571. 1005. 1401. Telephone 61814. 46702. 15112. 0. Supplies 150814. 117258. 32365. 1191. Miscellaneous 23860. 20637. 1889. 1334. Allocation to ubi -374280. -374280. 0. 0.”

Financial Statement Notes

Pt XI Line 2D

“Expenses related to special events ($181,141), rental ($964,272) and gift shop ($183,989)are shown net of revenues, as per IRS instructions. The amounts are not netted on the audited financial statements.”

Pt XII Line 2D

“Expenses related to special events ($181,141), rental ($964,272) and gift shop ($183,989)are shown net of revenues, as per IRS instructions. The amounts are not netted on the audited financial statements.”

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IRS990/Form990PartVIISectionAGrp/TitleTxt1CO-CHAIR
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IRS990/Form990PartVIISectionAGrp/TitleTxt3VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt4SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt5TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7CEO AND PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21EXECUTIVE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
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IRS990/FundraisingGrossIncomeAmt0424756
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IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
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IRS990/GrossReceiptsAmt09498824
IRS990/GrossRentsGrp/RealAmt01024590
IRS990/GrossSalesOfInventoryAmt0208117
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IRS990/InsuranceGrp/ProgramServicesAmt0187825
IRS990/InsuranceGrp/TotalAmt0232902
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IRS990/IntangibleAssetsGrp/EOYAmt0383330
IRS990/InterestGrp/FundraisingAmt00
IRS990/InterestGrp/ManagementAndGeneralAmt069276
IRS990/InterestGrp/ProgramServicesAmt0623487
IRS990/InterestGrp/TotalAmt0692763
IRS990/InventoriesForSaleOrUseGrp/BOYAmt026718
IRS990/InventoriesForSaleOrUseGrp/EOYAmt024639
IRS990/InvestmentIncomeGrp/ExclusionAmt013863
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt013863
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IRS990/IRPDocumentCnt016
IRS990/IRPDocumentW2GCnt00
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IRS990/LandBldgEquipBasisNetGrp/EOYAmt054380332
IRS990/LandBldgEquipCostOrOtherBssAmt089341964
IRS990/LegalDomicileStateCd0WI
IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt01040284
IRS990/LessRentalExpensesGrp/RealAmt0963016
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IRS990/LoansFromOfficersDirectorsGrp/EOYAmt02600000
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IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
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IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0Discovery World educates, motivates,
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IRS990/MoreThan5000KToOrgInd0false
IRS990/MortgNotesPyblScrdInvstPropGrp/BOYAmt023049000
IRS990/MortgNotesPyblScrdInvstPropGrp/EOYAmt022870000
IRS990/NetAssetsOrFundBalancesBOYAmt044147952
IRS990/NetAssetsOrFundBalancesEOYAmt040871576
IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt0-32498
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt0-32498
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IRS990/NetIncomeOrLossGrp/UnrelatedBusinessRevenueAmt024128
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt061574
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IRS990/NetUnrlzdGainsLossesInvstAmt070313
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IRS990/OfficeExpensesGrp/FundraisingAmt05043
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt07034
IRS990/OfficeExpensesGrp/ProgramServicesAmt0196350
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IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsSFAS117Ind0X
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IRS990/OtherAssetsTotalGrp/EOYAmt08333100
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt018012
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt029691
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt0263633
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0311336
IRS990/OtherExpensesGrp/Desc0EQUIPMENT RENTAL
IRS990/OtherExpensesGrp/Desc1MAINTENANCE
IRS990/OtherExpensesGrp/Desc2VESSEL SUPPLIES
IRS990/OtherExpensesGrp/Desc3EXHIBIT SUPPLIES AND PROGRAMS
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IRS990/OtherExpensesGrp/FundraisingAmt20
IRS990/OtherExpensesGrp/FundraisingAmt30
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt129315
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt20
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IRS990/OtherExpensesGrp/ProgramServicesAmt0346321
IRS990/OtherExpensesGrp/ProgramServicesAmt1418045
IRS990/OtherExpensesGrp/ProgramServicesAmt271400
IRS990/OtherExpensesGrp/ProgramServicesAmt3180801
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IRS990/OtherExpensesGrp/TotalAmt1447360
IRS990/OtherExpensesGrp/TotalAmt271400
IRS990/OtherExpensesGrp/TotalAmt3185527
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IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0173978
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt02254451
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IRS990/ProgramServiceRevenueGrp/Desc0VESSEL INCOME
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt21065046

Document Assets

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Filings

Displayed year

2013 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$67,406,931
Liabilities
$26,535,355
Net assets
$40,871,576
Revenue
$7,130,394
Expenses
$10,477,083
Net income
-$3,346,689
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$48.2$1.29$47.0$7.69$8.99$1.29
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$50.4$2.39$48.0$7.51$8.62$1.12
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$51.4$2.68$48.7$5.43$7.74$2.30
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$54.8$3.35$51.5$7.23$5.98$1.24
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$53.6$3.46$50.2$5.00$7.63$2.62
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$57.7$5.08$52.6$8.80$9.40$0.59
2018Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$59.6$6.61$53.0$6.42$8.78$2.37
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$59.5$3.99$55.5$19.5$9.46$10.1
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$60.6$23.5$37.1$7.58$10.2$2.67
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$63.3$23.6$39.7$11.3$10.2$1.12
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$65.1$26.5$38.6$8.19$10.4$2.20
2013Detailed filing. Detailed filing data is available for this year.$67.4$26.5$40.9$7.13$10.5$3.35
2012Summary only. Only limited summary data is available for this year.$71.0$26.8$44.1$5.82$11.1$5.33
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$76.6$27.1$49.4$11.0
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$82.8$25.9$56.9$10.7