Liabilities / Assets
78th percentile
Higher debt load relative to assets than 78% of similar nonprofits.
EIN 39-1366837 • 501(c)3 • Sun Prairie, WI
Profile
Madison festivals, inc. Enriches our community by bringing together people, businesses, and charities.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
78th percentile
Higher debt load relative to assets than 78% of similar nonprofits.
Liabilities / Revenue
67th percentile
Higher debt load relative to revenue than 67% of similar nonprofits.
Net Margin
75th percentile
Higher net margin than 75% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
91st percentile
Faster asset growth than 91% of similar nonprofits.
Revenue Growth
73rd percentile
Faster revenue growth than 73% of similar nonprofits.
Assets
Up$950,749
Up $345,455 (+57%) from 2023
Liabilities
Down$371,306
Down $38,738 (-9.4%) from 2023
Net Assets
Up$579,443
Up $384,193 (+197%) from 2023
Revenue
Up$1,750,802
Up $344,634 (+25%) from 2023
Expenses
Up$1,366,609
Up $18,010 (+1.3%) from 2023
Net Income
Up$384,193
Up $326,624 (+567%) from 2023
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
Madison festivals, inc. Produces and develops events in the greater madison community that exceed the expectation of our guests. These events enhance the quality of life for residents, showcase the area to visitors, and provide assistance to local charitable organizations.
To produce and develop events in the greater madison community that enrich our community by bringing together people, businesses, and charities.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $501,179 | $866,177 | ▲ $364,998 |
| Prepaid Expenses and Deferred Charges | $24,042 | $42,672 | ▲ $18,630 |
| Cash and Non-Interest-Bearing Accounts | $25,000 | $25,200 | ▲ $200 |
| Accounts Receivable | $48,397 | $16,700 | ▼ $31,697 |
| Land, Buildings, and Equipment, Net | $6,676 | $0 | ▼ $6,676 |
| Total Assets | $605,294 | $950,749 | ▲ $345,455 |
| Liabilities | |||
| Mortgage Notes Payable Secured by Investment Property | $150,000 | $150,000 | → $0 |
| Accounts Payable and Accrued Expenses | $192,592 | $128,595 | ▼ $63,997 |
| Deferred Revenue | $67,192 | $92,257 | ▲ $25,065 |
| Escrow Account Liability | $260 | $454 | ▲ $194 |
| Total Liabilities | $410,044 | $371,306 | ▼ $38,738 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $195,250 | $579,443 | ▲ $384,193 |
| Total Net Assets Fund Balance | $195,250 | $579,443 | ▲ $384,193 |
| Total Liabilities and Net Assets / Fund Balance | $605,294 | $950,749 | ▲ $345,455 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $0 | $13,257 | $13,257 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Sara Klemme | President | FT | $150,276 | $150,276 |
| Name | Title |
|---|---|
| Elyse Smithback | Chair |
| Alex Peirce | Past Chair |
| Jordan Bright | Vice-chair |
| Andrea Mace | Director |
| Jamie Patrick | Director |
| Jane Fitzgerald | Director |
| Leann Ploessl | Director |
| Jon Lica | Director (thru Feb) |
| Michael Luehrs | Director (thru Jan) |
| Ashley Hein | Secretary |
| Mark Anderson | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,123,701 |
| Salaries, Compensation, and Employee Benefits | $242,908 |
| Total Fundraising Expense | $15,918 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $207,366 | - | - | $207,366 |
| Current Officers, Directors, Trustees, and Key Employees | $46,008 | $95,677 | $8,590 | $150,275 |
| Office Expenses | $132,634 | $8,877 | - | $141,511 |
| Advertising | $89,503 | $6,785 | - | $96,288 |
| Fees for Services Management | $73,333 | $16,667 | - | $90,000 |
| Other Salaries and Wages | $17,705 | $36,818 | $3,306 | $57,829 |
| Fees for Services Accounting | - | $27,250 | - | $27,250 |
| Occupancy | $10,200 | $10,581 | $1,094 | $21,875 |
| Other Employee Benefits | $5,393 | $11,216 | $1,007 | $17,616 |
| Payroll Taxes | $5,262 | $10,943 | $983 | $17,188 |
| Insurance | $5,815 | $8,077 | $731 | $14,623 |
| Travel | $9,957 | $3,171 | - | $13,128 |
| Depreciation Depletion | $6,676 | - | - | $6,676 |
| Interest | - | $3,929 | $207 | $4,136 |
| Other Expenses | $1,632 | $1,934 | $0 | $3,566 |
| Information Technology | $628 | $1,264 | - | $1,892 |
| All Other Expenses | $225 | $200 | - | $425 |
| Total Functional Expenses | $1,099,463 | $251,228 | $15,918 | $1,366,609 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“During 2024, mfi entered into one-year event management agreements with big top events llc and red card media for the 2024 taste of madison and madison marathon events that ended on december 31, 2024.”
“One director is nominated by the board of directors of the greater madison convention & visitors bureau.”
“The prepared form 990 is reviewed and approved by the organization's directors before the return is filed with the irs. The distribution of the return and the vote to approve are generally conducted electronically.”
“All directors are given a conflict of interest statement to complete and sign at the first meeting of each year. In addition, all new directors complete this statement when they join the governing body. The signed statements are kept at the organization's office. The members of the organization's finance committee review the statements to determine instances of conflicts of interest. The members of the organization's executive committee review and recommend issues regarding conflicts of interest to the governing body for discussion. Any person with a conflict of interest is prohibited from participating in the governing body's discussions and decisions regarding the matter.”
“A committee made up of independent members of the governing body reviews compensation data for comparable positions at similar organizations to determine the compensation of the organization's president. The members of the governing body other than the president approve the president's compensation with an official vote. The determination and approval of the president's compensation is documented in the minutes of the meetings of the governing body. This process was last completed in 2021.”
“The organization made its governing documents, conflict of interest policy, and financial statements available to the public upon request to the extent appropriate.”
“Event labor: program service expenses 105,006. Management and general expenses 0. Fundraising expenses 0. Total expenses 105,006. Security: program service expenses 102,360. Management and general expenses 0. Fundraising expenses 0. Total expenses 102,360.”
“Madison festivals, inc. Receives contributions from registrants with the intent to contribute to other nonprofit organizations at the time of their event registration.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 192592 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 128595 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 48397 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 16700 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO PRODUCE AND DEVELOP EVENTS IN THE GREATER MADISON COMMUNITY THAT ENRICH OUR COMMUNITY BY BRINGING TOGETHER PEOPLE, BUSINESSES, AND CHARITIES. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 6785 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 89503 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 96288 |
| IRS990/AllOtherContributionsAmt | 0 | 19984 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 200 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 225 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 425 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | SARA KLEMME |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6083452711 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 756 LOIS DRIVE |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | SUN PRAIRIE |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 53590 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 25000 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 25200 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 8590 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 95677 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 46008 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 150275 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/CostOfGoodsSoldAmt | 0 | 200118 |
| IRS990/CreditCounselingInd | 0 | 1 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 19984 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 12535 |
| IRS990/CYOtherExpensesAmt | 0 | 1123701 |
| IRS990/CYOtherRevenueAmt | 0 | 392939 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 1325344 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 384193 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 242908 |
| IRS990/CYTotalExpensesAmt | 0 | 1366609 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 15918 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1750802 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 67192 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 92257 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 1 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 6676 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 6676 |
| IRS990/Desc | 0 | TASTE OF MADISON HELD SINCE 1983, THE TASTE OF MADISON IS MADISON FESTIVALS' FLAGSHIP EVENT. MADISON'S END-OF-SUMMER PICNIC WITH OVER 80 RESTAURANTS, TWO ENTERTAINMENT STAGES, AND OVER 25 BEVERAGE STANDS DRAWS OVER 250,000 PEOPLE TO THE CAPITOL SQUARE OVER SATURDAY AND SUNDAY OF LABOR DAY WEEKEND. TASTE OF MADISON HAS RAISED OVER $1.9 MILLION DOLLARS SINCE 1995 FOR LOCAL NON-PROFIT AND CHARITABLE ORGANIZATIONS. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 2 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/EscrowAccountLiabilityGrp/BOYAmt | 0 | 260 |
| IRS990/EscrowAccountLiabilityGrp/EOYAmt | 0 | 454 |
| IRS990/ExpenseAmt | 0 | 701093 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 27250 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 27250 |
| IRS990/FeesForServicesManagementGrp/ManagementAndGeneralAmt | 0 | 16667 |
| IRS990/FeesForServicesManagementGrp/ProgramServicesAmt | 0 | 73333 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 90000 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 207366 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 207366 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | SARA KLEMME |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | ELYSE SMITHBACK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | JORDAN BRIGHT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | ASHLEY HEIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | MARK ANDERSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | ALEX PEIRCE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | ANDREA MACE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | JAMIE PATRICK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | JANE FITZGERALD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | JON LICA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | MICHAEL LUEHRS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | LEANN PLOESSL |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 150276 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | VICE-CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | PAST CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR (THRU FEB) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR (THRU JAN) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1978 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedInd | 0 | 0 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 10 |
| IRS990/GrantAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 1950920 |
| IRS990/GrossSalesOfInventoryAmt | 0 | 572132 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 9 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 1264 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 628 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 1892 |
| IRS990/InsuranceGrp/FundraisingAmt | 0 | 731 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 8077 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 5815 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 14623 |
| IRS990/InterestGrp/FundraisingAmt | 0 | 207 |
| IRS990/InterestGrp/ManagementAndGeneralAmt | 0 | 3929 |
| IRS990/InterestGrp/TotalAmt | 0 | 4136 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 12535 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 12535 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 30 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 13257 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 6676 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 0 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 13257 |
| IRS990/LegalDomicileStateCd | 0 | WI |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MiscellaneousRevenueGrp/ExclusionAmt | 0 | 20925 |
| IRS990/MiscellaneousRevenueGrp/TotalRevenueColumnAmt | 0 | 20925 |
| IRS990/MissionDesc | 0 | WE ASPIRE TO BRING TOGETHER PEOPLE, BUSINESSES, AND CHARITABLE ORGANIZATIONS THROUGH EVOLVING, BEST-IN-CLASS EVENTS THAT ENRICH OUR COMMUNITY. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/MortgNotesPyblScrdInvstPropGrp/BOYAmt | 0 | 150000 |
| IRS990/MortgNotesPyblScrdInvstPropGrp/EOYAmt | 0 | 150000 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 195250 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 579443 |
| IRS990/NetIncomeOrLossGrp/ExclusionAmt | 0 | 372014 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 372014 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 195250 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 579443 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/FundraisingAmt | 0 | 1094 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 10581 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 10200 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 21875 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 8877 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 132634 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 141511 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt | 0 | 1007 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 11216 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 5393 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 17616 |
| IRS990/OtherExpensesGrp/Desc | 0 | EQUIPMENT RENTAL |
| IRS990/OtherExpensesGrp/Desc | 1 | EVENT ENTERTAINMENT |
| IRS990/OtherExpensesGrp/Desc | 2 | MEALS |
| IRS990/OtherExpensesGrp/Desc | 3 | SALES TAX |
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| IRS990/OtherExpensesGrp/FundraisingAmt | 1 | 0 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 2 | 0 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 2322 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 0 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 5517 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 3 | 1934 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 292595 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 165782 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 28749 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 1632 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 294917 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 165782 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 34266 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 3566 |
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| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 17705 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 57829 |
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| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 983 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 10943 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 5262 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 17188 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 24042 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 42672 |
| IRS990/PrincipalOfficerNm | 0 | SARA KLEMME |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 711300 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 711300 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | MADISON MARATHON REVENUE |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | TASTE OF MADISON REVENUE |
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| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 403608 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 921736 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 403608 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | MADISON MARATHON THE MADISON MARATHON, HALF MARATHON, AND 10K IS HELD OVER VETERANS DAY WEEKEND IN EARLY NOVEMBER. ALL RACES BEGIN AND FINISH ON CAPITOL SQUARE. AN EXPO IS HELD ON THE FRIDAY AND SATURDAY PRIOR TO SUNDAY'S RACE DAY. THE MADISON MARATHON BENEFITS OVER 30 LOCAL NONPROFITS AND CHARITIES ANNUALLY. |
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| IRS990/ProgSrvcAccomActy2Grp/GrantAmt | 0 | 0 |
| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 921736 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
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| IRS990/PYContributionsGrantsAmt | 0 | 39195 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 4998 |
| IRS990/PYOtherExpensesAmt | 0 | 1120141 |
| IRS990/PYOtherRevenueAmt | 0 | 302785 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1059190 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 57569 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 228458 |
| IRS990/PYTotalExpensesAmt | 0 | 1348599 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 1406168 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
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| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
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| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 866177 |
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| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 39195 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 38718 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 83657 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 33349 |
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| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 1218 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 450 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 3075 |
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| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.74820 |
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| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 26930 |
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| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 38718 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 83657 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 33349 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 214903 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 237179 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
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| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/AgentTrusteeEtcInd | 0 | 0 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 0 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 13257 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 13257 |
| IRS990ScheduleD/ExplanationProvidedInd | 0 | X |
| IRS990ScheduleD/InclEscrowCustodialAcctLiabInd | 0 | 1 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | MADISON FESTIVALS, INC. RECEIVES CONTRIBUTIONS FROM REGISTRANTS WITH THE INTENT TO CONTRIBUTE TO OTHER NONPROFIT ORGANIZATIONS AT THE TIME OF THEIR EVENT REGISTRATION. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART IV, LINE 2B: |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 0 |
| IRS990ScheduleJ/AnyNonFixedPaymentsInd | 0 | 0 |
| IRS990ScheduleJ/BoardOrCommitteeApprovalInd | 0 | X |
| IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd | 0 | 0 |
| IRS990ScheduleJ/EquityBasedCompArrngmInd | 0 | 0 |
| IRS990ScheduleJ/InitialContractExceptionInd | 0 | 0 |
| IRS990/ScheduleJRequiredInd | 0 | 1 |
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| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | SARA KLEMME |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 0 | 150276 |
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