Birmingham Community Coalition Inc.

Filing Period

Oct 1, 2012 to Sep 30, 2013

Signed

Mar 7, 2014

Return Version

2012v2.1

Gross Receipts

$244,990

Mission

Major Activities

Activity 2

Community relations - parent focused prevention campaigns - key messages are strategically executed throughout the year for maximum impact, such as "national family day," a time designated to promote family dinners and family time together as an effective way to reduce substance abuse among children and teens; and "parents who host" (pwh) and "be a parent not a pal" (bapnap).middle school transitions program - in may and june, the coalition completed five 8th grade and one 7th grade transition programs at middle schools in birmingham and bloomfield hills. The programs focused on presenting, through an interactive "clicker" presentation, the teen drug and alcohol use survey data and truths about alcohol and drug use in our community. Yab members helped develop the presentation, compelling facts and were on hand at each presentation to conduct a q&a session where students asked any and all questions and heard from the "real experts" on the transition to high school. New this year, the yab students worked to develop the presentation in a smaller group format in an effort to be more direct and focused and allowing for more engaging q&a and dialogue between the middle and high school students. Overall, both the of the assemblies and smaller group formats were very well received. Social marketing campaigns - the yab students come up with drug and alcohol messaging campaign messages that are compelling and speak directly to what teens are thinking about, and to make them think about the outcome before they make an impulsive decision: 1) what's your influence?; 2)marijuana. It grows naturally...so does poison ivy. Would you smoke that too?; 3) warning!don't drive while high 4.) mip; a minor in possession ticket is a hard thing to look past; 5) this is your brain on drugs. Any questions?! 65.) abusing rx drugs won't help you. 7.) what digital legacy will you leave? 8.) keep calm and live drug-free. These messages are posted in the high schools, middle schools and featured on our web-site, on social media and are featured at coalition presentations, community events and appearances.

Filer

EIN

38-3269789