Civic Intelligence

Isabella County Convention and Visitors Bureau

990 • Fiscal year 2023 • EIN 38-2837295

Jan 01, 2023 to Dec 31, 2023 • Filed on Mar 05, 2024

Organization ProfileWWW.MEETMTP.COM
113 W Broadway Suite 180Mount Pleasant, MI 48858

(989) 772-4433

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

42nd percentile

0.11x

Higher debt load relative to assets than 42% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

41st percentile

0.12x

Higher debt load relative to revenue than 41% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Net Margin

54th percentile

5.4%

Higher net margin than 54% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

33rd percentile

$78,014

Higher top officer pay than 33% of similar nonprofits.

Top officer pay equals 7.0% of source-year revenue.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Asset Growth

74th percentile

17%

Faster asset growth than 74% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

58th percentile

11%

Faster revenue growth than 58% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets42nd percentile

Assets

Up

$1,228,081

Up $174,526 (+17%) from 2022

Net Assets

Up

$1,095,368

Up $60,064 (+5.8%) from 2022

Liabilities

Up

$132,713

Up $114,462 (+627%) from 2022

Revenue And Expenses
Liabilities / Revenue41st percentileNet Margin54th percentile

Revenue

Up

$1,121,740

Up $113,325 (+11%) from 2022

Expenses

Up

$1,061,676

Up $73,832 (+7.5%) from 2022

Net Income

Up

$60,064

Up $39,493 (+192%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth74th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $241,769Liabilities 2011: $6,277Net Assets 2011: $235,4922011Assets 2012: $234,192Liabilities 2012: $6,661Net Assets 2012: $227,5312012Assets 2013: $187,108Liabilities 2013: $7,182Net Assets 2013: $179,9262013Assets 2014: $179,507Liabilities 2014: $15,659Net Assets 2014: $163,8482014Assets 2015: $150,880Liabilities 2015: $6,954Net Assets 2015: $143,9262015Assets 2016: $194,484Liabilities 2016: $7,964Net Assets 2016: $186,5202016Assets 2017: $206,369Liabilities 2017: $5,675Net Assets 2017: $200,6942017Assets 2018: $233,004Liabilities 2018: $7,965Net Assets 2018: $225,0392018Assets 2019: $397,841Liabilities 2019: $10,774Net Assets 2019: $387,0672019Assets 2020: $537,660Liabilities 2020: $8,041Net Assets 2020: $529,6192020Assets 2021: $1,024,153Liabilities 2021: $9,420Net Assets 2021: $1,014,7332021Assets 2022: $1,053,555Liabilities 2022: $18,251Net Assets 2022: $1,035,3042022Assets 2023: $1,228,081Liabilities 2023: $132,713Net Assets 2023: $1,095,3682023Assets 2024: $1,336,669Liabilities 2024: $108,992Net Assets 2024: $1,227,6772024

Highlighted filing

2023

Assets$1,228,081
Liabilities$132,713
Net Assets$1,095,368
Open 2023 Filing

Operations Trend

Revenue Growth58th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $266,571Expenses 2011: $217,073Net Income 2011: $49,4982011Expenses 2012: $280,3522012Revenue 2013: $279,990Expenses 2013: $327,595Net Income 2013: -$47,6052013Revenue 2014: $282,124Expenses 2014: $298,202Net Income 2014: -$16,0782014Revenue 2015: $301,706Expenses 2015: $321,628Net Income 2015: -$19,9222015Revenue 2016: $319,003Expenses 2016: $276,409Net Income 2016: $42,5942016Revenue 2017: $348,061Expenses 2017: $333,887Net Income 2017: $14,1742017Revenue 2018: $376,546Expenses 2018: $352,201Net Income 2018: $24,3452018Revenue 2019: $912,566Expenses 2019: $750,538Net Income 2019: $162,0282019Revenue 2020: $589,204Expenses 2020: $446,652Net Income 2020: $142,5522020Revenue 2021: $955,832Expenses 2021: $470,718Net Income 2021: $485,1142021Revenue 2022: $1,008,415Expenses 2022: $987,844Net Income 2022: $20,5712022Revenue 2023: $1,121,740Expenses 2023: $1,061,676Net Income 2023: $60,0642023Revenue 2024: $1,268,204Expenses 2024: $1,135,895Net Income 2024: $132,3092024

Highlighted filing

2023

Revenue$1,121,740
Expenses$1,061,676
Net Income$60,064
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Mar 5, 2024
Return Version
2023v5.0
Gross Receipts
$1,121,740
Mission and Program Overview

Mission

Encourage utilization of member hotels

Encourage utilization of member hotels and marketing/development of local brand.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$870,308$855,338▼ $14,970
Accounts Receivable$103,745$183,232▲ $79,487
Prepaid Expenses and Deferred Charges$56,178$53,840▼ $2,338
Savings and Temporary Cash Investments$10,916$11,230▲ $314
Land, Buildings, and Equipment, Net$1,537$7,424▲ $5,887
Total Assets$1,053,555$1,228,081▲ $174,526
Other Assets Total$10,871$117,017▲ $106,146
Liabilities
Other Liabilities$1,575$97,491▲ $95,916
Accounts Payable and Accrued Expenses$16,676$35,222▲ $18,546
Total Liabilities$18,251$132,713▲ $114,462
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,035,304$1,095,368▲ $60,064
Total Net Assets Fund Balance$1,035,304$1,095,368▲ $60,064
Total Liabilities and Net Assets / Fund Balance$1,053,555$1,228,081▲ $174,526

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$7,424$12,498$19,922
Other Assets Org$117,017--
Compensation and Service Providers
Top Officer Pay33rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Chris RowleyEx DirectorFT$68,100$9,914$78,014

Board Members and Trustees

NameTitle
Erik RodriquezPresident
Mark HomuthPresident El
Andy AllbeeBoard Member
Beth PollackBoard Member
Cal SeelyeBoard Member
Heather TupicaBoard Member
Jeremy KeenoyBoard Member
Ryan LongoriaBoard Member
Shyam PatelBoard Member
Tara Lee LeonardPast Preside
Krista PohlSecretary
Jim HoltonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$56,751
Program Service Revenue
$1,056,120
Investment Income
$8,869
Other Revenue
$0
All Other Contributions
$11,460
Change in Net Assets
$60,064

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,121,740
Total Revenue per Audited Statements
$1,121,740
Total Revenue per Form 990
$1,121,740
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$814,527
Salaries, Compensation, and Employee Benefits$247,149
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$760,375
Other Salaries and Wages---$129,506
Current Officers, Directors, Trustees, and Key Employees---$68,100
Other Employee Benefits---$34,823
Fees for Services Accounting---$15,647
Payroll Taxes---$14,720
Occupancy---$8,875
Insurance---$3,400
Office Expenses---$2,355
Conferences and Meetings---$1,903
Interest---$1,363
Travel---$969
Depreciation Depletion---$600
Other Expenses---$122
Total Functional Expenses$0$0$0$1,061,676

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,061,676
Total Expenses per Audited Statements$1,061,676
Total Expenses per Form 990$1,061,676
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Liabilities$97,491
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

“Each lodging facility is entitled to representation on the board at a rate of one voting member per lodging facility within the assessment district and at-large and associate members selected by the board.”

Form 990, Page 6, Part VI, Line 11B

“Board representative review of completed filing”

Form 990, Page 6, Part VI, Line 12C

“Reviewed via disclosures by board of directors and staff.”

Form 990, Page 6, Part VI, Line 15A

“Perfomance assessments provide a basis for compensation in conjunction with market analysis of similar functions. Compensation contracts are approved by the board.”

Form 990, Page 6, Part VI, Line 15B

“Performance assessments provide basis for compensation in conjunction with market analysis of similar functions. Compensation contracts are approved by the board.”

Form 990, Page 6, Part VI, Line 19

“AVAILABLE UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
Isabella County Convention and
EIN
38-2837295
Phone
9897724433
Address
113 W BROADWAY SUITE 180, MOUNT PLEASANT, MI 48858
Doing Business As
Mpacvb

Signing Officer

Name
Chris Rowley
Title
Ex Director
Phone
9897724433
Signed
2024-03-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Chris Rowley
Formed
1989
Voting Board Members
12
Independent Board Members
12
Employees
4
Volunteers
100

Preparer

Firm
Vmd & Associates Pllc
Address
PO BOX 37, OWOSSO, MI 48867-0037
Preparer
Randy F Meder
Phone
9897238171
Raw XML Appendix381 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PYRevenuesLessExpensesAmt020571
IRS990/PYSalariesCompEmpBnftPaidAmt0206604
IRS990/PYTotalExpensesAmt0987844
IRS990/PYTotalRevenueAmt01008415
IRS990/ReconcilationRevenueExpnssAmt060064
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IRS990/ReportLandBuildingEquipmentInd0true
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IRS990/SavingsAndTempCashInvstGrp/BOYAmt010916
IRS990/SavingsAndTempCashInvstGrp/EOYAmt011230
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
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IRS990ScheduleD/EquipmentGrp/DepreciationAmt012498
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt019922
IRS990ScheduleD/ExpensesSubtotalAmt01061676
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt0117017
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0RIGHT-OF-USE ASSET (OPERATING)
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt097491
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0OTHER LIABILITIES
IRS990ScheduleD/RevenueSubtotalAmt01121740
IRS990ScheduleD/TotalBookValueLandBuildingsAmt07424
IRS990ScheduleD/TotalBookValueOtherAssetsAmt0117017
IRS990ScheduleD/TotalExpensesPerForm990Amt01061676
IRS990ScheduleD/TotalLiabilityAmt097491
IRS990ScheduleD/TotalRevenuePerForm990Amt01121740
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01121740
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01061676
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EACH LODGING FACILITY IS ENTITLED TO REPRESENTATION ON THE BOARD AT A RATE OF ONE VOTING MEMBER PER LODGING FACILITY WITHIN THE ASSESSMENT DISTRICT AND AT-LARGE AND ASSOCIATE MEMBERS SELECTED BY THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD REPRESENTATIVE REVIEW OF COMPLETED FILING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2REVIEWED VIA DISCLOSURES BY BOARD OF DIRECTORS AND STAFF.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3PERFOMANCE ASSESSMENTS PROVIDE A BASIS FOR COMPENSATION IN CONJUNCTION WITH MARKET ANALYSIS OF SIMILAR FUNCTIONS. COMPENSATION CONTRACTS ARE APPROVED BY THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PERFORMANCE ASSESSMENTS PROVIDE BASIS FOR COMPENSATION IN CONJUNCTION WITH MARKET ANALYSIS OF SIMILAR FUNCTIONS. COMPENSATION CONTRACTS ARE APPROVED BY THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt01053555
IRS990/TotalAssetsEOYAmt01228081
IRS990/TotalAssetsGrp/BOYAmt01053555
IRS990/TotalAssetsGrp/EOYAmt01228081
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt056751
IRS990/TotalEmployeeCnt04
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt01061676
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt018251
IRS990/TotalLiabilitiesEOYAmt0132713
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IRS990/TotalProgramServiceRevenueAmt01056120
IRS990/TotalReportableCompFromOrgAmt068100
IRS990/TotalRevenueGrp/ExclusionAmt08869
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01056120
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01121740
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IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01053555
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01228081
IRS990/TravelGrp/TotalAmt0969
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IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
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IRS990/USAddress/CityNm0MOUNT PLEASANT
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IRS990/VotingMembersIndependentCnt012
IRS990/WebsiteAddressTxt0WWW.MEETMTP.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0CHRIS ROWLEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EX DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum09897724433
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-03-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ISABELLA COUNTY CONVENTION AND
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0ISAB
ReturnHeader/Filer/EIN0382837295
ReturnHeader/Filer/PhoneNum09897724433
ReturnHeader/Filer/USAddress/AddressLine1Txt0113 W BROADWAY SUITE 180
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ReturnHeader/IRSResponsiblePrtyInfoCurrInd0false
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0472826558
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0VMD & ASSOCIATES PLLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 37
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0OWOSSO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0488670037
ReturnHeader/PreparerPersonGrp/PhoneNum09897238171
ReturnHeader/PreparerPersonGrp/PreparationDt02024-03-18
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0RANDY F MEDER
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02024-03-19T09:11:39-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0CHRIS
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0ROWLEY
ReturnHeader/TaxPeriodBeginDt02023-01-01
ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,228,081
Liabilities
$132,713
Net assets
$1,095,368
Revenue
$1,121,740
Expenses
$1,061,676
Net income
$60,064
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.34$0.11$1.23$1.27$1.14$0.13
2023Detailed filing. Detailed filing data is available for this year.$1.23$0.13$1.10$1.12$1.06$0.06
2022Detailed filing. Detailed filing data is available for this year.$1.05$0.02$1.04$1.01$0.99$0.02
2021Detailed filing. Detailed filing data is available for this year.$1.02$0.01$1.01$0.96$0.47$0.49
2020Detailed filing. Detailed filing data is available for this year.$0.54$0.01$0.53$0.59$0.45$0.14
2019Detailed filing. Detailed filing data is available for this year.$0.40$0.01$0.39$0.91$0.75$0.16
2018Detailed filing. Detailed filing data is available for this year.$0.23$0.01$0.23$0.38$0.35$0.02
2017Detailed filing. Detailed filing data is available for this year.$0.21$0.01$0.20$0.35$0.33$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.19$0.01$0.19$0.32$0.28$0.04
2015Detailed filing. Detailed filing data is available for this year.$0.15$0.01$0.14$0.30$0.32$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.18$0.02$0.16$0.28$0.30$0.02
2013Detailed filing. Detailed filing data is available for this year.$0.19$0.01$0.18$0.28$0.33$0.05
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.23$0.01$0.23$0.28
2011Summary only. Only limited summary data is available for this year.$0.24$0.01$0.24$0.27$0.22$0.05