Civic Intelligence

Isabella County Convention and Visitors Bureau

990 • Fiscal year 2021 • EIN 38-2837295

Jan 01, 2021 to Dec 31, 2021 • Filed on Feb 28, 2022

Organization ProfileWWW.MEETMPT.COM
113 W Broadway Suite 180Mount Pleasant, MI 48858

(989) 772-4433

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

20th percentile

0.01x

Higher debt load relative to assets than 20% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

18th percentile

0.01x

Higher debt load relative to revenue than 18% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Net Margin

95th percentile

51%

Higher net margin than 95% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

30th percentile

$65,519

Higher top officer pay than 30% of similar nonprofits.

Top officer pay equals 6.9% of source-year revenue.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Asset Growth

96th percentile

90%

Faster asset growth than 96% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

89th percentile

62%

Faster revenue growth than 89% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets20th percentile

Assets

Up

$1,024,153

Up $486,493 (+90%) from 2020

Net Assets

Up

$1,014,733

Up $485,114 (+92%) from 2020

Liabilities

Up

$9,420

Up $1,379 (+17%) from 2020

Revenue And Expenses
Liabilities / Revenue18th percentileNet Margin95th percentile

Revenue

Up

$955,832

Up $366,628 (+62%) from 2020

Expenses

Up

$470,718

Up $24,066 (+5.4%) from 2020

Net Income

Up

$485,114

Up $342,562 (+240%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth96th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $241,769Liabilities 2011: $6,277Net Assets 2011: $235,4922011Assets 2012: $234,192Liabilities 2012: $6,661Net Assets 2012: $227,5312012Assets 2013: $187,108Liabilities 2013: $7,182Net Assets 2013: $179,9262013Assets 2014: $179,507Liabilities 2014: $15,659Net Assets 2014: $163,8482014Assets 2015: $150,880Liabilities 2015: $6,954Net Assets 2015: $143,9262015Assets 2016: $194,484Liabilities 2016: $7,964Net Assets 2016: $186,5202016Assets 2017: $206,369Liabilities 2017: $5,675Net Assets 2017: $200,6942017Assets 2018: $233,004Liabilities 2018: $7,965Net Assets 2018: $225,0392018Assets 2019: $397,841Liabilities 2019: $10,774Net Assets 2019: $387,0672019Assets 2020: $537,660Liabilities 2020: $8,041Net Assets 2020: $529,6192020Assets 2021: $1,024,153Liabilities 2021: $9,420Net Assets 2021: $1,014,7332021Assets 2022: $1,053,555Liabilities 2022: $18,251Net Assets 2022: $1,035,3042022Assets 2023: $1,228,081Liabilities 2023: $132,713Net Assets 2023: $1,095,3682023Assets 2024: $1,336,669Liabilities 2024: $108,992Net Assets 2024: $1,227,6772024

Highlighted filing

2021

Assets$1,024,153
Liabilities$9,420
Net Assets$1,014,733
Open 2021 Filing

Operations Trend

Revenue Growth89th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $266,571Expenses 2011: $217,073Net Income 2011: $49,4982011Expenses 2012: $280,3522012Revenue 2013: $279,990Expenses 2013: $327,595Net Income 2013: -$47,6052013Revenue 2014: $282,124Expenses 2014: $298,202Net Income 2014: -$16,0782014Revenue 2015: $301,706Expenses 2015: $321,628Net Income 2015: -$19,9222015Revenue 2016: $319,003Expenses 2016: $276,409Net Income 2016: $42,5942016Revenue 2017: $348,061Expenses 2017: $333,887Net Income 2017: $14,1742017Revenue 2018: $376,546Expenses 2018: $352,201Net Income 2018: $24,3452018Revenue 2019: $912,566Expenses 2019: $750,538Net Income 2019: $162,0282019Revenue 2020: $589,204Expenses 2020: $446,652Net Income 2020: $142,5522020Revenue 2021: $955,832Expenses 2021: $470,718Net Income 2021: $485,1142021Revenue 2022: $1,008,415Expenses 2022: $987,844Net Income 2022: $20,5712022Revenue 2023: $1,121,740Expenses 2023: $1,061,676Net Income 2023: $60,0642023Revenue 2024: $1,268,204Expenses 2024: $1,135,895Net Income 2024: $132,3092024

Highlighted filing

2021

Revenue$955,832
Expenses$470,718
Net Income$485,114
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Feb 28, 2022
Return Version
2021v4.0
Gross Receipts
$955,832
Mission and Program Overview

Mission

Encourage utilization of member hotels

Encourage utilization of member hotels and marketing/development of local brand.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$474,505$866,558▲ $392,053
Accounts Receivable$47,011$131,907▲ $84,896
Prepaid Expenses and Deferred Charges$4,905$14,690▲ $9,785
Savings and Temporary Cash Investments$10,836$10,874▲ $38
Land, Buildings, and Equipment, Net$403$124▼ $279
Total Assets$537,660$1,024,153▲ $486,493
Liabilities
Accounts Payable and Accrued Expenses$8,041$9,420▲ $1,379
Total Liabilities$8,041$9,420▲ $1,379
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$529,619$1,014,733▲ $485,114
Total Net Assets Fund Balance$529,619$1,014,733▲ $485,114
Total Liabilities and Net Assets / Fund Balance$537,660$1,024,153▲ $486,493

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$124$41,037$41,161
Compensation and Service Providers
Top Officer Pay30th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Chris RowleyEx DirectorFT$56,641$8,878$65,519

Board Members and Trustees

NameTitle
Tara Lee LeonardPresident
Jon ConklinPresident El
Andy AllbeeBoard Member
Cal SeelyeBoard Member
Dorothy DeanBoard Member
Heather EvoyBoard Member
Jeremy KeenoyBoard Member
Jim HoltonBoard Member
Krista PohlBoard Member
Mark HomuthBoard Member
Mike PatelBoard Member
Paresh PatelBoard Member
Ryan LongoriaBoard Member
Leah DegaseSecretary
Erik RodriquezTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$46,557
Program Service Revenue
$908,640
Investment Income
$635
Other Revenue
$0
All Other Contributions
$10,750
Change in Net Assets
$485,114

Audited Revenue Reconciliation

Revenue per Audited Statements
$955,832
Total Revenue per Audited Statements
$955,832
Total Revenue per Form 990
$955,832
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$329,463
Salaries, Compensation, and Employee Benefits$141,255
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$61,151
Current Officers, Directors, Trustees, and Key Employees---$56,641
Other Employee Benefits---$14,596
Occupancy---$10,125
Payroll Taxes---$8,867
Fees for Services Accounting---$7,616
All Other Expenses---$4,437
Other Expenses---$2,947
Conferences and Meetings---$1,523
Depreciation Depletion---$279
Total Functional Expenses$0$0$0$470,718

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$470,718
Total Expenses per Audited Statements$470,718
Total Expenses per Form 990$470,718
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

“Each lodging facility is entitled to representation on the board at a rate of one voting member per lodging facility within the assessment district.”

Form 990, Page 6, Part VI, Line 11B

“Board representative review of completed filing”

Form 990, Page 6, Part VI, Line 12C

“Reviewed via disclosures by board of directors and staff.”

Form 990, Page 6, Part VI, Line 15A

“Perfomance assessments provide a basis for compensation in conjunction with market analysis of similar functions. Compensation contracts are approved by the board.”

Form 990, Page 6, Part VI, Line 15B

“Performance assessments provide basis for compensation in conjunction with market analysis of similar functions. Compensation contracts are approved by the board.”

Form 990, Page 6, Part VI, Line 19

“AVAILABLE UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
Isabella County Convention and
EIN
38-2837295
Phone
9897724433
Address
113 W BROADWAY SUITE 180, MOUNT PLEASANT, MI 48858
Doing Business As
Mpacvb

Signing Officer

Name
Chris Rowley
Title
Ex Director
Phone
9897724433
Signed
2022-02-28
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Chris Rowley
Formed
1989
Voting Board Members
15
Independent Board Members
15
Employees
5
Volunteers
100

Preparer

Firm
Vmd & Associates Pllc
Address
PO BOX 37, OWOSSO, MI 48867-0037
Preparer
Randy F Meder
Phone
9897238171
Raw XML Appendix387 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PrincipalOfficerNm0CHRIS ROWLEY
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IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/Desc0PA 59 ASSESSMENT
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0908640
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt018750
IRS990/PYInvestmentIncomeAmt0491
IRS990/PYOtherExpensesAmt0288300
IRS990/PYProgramServiceRevenueAmt0569963
IRS990/PYRevenuesLessExpensesAmt0142552
IRS990/PYSalariesCompEmpBnftPaidAmt0158352
IRS990/PYTotalExpensesAmt0446652
IRS990/PYTotalRevenueAmt0589204
IRS990/ReconcilationRevenueExpnssAmt0485114
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/SavingsAndTempCashInvstGrp/BOYAmt010836
IRS990/SavingsAndTempCashInvstGrp/EOYAmt010874
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IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/ExpensesSubtotalAmt0470718
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0124
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt041037
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt041161
IRS990ScheduleD/RevenueSubtotalAmt0955832
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0124
IRS990ScheduleD/TotalExpensesPerForm990Amt0470718
IRS990ScheduleD/TotalRevenuePerForm990Amt0955832
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0955832
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0470718
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EACH LODGING FACILITY IS ENTITLED TO REPRESENTATION ON THE BOARD AT A RATE OF ONE VOTING MEMBER PER LODGING FACILITY WITHIN THE ASSESSMENT DISTRICT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD REPRESENTATIVE REVIEW OF COMPLETED FILING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2REVIEWED VIA DISCLOSURES BY BOARD OF DIRECTORS AND STAFF.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3PERFOMANCE ASSESSMENTS PROVIDE A BASIS FOR COMPENSATION IN CONJUNCTION WITH MARKET ANALYSIS OF SIMILAR FUNCTIONS. COMPENSATION CONTRACTS ARE APPROVED BY THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PERFORMANCE ASSESSMENTS PROVIDE BASIS FOR COMPENSATION IN CONJUNCTION WITH MARKET ANALYSIS OF SIMILAR FUNCTIONS. COMPENSATION CONTRACTS ARE APPROVED BY THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0MI
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0537660
IRS990/TotalAssetsEOYAmt01024153
IRS990/TotalAssetsGrp/BOYAmt0537660
IRS990/TotalAssetsGrp/EOYAmt01024153
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt046557
IRS990/TotalEmployeeCnt05
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0470718
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt08041
IRS990/TotalLiabilitiesEOYAmt09420
IRS990/TotalLiabilitiesGrp/BOYAmt08041
IRS990/TotalLiabilitiesGrp/EOYAmt09420
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0529619
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01014733
IRS990/TotalOtherCompensationAmt08878
IRS990/TotalProgramServiceRevenueAmt0908640
IRS990/TotalReportableCompFromOrgAmt056641
IRS990/TotalRevenueGrp/ExclusionAmt0635
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0908640
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0955832
IRS990/TotalVolunteersCnt0100
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0537660
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01024153
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0113 WEST BROADWAY SUITE 180
IRS990/USAddress/CityNm0MOUNT PLEASANT
IRS990/USAddress/StateAbbreviationCd0MI
IRS990/USAddress/ZIPCd048858
IRS990/VotingMembersGoverningBodyCnt015
IRS990/VotingMembersIndependentCnt015
IRS990/WebsiteAddressTxt0WWW.MEETMPT.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0CHRIS ROWLEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EX DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum09897724433
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-02-28
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ISABELLA COUNTY CONVENTION AND
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0ISAB
ReturnHeader/Filer/EIN0382837295
ReturnHeader/Filer/PhoneNum09897724433
ReturnHeader/Filer/USAddress/AddressLine1Txt0113 W BROADWAY SUITE 180
ReturnHeader/Filer/USAddress/CityNm0MOUNT PLEASANT
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MI
ReturnHeader/Filer/USAddress/ZIPCd048858
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0472826558
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0VMD & ASSOCIATES PLLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 37
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0OWOSSO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0488670037
ReturnHeader/PreparerPersonGrp/PhoneNum09897238171
ReturnHeader/PreparerPersonGrp/PreparationDt02022-04-18
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0RANDY F MEDER
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02022-04-18T14:13:46-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0CHRIS
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0ROWLEY
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,024,153
Liabilities
$9,420
Net assets
$1,014,733
Revenue
$955,832
Expenses
$470,718
Net income
$485,114
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.34$0.11$1.23$1.27$1.14$0.13
2023Detailed filing. Detailed filing data is available for this year.$1.23$0.13$1.10$1.12$1.06$0.06
2022Detailed filing. Detailed filing data is available for this year.$1.05$0.02$1.04$1.01$0.99$0.02
2021Detailed filing. Detailed filing data is available for this year.$1.02$0.01$1.01$0.96$0.47$0.49
2020Detailed filing. Detailed filing data is available for this year.$0.54$0.01$0.53$0.59$0.45$0.14
2019Detailed filing. Detailed filing data is available for this year.$0.40$0.01$0.39$0.91$0.75$0.16
2018Detailed filing. Detailed filing data is available for this year.$0.23$0.01$0.23$0.38$0.35$0.02
2017Detailed filing. Detailed filing data is available for this year.$0.21$0.01$0.20$0.35$0.33$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.19$0.01$0.19$0.32$0.28$0.04
2015Detailed filing. Detailed filing data is available for this year.$0.15$0.01$0.14$0.30$0.32$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.18$0.02$0.16$0.28$0.30$0.02
2013Detailed filing. Detailed filing data is available for this year.$0.19$0.01$0.18$0.28$0.33$0.05
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.23$0.01$0.23$0.28
2011Summary only. Only limited summary data is available for this year.$0.24$0.01$0.24$0.27$0.22$0.05