Civic Intelligence

Isabella County Convention and Visitors Bureau

990 • Fiscal year 2018 • EIN 38-2837295

Jan 01, 2018 to Dec 31, 2018 • Filed on Feb 23, 2019

Organization ProfileWWW.MOUNTPLEASANTWOW.COM
113 W Broadway Suite 180Mount Pleasant, MI 48858

(989) 772-4433

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

64th percentile

0.03x

Higher debt load relative to assets than 64% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Source year 2018

Liabilities / Revenue

64th percentile

0.02x

Higher debt load relative to revenue than 64% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Source year 2018

Net Margin

60th percentile

6.5%

Higher net margin than 60% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Source year 2018

Top Officer Pay

88th percentile

$56,865

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 15.1% of source-year revenue.

2018 filings • 501(c)6 • <$500k nonprofits • Source year 2018

Asset Growth

69th percentile

13%

Faster asset growth than 69% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Annualized from 2017 to 2018

Revenue Growth

66th percentile

8.2%

Faster revenue growth than 66% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets64th percentile

Assets

Up

$233,004

Up $26,635 (+13%) from 2017

Net Assets

Up

$225,039

Up $24,345 (+12%) from 2017

Liabilities

Up

$7,965

Up $2,290 (+40%) from 2017

Revenue And Expenses
Liabilities / Revenue64th percentileNet Margin60th percentile

Revenue

Up

$376,546

Up $28,485 (+8.2%) from 2017

Expenses

Up

$352,201

Up $18,314 (+5.5%) from 2017

Net Income

Up

$24,345

Up $10,171 (+72%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth69th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $241,769Liabilities 2011: $6,277Net Assets 2011: $235,4922011Assets 2012: $234,192Liabilities 2012: $6,661Net Assets 2012: $227,5312012Assets 2013: $187,108Liabilities 2013: $7,182Net Assets 2013: $179,9262013Assets 2014: $179,507Liabilities 2014: $15,659Net Assets 2014: $163,8482014Assets 2015: $150,880Liabilities 2015: $6,954Net Assets 2015: $143,9262015Assets 2016: $194,484Liabilities 2016: $7,964Net Assets 2016: $186,5202016Assets 2017: $206,369Liabilities 2017: $5,675Net Assets 2017: $200,6942017Assets 2018: $233,004Liabilities 2018: $7,965Net Assets 2018: $225,0392018Assets 2019: $397,841Liabilities 2019: $10,774Net Assets 2019: $387,0672019Assets 2020: $537,660Liabilities 2020: $8,041Net Assets 2020: $529,6192020Assets 2021: $1,024,153Liabilities 2021: $9,420Net Assets 2021: $1,014,7332021Assets 2022: $1,053,555Liabilities 2022: $18,251Net Assets 2022: $1,035,3042022Assets 2023: $1,228,081Liabilities 2023: $132,713Net Assets 2023: $1,095,3682023Assets 2024: $1,336,669Liabilities 2024: $108,992Net Assets 2024: $1,227,6772024

Highlighted filing

2018

Assets$233,004
Liabilities$7,965
Net Assets$225,039
Open 2018 Filing

Operations Trend

Revenue Growth66th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $266,571Expenses 2011: $217,073Net Income 2011: $49,4982011Expenses 2012: $280,3522012Revenue 2013: $279,990Expenses 2013: $327,595Net Income 2013: -$47,6052013Revenue 2014: $282,124Expenses 2014: $298,202Net Income 2014: -$16,0782014Revenue 2015: $301,706Expenses 2015: $321,628Net Income 2015: -$19,9222015Revenue 2016: $319,003Expenses 2016: $276,409Net Income 2016: $42,5942016Revenue 2017: $348,061Expenses 2017: $333,887Net Income 2017: $14,1742017Revenue 2018: $376,546Expenses 2018: $352,201Net Income 2018: $24,3452018Revenue 2019: $912,566Expenses 2019: $750,538Net Income 2019: $162,0282019Revenue 2020: $589,204Expenses 2020: $446,652Net Income 2020: $142,5522020Revenue 2021: $955,832Expenses 2021: $470,718Net Income 2021: $485,1142021Revenue 2022: $1,008,415Expenses 2022: $987,844Net Income 2022: $20,5712022Revenue 2023: $1,121,740Expenses 2023: $1,061,676Net Income 2023: $60,0642023Revenue 2024: $1,268,204Expenses 2024: $1,135,895Net Income 2024: $132,3092024

Highlighted filing

2018

Revenue$376,546
Expenses$352,201
Net Income$24,345
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Feb 23, 2019
Return Version
2018v3.1
Gross Receipts
$376,546
Mission and Program Overview

Mission

Encourage utilization of member hotels

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$150,946$180,545▲ $29,599
Accounts Receivable$38,933$33,884▼ $5,049
Savings and Temporary Cash Investments$10,426$10,521▲ $95
Prepaid Expenses and Deferred Charges$2,907$6,414▲ $3,507
Land, Buildings, and Equipment, Net$3,157$1,640▼ $1,517
Total Assets$206,369$233,004▲ $26,635
Liabilities
Accounts Payable and Accrued Expenses$5,675$7,965▲ $2,290
Total Liabilities$5,675$7,965▲ $2,290
Net Assets / Fund Balance
Unrestricted Net Assets$200,694$225,039▲ $24,345
Total Net Assets Fund Balance$200,694$225,039▲ $24,345
Total Liabilities and Net Assets / Fund Balance$206,369$233,004▲ $26,635

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,640$39,521$41,161
Compensation and Service Providers
Top Officer Pay88th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Chris RowleyEx DirectorFT$49,011$7,854$56,865

Board Members and Trustees

NameTitle
Michelle ReedPresident
Mark HomuthPresident El
Alanna LieberDirector
Andy AllbeeDirector
Bret HybleDirector
Cindy JacobsDirector
Heather EvoyDirector
Jon ConklinDirector
Megan BairDirector
Rick RautanenDirector
Tara Lee LeonardPast Preside
Rebecca ZehnderSecretary
Steve HoferTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$750
Program Service Revenue
$375,523
Investment Income
$273
Other Revenue
$0
All Other Contributions
$750
Change in Net Assets
$24,345

Audited Revenue Reconciliation

Revenue per Audited Statements
$376,546
Total Revenue per Audited Statements
$376,546
Total Revenue per Form 990
$376,546
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$213,194
Salaries, Compensation, and Employee Benefits$139,007
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$62,783
Current Officers, Directors, Trustees, and Key Employees---$49,011
Other Employee Benefits---$17,506
Payroll Taxes---$9,707
Fees for Services Accounting---$8,435
All Other Expenses---$8,217
Conferences and Meetings---$6,127
Occupancy---$6,000
Other Expenses---$3,817
Depreciation Depletion---$1,518
Total Functional Expenses$0$0$0$352,201

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$352,201
Total Expenses per Audited Statements$352,201
Total Expenses per Form 990$352,201
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

“Each lodging facility is entitled to representation on the board at a rate of one voting member per lodging facility within the assessment district.”

Form 990, Page 6, Part VI, Line 11B

“Board representative review of completed filing”

Form 990, Page 6, Part VI, Line 12C

“Reviewed via disclosures by board of directors and staff.”

Form 990, Page 6, Part VI, Line 15A

“Perfomance assessments provide a basis for compensation in conjunction with market analysis of similar functions. Compensation contracts are approved by the board.”

Form 990, Page 6, Part VI, Line 15B

“Performance assessments provide basis for compensation in conjunction with market analysis of similar functions. Compensation contracts are approved by the board.”

Form 990, Page 6, Part VI, Line 19

“AVAILABLE UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
Isabella County Convention and
EIN
38-2837295
Phone
9897724433
Address
113 W BROADWAY SUITE 180, MOUNT PLEASANT, MI 48858
Doing Business As
Mpcvb

Signing Officer

Name
Chris Rowley
Title
Ex Director
Phone
9897724433
Signed
2019-02-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Chris Rowley
Formed
1989
Voting Board Members
13
Independent Board Members
13
Employees
3
Volunteers
100

Preparer

Firm
Vmd & Associates Pllc
Address
PO BOX 37, OWOSSO, MI 48867-0037
Preparer
Randy F Meder
Phone
9897238171
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0352201
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EACH LODGING FACILITY IS ENTITLED TO REPRESENTATION ON THE BOARD AT A RATE OF ONE VOTING MEMBER PER LODGING FACILITY WITHIN THE ASSESSMENT DISTRICT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD REPRESENTATIVE REVIEW OF COMPLETED FILING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2REVIEWED VIA DISCLOSURES BY BOARD OF DIRECTORS AND STAFF.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3PERFOMANCE ASSESSMENTS PROVIDE A BASIS FOR COMPENSATION IN CONJUNCTION WITH MARKET ANALYSIS OF SIMILAR FUNCTIONS. COMPENSATION CONTRACTS ARE APPROVED BY THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PERFORMANCE ASSESSMENTS PROVIDE BASIS FOR COMPENSATION IN CONJUNCTION WITH MARKET ANALYSIS OF SIMILAR FUNCTIONS. COMPENSATION CONTRACTS ARE APPROVED BY THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
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IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalContributionsAmt0750
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
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IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt05675
IRS990/TotalLiabilitiesEOYAmt07965
IRS990/TotalLiabilitiesGrp/BOYAmt05675
IRS990/TotalLiabilitiesGrp/EOYAmt07965
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IRS990/TotalOtherCompensationAmt07854
IRS990/TotalProgramServiceRevenueAmt0375523
IRS990/TotalReportableCompFromOrgAmt049011
IRS990/TotalRevenueGrp/ExclusionAmt0273
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0375523
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0376546
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IRS990/UnrestrictedNetAssetsGrp/BOYAmt0200694
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IRS990/WebsiteAddressTxt0WWW.MOUNTPLEASANTWOW.COM
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ReturnHeader/BusinessOfficerGrp/PersonNm0CHRIS ROWLEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EX DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum09897724433
ReturnHeader/BusinessOfficerGrp/SignatureDt02019-02-23
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ISABELLA COUNTY CONVENTION AND
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0ISAB
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ReturnHeader/FilingSecurityInformation/IPDt02019-03-27
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0CD
ReturnHeader/FilingSecurityInformation/IPTm014:41:17
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0472826558
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0VMD & ASSOCIATES PLLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 37
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0OWOSSO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0488670037
ReturnHeader/PreparerPersonGrp/PhoneNum09897238171
ReturnHeader/PreparerPersonGrp/PreparationDt02019-03-27
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0RANDY F MEDER
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02019-03-27T14:41:17-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02018-01-01
ReturnHeader/TaxPeriodEndDt02018-12-31
ReturnHeader/TaxYr02018

Document Assets

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Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$233,004
Liabilities
$7,965
Net assets
$225,039
Revenue
$376,546
Expenses
$352,201
Net income
$24,345
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.34$0.11$1.23$1.27$1.14$0.13
2023Detailed filing. Detailed filing data is available for this year.$1.23$0.13$1.10$1.12$1.06$0.06
2022Detailed filing. Detailed filing data is available for this year.$1.05$0.02$1.04$1.01$0.99$0.02
2021Detailed filing. Detailed filing data is available for this year.$1.02$0.01$1.01$0.96$0.47$0.49
2020Detailed filing. Detailed filing data is available for this year.$0.54$0.01$0.53$0.59$0.45$0.14
2019Detailed filing. Detailed filing data is available for this year.$0.40$0.01$0.39$0.91$0.75$0.16
2018Detailed filing. Detailed filing data is available for this year.$0.23$0.01$0.23$0.38$0.35$0.02
2017Detailed filing. Detailed filing data is available for this year.$0.21$0.01$0.20$0.35$0.33$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.19$0.01$0.19$0.32$0.28$0.04
2015Detailed filing. Detailed filing data is available for this year.$0.15$0.01$0.14$0.30$0.32$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.18$0.02$0.16$0.28$0.30$0.02
2013Detailed filing. Detailed filing data is available for this year.$0.19$0.01$0.18$0.28$0.33$0.05
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.23$0.01$0.23$0.28
2011Summary only. Only limited summary data is available for this year.$0.24$0.01$0.24$0.27$0.22$0.05