Civic Intelligence

Ludington Area Convention & Visitors Bureau

EIN 38-2730546 • 501(c)6 • Ludington, MI

Profile

Promoting conventions, trade shows, meetings, and tourism business in mason county, michigan.

119 S Rath AveLudington, MI 49431

www.ludingtonarea.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

45th percentile

0.12x

Higher debt load relative to assets than 45% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

32nd percentile

0.06x

Higher debt load relative to revenue than 32% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

5th percentile

-25%

Higher net margin than 5% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

30th percentile

$0

Higher top officer pay than 30% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

4th percentile

-36%

Faster asset growth than 4% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

18th percentile

-6.6%

Faster revenue growth than 18% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets45th percentile

Assets

Down

$540,624

Down $302,234 (-36%) from 2024

Liabilities

Down

$63,177

Down $13,358 (-17%) from 2024

Net Assets

Down

$477,447

Down $288,876 (-38%) from 2024

Operations
Liabilities / Revenue32nd percentileNet Margin5th percentile

Revenue

Down

$1,134,796

Down $79,984 (-6.6%) from 2024

Expenses

Up

$1,423,672

Up $149,736 (+12%) from 2024

Net Income

Down

-$288,876

Down $229,720 (-388%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth4th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2010: $122,558Liabilities 2010: $4,828Net Assets 2010: $117,7302010Assets 2011: $272,699Liabilities 2011: $15,322Net Assets 2011: $257,3772011Assets 2012: $342,279Liabilities 2012: $31,953Net Assets 2012: $310,3262012Assets 2013: $325,529Liabilities 2013: $29,659Net Assets 2013: $295,8702013Assets 2014: $480,509Liabilities 2014: $101,578Net Assets 2014: $378,9312014Assets 2015: $415,293Liabilities 2015: $96,887Net Assets 2015: $318,4062015Assets 2016: $472,916Liabilities 2016: $66,951Net Assets 2016: $405,9652016Assets 2017: $539,868Liabilities 2017: $38,208Net Assets 2017: $501,6602017Assets 2018: $633,386Liabilities 2018: $44,741Net Assets 2018: $588,6452018Assets 2019: $530,524Liabilities 2019: $47,219Net Assets 2019: $483,3052019Assets 2020: $564,196Liabilities 2020: $34,106Net Assets 2020: $530,0902020Assets 2021: $860,628Liabilities 2021: $62,461Net Assets 2021: $798,1672021Assets 2022: $1,100,087Liabilities 2022: $66,005Net Assets 2022: $1,034,0822022Assets 2023: $883,671Liabilities 2023: $58,192Net Assets 2023: $825,4792023Assets 2024: $842,858Liabilities 2024: $76,535Net Assets 2024: $766,3232024Assets 2025: $540,624Liabilities 2025: $63,177Net Assets 2025: $477,4472025

Highlighted filing

2025

Assets$540,624
Liabilities$63,177
Net Assets$477,447
Open 2025 Filing

Operations Trend

Revenue Growth18th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2010: $200,2192010Expenses 2011: $277,1112011Expenses 2012: $496,6652012Revenue 2013: $628,015Expenses 2013: $642,471Net Income 2013: -$14,4562013Revenue 2014: $743,306Expenses 2014: $660,245Net Income 2014: $83,0612014Revenue 2015: $738,878Expenses 2015: $799,403Net Income 2015: -$60,5252015Revenue 2016: $769,603Expenses 2016: $682,044Net Income 2016: $87,5592016Revenue 2017: $839,052Expenses 2017: $743,357Net Income 2017: $95,6952017Revenue 2018: $868,151Expenses 2018: $802,271Net Income 2018: $65,8802018Revenue 2019: $872,335Expenses 2019: $977,675Net Income 2019: -$105,3402019Revenue 2020: $732,822Expenses 2020: $686,037Net Income 2020: $46,7852020Revenue 2021: $1,042,410Expenses 2021: $774,333Net Income 2021: $268,0772021Revenue 2022: $1,098,432Expenses 2022: $862,517Net Income 2022: $235,9152022Revenue 2023: $1,071,319Expenses 2023: $1,279,922Net Income 2023: -$208,6032023Revenue 2024: $1,214,780Expenses 2024: $1,273,936Net Income 2024: -$59,1562024Revenue 2025: $1,134,796Expenses 2025: $1,423,672Net Income 2025: -$288,8762025

Highlighted filing

2025

Revenue$1,134,796
Expenses$1,423,672
Net Income-$288,876
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$540,624
Liabilities
$63,177
Net assets
$477,447
Revenue
$1,134,796
Expenses
$1,423,672
Net income
-$288,876
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.54$0.06$0.48$1.13$1.42$0.29
2024Detailed filing. Detailed filing data is available for this year.$0.84$0.08$0.77$1.21$1.27$0.06
2023Detailed filing. Detailed filing data is available for this year.$0.88$0.06$0.83$1.07$1.28$0.21
2022Detailed filing. Detailed filing data is available for this year.$1.10$0.07$1.03$1.10$0.86$0.24
2021Detailed filing. Detailed filing data is available for this year.$0.86$0.06$0.80$1.04$0.77$0.27
2020Detailed filing. Detailed filing data is available for this year.$0.56$0.03$0.53$0.73$0.69$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.53$0.05$0.48$0.87$0.98$0.11
2018Detailed filing. Detailed filing data is available for this year.$0.63$0.04$0.59$0.87$0.80$0.07
2017Detailed filing. Detailed filing data is available for this year.$0.54$0.04$0.50$0.84$0.74$0.10
2016Detailed filing. Detailed filing data is available for this year.$0.47$0.07$0.41$0.77$0.68$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.42$0.10$0.32$0.74$0.80$0.06
2014Detailed filing. Detailed filing data is available for this year.$0.48$0.10$0.38$0.74$0.66$0.08
2013Detailed filing. Detailed filing data is available for this year.$0.33$0.03$0.30$0.63$0.64$0.01
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.34$0.03$0.31$0.50
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.27$0.02$0.26$0.28
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.00$0.12$0.20
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Feb 19, 2026
Return Version
2025v4.0
Gross Receipts
$1,134,796
Mission and Program Overview

Mission

Promoting conventions, trade shows, meetings, and tourism business in mason county, michigan.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$682,431$437,772▼ $244,659
Land, Buildings, and Equipment, Net$60,270$49,476▼ $10,794
Accounts Receivable$45,548$39,785▼ $5,763
Pledges and Grants Receivable$12,500--
Prepaid Expenses and Deferred Charges$37,173$10,391▼ $26,782
Cash and Non-Interest-Bearing Accounts$4,936$3,200▼ $1,736
Total Assets$842,858$540,624▼ $302,234
Liabilities
Accounts Payable and Accrued Expenses$69,410$51,652▼ $17,758
Deferred Revenue$7,125$11,525▲ $4,400
Total Liabilities$76,535$63,177▼ $13,358
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$662,356$406,163▼ $256,193
Net Assets With Donor Restrictions$103,967$71,284▼ $32,683
Total Net Assets Fund Balance$766,323$477,447▼ $288,876
Total Liabilities and Net Assets / Fund Balance$842,858$540,624▼ $302,234

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$31,355$20,540$51,895
Buildings$18,121$14,759$32,880
Other Land Buildings$0--
Compensation and Service Providers
Top Officer Pay30th percentile

Board Members and Trustees

NameTitle
Rebecca BerringerChair
Randy BowdenPast Chair
Brooke MalliettDirector
Chris SimplerDirector
Eric PomeroyDirector
Jennifer HindererDirector
Jim GallieDirector
Shane RuboyainesDirector
Brandy MillerExecutive Director
Jeff CurtisSecretary/treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Zahrt Media LLCMarketing2184 ESTES ST, Muskegon, MI 49441$348,407
Two Six DigitalMarketing209 W MAIN ST 107, Brighton, MI 48116$256,500
Chamber Alliance Of Mason CountyAdministration119 S RATH AVE, Ludington, MI 49431$235,677
Rightside Design GroupMarketing359 RIVER ST 206, Manistee, MI 49660$106,150
Mmgy Global LLCMarketing7309 W 80TH ST SUITE 400, Overland Park, KS 66204$101,250
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,069,582
Investment Income
$9,233
Other Revenue
$55,981
Change in Net Assets
$-288,876

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,134,796
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$1,134,796
Total Revenue per Form 990
$1,134,796
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,423,672
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy---$28,071
Other Expenses---$13,785
Fees for Services Accounting---$11,550
Depreciation Depletion---$10,793
Conferences and Meetings---$4,294
All Other Expenses---$1,896
Insurance---$1,510
Office Expenses---$1,048
Travel---$491
Fees for Services Legal---$280
Interest---$53
Total Functional Expenses$0$0$0$1,423,672

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,423,672
Total Expenses per Audited Statements$1,423,672
Total Expenses per Form 990$1,423,672
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A copy of this return is provided to the board prior to filing.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents and financial statements available to the public by request only.”

Filing and Contact Details

Filer

Filer Name
Ludington Area Convention and
EIN
38-2730546
Phone
2318455430
Address
119 S RATH AVE, LUDINGTON, MI 49431

Signing Officer

Name
Brandy Miller
Title
Executive Director
Phone
2318455430
Signed
2026-02-19
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brandy Miller
Formed
1989
Legal Domicile
Mi
Voting Board Members
10
Independent Board Members
10
Employees
0
Volunteers
34

Preparer

Firm
Uhy Advisors Great Lakes Inc
Address
134 W HARRIS STREET, CADILLAC, MI 49601
Preparer
Angela K Kopriva
Phone
2317759789
Raw XML Appendix392 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/InsuranceGrp/TotalAmt01510
IRS990/InterestGrp/TotalAmt053
IRS990/InvestmentIncomeGrp/ExclusionAmt09233
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt09233
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt02
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IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0PROMOTING CONVENTIONS, TRADE SHOWS, MEETINGS, AND TOURISM BUSINESS IN MASON COUNTY, MICHIGAN.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt0766323
IRS990/NetAssetsOrFundBalancesEOYAmt0477447
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0662356
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IRS990/OccupancyGrp/TotalAmt028071
IRS990/OfficeExpensesGrp/TotalAmt01048
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0MARKETING EXPENSE
IRS990/OtherExpensesGrp/Desc1CONTRACTED SERVICES
IRS990/OtherExpensesGrp/Desc2PERFORMANCE BONUSES
IRS990/OtherExpensesGrp/Desc3DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/TotalAmt01141894
IRS990/OtherExpensesGrp/TotalAmt1185400
IRS990/OtherExpensesGrp/TotalAmt222607
IRS990/OtherExpensesGrp/TotalAmt313785
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/BusinessCd1900099
IRS990/OtherRevenueMiscGrp/Desc0DESTINATION GUIDE AD I
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IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt055806
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IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt1175
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IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt037173
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt010391
IRS990/PrincipalOfficerNm0BRANDY MILLER
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
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IRS990/ProgramServiceRevenueGrp/Desc0ROOM ASSESSMENT TAX
IRS990/ProgramServiceRevenueGrp/Desc1MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt01045099
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt124483
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01045099
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt124483
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IRS990/PYBenefitsPaidToMembersAmt00
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IRS990ScheduleC/OnlyInHouseLobbyingInd01
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
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IRS990ScheduleD/BuildingsGrp/DepreciationAmt014759
IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt032880
IRS990ScheduleD/EquipmentGrp/BookValueAmt031355
IRS990ScheduleD/EquipmentGrp/DepreciationAmt020540
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt051895
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt01423672
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt00
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt01134796
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IRS990ScheduleD/TotalExpensesPerForm990Amt01423672
IRS990ScheduleD/TotalRevenuePerForm990Amt01134796
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A COPY OF THIS RETURN IS PROVIDED TO THE BOARD PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC BY REQUEST ONLY.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
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IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxableDistributionsInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
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IRS990/TotalAssetsEOYAmt0540624
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IRS990/TotalAssetsGrp/EOYAmt0540624
IRS990/TotalCompGreaterThan150KInd00
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IRS990/TotalLiabilitiesGrp/EOYAmt063177
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IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0477447
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IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt09233
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01125563
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01134796
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt034
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0842858
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0540624
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt0491
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0119 S RATH AVE
IRS990/USAddress/CityNm0LUDINGTON
IRS990/USAddress/StateAbbreviationCd0MI
IRS990/USAddress/ZIPCd049431
IRS990/VotingMembersGoverningBodyCnt010
IRS990/VotingMembersIndependentCnt010
IRS990/WebsiteAddressTxt0WWW.LUDINGTONAREA.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0BRANDY MILLER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum02318455430
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-02-19
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0LUDINGTON AREA CONVENTION AND
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0LUDI
ReturnHeader/Filer/EIN0382730546
ReturnHeader/Filer/PhoneNum02318455430
ReturnHeader/Filer/USAddress/AddressLine1Txt0119 S RATH AVE
ReturnHeader/Filer/USAddress/CityNm0LUDINGTON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MI
ReturnHeader/Filer/USAddress/ZIPCd049431
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0381910111
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0UHY ADVISORS GREAT LAKES INC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0134 W HARRIS STREET
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CADILLAC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd049601
ReturnHeader/PreparerPersonGrp/PhoneNum02317759789
ReturnHeader/PreparerPersonGrp/PreparationDt02026-02-21
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ANGELA K KOPRIVA
ReturnHeader/ReturnTs02026-03-06T16:06:31-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02025-01-01
ReturnHeader/TaxPeriodEndDt02025-12-31
ReturnHeader/TaxYr02025

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