Tc Convention & Visitor'S Bureau

“Membership of the visitors bureau consists of area businesses that operate within the local tourism industry”

“The visitors bureau consists of business members that elect from among themselves individuals to participate on the board of directors”

“Form 990 is reviewed by the executive director when presented by the bureau's auditing and tax preparation firm and made available to members of the board upon request”

“Conflicts of interest are reviewed annually as well as on an as needed basis during a regularly scheduled meeting of the governing board”

“Upon the completion of each year, the board of directors selects a compensation review committee that evaluates the organization's performance, as determined by the audited financial statements, against the goals and financial objectives as defined by the board. The results of this evaluation help determine the compensation of the executive director.”

“The board approves the annual operating budget which includes a review of staff compensation costs. For staff positions, the executive director evaluates compensation in comparison with information provided by "destination marketing association international- and the "michigan association of convention and visitors bureaus".”

“No documents available to the public”

“Our advertising spend throughout the year spending 19 percent of our budget for winter promotion, a combined 57 percent for spring and fall shoulder seasons and 24 percent for the summer season. We also directed 67 percent of our marketing spend to out-of-state markets to support our objective to grow our non-michigan based business. Tct also participated in a number of consumer tradeshows throughout the year including: fifth third riverbank run chicago travel and adventure show ann arbor - dexter marathon rock'n roll marathon chicago grand rapids international wine, beer & food festival in addition, we partnered with the west michigan tourist association (wmta) at additional consumer shows where they distributed our traverse city marketing materials. In the international market, collaborated with travel michigan and great lakes usa on marketing materials, trade shows and sales missions. Tct is also very active with public relations efforts. We regularly send press releases about new destination information to the travel media, as well as visit markets for radio, broadcast, print and digital interviews and promotions. Throughout 2017, we also hosted 69 travel writers in the destination to allow them a first-hand destination experience, distributed 16 press releases about traverse city information, and appeared in at least 96 occasions of various broadcast.”

“22 percent increase over 2016. Tct also hosted 43 site inspections for future group business in 2017. Our visitor center assisted more than 47,000 visitors in 2017, offering assistance with information on things to see and do while in the traverse city area. This includes assisting in making lodging reservations. Tct produces a variety of marketing collateral pieces to promote our destination with the primary marketing tool being our annual traverse city area guide. In 2017 we produced and distributed 300,000 of these magazines to consumers interested in receiving information about the traverse city area.”