Tc Convention & Visitor'S Bureau

“Membership of the visitors bureau consists of area businesses that operate within the local tourism industry”

“The visitors bureau consists of business members that elect from among themselves individuals to participate on the board of directors”

“Form 990 is reviewed by the executive director when presented by the bureau's auditing and tax preparation firm and made available to members of the board upon request”

“Conflicts of interest are reviewed annually as well as on an as needed basis during a regularly scheduled meeting of the governing board”

“Upon the completion of each year, the board of directors selects a compensation review committee that evaluates the organization's performance, as determined by the audited financial statements, against the goals and financial objectives as defined by the board. The results of this evaluation help determine the compensation of the executive director.”

“The board approves the annual operating budget which includes a review of staff compensation costs. For staff positions, the executive director evaluates compensation in comparison with information provided by "destination marketing association international- and the "michigan association of convention and visitors bureaus".”

“No documents available to the public”

“Original return did not report management fee income from related entity”

“In an effort to build our shoulder and off-season time periods we balanced our advertising spend throughout the year spending 19 percent of our budget for winter promotion, a combined 57 percent for spring and fall shoulder seasons and 24 percent for the summer season. We also directed 69 percent of our marketing spend to out-of-state markets to support our objective to grow our non-michigan based business. Tct also participated in a number of consumer tradeshows throughout the year including: novi golf show chicago travel and adventure show grand rapids golf showrock'n roll marathon chicago west michigan women's expochicago golf show in addition we partnered with the west michigan tourist association (wmta) at additional consumer shows where they distributed our traverse city marketing materials. In the international market, collaborated with travel michigan and great lakes usa on marketing materials, trade shows and sales missions. Tct also is very active with public relations efforts. We regularly send press releases about new destination information to the travel media as well as produce feature length stories that we allow travel media to use in whole or in part for destination stories. Throughout 2016 we also hosted 57 travel writers in the destination to allow them a first-hand destination experience and distributed 20 feature stories and 17 press releases about traverse city information.”

“Destination michigan showcaseluxury meetings summit american bus associationorg pro asae annualconnect sports pure mi sports sales missionteams holiday showcase”