Civic Intelligence

Asfona Inc

990 • Fiscal year 2021 • EIN 36-4558571

Jan 01, 2021 to Dec 31, 2021 • Filed on Feb 22, 2022

Organization ProfileASFONA.COM
801 E 2nd Ave Suite 200Coralville, IA 52241

(319) 499-5110

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

44th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

44th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Net Margin

30th percentile

-3.5%

Higher net margin than 30% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Top Officer Pay

78th percentile

$21,523

Higher top officer pay than 78% of similar nonprofits.

Top officer pay equals 26.9% of source-year revenue.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Asset Growth

15th percentile

-17%

Faster asset growth than 15% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

18th percentile

-33%

Faster revenue growth than 18% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets44th percentile

Assets

Down

$13,159

Down $2,782 (-17%) from 2020

Net Assets

Down

$13,159

Down $2,782 (-17%) from 2020

Liabilities

Flat

$0

Flat from 2020

Revenue And Expenses
Liabilities / Revenue44th percentileNet Margin30th percentile

Revenue

Down

$80,062

Down $40,015 (-33%) from 2020

Expenses

Down

$82,844

Down $73,372 (-47%) from 2020

Net Income

Up

-$2,782

Up $33,357 (+92%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth15th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2011: $101,119Liabilities 2011: $0Net Assets 2011: $101,1192011Assets 2012: $73,938Liabilities 2012: $0Net Assets 2012: $73,9382012Assets 2013: $77,568Liabilities 2013: $0Net Assets 2013: $77,5682013Assets 2014: $39,299Liabilities 2014: $0Net Assets 2014: $39,2992014Assets 2015: $27,015Liabilities 2015: $0Net Assets 2015: $27,0152015Assets 2016: $69,834Liabilities 2016: $0Net Assets 2016: $69,8342016Assets 2017: $53,670Liabilities 2017: $0Net Assets 2017: $53,6702017Assets 2018: $42,038Liabilities 2018: $0Net Assets 2018: $42,0382018Assets 2019: $52,080Liabilities 2019: $0Net Assets 2019: $52,0802019Assets 2020: $15,941Liabilities 2020: $0Net Assets 2020: $15,9412020Assets 2021: $13,159Liabilities 2021: $0Net Assets 2021: $13,1592021Assets 2022: $5,142Liabilities 2022: $0Net Assets 2022: $5,1422022

Highlighted filing

2021

Assets$13,159
Liabilities$0
Net Assets$13,159
Open 2021 Filing

Operations Trend

Revenue Growth18th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KExpenses 2011: $532,8532011Expenses 2012: $565,3212012Revenue 2013: $589,203Expenses 2013: $585,573Net Income 2013: $3,6302013Revenue 2014: $602,189Expenses 2014: $640,458Net Income 2014: -$38,2692014Revenue 2015: $670,567Expenses 2015: $682,851Net Income 2015: -$12,2842015Revenue 2016: $596,617Expenses 2016: $553,798Net Income 2016: $42,8192016Revenue 2017: $424,680Expenses 2017: $440,844Net Income 2017: -$16,1642017Revenue 2018: $364,802Expenses 2018: $376,434Net Income 2018: -$11,6322018Revenue 2019: $293,927Expenses 2019: $283,885Net Income 2019: $10,0422019Revenue 2020: $120,077Expenses 2020: $156,216Net Income 2020: -$36,1392020Revenue 2021: $80,062Expenses 2021: $82,844Net Income 2021: -$2,7822021Revenue 2022: $5Expenses 2022: $8,022Net Income 2022: -$8,0172022

Highlighted filing

2021

Revenue$80,062
Expenses$82,844
Net Income-$2,782
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Feb 22, 2022
Return Version
2021v4.1
Gross Receipts
$80,062
Mission and Program Overview

Mission

Representing Franchisees & Owners in their collective dealings with the integration of their legacy branded hotels into the Marriott hotel portfolio of brands.

Asfona is an organization representing owners/operators of starwood's legacy hotel brands with their integration into the marriott portfolio.asfona is an organization comprising owners and owner's representatives of sheraton, four points by sheraton, st regis, the luxury collection, le meridien, w hotels, element and aloft branded hotels, known collectively as starwood's legacy brands. Asfona's mandate is to interact with marriott international in the successful integration into the marriott organization of all of the starwood legacy brands together with advice and council on all other issues that impact its member's businesses.together with marriott, asfona's goal is to ensure that the starwood legacy brands continue to be positioned as leaders in the industry, that they deliver the highest possible customer satisfaction levels and also the desired return on investment to their owners.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$15,941$13,159▼ $2,782
Savings and Temporary Cash Investments$14,541$12,104▼ $2,437
Cash and Non-Interest-Bearing Accounts$1,400$1,055▼ $345
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$15,941$13,159▼ $2,782
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$15,941$13,159▼ $2,782
Total Liabilities and Net Assets / Fund Balance$15,941$13,159▼ $2,782
Compensation and Service Providers
Top Officer Pay78th percentile

Employees

NameTitleFull / Part TimeOtherTotal
John ShinglerPresident - CEOFT$21,523$21,523

Board Members and Trustees

NameTitle
Ben SeidelBoard Member
Dave JohnsonBoard Member
Greg MillerBoard Member
Jay MahanBoard Member
Mark SharkeyBoard Member
Matthew CoxBoard Member
Sloan DeanBoard Member
Suhas NaikBoard Member
Paul WischermannVP - Memberships
Hung LukVP - Secretary
Bruce KinsethVP - Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$80,000
Program Service Revenue
$0
Investment Income
$62
Other Revenue
$0
Change in Net Assets
$-2,782
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$61,321
Salaries, Compensation, and Employee Benefits$21,523
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy$42,000--$42,000
Other Employee Benefits$21,523--$21,523
Fees for Services Other$4,445--$4,445
Office Expenses$3,046--$3,046
Fees for Services Accounting$1,625--$1,625
Other Expenses$674--$674
Total Functional Expenses$82,844$0$0$82,844
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The president receives the completed tax returns and reviews them carefully before filing.”

Form 990, Part VI, Section C, Line 19

“These items are made available to the public through the main office of the organization.”

Filing and Contact Details

Filer

Filer Name
Asfona Inc
EIN
36-4558571
Phone
3194995110
Address
801 E 2ND AVE SUITE 200, CORALVILLE, IA 52241

Signing Officer

Name
John Shingler
Title
President
Phone
3194995110
Signed
2022-02-22
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Shingler
Formed
2004
Legal Domicile
Ga
Voting Board Members
12
Independent Board Members
12
Employees
0
Volunteers
0

Preparer

Firm
Denman & Company Llp
Address
1601 22ND STREET SUITE 400, WEST DES MOINES, IA 50266-1453
Preparer
Curt Brand
Phone
5152258400
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0ASFONA IS AN ORGANIZATION REPRESENTING OWNERS/OPERATORS OF STARWOOD'S LEGACY HOTEL BRANDS WITH THEIR INTEGRATION INTO THE MARRIOTT PORTFOLIO.ASFONA IS AN ORGANIZATION COMPRISING OWNERS AND OWNER'S REPRESENTATIVES OF SHERATON, FOUR POINTS BY SHERATON, ST REGIS, THE LUXURY COLLECTION, LE MERIDIEN, W HOTELS, ELEMENT AND ALOFT BRANDED HOTELS, KNOWN COLLECTIVELY AS STARWOOD'S LEGACY BRANDS. ASFONA'S MANDATE IS TO INTERACT WITH MARRIOTT INTERNATIONAL IN THE SUCCESSFUL INTEGRATION INTO THE MARRIOTT ORGANIZATION OF ALL OF THE STARWOOD LEGACY BRANDS TOGETHER WITH ADVICE AND COUNCIL ON ALL OTHER ISSUES THAT IMPACT ITS MEMBER'S BUSINESSES.TOGETHER WITH MARRIOTT, ASFONA'S GOAL IS TO ENSURE THAT THE STARWOOD LEGACY BRANDS CONTINUE TO BE POSITIONED AS LEADERS IN THE INDUSTRY, THAT THEY DELIVER THE HIGHEST POSSIBLE CUSTOMER SATISFACTION LEVELS AND ALSO THE DESIRED RETURN ON INVESTMENT TO THEIR OWNERS.
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT - CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1VP - SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP - MEMBERSHIPS
IRS990/Form990PartVIISectionAGrp/TitleTxt3VP - TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
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IRS990/MissionDesc0REPRESENTING FRANCHISEES & OWNERS IN THEIR COLLECTIVE DEALINGS WITH THE INTEGRATION OF THEIR LEGACY BRANDED HOTELS INTO THE MARRIOTT HOTEL PORTFOLIO OF BRANDS.
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IRS990ScheduleJ/SupplementalInformationDetail/ExplanationTxt0THE PRESIDENT WAS PROVIDED SOME FIRST-CLASS TRAVEL ON BUSINESS TRIPS IN 2020. THE PRESIDENT WAS PAID $42,000 IN 2021 FOR BUSINESS USE OF HIS PERSONAL RESIDENCE.
IRS990ScheduleJ/SupplementalInformationDetail/ExplanationTxt1THEIR IS NOT A WRITTEN POLICY REGARDING THE ABOVE MENTIONED ITEMS, HOWEVER, THEY ARE PROVIDED UNDER APPROVAL OF THE BOARD.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE PRESIDENT RECEIVES THE COMPLETED TAX RETURNS AND REVIEWS THEM CAREFULLY BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THESE ITEMS ARE MADE AVAILABLE TO THE PUBLIC THROUGH THE MAIN OFFICE OF THE ORGANIZATION.
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IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt015941
IRS990/TotalAssetsEOYAmt013159
IRS990/TotalAssetsGrp/BOYAmt015941
IRS990/TotalAssetsGrp/EOYAmt013159
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt080000
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt082844
IRS990/TotalFunctionalExpensesGrp/TotalAmt082844
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt00
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IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt015941
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt013159
IRS990/TotalOtherCompensationAmt021523
IRS990/TotalProgramServiceExpensesAmt082844
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt062
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt080062
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt015941
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt013159
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0420A LOVETT BOULEVARD
IRS990/USAddress/CityNm0HOUSTON
IRS990/USAddress/StateAbbreviationCd0TX
IRS990/USAddress/ZIPCd077006
IRS990/VotingMembersGoverningBodyCnt012
IRS990/VotingMembersIndependentCnt012
IRS990/WebsiteAddressTxt0ASFONA.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd03
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0JOHN SHINGLER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum03194995110
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-02-22
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ASFONA INC
ReturnHeader/Filer/BusinessNameControlTxt0ASFO
ReturnHeader/Filer/EIN0364558571
ReturnHeader/Filer/PhoneNum03194995110
ReturnHeader/Filer/USAddress/AddressLine1Txt0801 E 2ND AVE SUITE 200
ReturnHeader/Filer/USAddress/CityNm0CORALVILLE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IA
ReturnHeader/Filer/USAddress/ZIPCd052241
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0420794029
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0DENMAN & COMPANY LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01601 22ND STREET SUITE 400
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WEST DES MOINES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0502661453
ReturnHeader/PreparerPersonGrp/PhoneNum05152258400
ReturnHeader/PreparerPersonGrp/PreparationDt02022-02-22
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CURT BRAND
ReturnHeader/ReturnTs02022-03-11T18:50:47-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0JOHN
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0SHINGLER
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$13,159
Liabilities
$0
Net assets
$13,159
Revenue
$80,062
Expenses
$82,844
Net income
-$2,782
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2022Detailed filing. Detailed filing data is available for this year.$0.05$0.00$0.05$0.00$0.08$0.08
2021Detailed filing. Detailed filing data is available for this year.$0.13$0.00$0.13$0.80$0.83$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.16$0.00$0.16$1.20$1.56$0.36
2019Detailed filing. Detailed filing data is available for this year.$0.52$0.00$0.52$2.94$2.84$0.10
2018Detailed filing. Detailed filing data is available for this year.$0.42$0.00$0.42$3.65$3.76$0.12
2017Detailed filing. Detailed filing data is available for this year.$0.54$0.00$0.54$4.25$4.41$0.16
2016Detailed filing. Detailed filing data is available for this year.$0.70$0.00$0.70$5.97$5.54$0.43
2015Detailed filing. Detailed filing data is available for this year.$0.27$0.00$0.27$6.71$6.83$0.12
2014Detailed filing. Detailed filing data is available for this year.$0.39$0.00$0.39$6.02$6.40$0.38
2013Detailed filing. Detailed filing data is available for this year.$0.78$0.00$0.78$5.89$5.86$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.74$0.00$0.74$5.65
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.01$0.00$1.01$5.33