Civic Intelligence

Asfona Inc

EIN 36-4558571 • 501(c)6 • Coralville, IA

Profile

Represent franchisees and owners in their collective dealings with Starwood Hotels and to strengthen the Starwood brand.

801 E 2nd Ave Suite 200Coralville, IA 52241

asfona.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2022

Liabilities / Revenue

50th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2022

Net Margin

1st percentile

-160340%

Higher net margin than 1% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2022

Top Officer Pay

100th percentile

$176,910

Higher top officer pay than 100% of similar nonprofits.

Top officer pay equals 48.5% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2018

Asset Growth

10th percentile

-61%

Faster asset growth than 10% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2021 to 2022

Revenue Growth

2nd percentile

-100%

Faster revenue growth than 2% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2021 to 2022

Assets

Down

$5,142

Down $8,017 (-61%) from 2021

Liabilities

Flat

$0

Flat from 2021

Net Assets

Down

$5,142

Down $8,017 (-61%) from 2021

Revenue

Down

$5

Down $80,057 (-100%) from 2021

Expenses

Down

$8,022

Down $74,822 (-90%) from 2021

Net Income

Down

-$8,017

Down $5,235 (-188%) from 2021

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2011: $101,119Liabilities 2011: $0Net Assets 2011: $101,1192011Assets 2012: $73,938Liabilities 2012: $0Net Assets 2012: $73,9382012Assets 2013: $77,568Liabilities 2013: $0Net Assets 2013: $77,5682013Assets 2014: $39,299Liabilities 2014: $0Net Assets 2014: $39,2992014Assets 2015: $27,015Liabilities 2015: $0Net Assets 2015: $27,0152015Assets 2016: $69,834Liabilities 2016: $0Net Assets 2016: $69,8342016Assets 2017: $53,670Liabilities 2017: $0Net Assets 2017: $53,6702017Assets 2018: $42,038Liabilities 2018: $0Net Assets 2018: $42,0382018Assets 2019: $52,080Liabilities 2019: $0Net Assets 2019: $52,0802019Assets 2020: $15,941Liabilities 2020: $0Net Assets 2020: $15,9412020Assets 2021: $13,159Liabilities 2021: $0Net Assets 2021: $13,1592021Assets 2022: $5,142Liabilities 2022: $0Net Assets 2022: $5,1422022

Highlighted filing

2022

Assets$5,142
Liabilities$0
Net Assets$5,142

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$800K$600K$400K$200K$0-$200KExpenses 2011: $532,8532011Expenses 2012: $565,3212012Revenue 2013: $589,203Expenses 2013: $585,573Net Income 2013: $3,6302013Revenue 2014: $602,189Expenses 2014: $640,458Net Income 2014: -$38,2692014Revenue 2015: $670,567Expenses 2015: $682,851Net Income 2015: -$12,2842015Revenue 2016: $596,617Expenses 2016: $553,798Net Income 2016: $42,8192016Revenue 2017: $424,680Expenses 2017: $440,844Net Income 2017: -$16,1642017Revenue 2018: $364,802Expenses 2018: $376,434Net Income 2018: -$11,6322018Revenue 2019: $293,927Expenses 2019: $283,885Net Income 2019: $10,0422019Revenue 2020: $120,077Expenses 2020: $156,216Net Income 2020: -$36,1392020Revenue 2021: $80,062Expenses 2021: $82,844Net Income 2021: -$2,7822021Revenue 2022: $5Expenses 2022: $8,022Net Income 2022: -$8,0172022

Highlighted filing

2022

Revenue$5
Expenses$8,022
Net Income-$8,017

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
May 3, 2023
Return Version
2022v5.0
Gross Receipts
$5
Mission and Program Overview

Mission

Representing Franchisees & Owners in their collective dealings with the integration of their legacy branded hotels into the Marriott hotel portfolio of brands.

SEE SCHEDULE O

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$13,159$5,142▼ $8,017
Savings and Temporary Cash Investments$12,104$4,109▼ $7,995
Cash and Non-Interest-Bearing Accounts$1,055$1,033▼ $22
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$13,159$5,142▼ $8,017
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$13,159$5,142▼ $8,017
Total Liabilities and Net Assets / Fund Balance$13,159$5,142▼ $8,017
Compensation and Service Providers

Employees

NameTitleFull / Part TimeOtherTotal
John ShinglerPresident - CEOFT$1,699$1,699

Board Members and Trustees

NameTitle
Ben SeidelBoard Member
Dave JohnsonBoard Member
Greg MillerBoard Member
Jay MahanBoard Member
Mark SharkeyBoard Member
Matthew CoxBoard Member
Sloan DeanBoard Member
Suhas NaikBoard Member
Paul WischermannVP - Memberships
Hung LukVP - Secretary
Bruce KinsethVP - Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$0
Investment Income
$5
Other Revenue
$0
Change in Net Assets
$-8,017
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$6,323
Salaries, Compensation, and Employee Benefits$1,699
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy$3,500--$3,500
Other Employee Benefits$1,699--$1,699
Fees for Services Accounting$1,600--$1,600
Other Expenses$667--$667
Fees for Services Other$411--$411
Office Expenses$145--$145
Total Functional Expenses$8,022$0$0$8,022
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The president receives the completed tax returns and reviews them carefully before filing.

Form 990, Part VI, Section C, Line 19

These items are made available to the public through the main office of the organization.

Filing and Contact Details

Filer

Filer Name
Asfona Inc
EIN
36-4558571
Phone
3194995110
Address
801 E 2ND AVE SUITE 200, CORALVILLE, IA 52241

Signing Officer

Name
John Shingler
Title
President
Phone
3194995110
Signed
2023-05-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Shingler
Formed
2004
Legal Domicile
Ga
Voting Board Members
12
Independent Board Members
12
Employees
0
Volunteers
0

Preparer

Firm
Denman & Company Llp
Address
1601 22ND STREET SUITE 400, WEST DES MOINES, IA 50266-1453
Preparer
Curt Brand
Phone
5152258400
Supplemental Narrative

Additional Explanations

FORM 990, PART I, LINE 1, DESCRIPTION OF ORGANIZATION MISSION:

Asfona is an organization representing owners/operators of starwood's legacy hotel brands with their integration into the marriott portfolio. Also, to represent its board members organizations franchise interests to other hotel company brands. Asfona is an organization comprising owners and owner's representatives of sheraton, four points by sheraton, st regis, the luxory collection, le meridien, w hotels, element and aloft branded hotels, known collectively as starwood's legacy brands. Asfona's mandate is to interact with marriott international in the successful integration into the marriott organization of all of the starwood legacy brands together with advice and council on all other issues that impact its member's businesses. Also, through brand dedicated board meetings to ensure its board members organizations business issues/priorities are formally identified and properly addressed. Together with marriott, asfona's goal is to ensure that the starwood legacy brands continue to be positioned as leaders in the industry, that they deliver the highest possible customer satisfaction levels and also the desired return on investment to their owners.

Raw XML Appendix323 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT - CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1VP - SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP - MEMBERSHIPS
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IRS990/MissionDesc0REPRESENTING FRANCHISEES & OWNERS IN THEIR COLLECTIVE DEALINGS WITH THE INTEGRATION OF THEIR LEGACY BRANDED HOTELS INTO THE MARRIOTT HOTEL PORTFOLIO OF BRANDS. ALSO, TO REPRESENT ITS BOARD MEMBERS ORGANIZATIONS FRANCHISE INTERESTS TO OTHER HOTEL COMPANY BRANDS.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ASFONA IS AN ORGANIZATION REPRESENTING OWNERS/OPERATORS OF STARWOOD'S LEGACY HOTEL BRANDS WITH THEIR INTEGRATION INTO THE MARRIOTT PORTFOLIO. ALSO, TO REPRESENT ITS BOARD MEMBERS ORGANIZATIONS FRANCHISE INTERESTS TO OTHER HOTEL COMPANY BRANDS. ASFONA IS AN ORGANIZATION COMPRISING OWNERS AND OWNER'S REPRESENTATIVES OF SHERATON, FOUR POINTS BY SHERATON, ST REGIS, THE LUXORY COLLECTION, LE MERIDIEN, W HOTELS, ELEMENT AND ALOFT BRANDED HOTELS, KNOWN COLLECTIVELY AS STARWOOD'S LEGACY BRANDS. ASFONA'S MANDATE IS TO INTERACT WITH MARRIOTT INTERNATIONAL IN THE SUCCESSFUL INTEGRATION INTO THE MARRIOTT ORGANIZATION OF ALL OF THE STARWOOD LEGACY BRANDS TOGETHER WITH ADVICE AND COUNCIL ON ALL OTHER ISSUES THAT IMPACT ITS MEMBER'S BUSINESSES. ALSO, THROUGH BRAND DEDICATED BOARD MEETINGS TO ENSURE ITS BOARD MEMBERS ORGANIZATIONS BUSINESS ISSUES/PRIORITIES ARE FORMALLY IDENTIFIED AND PROPERLY ADDRESSED. TOGETHER WITH MARRIOTT, ASFONA'S GOAL IS TO ENSURE THAT THE STARWOOD LEGACY BRANDS CONTINUE TO BE POSITIONED AS LEADERS IN THE INDUSTRY, THAT THEY DELIVER THE HIGHEST POSSIBLE CUSTOMER SATISFACTION LEVELS AND ALSO THE DESIRED RETURN ON INVESTMENT TO THEIR OWNERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE PRESIDENT RECEIVES THE COMPLETED TAX RETURNS AND REVIEWS THEM CAREFULLY BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THESE ITEMS ARE MADE AVAILABLE TO THE PUBLIC THROUGH THE MAIN OFFICE OF THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART I, LINE 1, DESCRIPTION OF ORGANIZATION MISSION:
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
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IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt013159
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt05142
IRS990/TotalOtherCompensationAmt01699
IRS990/TotalProgramServiceExpensesAmt08022
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt05
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt05
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt013159
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt05142
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0420A LOVETT BOULEVARD
IRS990/USAddress/CityNm0HOUSTON
IRS990/USAddress/StateAbbreviationCd0TX
IRS990/USAddress/ZIPCd077006
IRS990/VotingMembersGoverningBodyCnt012
IRS990/VotingMembersIndependentCnt012
IRS990/WebsiteAddressTxt0ASFONA.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd03
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0JOHN SHINGLER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum03194995110
ReturnHeader/BusinessOfficerGrp/SignatureDt02023-05-03
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ASFONA INC
ReturnHeader/Filer/BusinessNameControlTxt0ASFO
ReturnHeader/Filer/EIN0364558571
ReturnHeader/Filer/PhoneNum03194995110
ReturnHeader/Filer/USAddress/AddressLine1Txt0801 E 2ND AVE SUITE 200
ReturnHeader/Filer/USAddress/CityNm0CORALVILLE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IA
ReturnHeader/Filer/USAddress/ZIPCd052241
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0420794029
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0DENMAN & COMPANY LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01601 22ND STREET SUITE 400
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WEST DES MOINES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0502661453
ReturnHeader/PreparerPersonGrp/PhoneNum05152258400
ReturnHeader/PreparerPersonGrp/PreparationDt02023-05-03
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CURT BRAND
ReturnHeader/ReturnTs02023-05-03T14:51:42-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0JOHN
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0SHINGLER
ReturnHeader/TaxPeriodBeginDt02022-01-01
ReturnHeader/TaxPeriodEndDt02022-12-31
ReturnHeader/TaxYr02022

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