Civic Intelligence

Visit Huntington Beach

990 • Fiscal year 2022 • EIN 33-0368191

Jul 01, 2021 to Jun 30, 2022 • Filed on May 15, 2023

155 5th St 111Huntington Beach, CA 92648

(714) 969-3492

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

47th percentile

0.20x

Higher debt load relative to assets than 47% of similar nonprofits.

2022 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2022

Liabilities / Revenue

38th percentile

0.22x

Higher debt load relative to revenue than 38% of similar nonprofits.

2022 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2022

Net Margin

79th percentile

18%

Higher net margin than 79% of similar nonprofits.

2022 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2022

Top Officer Pay

33rd percentile

$200,415

Higher top officer pay than 33% of similar nonprofits.

Top officer pay equals 3.3% of source-year revenue.

2022 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2022

Asset Growth

89th percentile

37%

Faster asset growth than 89% of similar nonprofits.

2022 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2021 to 2022

Revenue Growth

91st percentile

64%

Faster revenue growth than 91% of similar nonprofits.

2022 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2021 to 2022

Assets

Up

$6,606,069

Up $1,791,542 (+37%) from 2021

Net Assets

Up

$5,263,796

Up $1,122,431 (+27%) from 2021

Liabilities

Up

$1,342,273

Up $669,111 (+99%) from 2021

Revenue

Up

$6,124,993

Up $2,400,606 (+64%) from 2021

Expenses

Up

$5,002,562

Up $2,229,380 (+80%) from 2021

Net Income

Up

$1,122,431

Up $171,226 (+18%) from 2021

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2012: $1,478,639Liabilities 2012: $167,835Net Assets 2012: $1,310,8042012Assets 2014: $1,256,692Liabilities 2014: $182,465Net Assets 2014: $1,074,2272014Assets 2015: $2,030,496Liabilities 2015: $198,428Net Assets 2015: $1,832,0682015Assets 2016: $2,435,116Liabilities 2016: $343,147Net Assets 2016: $2,091,9692016Assets 2017: $3,031,289Liabilities 2017: $326,959Net Assets 2017: $2,704,3302017Assets 2018: $4,104,336Liabilities 2018: $601,749Net Assets 2018: $3,502,5872018Assets 2020: $3,740,581Liabilities 2020: $550,421Net Assets 2020: $3,190,1602020Assets 2021: $4,814,527Liabilities 2021: $673,162Net Assets 2021: $4,141,3652021Assets 2022: $6,606,069Liabilities 2022: $1,342,273Net Assets 2022: $5,263,7962022Assets 2024: $8,507,713Liabilities 2024: $2,776,952Net Assets 2024: $5,730,7612024

Highlighted filing

2022

Assets$6,606,069
Liabilities$1,342,273
Net Assets$5,263,796

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MExpenses 2012: $1,868,7072012Revenue 2014: $2,530,836Expenses 2014: $2,512,625Net Income 2014: $18,2112014Revenue 2015: $3,685,076Expenses 2015: $2,927,235Net Income 2015: $757,8412015Revenue 2016: $4,013,755Expenses 2016: $3,753,854Net Income 2016: $259,9012016Revenue 2017: $4,518,080Expenses 2017: $3,958,636Net Income 2017: $559,4442017Revenue 2018: $5,307,909Expenses 2018: $4,509,652Net Income 2018: $798,2572018Revenue 2020: $4,601,229Expenses 2020: $4,801,518Net Income 2020: -$200,2892020Revenue 2021: $3,724,387Expenses 2021: $2,773,182Net Income 2021: $951,2052021Revenue 2022: $6,124,993Expenses 2022: $5,002,562Net Income 2022: $1,122,4312022Revenue 2024: $6,992,473Expenses 2024: $7,223,651Net Income 2024: -$231,1782024

Highlighted filing

2022

Revenue$6,124,993
Expenses$5,002,562
Net Income$1,122,431
Jump To
Filing Snapshot
Filing Period
Jul 1, 2021 to Jun 30, 2022
Signed
May 15, 2023
Return Version
2021v4.2
Gross Receipts
$6,124,993
Mission and Program Overview

Mission

The mission of visit huntington beach is to market and sell huntington beach's surf city usa brand experience as the preferred quintessential california beach destination leading to increased visitor spending and enhanced quality of life for residents.

To promote the common interests of the visitor - serving businesses in huntington beach, ca.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,381,466$3,087,209▲ $1,705,743
Accounts Receivable$1,778,630$1,843,099▲ $64,469
Land, Buildings, and Equipment, Net$997,438$906,366▼ $91,072
Prepaid Expenses and Deferred Charges$152,967$413,886▲ $260,919
Cash and Non-Interest-Bearing Accounts$412,593$272,688▼ $139,905
Intangible Assets$62,228$53,616▼ $8,612
Total Assets$4,814,527$6,606,069▲ $1,791,542
Other Assets Total$29,205$29,205→ $0
Liabilities
Unsecured Notes Loans Payable$395,559$745,559▲ $350,000
Accounts Payable and Accrued Expenses$277,603$596,714▲ $319,111
Total Liabilities$673,162$1,342,273▲ $669,111
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,122,296$5,263,796▲ $1,141,500
Net Assets With Donor Restrictions$19,069$0▼ $19,069
Total Net Assets Fund Balance$4,141,365$5,263,796▲ $1,122,431
Total Liabilities and Net Assets / Fund Balance$4,814,527$6,606,069▲ $1,791,542

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$797,774$257,783$1,055,557
Equipment$41,905$41,443$83,348
Leasehold Improvements$66,687$15,326$82,013
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kelly MillerPresident and CEOFT$182,085$18,330$200,415
John EhlenfeldtEmployeeFT$159,331$30,748$190,079
Omark HolmesEmployeeFT$124,770$10,381$135,151

Board Members and Trustees

NameTitle
Justin SimpsonChair
Peter RiceImmediate Past Chair
Todd SzilagyiBoard Vice Chair
Brett BarnesBoard Member
Dawn MccormackBoard Member
Dean TorrenceBoard Member
Debbie KilleyBoard Member
Deven SolankiBoard Member
Jennifer WilliamsBoard Member
John VillaBoard Member
Kevin ElliotBoard Member
Kiran PatelBoard Member
Marisa UnvertBoard Member
Meg BernardoBoard Member
Mike AliBoard Member
Paul MaddisonBoard Member
Paulette FischerBoard Member
Peter TownendBoard Member
Peter TruxawBoard Member
Sheik SattaurBoard Member
Tim McgrathBoard Member
Janis MantiniSecretary
Nicole ThompsonTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Atkins GroupMarketing Agency501 SOLEDAD ST, San Antonio, TX 78205$339,601
International Surfing Association (isa)Vhb Was Title Sponsor Of The 2022 Isa Wo2187 NEWCASTLE AVE STE 100, Cardiff, CA 92007$315,000
5th & Pchboardwalk InvestmentsVhb Office LandlordPO BOX 840628, Los Angeles, CA 90084-0628$310,634
TravelscapeVisit California Marketing Campaign Co-oPO BOX 847677, Dallas, TX 75284-7677$187,390
SimpleviewWebsite And Crm Provider8950 N ORACLE RD, Tucson, AZ 85704$180,075
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$6,087,671
Investment Income
$816
Other Revenue
$36,506
Change in Net Assets
$1,122,431

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,124,993
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$6,124,993
Total Revenue per Form 990
$6,124,993
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,148,775
Salaries, Compensation, and Employee Benefits$1,647,559
Grants and Similar Amounts Paid$206,228
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,487,854
Other Salaries and Wages---$774,515
Current Officers, Directors, Trustees, and Key Employees---$626,134
Occupancy---$395,596
Office Expenses---$296,397
Travel---$262,140
Grants to Domestic Orgs---$206,228
Other Employee Benefits---$111,826
Fees for Services Other---$107,907
Depreciation Depletion---$105,325
Payroll Taxes---$94,905
Fees for Services Accounting---$68,383
Pension Plan Contributions---$40,179
Insurance---$16,615
Interest---$15,286
Other Expenses---$15,215
Fees for Services Legal---$10,610
Total Functional Expenses$0$0$0$5,002,562

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$5,002,561
Total Expenses per Audited Statements$5,002,561
Total Expenses per Form 990$5,002,561
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
City of Huntington BeachHuntington Beach, CA-To Support the Circuit Electric Vehicle Downtown Transportation Program for the City of Huntington Beach$60,000

International Summary

Offices
7
Employees
110
Spending
$101,000

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
CanadaSales Calls, Travel Agent Trainings, and Market ResearchLeisure, Website/social Media, Group Sales11$45,000
United Kingdom and IrelandSales Calls, Travel Agent Trainings, and Market ResearchLeisure, Website/social Media, Group Sales11$30,000
MexicoSales Calls, Travel Agent Trainings, and Market ResearchLeisure, Website/social Media, Group Sales11$20,000
CanadaJournalist, Media Pitching, and Market ResearchLeisure, Website/social Media, Group Sales4107$6,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Kevin ElliotVhb Board MemberSponsored Pacific Airshow, Owned by Code FourNo$46,744
Peter TownendVhb Board MemberProvided Support for MuseumNo$10,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

Review of organization's mission and significant activities and whether there were any changes from previous filings. Voting number of bod governing body listed on form as requested. If any grants are received, they are listed as well as any unrelated income (if applicable) that would be considered taxable. Total assets and liabilities are also listed and updated. The review is done by president & ceo, vp, and outside bookkeeper.

Form 990, Part VI, Section B, Line 12C

The bureau's board members, including its president/ceo, are required to file a form 700-statement of economic interests with the city of huntington beach on an annual basis. Conflicts of interest our employees are expected to devote their best efforts and attention to the full-time performance of their jobs. A conflict of interest exists when the employee's loyalties or actions are divided between the bureau's interests and those of another, such as a competitor, supplier, or client. Both the fact and the appearance of a conflict of interest should be avoided. Employees are expected to use good judgment, to adhere to high ethical standards, and to avoid situations that create an actual or potential conflict between the employee's personal interests and the interests of the bureau. Employees unsure as to whether a certain transaction, activity, or relationship constitutes a conflict of interest should discuss it with the president of the bureau who will make the ultimate decision. Employees may engage in or have outside business or personal interest or activities that do not constitute or have the potential of creating a conflict of interest with their employment by the bureau. The bureau requires that these activities or interests do not adversely affect an employee's capacity to perform his/her functions or result in conflicting loyalties. While it is not feasible to describe all possible conflicts of interest that could develop, some of the more common conflicts that employees should avoid include the following: - accepting personal gifts or entertainment from competitors, guests, suppliers, or potential suppliers (see policy "gifts"); - working for a competitor, supplier, or customer; - engaging in self-employment in competition with the bureau; - using proprietary or confidential company information for personal gain or to the bureau's detriment; - having a direct or indirect financial interest in or relationship with a competitor, customer, or supplier, except that ownership of less than 1% of the publicly traded stock of a corporation will not be considered a conflict; - using company property or labor for personal use; - acquiring any interest in property or assets of any kind for the purpose of selling or leasing it to the bureau; - committing the company to give its financial or other support to any outside activity or organization; or - developing a personal relationship with a subordinate employee of the company or with an employee of a competitor, supplier, or guest that might interfere with the exercise of impartial judgment in decisions affecting the bureau or any employees of the bureau. If an employee or someone with whom an employee has a close relationship (e.g., a family member or close companion) has a financial or employment relationship with a competitor, guest, supplier, or potential supplier, the employee must disclose this fact in writing to the president. Employees should be aware that if they enter into a personal relationship with a subordinate employee or with an employee of a competitor, supplier, or guest, a conflict of interest may exist, which requires full disclosure to the bureau. Failure to adhere to this guideline, including failure to disclose any conflicts or to seek an exception, may result in discipline, up to and including termination of employment.

Form 990, Part VI, Section B, Line 15

The executive committee negotiates and approves the employment contract for the bureau's president/ceo based on comparability data. The compensation for all positions within the bureau were benchmarked and adjusted to be in line with the results of a 2021 independent compensation study of california visitor bureaus.

Form 990, Part VI, Section C, Line 19

The governing documents, policies, and financial statements are available upon request. The monthly financial statements are also available during the board meetings, which are open to the public.

Filing and Contact Details

Filer

Filer Name
Visit Huntington Beach
EIN
33-0368191
Phone
7149693492
Address
155 5TH ST 111, HUNTINGTON BEACH, CA 92648

Signing Officer

Name
Kelly Miller
Title
President & CEO
Phone
7149693492
Signed
2023-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kelly Miller
Formed
1989
Legal Domicile
CA
Voting Board Members
23
Independent Board Members
23
Employees
15
Volunteers
23

Preparer

Firm
Davis Farr Llp
Address
18201 VON KARMAN AVE SUITE 1100, IRVINE, CA 92612
Preparer
Tritia Foster
Phone
9494742020
Supplemental Narrative

Additional Explanations

Form 990 Part XII Line 2C

The audit oversight process hasn't changed since the prior year.

Financial Statement Notes

PART X, LINE 2:

Vhb is organized as a not-for-profit entity under the general nonprofit corporation laws of the state of california. A determination letter confirming exemption from federal income tax under section 501(c)(6) of the internal revenue code has been obtained. Revenues subject to unrelated business income tax (ubit) were insignificant and would not generate a tax liability. In addition, an exemption from california franchise taxes has been obtained. Therefore, no provision has been made for federal income taxes or state franchise taxes in the accompanying financial statements.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0LEISURE: LEISURE DESTINATION MARKETING PROGRAMS DRIVE GROWTH OF TRAVEL CONSUMERS FROM TARGETED MARKETS ACROSS NORTH AMERICA AS WELL AS KEY INTERNATIONAL MARKETS. OUR BEDROCK FOUNDATION FOR MARKETING PROGRAMS IS LAID THROUGH INVESTMENT IN STRATEGIC BRAND RESEARCH AND PLANNING, VISITOR SEGMENTATION AND CONVERSION STUDIES, HOTEL AND VACATION RENTAL OCCUPANCY REPORTS AND ECONOMIC IMPACT STUDIES. THIS IS CRITICAL IN SUPPORTING OUR GOAL OF TARGETING AND CONVERTING VISITORS THAT ALIGN WITH THE SURF CITY USA BRAND AND TRAVEL PRODUCTS IN THE DESTINATION. VHB'S LEISURE MARKETING STRATEGIES, TACTICS AND SPENDING FOCUS ON PAID MEDIA PLANNING AND PLACEMENT IN KEY DOMESTIC AND INTERNATIONAL MARKETS, INCLUDING DIGITAL, PRINT, BROADCAST AND SOCIAL MEDIA ADVERTISING. OUR AD AGENCY WORKS WITH THE TEAM TO DEVELOP AND PERIODICALLY REFRESH THE BRAND CREATIVE PLATFORM, PLAN THE PAID MEDIA PROGRAM, EXECUTE ON PRODUCTION, AND REPORT RESULTS. LEISURE ALSO DEVELOPS VISUAL ASSETS THROUGH VIDEO, BROADCAST SPOT AND STILL PHOTOGRAPHY PRODUCTION, SUPPORTS MARKETING OF SPECIAL EVENTS, COLLATERAL AND BROCHURE CREATIVE DEVELOPMENT AND PRODUCTION, DISPLAYS AND BRANDED ITEMS FOR TRADE SHOWS AND SALES MISSIONS AND FAMILIARIZATION VISITS BY THE MEDIA AND TRAVEL TRADE.
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IRS990/MissionDesc0THE MISSION OF VISIT HUNTINGTON BEACH IS TO MARKET AND SELL HUNTINGTON BEACH'S SURF CITY USA BRAND EXPERIENCE AS THE PREFERRED QUINTESSENTIAL CALIFORNIA BEACH DESTINATION LEADING TO INCREASED VISITOR SPENDING AND ENHANCED QUALITY OF LIFE FOR RESIDENTS.
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IRS990/ProgSrvcAccomActy2Grp/Desc0WEBSITE/SOCIAL MEDIA: VISIT HUNTINGTON BEACH'S WEBSITE, SURFCITYUSA.COM, SERVES AS THE DESTINATION'S OFFICIAL ONLINE PRESENCE FOR HUNTINGTON BEACH TOURISM. WITH FISCAL YEAR-TO-DATE TRAFFIC PEAKING AT 218,779 UNIQUE MONTHLY VISITORS, THE WEBSITE IS A KEY GLOBAL MARKETING TOOL FOR PROMOTING HUNTINGTON BEACH AS A PREMIERE LEISURE AND BUSINESS TRAVEL DESTINATION. ALL LEISURE, TRAVEL TRADE AND GROUP SALES CAMPAIGNS THAT DRIVE BRAND AWARENESS, INCREASE OVERNIGHT STAYS, AND STIMULATE THE LOCAL ECONOMY DIRECT TRAFFIC TO THE WEBSITE AS THE CORE/CENTRAL COMMUNICATION HUB. IN THIS CURRENT CYCLE OF 24/7 MEDIA CONSUMPTION, VISIT HUNTINGTON BEACH'S SOCIAL MEDIA CHANNELS COMPLEMENT THE WEBSITE BY ALLOWING THE ORGANIZATION TO POST MORE DYNAMIC CONTENT. OUR PAID SOCIAL MEDIA CAMPAIGNS ALLOW FOR CUSTOMIZED PHOTO AND VIDEO CONTENT THAT CAN BE HIGHLY TARGETED. OUR EVER-GROWING SOCIAL MEDIA COMMUNITY SERVES AS AN EXTENSION OF OUR BRAND AND AMPLIFIES THE DESTINATION'S ONLINE PRESENCE IN AN AUTHENTIC WAY THROUGH THE COMMUNITY'S OWN SOCIAL MEDIA POSTS.
IRS990/ProgSrvcAccomActy3Grp/Desc0GROUP SALES: GROUP SALES FOR VISIT HUNTINGTON BEACH IS DEFINED AS CORPORATE, ASSOCIATION AND INCENTIVE MEETINGS/PROGRAMS THAT ARE CONTRACTED WITH OUR HOTELS WITHIN HUNTINGTON BEACH. VISIT HUNTINGTON BEACH ASSIGNS SALES MANAGERS (18% OF OUR STAFF) TO ATTEND TRADE SHOW CONFERENCES, INITIATE SALES CALL MISSIONS, CONDUCT SITE INSPECTIONS OF OUR HOTELS WITH MEETING PLANNERS AND ATTEND INDUSTRY SPECIFIC EVENTS THAT INCREASE THE EXPOSURE OF HUNTINGTON BEACH AS A MEETINGS DESTINATION. THE EFFORTS OF THE SALES DEPARTMENT INCLUDE TRAVEL TO DOMESTIC AND INTERNATIONAL DESTINATION TO PROMOTE AND SOLICIT MEETINGS/PROGRAMS TO BOOK IN HUNTINGTON BEACH. TRAVEL, TRADESHOWS, ADVERTISING AND MARKETING EFFORTS COMPRISE THIS BUDGET FOR VISIT HUNTINGTON BEACH.
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