Liabilities / Assets
66th percentile
Higher debt load relative to assets than 66% of similar nonprofits.
990 • Fiscal year 2024 • EIN 33-0368191
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
66th percentile
Higher debt load relative to assets than 66% of similar nonprofits.
Liabilities / Revenue
61st percentile
Higher debt load relative to revenue than 61% of similar nonprofits.
Net Margin
21st percentile
Higher net margin than 21% of similar nonprofits.
Top Officer Pay
65th percentile
Higher top officer pay than 65% of similar nonprofits.
Top officer pay equals 4.9% of source-year revenue.
Asset Growth
74th percentile
Faster asset growth than 74% of similar nonprofits.
Revenue Growth
51st percentile
Faster revenue growth than 51% of similar nonprofits.
Assets
Up$8,507,713
Up $1,901,644 (+29%) from 2022
Net Assets
Up$5,730,761
Up $466,965 (+8.9%) from 2022
Liabilities
Up$2,776,952
Up $1,434,679 (+107%) from 2022
Revenue
Up$6,992,473
Up $867,480 (+14%) from 2022
Expenses
Up$7,223,651
Up $2,221,089 (+44%) from 2022
Net Income
Down-$231,178
Down $1,353,609 (-121%) from 2022
The mission of visit huntington beach is to market and sell huntington beach's surf city usa brand experience as the preferred quintessential california beach destination leading to increased visitor spending and enhanced quality of life for residents.
To promote the common interests of the visitor - serving businesses in huntington beach, ca.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $4,513,219 | $4,481,159 | ▼ $32,060 |
| Accounts Receivable | $1,376,482 | $1,419,516 | ▲ $43,034 |
| Intangible Assets | $1,640,411 | $1,419,395 | ▼ $221,016 |
| Land, Buildings, and Equipment, Net | $864,415 | $759,257 | ▼ $105,158 |
| Cash and Non-Interest-Bearing Accounts | $340,696 | $250,065 | ▼ $90,631 |
| Prepaid Expenses and Deferred Charges | $139,477 | $149,116 | ▲ $9,639 |
| Total Assets | $8,903,905 | $8,507,713 | ▼ $396,192 |
| Other Assets Total | $29,205 | $29,205 | → $0 |
| Liabilities | |||
| Other Liabilities | $1,708,190 | $1,514,266 | ▼ $193,924 |
| Accounts Payable and Accrued Expenses | $770,505 | $793,291 | ▲ $22,786 |
| Unsecured Notes Loans Payable | $487,684 | $469,395 | ▼ $18,289 |
| Total Liabilities | $2,966,379 | $2,776,952 | ▼ $189,427 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $5,937,526 | $5,730,761 | ▼ $206,765 |
| Total Net Assets Fund Balance | $5,937,526 | $5,730,761 | ▼ $206,765 |
| Total Liabilities and Net Assets / Fund Balance | $8,903,905 | $8,507,713 | ▼ $396,192 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $636,216 | $419,341 | $1,055,557 |
| Equipment | $58,795 | $63,293 | $122,088 |
| Leasehold Improvements | $64,246 | $27,323 | $91,569 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Kelly Miller | President and CEO | FT | $219,550 | $121,127 | $340,677 |
| Omark Holmes | Chief Marketing Officer | FT | $160,466 | $54,252 | $214,718 |
| Susan Valen | Director of Sales | FT | $114,718 | $50,040 | $164,758 |
| Nicole Llido | VP, Administration & Community Engagement | FT | $123,286 | $20,167 | $143,453 |
| John Todora | Director of National Accounts | FT | $118,217 | $19,963 | $138,180 |
| Kimberly Dunnegan | Director of National Accounts | FT | $106,599 | $29,398 | $135,997 |
| Name | Title |
|---|---|
| Justin Simpson | Chair |
| Peter Rice | Immediate Past Chair |
| Todd Szilagyi | Board Vice Chair |
| Brett Barnes | Board Member |
| Dawn Mccormack | Board Member |
| Dean Torrence | Board Member |
| Debbie Killey | Board Member |
| Duke Dufresne | Board Member |
| John Villa | Board Member |
| Kevin Elliot | Board Member |
| Marisa Unvert | Board Member |
| Meg Bernardo | Board Member |
| Mike Ali | Board Member |
| Peter Townend | Board Member |
| Peter Truxaw | Board Member |
| Tim Mcgrath | Board Member |
| Jennifer Williams | Executive Committee Member |
| Paul Maddison | Executive Committee Member |
| Paulette Fischer | Executive Committee Member |
| Janis Mantini | Secretary |
| Sheik Sattaur | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Fia Card Services | Credit Card Expense Report | PO BOX 15019, Wilmington, DE 19850 | $539,165 |
| Atkins Group | Agency Who Manages Vhb's Fiscal Year Sof | 9901 IH-10 WEST SUITE 800, San Antonio, TX 78230 | $416,369 |
| 5th & Pch | Vhb Office Property Owner/landlord | PO BOX 840628, Los Angeles, CA 90084 | $292,841 |
| International Surfing Association | Vhb Sponsored The World Para Surfing Cha | 2187 NEWCASTLE AVE SUITE 100 CARDI, Cardiff, CA 92007 | $231,310 |
| Pacific Airshow LLC | Vhb Hosted A Vip Chalet With Food And Be | 5252 BOLSA AVE, Huntington Beach, CA 92649 | $175,045 |
| Line Item | Amount |
|---|---|
| Other Expenses | $4,888,530 |
| Salaries, Compensation, and Employee Benefits | $2,335,121 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | - | - | - | $2,660,107 |
| Other Salaries and Wages | - | - | - | $1,608,205 |
| Travel | - | - | - | $488,322 |
| Depreciation Depletion | - | - | - | $364,339 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $351,994 |
| Office Expenses | - | - | - | $307,029 |
| Fees for Services Other | - | - | - | $155,955 |
| Occupancy | - | - | - | $155,127 |
| Payroll Taxes | - | - | - | $139,213 |
| Other Employee Benefits | - | - | - | $129,063 |
| Pension Plan Contributions | - | - | - | $106,646 |
| Fees for Services Legal | - | - | - | $71,522 |
| Fees for Services Accounting | - | - | - | $62,972 |
| Interest | - | - | - | $57,222 |
| Other Expenses | - | - | - | $25,328 |
| Insurance | - | - | - | $22,768 |
| Total Functional Expenses | $0 | $0 | $0 | $7,223,651 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $7,223,651 |
| Total Expenses per Audited Statements | $7,223,651 |
| Total Expenses per Form 990 | $7,223,651 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| Europe (incl Iceland and Greenland | Sales Calls, Travel Agent Trainings, Market Research, and Sales Mission | IN-MARKET CANADIAN TRAVEL TRADE REPRESENTATION AND QUARTERLY TRAVEL AGENT TRAINING TRADESHOWS; AND ONE MARKETING CAMPAIGN | 0 | 0 | $64,000 |
| North America (incl Canada and Mexico/not Us) | Travel Trade Representation and Travel Agent Training Tradeshows | IN-MARKET UK AND IRELAND TRAVEL TRADE REPRESENTATION AND QUARTERLY TRAVEL AGENT TRAINING TRADESHOWS; AND ONE MARKETING CAMPAIGN | 1 | 1 | $40,500 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| Kevin Elliot | Vhb Former Board Member | ONE OF OUR FORMER BOARD MEMBERS OWNS CODE FOUR, WHICH OWNS AND OPERATES THE PACIFIC AIRSHOW. WE HOSTED A VIP CHALET, WITH FOOD AND BEVERAGE, FOR CLIENTS AND MEDIA (APPROX $100K) AND SPONSORED THE EVENT ($75K). | No | $175,045 |
| Jon Benson | Vhb Board Member | THE GM OF THE HYATT IS A BOARD MEMBER. WE SPENT $20,000 IN ONE TRANSACTION AS A GROUP BOOKED ROOM INCENTIVE FOR THE ADVISTOR CIRCLE FUTURE PROOF 2023. WE ALSO SPENT OVER $100,000 IN AGGREGATE FOR ADDITIONAL GROUP BOOKED ROOM INCENTIVES AND FAMILIARIZATION TOUR EXPENSES. | No | $139,525 |
| Meg Bernardo | Vhb Board Member | One of the Wsl Staff Members Is a Board Member. We Did a 2023 US Open of Surfing Marketing Sponsorship and Hosted the Welcome Center at the Event Site. | No | $110,000 |
| Paulette Fischer | Vhb Board Member | THE GM OF THE WATERFRONT BEACH RESORT IS A BOARD MEMBER. WE SPENT $16,935 IN ONE TRANSACTION FOR A GROUP BOOKED ROOM INCENTIVE. WE ALSO SPENT $21,077.44 IN ONE TRANSACTION FOR EXPENSES RELATED TO VHB'S 2023 HB TOURISM SUMMIT. THE REMAINING EXPENSES WERE FOR ADDITIONAL GROUP BOOKED ROOM INCENTIVES. | No | $108,047 |
| Justin Simpson | Vhb Board Member | THE GM OF THE KIMPTON IS OUR BOARD CHAIR. WE SPENT $35,000 IN ONE TRANSACTION AS A GROUP BOOKED ROOM INCENTIVE FOR THE INTERNATIONAL SURFING ASSOCIATION'S WORLD PARASURFING CHAMPIONSHIPS. OTHER EXPENSES WERE FOR ADDITIONAL GROUP BOOKED ROOM INCENTIVES, FAMILIARIZATION TOUR EXPENSES, A STAFF MEETING, AND TRAVEL FOR THE BOARD CHAIR TO ATTEND THE PARIS OLYMPICS SURFING EVENT IN OUR BID TO GET LA28 SURFING. | No | $63,508 |
| Peter Townend | Vhb Board Member | THE EXECUTIVE DIRECTOR OF THE ISM IS A BOARD MEMBER. WE ARE AN ANNUAL SUPPORTER OF THE ISM AND SPENT $10,000 X 2 TRANSACTIONS FOR OUR ANNUAL SUPPORT. THE REMAINING EXPENSES WERE TO SUPPORT THE EXHIBIT OPENING FOR DUKE'S DREAM: THE ROAD TO THE OLYMPICS. | No | $23,237 |
| Liability | Amount |
|---|---|
| Lease Liability | $1,514,266 |
“Changes made to the bylaws include the following: -clarified visit huntington beach as a private non-profit corporation. -clarified board member tenure and the waiting period between board terms. -clarified that vhb is a non-membership based organization and its board of directors are its de facto members. -updated the board criteria as follows: -expanded the hb chamber representation to allow others aside from the hb chamber president to be on the board. -clarified the four permanent positions for the general managers of the four large group meeting hotels. -expanded the lodging accommodations criteria to allow for short term vacation rental owners in addition to small hotel/motel representatives. -expanded the criteria for a board member with a dedicated interest in eco-tourism to the broader niche tourism. -updated the brown act meeting requirements to reflect the recent changes to the brown act law.”
“Visit huntington beach (vhb) contracts an outside tax firm to prepare its 990 each year. The same firm has been used for at least 8 years. Vhb staff, including the vp of administration & community engagement and the executive operations assistant work with vhb's cpa to compile the information necessary to complete the 990. The draft 990 is reviewed by vhb's president & ceo, the vp of administration & community engagement, and vhb's outside cpa to confirm all information is correct. The tax preparer provides the final 990 and staff file on behalf of the organization., vp, and outside bookkeeper.”
“The bureau's board members, including its president/ceo, are required to file a form 700-statement of economic interests with the city of huntington beach on an annual basis. Conflicts of interest our employees are expected to devote their best efforts and attention to the full-time performance of their jobs. A conflict of interest exists when the employee's loyalties or actions are divided between the bureau's interests and those of another, such as a competitor, supplier, or client. Both the fact and the appearance of a conflict of interest should be avoided. Employees are expected to use good judgment, to adhere to high ethical standards, and to avoid situations that create an actual or potential conflict between the employee's personal interests and the interests of the bureau. Employees unsure as to whether a certain transaction, activity, or relationship constitutes a conflict of interest should discuss it with the president of the bureau who will make the ultimate decision. Employees may engage in or have outside business or personal interest or activities that do not constitute or have the potential of creating a conflict of interest with their employment by the bureau. The bureau requires that these activities or interests do not adversely affect an employee's capacity to perform his/her functions or result in conflicting loyalties. While it is not feasible to describe all possible conflicts of interest that could develop, some of the more common conflicts that employees should avoid include the following: - accepting personal gifts or entertainment from competitors, guests, suppliers, or potential suppliers (see policy "gifts"); - working for a competitor, supplier, or customer; - engaging in self-employment in competition with the bureau; - using proprietary or confidential company information for personal gain or to the bureau's detriment; - having a direct or indirect financial interest in or relationship with a competitor, customer, or supplier, except that ownership of less than 1% of the publicly traded stock of a corporation will not be considered a conflict; - using company property or labor for personal use; - acquiring any interest in property or assets of any kind for the purpose of selling or leasing it to the bureau; - committing the company to give its financial or other support to any outside activity or organization; or - developing a personal relationship with a subordinate employee of the company or with an employee of a competitor, supplier, or guest that might interfere with the exercise of impartial judgment in decisions affecting the bureau or any employees of the bureau. If an employee or someone with whom an employee has a close relationship (e.g., a family member or close companion) has a financial or employment relationship with a competitor, guest, supplier, or potential supplier, the employee must disclose this fact in writing to the president. Employees should be aware that if they enter into a personal relationship with a subordinate employee or with an employee of a competitor, supplier, or guest, a conflict of interest may exist, which requires full disclosure to the bureau. Failure to adhere to this guideline, including failure to disclose any conflicts or to seek an exception, may result in discipline, up to and including termination of employment.”
“The executive committee negotiates and approves the employment contract for the bureau's president/ceo based on comparability data. The compensation for all positions within the bureau were benchmarked and adjusted to be in line with the results of a 2021 independent compensation study of california visitor bureaus.”
“The governing documents, policies, and financial statements are available upon request. The monthly financial statements are also available during the board meetings, which are open to the public.”
“The audit oversight process hasn't changed since the prior year.”
“Vhb is organized as a private not-for-profit entity under the general nonprofit corporation laws of the state of california. A determination letter confirming vhb is organized as a not-for-profit entity under the general nonprofit corporation laws of the state of california has been obtained. A determination letter confirming exemption from federal income tax under section 501(c)(6) of the internal revenue code has been obtained. Revenues subject to unrelated business income tax (ubit) were insignificant and would not generate a tax liability. In addition, an exemption from california franchise taxes has been obtained. Therefore, no provision has been made for federal income taxes or state franchise taxes in the accompanying financial statements.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 770505 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 793291 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 1376482 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 1419516 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO PROMOTE THE COMMON INTERESTS OF THE VISITOR - SERVING BUSINESSES IN HUNTINGTON BEACH, CA. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 2660107 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | THE ORGANIZATION |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7149693492 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 155 5TH STREET STE 111 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | HUNTINGTON BEACH |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 926485171 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 1 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 340696 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 250065 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 1 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 11 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 351994 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 539165 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 416369 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 292841 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 231310 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 175045 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | PO BOX 15019 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 9901 IH-10 WEST SUITE 800 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | PO BOX 840628 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 2187 NEWCASTLE AVE SUITE 100 CARDI |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 5252 BOLSA AVE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | WILMINGTON |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | SAN ANTONIO |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | LOS ANGELES |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | CARDIFF |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 4 | HUNTINGTON BEACH |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | DE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | TX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 4 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 19850 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 78230 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 90084 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 92007 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 4 | 92649 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | FIA CARD SERVICES |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | ATKINS GROUP |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | 5TH & PCH |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | INTERNATIONAL SURFING ASSOCIATION |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 4 | PACIFIC AIRSHOW LLC |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | CREDIT CARD EXPENSE REPORT |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | AGENCY WHO MANAGES VHB'S FISCAL YEAR SOF |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | VHB OFFICE PROPERTY OWNER/LANDLORD |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | VHB SPONSORED THE WORLD PARA SURFING CHA |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | VHB HOSTED A VIP CHALET WITH FOOD AND BE |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 58145 |
| IRS990/CYOtherExpensesAmt | 0 | 4888530 |
| IRS990/CYOtherRevenueAmt | 0 | 52836 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 6881492 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -231178 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 2335121 |
| IRS990/CYTotalExpensesAmt | 0 | 7223651 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 6992473 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 364339 |
| IRS990/Desc | 0 | LEISURE: LEISURE DESTINATION MARKETING PROGRAMS DRIVE GROWTH OF TRAVEL CONSUMERS FROM TARGETED MARKETS ACROSS NORTH AMERICA AS WELL AS KEY INTERNATIONAL MARKETS. OUR BEDROCK FOUNDATION FOR MARKETING PROGRAMS IS LAID THROUGH INVESTMENT IN STRATEGIC BRAND RESEARCH AND PLANNING, VISITOR SEGMENTATION AND CONVERSION STUDIES, HOTEL AND VACATION RENTAL OCCUPANCY REPORTS AND ECONOMIC IMPACT STUDIES. THIS IS CRITICAL IN SUPPORTING OUR GOAL OF TARGETING AND CONVERTING VISITORS THAT ALIGN WITH THE SURF CITY USA BRAND AND TRAVEL PRODUCTS IN THE DESTINATION. VHB'S LEISURE MARKETING STRATEGIES, TACTICS AND SPENDING FOCUS ON PAID MEDIA PLANNING AND PLACEMENT IN KEY DOMESTIC AND INTERNATIONAL MARKETS, INCLUDING DIGITAL, PRINT, BROADCAST AND SOCIAL MEDIA ADVERTISING. OUR AD AGENCY WORKS WITH THE TEAM TO DEVELOP AND PERIODICALLY REFRESH THE BRAND CREATIVE PLATFORM, PLAN THE PAID MEDIA PROGRAM, EXECUTE ON PRODUCTION, AND REPORT RESULTS. LEISURE ALSO DEVELOPS VISUAL ASSETS THROUGH VIDEO, BROADCAST SPOT AND STILL PHOTOGRAPHY PRODUCTION, SUPPORTS MARKETING OF SPECIAL EVENTS, COLLATERAL AND BROCHURE CREATIVE DEVELOPMENT AND PRODUCTION, DISPLAYS AND BRANDED ITEMS FOR TRADE SHOWS AND SALES MISSIONS AND FAMILIARIZATION VISITS BY THE MEDIA AND TRAVEL TRADE. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 0 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 23 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 62972 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 71522 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 155955 |
| IRS990/ForeignActivitiesInd | 0 | 1 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 1 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 3.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 60458 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 29228 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 20167 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 29398 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 19963 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 28003 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JUSTIN SIMPSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | PETER RICE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | TODD SZILAGYI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | JANIS MANTINI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | SHEIK SATTAUR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | PAULETTE FISCHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | PAUL MADDISON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | JENNIFER WILLIAMS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | MIKE ALI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | BRETT BARNES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | MEG BERNARDO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | DEBBIE KILLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | DAWN MCCORMACK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | DEAN TORRENCE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | PETER TOWNEND |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | PETER TRUXAW |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | MARISA UNVERT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | JOHN VILLA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | TIM MCGRATH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | KEVIN ELLIOT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | DUKE DUFRESNE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | KELLY MILLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | OMARK HOLMES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | NICOLE LLIDO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | KIMBERLY DUNNEGAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | JOHN TODORA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | SUSAN VALEN |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 280219 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 185490 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 123286 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 106599 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 118217 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 136755 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | IMMEDIATE PAST CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | BOARD VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | EXECUTIVE COMMITTEE MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | EXECUTIVE COMMITTEE MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | EXECUTIVE COMMITTEE MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | PRESIDENT AND CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | CHIEF MARKETING OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | VP, ADMINISTRATION & COMMUNITY ENGAGEMENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | DIRECTOR OF NATIONAL ACCOUNTS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | DIRECTOR OF NATIONAL ACCOUNTS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | DIRECTOR OF SALES |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1989 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 21 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 6992473 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 21 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 6 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InsuranceGrp/TotalAmt | 0 | 22768 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 1640411 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 1419395 |
| IRS990/InterestGrp/TotalAmt | 0 | 57222 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 58145 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 58145 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 10 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 509957 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 864415 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 759257 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 1269214 |
| IRS990/LegalDomicileStateCd | 0 | CA |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | THE MISSION OF VISIT HUNTINGTON BEACH IS TO MARKET AND SELL HUNTINGTON BEACH'S SURF CITY USA BRAND EXPERIENCE AS THE PREFERRED QUINTESSENTIAL CALIFORNIA BEACH DESTINATION LEADING TO INCREASED VISITOR SPENDING AND ENHANCED QUALITY OF LIFE FOR RESIDENTS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 5937526 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 5730761 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 5937526 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 5730761 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 155127 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 307029 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 29205 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 29205 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 129063 |
| IRS990/OtherExpensesGrp/Desc | 0 | TRADESHOWS |
| IRS990/OtherExpensesGrp/Desc | 1 | RESEARCH |
| IRS990/OtherExpensesGrp/Desc | 2 | REPAIRS AND MAINTENANCE |
| IRS990/OtherExpensesGrp/Desc | 3 | OTHER |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 323291 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 158883 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 35665 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 25328 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 1708190 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 1514266 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | MISCELLANEOUS REVENUE |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 38663 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 52836 |
| IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt | 0 | 14173 |
| IRS990/OtherRevenueTotalAmt | 0 | 52836 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1608205 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 139213 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 106646 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 139477 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 149116 |
| IRS990/PrincipalOfficerNm | 0 | KELLY MILLER |
| IRS990/PriorPeriodAdjustmentsAmt | 0 | 24413 |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | BUSINESS IMPROVEMENT D |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 6881492 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 6881492 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | WEBSITE/SOCIAL MEDIA: VISIT HUNTINGTON BEACH'S WEBSITE, SURFCITYUSA.COM, SERVES AS THE DESTINATION'S OFFICIAL ONLINE PRESENCE FOR HUNTINGTON BEACH TOURISM. WITH FISCAL YEAR-TO-DATE TRAFFIC PEAKING AT 218,779 UNIQUE MONTHLY VISITORS, THE WEBSITE IS A KEY GLOBAL MARKETING TOOL FOR PROMOTING HUNTINGTON BEACH AS A PREMIERE LEISURE AND BUSINESS TRAVEL DESTINATION. ALL LEISURE, TRAVEL TRADE AND GROUP SALES CAMPAIGNS THAT DRIVE BRAND AWARENESS, INCREASE OVERNIGHT STAYS, AND STIMULATE THE LOCAL ECONOMY DIRECT TRAFFIC TO THE WEBSITE AS THE CORE/CENTRAL COMMUNICATION HUB. IN THIS CURRENT CYCLE OF 24/7 MEDIA CONSUMPTION, VISIT HUNTINGTON BEACH'S SOCIAL MEDIA CHANNELS COMPLEMENT THE WEBSITE BY ALLOWING THE ORGANIZATION TO POST MORE DYNAMIC CONTENT. OUR PAID SOCIAL MEDIA CAMPAIGNS ALLOW FOR CUSTOMIZED PHOTO AND VIDEO CONTENT THAT CAN BE HIGHLY TARGETED. OUR EVER-GROWING SOCIAL MEDIA COMMUNITY SERVES AS AN EXTENSION OF OUR BRAND AND AMPLIFIES THE DESTINATION'S ONLINE PRESENCE IN AN AUTHENTIC WAY THROUGH THE COMMUNITY'S OWN SOCIAL MEDIA POSTS. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | GROUP SALES: GROUP SALES FOR VISIT HUNTINGTON BEACH IS DEFINED AS CORPORATE, ASSOCIATION AND INCENTIVE MEETINGS/PROGRAMS THAT ARE CONTRACTED WITH OUR HOTELS WITHIN HUNTINGTON BEACH. VISIT HUNTINGTON BEACH ASSIGNS SALES MANAGERS (18% OF OUR STAFF) TO ATTEND TRADE SHOW CONFERENCES, INITIATE SALES CALL MISSIONS, CONDUCT SITE INSPECTIONS OF OUR HOTELS WITH MEETING PLANNERS AND ATTEND INDUSTRY SPECIFIC EVENTS THAT INCREASE THE EXPOSURE OF HUNTINGTON BEACH AS A MEETINGS DESTINATION. THE EFFORTS OF THE SALES DEPARTMENT INCLUDE TRAVEL TO DOMESTIC AND INTERNATIONAL DESTINATION TO PROMOTE AND SOLICIT MEETINGS/PROGRAMS TO BOOK IN HUNTINGTON BEACH. TRAVEL, TRADESHOWS, ADVERTISING AND MARKETING EFFORTS COMPRISE THIS BUDGET FOR VISIT HUNTINGTON BEACH. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 175000 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 72960 |
| IRS990/PYInvestmentIncomeAmt | 0 | 16958 |
| IRS990/PYOtherExpensesAmt | 0 | 4710669 |
| IRS990/PYOtherRevenueAmt | 0 | 286967 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 6991840 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 673730 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 2013406 |
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Displayed year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.