Civic Intelligence

Visit Huntington Beach

990 • Fiscal year 2024 • EIN 33-0368191

Jul 01, 2023 to Jun 30, 2024 • Filed on May 15, 2025

155 5th St 111Huntington Beach, CA 92648

(714) 969-3492

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

66th percentile

0.33x

Higher debt load relative to assets than 66% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

61st percentile

0.40x

Higher debt load relative to revenue than 61% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

21st percentile

-3.3%

Higher net margin than 21% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

65th percentile

$340,677

Higher top officer pay than 65% of similar nonprofits.

Top officer pay equals 4.9% of source-year revenue.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

74th percentile

13%

Faster asset growth than 74% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2022 to 2024

Revenue Growth

51st percentile

6.8%

Faster revenue growth than 51% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2022 to 2024

Assets

Up

$8,507,713

Up $1,901,644 (+29%) from 2022

Net Assets

Up

$5,730,761

Up $466,965 (+8.9%) from 2022

Liabilities

Up

$2,776,952

Up $1,434,679 (+107%) from 2022

Revenue

Up

$6,992,473

Up $867,480 (+14%) from 2022

Expenses

Up

$7,223,651

Up $2,221,089 (+44%) from 2022

Net Income

Down

-$231,178

Down $1,353,609 (-121%) from 2022

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2012: $1,478,639Liabilities 2012: $167,835Net Assets 2012: $1,310,8042012Assets 2014: $1,256,692Liabilities 2014: $182,465Net Assets 2014: $1,074,2272014Assets 2015: $2,030,496Liabilities 2015: $198,428Net Assets 2015: $1,832,0682015Assets 2016: $2,435,116Liabilities 2016: $343,147Net Assets 2016: $2,091,9692016Assets 2017: $3,031,289Liabilities 2017: $326,959Net Assets 2017: $2,704,3302017Assets 2018: $4,104,336Liabilities 2018: $601,749Net Assets 2018: $3,502,5872018Assets 2020: $3,740,581Liabilities 2020: $550,421Net Assets 2020: $3,190,1602020Assets 2021: $4,814,527Liabilities 2021: $673,162Net Assets 2021: $4,141,3652021Assets 2022: $6,606,069Liabilities 2022: $1,342,273Net Assets 2022: $5,263,7962022Assets 2024: $8,507,713Liabilities 2024: $2,776,952Net Assets 2024: $5,730,7612024

Highlighted filing

2024

Assets$8,507,713
Liabilities$2,776,952
Net Assets$5,730,761

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MExpenses 2012: $1,868,7072012Revenue 2014: $2,530,836Expenses 2014: $2,512,625Net Income 2014: $18,2112014Revenue 2015: $3,685,076Expenses 2015: $2,927,235Net Income 2015: $757,8412015Revenue 2016: $4,013,755Expenses 2016: $3,753,854Net Income 2016: $259,9012016Revenue 2017: $4,518,080Expenses 2017: $3,958,636Net Income 2017: $559,4442017Revenue 2018: $5,307,909Expenses 2018: $4,509,652Net Income 2018: $798,2572018Revenue 2020: $4,601,229Expenses 2020: $4,801,518Net Income 2020: -$200,2892020Revenue 2021: $3,724,387Expenses 2021: $2,773,182Net Income 2021: $951,2052021Revenue 2022: $6,124,993Expenses 2022: $5,002,562Net Income 2022: $1,122,4312022Revenue 2024: $6,992,473Expenses 2024: $7,223,651Net Income 2024: -$231,1782024

Highlighted filing

2024

Revenue$6,992,473
Expenses$7,223,651
Net Income-$231,178
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 15, 2025
Return Version
2023v6.0
Gross Receipts
$6,992,473
Mission and Program Overview

Mission

The mission of visit huntington beach is to market and sell huntington beach's surf city usa brand experience as the preferred quintessential california beach destination leading to increased visitor spending and enhanced quality of life for residents.

To promote the common interests of the visitor - serving businesses in huntington beach, ca.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$4,513,219$4,481,159▼ $32,060
Accounts Receivable$1,376,482$1,419,516▲ $43,034
Intangible Assets$1,640,411$1,419,395▼ $221,016
Land, Buildings, and Equipment, Net$864,415$759,257▼ $105,158
Cash and Non-Interest-Bearing Accounts$340,696$250,065▼ $90,631
Prepaid Expenses and Deferred Charges$139,477$149,116▲ $9,639
Total Assets$8,903,905$8,507,713▼ $396,192
Other Assets Total$29,205$29,205→ $0
Liabilities
Other Liabilities$1,708,190$1,514,266▼ $193,924
Accounts Payable and Accrued Expenses$770,505$793,291▲ $22,786
Unsecured Notes Loans Payable$487,684$469,395▼ $18,289
Total Liabilities$2,966,379$2,776,952▼ $189,427
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,937,526$5,730,761▼ $206,765
Total Net Assets Fund Balance$5,937,526$5,730,761▼ $206,765
Total Liabilities and Net Assets / Fund Balance$8,903,905$8,507,713▼ $396,192

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$636,216$419,341$1,055,557
Equipment$58,795$63,293$122,088
Leasehold Improvements$64,246$27,323$91,569
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kelly MillerPresident and CEOFT$219,550$121,127$340,677
Omark HolmesChief Marketing OfficerFT$160,466$54,252$214,718
Susan ValenDirector of SalesFT$114,718$50,040$164,758
Nicole LlidoVP, Administration & Community EngagementFT$123,286$20,167$143,453
John TodoraDirector of National AccountsFT$118,217$19,963$138,180
Kimberly DunneganDirector of National AccountsFT$106,599$29,398$135,997

Board Members and Trustees

NameTitle
Justin SimpsonChair
Peter RiceImmediate Past Chair
Todd SzilagyiBoard Vice Chair
Brett BarnesBoard Member
Dawn MccormackBoard Member
Dean TorrenceBoard Member
Debbie KilleyBoard Member
Duke DufresneBoard Member
John VillaBoard Member
Kevin ElliotBoard Member
Marisa UnvertBoard Member
Meg BernardoBoard Member
Mike AliBoard Member
Peter TownendBoard Member
Peter TruxawBoard Member
Tim McgrathBoard Member
Jennifer WilliamsExecutive Committee Member
Paul MaddisonExecutive Committee Member
Paulette FischerExecutive Committee Member
Janis MantiniSecretary
Sheik SattaurTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Fia Card ServicesCredit Card Expense ReportPO BOX 15019, Wilmington, DE 19850$539,165
Atkins GroupAgency Who Manages Vhb's Fiscal Year Sof9901 IH-10 WEST SUITE 800, San Antonio, TX 78230$416,369
5th & PchVhb Office Property Owner/landlordPO BOX 840628, Los Angeles, CA 90084$292,841
International Surfing AssociationVhb Sponsored The World Para Surfing Cha2187 NEWCASTLE AVE SUITE 100 CARDI, Cardiff, CA 92007$231,310
Pacific Airshow LLCVhb Hosted A Vip Chalet With Food And Be5252 BOLSA AVE, Huntington Beach, CA 92649$175,045
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$6,881,492
Investment Income
$58,145
Other Revenue
$52,836
Change in Net Assets
$-231,178

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,992,473
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$6,992,473
Total Revenue per Form 990
$6,992,473
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,888,530
Salaries, Compensation, and Employee Benefits$2,335,121
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$2,660,107
Other Salaries and Wages---$1,608,205
Travel---$488,322
Depreciation Depletion---$364,339
Current Officers, Directors, Trustees, and Key Employees---$351,994
Office Expenses---$307,029
Fees for Services Other---$155,955
Occupancy---$155,127
Payroll Taxes---$139,213
Other Employee Benefits---$129,063
Pension Plan Contributions---$106,646
Fees for Services Legal---$71,522
Fees for Services Accounting---$62,972
Interest---$57,222
Other Expenses---$25,328
Insurance---$22,768
Total Functional Expenses$0$0$0$7,223,651

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$7,223,651
Total Expenses per Audited Statements$7,223,651
Total Expenses per Form 990$7,223,651
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

International Summary

Offices
1
Employees
1
Spending
$104,500

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (incl Iceland and GreenlandSales Calls, Travel Agent Trainings, Market Research, and Sales MissionIN-MARKET CANADIAN TRAVEL TRADE REPRESENTATION AND QUARTERLY TRAVEL AGENT TRAINING TRADESHOWS; AND ONE MARKETING CAMPAIGN00$64,000
North America (incl Canada and Mexico/not Us)Travel Trade Representation and Travel Agent Training TradeshowsIN-MARKET UK AND IRELAND TRAVEL TRADE REPRESENTATION AND QUARTERLY TRAVEL AGENT TRAINING TRADESHOWS; AND ONE MARKETING CAMPAIGN11$40,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Kevin ElliotVhb Former Board MemberONE OF OUR FORMER BOARD MEMBERS OWNS CODE FOUR, WHICH OWNS AND OPERATES THE PACIFIC AIRSHOW. WE HOSTED A VIP CHALET, WITH FOOD AND BEVERAGE, FOR CLIENTS AND MEDIA (APPROX $100K) AND SPONSORED THE EVENT ($75K).No$175,045
Jon BensonVhb Board MemberTHE GM OF THE HYATT IS A BOARD MEMBER. WE SPENT $20,000 IN ONE TRANSACTION AS A GROUP BOOKED ROOM INCENTIVE FOR THE ADVISTOR CIRCLE FUTURE PROOF 2023. WE ALSO SPENT OVER $100,000 IN AGGREGATE FOR ADDITIONAL GROUP BOOKED ROOM INCENTIVES AND FAMILIARIZATION TOUR EXPENSES.No$139,525
Meg BernardoVhb Board MemberOne of the Wsl Staff Members Is a Board Member. We Did a 2023 US Open of Surfing Marketing Sponsorship and Hosted the Welcome Center at the Event Site.No$110,000
Paulette FischerVhb Board MemberTHE GM OF THE WATERFRONT BEACH RESORT IS A BOARD MEMBER. WE SPENT $16,935 IN ONE TRANSACTION FOR A GROUP BOOKED ROOM INCENTIVE. WE ALSO SPENT $21,077.44 IN ONE TRANSACTION FOR EXPENSES RELATED TO VHB'S 2023 HB TOURISM SUMMIT. THE REMAINING EXPENSES WERE FOR ADDITIONAL GROUP BOOKED ROOM INCENTIVES.No$108,047
Justin SimpsonVhb Board MemberTHE GM OF THE KIMPTON IS OUR BOARD CHAIR. WE SPENT $35,000 IN ONE TRANSACTION AS A GROUP BOOKED ROOM INCENTIVE FOR THE INTERNATIONAL SURFING ASSOCIATION'S WORLD PARASURFING CHAMPIONSHIPS. OTHER EXPENSES WERE FOR ADDITIONAL GROUP BOOKED ROOM INCENTIVES, FAMILIARIZATION TOUR EXPENSES, A STAFF MEETING, AND TRAVEL FOR THE BOARD CHAIR TO ATTEND THE PARIS OLYMPICS SURFING EVENT IN OUR BID TO GET LA28 SURFING.No$63,508
Peter TownendVhb Board MemberTHE EXECUTIVE DIRECTOR OF THE ISM IS A BOARD MEMBER. WE ARE AN ANNUAL SUPPORTER OF THE ISM AND SPENT $10,000 X 2 TRANSACTIONS FOR OUR ANNUAL SUPPORT. THE REMAINING EXPENSES WERE TO SUPPORT THE EXHIBIT OPENING FOR DUKE'S DREAM: THE ROAD TO THE OLYMPICS.No$23,237
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$1,514,266
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 4

Changes made to the bylaws include the following: -clarified visit huntington beach as a private non-profit corporation. -clarified board member tenure and the waiting period between board terms. -clarified that vhb is a non-membership based organization and its board of directors are its de facto members. -updated the board criteria as follows: -expanded the hb chamber representation to allow others aside from the hb chamber president to be on the board. -clarified the four permanent positions for the general managers of the four large group meeting hotels. -expanded the lodging accommodations criteria to allow for short term vacation rental owners in addition to small hotel/motel representatives. -expanded the criteria for a board member with a dedicated interest in eco-tourism to the broader niche tourism. -updated the brown act meeting requirements to reflect the recent changes to the brown act law.

Form 990, Part VI, Section B, Line 11B

Visit huntington beach (vhb) contracts an outside tax firm to prepare its 990 each year. The same firm has been used for at least 8 years. Vhb staff, including the vp of administration & community engagement and the executive operations assistant work with vhb's cpa to compile the information necessary to complete the 990. The draft 990 is reviewed by vhb's president & ceo, the vp of administration & community engagement, and vhb's outside cpa to confirm all information is correct. The tax preparer provides the final 990 and staff file on behalf of the organization., vp, and outside bookkeeper.

Form 990, Part VI, Section B, Line 12C

The bureau's board members, including its president/ceo, are required to file a form 700-statement of economic interests with the city of huntington beach on an annual basis. Conflicts of interest our employees are expected to devote their best efforts and attention to the full-time performance of their jobs. A conflict of interest exists when the employee's loyalties or actions are divided between the bureau's interests and those of another, such as a competitor, supplier, or client. Both the fact and the appearance of a conflict of interest should be avoided. Employees are expected to use good judgment, to adhere to high ethical standards, and to avoid situations that create an actual or potential conflict between the employee's personal interests and the interests of the bureau. Employees unsure as to whether a certain transaction, activity, or relationship constitutes a conflict of interest should discuss it with the president of the bureau who will make the ultimate decision. Employees may engage in or have outside business or personal interest or activities that do not constitute or have the potential of creating a conflict of interest with their employment by the bureau. The bureau requires that these activities or interests do not adversely affect an employee's capacity to perform his/her functions or result in conflicting loyalties. While it is not feasible to describe all possible conflicts of interest that could develop, some of the more common conflicts that employees should avoid include the following: - accepting personal gifts or entertainment from competitors, guests, suppliers, or potential suppliers (see policy "gifts"); - working for a competitor, supplier, or customer; - engaging in self-employment in competition with the bureau; - using proprietary or confidential company information for personal gain or to the bureau's detriment; - having a direct or indirect financial interest in or relationship with a competitor, customer, or supplier, except that ownership of less than 1% of the publicly traded stock of a corporation will not be considered a conflict; - using company property or labor for personal use; - acquiring any interest in property or assets of any kind for the purpose of selling or leasing it to the bureau; - committing the company to give its financial or other support to any outside activity or organization; or - developing a personal relationship with a subordinate employee of the company or with an employee of a competitor, supplier, or guest that might interfere with the exercise of impartial judgment in decisions affecting the bureau or any employees of the bureau. If an employee or someone with whom an employee has a close relationship (e.g., a family member or close companion) has a financial or employment relationship with a competitor, guest, supplier, or potential supplier, the employee must disclose this fact in writing to the president. Employees should be aware that if they enter into a personal relationship with a subordinate employee or with an employee of a competitor, supplier, or guest, a conflict of interest may exist, which requires full disclosure to the bureau. Failure to adhere to this guideline, including failure to disclose any conflicts or to seek an exception, may result in discipline, up to and including termination of employment.

Form 990, Part VI, Section B, Line 15

The executive committee negotiates and approves the employment contract for the bureau's president/ceo based on comparability data. The compensation for all positions within the bureau were benchmarked and adjusted to be in line with the results of a 2021 independent compensation study of california visitor bureaus.

Form 990, Part VI, Section C, Line 19

The governing documents, policies, and financial statements are available upon request. The monthly financial statements are also available during the board meetings, which are open to the public.

Filing and Contact Details

Filer

Filer Name
Visit Huntington Beach
EIN
33-0368191
Phone
7149693492
Address
155 5TH ST 111, HUNTINGTON BEACH, CA 92648

Signing Officer

Name
Kelly Miller
Title
President & CEO
Phone
7149693492
Signed
2025-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kelly Miller
Formed
1989
Legal Domicile
CA
Voting Board Members
21
Independent Board Members
21
Employees
23
Volunteers
35

Preparer

Firm
Davis Farr Llp
Address
18201 VON KARMAN AVE SUITE 1100, IRVINE, CA 92612
Preparer
Tritia Foster
Phone
9494742020
Supplemental Narrative

Additional Explanations

Form 990 Part XII Line 2C

The audit oversight process hasn't changed since the prior year.

Financial Statement Notes

PART X, LINE 2:

Vhb is organized as a private not-for-profit entity under the general nonprofit corporation laws of the state of california. A determination letter confirming vhb is organized as a not-for-profit entity under the general nonprofit corporation laws of the state of california has been obtained. A determination letter confirming exemption from federal income tax under section 501(c)(6) of the internal revenue code has been obtained. Revenues subject to unrelated business income tax (ubit) were insignificant and would not generate a tax liability. In addition, an exemption from california franchise taxes has been obtained. Therefore, no provision has been made for federal income taxes or state franchise taxes in the accompanying financial statements.

Raw XML AppendixShowing 400 of 642 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt1ATKINS GROUP
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt25TH & PCH
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt3INTERNATIONAL SURFING ASSOCIATION
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IRS990/Desc0LEISURE: LEISURE DESTINATION MARKETING PROGRAMS DRIVE GROWTH OF TRAVEL CONSUMERS FROM TARGETED MARKETS ACROSS NORTH AMERICA AS WELL AS KEY INTERNATIONAL MARKETS. OUR BEDROCK FOUNDATION FOR MARKETING PROGRAMS IS LAID THROUGH INVESTMENT IN STRATEGIC BRAND RESEARCH AND PLANNING, VISITOR SEGMENTATION AND CONVERSION STUDIES, HOTEL AND VACATION RENTAL OCCUPANCY REPORTS AND ECONOMIC IMPACT STUDIES. THIS IS CRITICAL IN SUPPORTING OUR GOAL OF TARGETING AND CONVERTING VISITORS THAT ALIGN WITH THE SURF CITY USA BRAND AND TRAVEL PRODUCTS IN THE DESTINATION. VHB'S LEISURE MARKETING STRATEGIES, TACTICS AND SPENDING FOCUS ON PAID MEDIA PLANNING AND PLACEMENT IN KEY DOMESTIC AND INTERNATIONAL MARKETS, INCLUDING DIGITAL, PRINT, BROADCAST AND SOCIAL MEDIA ADVERTISING. OUR AD AGENCY WORKS WITH THE TEAM TO DEVELOP AND PERIODICALLY REFRESH THE BRAND CREATIVE PLATFORM, PLAN THE PAID MEDIA PROGRAM, EXECUTE ON PRODUCTION, AND REPORT RESULTS. LEISURE ALSO DEVELOPS VISUAL ASSETS THROUGH VIDEO, BROADCAST SPOT AND STILL PHOTOGRAPHY PRODUCTION, SUPPORTS MARKETING OF SPECIAL EVENTS, COLLATERAL AND BROCHURE CREATIVE DEVELOPMENT AND PRODUCTION, DISPLAYS AND BRANDED ITEMS FOR TRADE SHOWS AND SALES MISSIONS AND FAMILIARIZATION VISITS BY THE MEDIA AND TRAVEL TRADE.
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IRS990/Form990PartVIISectionAGrp/TitleTxt23VP, ADMINISTRATION & COMMUNITY ENGAGEMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR OF NATIONAL ACCOUNTS
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR OF NATIONAL ACCOUNTS
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR OF SALES
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IRS990/MissionDesc0THE MISSION OF VISIT HUNTINGTON BEACH IS TO MARKET AND SELL HUNTINGTON BEACH'S SURF CITY USA BRAND EXPERIENCE AS THE PREFERRED QUINTESSENTIAL CALIFORNIA BEACH DESTINATION LEADING TO INCREASED VISITOR SPENDING AND ENHANCED QUALITY OF LIFE FOR RESIDENTS.
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IRS990/ProgSrvcAccomActy2Grp/Desc0WEBSITE/SOCIAL MEDIA: VISIT HUNTINGTON BEACH'S WEBSITE, SURFCITYUSA.COM, SERVES AS THE DESTINATION'S OFFICIAL ONLINE PRESENCE FOR HUNTINGTON BEACH TOURISM. WITH FISCAL YEAR-TO-DATE TRAFFIC PEAKING AT 218,779 UNIQUE MONTHLY VISITORS, THE WEBSITE IS A KEY GLOBAL MARKETING TOOL FOR PROMOTING HUNTINGTON BEACH AS A PREMIERE LEISURE AND BUSINESS TRAVEL DESTINATION. ALL LEISURE, TRAVEL TRADE AND GROUP SALES CAMPAIGNS THAT DRIVE BRAND AWARENESS, INCREASE OVERNIGHT STAYS, AND STIMULATE THE LOCAL ECONOMY DIRECT TRAFFIC TO THE WEBSITE AS THE CORE/CENTRAL COMMUNICATION HUB. IN THIS CURRENT CYCLE OF 24/7 MEDIA CONSUMPTION, VISIT HUNTINGTON BEACH'S SOCIAL MEDIA CHANNELS COMPLEMENT THE WEBSITE BY ALLOWING THE ORGANIZATION TO POST MORE DYNAMIC CONTENT. OUR PAID SOCIAL MEDIA CAMPAIGNS ALLOW FOR CUSTOMIZED PHOTO AND VIDEO CONTENT THAT CAN BE HIGHLY TARGETED. OUR EVER-GROWING SOCIAL MEDIA COMMUNITY SERVES AS AN EXTENSION OF OUR BRAND AND AMPLIFIES THE DESTINATION'S ONLINE PRESENCE IN AN AUTHENTIC WAY THROUGH THE COMMUNITY'S OWN SOCIAL MEDIA POSTS.
IRS990/ProgSrvcAccomActy3Grp/Desc0GROUP SALES: GROUP SALES FOR VISIT HUNTINGTON BEACH IS DEFINED AS CORPORATE, ASSOCIATION AND INCENTIVE MEETINGS/PROGRAMS THAT ARE CONTRACTED WITH OUR HOTELS WITHIN HUNTINGTON BEACH. VISIT HUNTINGTON BEACH ASSIGNS SALES MANAGERS (18% OF OUR STAFF) TO ATTEND TRADE SHOW CONFERENCES, INITIATE SALES CALL MISSIONS, CONDUCT SITE INSPECTIONS OF OUR HOTELS WITH MEETING PLANNERS AND ATTEND INDUSTRY SPECIFIC EVENTS THAT INCREASE THE EXPOSURE OF HUNTINGTON BEACH AS A MEETINGS DESTINATION. THE EFFORTS OF THE SALES DEPARTMENT INCLUDE TRAVEL TO DOMESTIC AND INTERNATIONAL DESTINATION TO PROMOTE AND SOLICIT MEETINGS/PROGRAMS TO BOOK IN HUNTINGTON BEACH. TRAVEL, TRADESHOWS, ADVERTISING AND MARKETING EFFORTS COMPRISE THIS BUDGET FOR VISIT HUNTINGTON BEACH.
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